My reason for this is that by completing Primary Research Asha will be able to focus on what she needs to know. This can be the types of colours that would be most appealing, such as primary colours, along with patterns and the prices people would be willing to spend. By having this information Asha will be able to arrange her business and designs in a way that would be best suited for her target market of women aged 15-29.

The reason that Secondary Research may not be best for Asha is that it will not be focused on what she needs to know in order to be able to survive as a small business. The Secondary Research Asha has got is focused on how the Store and Internet sales are likely to change over the coming years. Although this information will be helpful for Asha in the long-term scope, this will not help her to survive from the offset.

However, Secondary Research is often beneficial for new businesses as it will have been done by successful and experienced businesses that will have already passed the starting issues. The reason that using experienced research would be beneficial for Asha is that it is not one of her strengths and so her Primary Research could likely be inaccurate for the whole market and so her sales will be very limited.

Secondary market research is data that has already been collected for a different purpose.

The secondary market data is fairly out of date (2009-2011) where as the primary data is a lot more recent (may 2014). It seems that the secondary data does not focus on Asha's target market of 15-29 year old females.

Asha's primary market research involved a survey of 200 women aged 15 to 29 which was her target market. This was already a big improvement as the secondary research data was not taken from her target market exclusively so it may not be indicative of the market The findings gave Asha a good idea of the general tastes and wants of the target market, this would allow her to focus her time and resources in designing only products she knew there would be a high demand for. The focus group reinforced this as they provided more detailed information about specific preferences.

In conclusion I agree that Asha's primary research was more useful than her secondary research as it was unable to influence any of her future decisions whereas primary research undoubtedly was able to.

Secondary research - the collection of data that already exists, is carried out by the individual and is for a different purpose.

Market research is vital to a business, the secondary research that asha has collected is out of date (2009-2011) whereas her primary research; she did in May 2014, however her secondary research collected showed a 5% increase in online sales, so if I follow conventions and predict another 5% increase from 2011-2012, and an increase of 8%per annum (line 21) - online sales have been predicted to increase from 70% in 2011 to 91% in 2014. This substantial increase of 21% means Asha can base her business online, this reducing fixed costs as there is no need for a shop as customers are willing to buy directly from the Internet (line 29). As the data is old she can check to see if the predictions of Vintage Fashion Magazine were correct. If so, then she knows the data is reliable.

Her own primary research supports the theory of shoppers and tastes. This research is tailored to her own needs, however a sample size of 200 doesn't represent the whole market. 

Both primary and secondary research are important to Asha as they both give benefits. The secondary helps Asha with forecasts whilst her primary helps Asha wit her product designs. There is an unreliability in the secondary as it is dated and markets are always changing, whilst her primary could've been biased as her focus group was with. 5 of her friends (line 23)

One reason I think this is because her survey sample was not specific to females aged 15-29 meaning that it may be unreliable. Her secondary market research data has the possibility of becoming outdated as it was done in 2012 as opposed to the Primary market research which was done in 2014. Outdated research could in turn mislead the direction of Asha's business and result in her making a loss. However, the secondary market research was easier to obtain as it is data that already exists therefore she would not have to waste vital time and money collecting it. She is also a startup business meaning that she cannot afford to waste vast amounts of money or time on research.

Figure 1 also noted hat if asha was to sell online, it would help her in the release of new designs. It also shows that the market for Uk's vintage clothing was expected to grow meaning that asha could expect to make a profit overall I feel that primary market research was more useful than secondary market research.

Whereas her primary research was more specific to her market and was also done recently which would be more reliable

Personally I do agree with Asha and this is because of many different reasons. Firstly the secondary market research data is heavily outdated by atleast three years whereas her primary market research was conducted in May 2014 meaning it is more current and up-to-date essentially meaning it will be of more use to Asha. Another reason I would give the upper hand to the primary research is because the secondary market research doesn't fully focus on Asha's target market of females between the age of 15 and 29.

Furthermore, the brilliance of Asha's own primary research is far more superior as her survey of 200 women aged between 15 and 29 perfectly matches her target market and her sample size is suitable for a startup business like Asha's. Moreover, the primary research conducted by Asha provided very useful data on what types of vintage fashion was most popular and it also provided data on the demand levels on the Internet would be as that is Asha's main way of selling garments.

Finally through her primary research Asha was able to determine her most probable selling price through the aid of Terence and also she could predict the total revenue forecast more reliably as she could figure out the predicted volume of sales.

Asha's primary research used her own experience in the industry and survey of women in the nearby town. This gave her an understanding of what her customers wanted. A focus group gave her a first hand input in the taste of her customers (personal taste) this would not have been achieved with secondary research.

However her secondary research gave her statistical data which would be useful when dealing with finance and forecasts. Also her primary information was from limited resources and may have been bias as she only looked at one focus group form the same area, this would not help a business that wishes to venture into the on-line market which reaches a wider range of customers. 

Asha's knowledge of the industry gave her a reasonable understanding of many features of the market. However her research seemed to be very restricted having focused on a small group of people from the same area which would give a possibility of bias results, reducing its reliability. Although her research was limited it did build on the good level of understanding that she had acquired before and therefore she knew the market well.

primary market research is more useful to asha because it can be focussed on her target market which is 15-29. Moreover her primary market research is reliable because she has a sample size of 200 women which is quite large showing that she would get a variety of opinions.

Primary market research would be better as the data has been found specifically for Asha's business so she will therefore find out the information that she wants. ie prices to put the garments at and whether its a good idea to sell them online.

she obtained secondary market research from a magazine article on the market for vintage style clothing and she found out stall sales had gone down from 2009 where it was at 40% to 2011 where it was 30% whereas online sales had gone up from 2009 where it was at 60% to 2011 where it was 70%.

When Asha did focus groups with five friends she could ask the question she wanted to find out to her make a profit and also when she carried out a survey she could ask the people that she thought were age approach to buy her products (15-29 year olds

primary research can be more useful than secondary research as she can ask specific questions. it is easy to obtain as well as being useful as primary research is very focused. this provides her to obtain relevant information such as collecting information of women aged between 15 to 29 which is her target market. collecting information like this would be relevant as she knows what to do in order to attract this age range. this gives a major advantage than secondary data as this would give detailed information on what women like between the age range.

also, her primary research is more up to date compare to secondary research as Asha's focus group meeting was held in may 2014 compare to Vintage Fashion magazine which was taken in January 2012. being up to date is vital for Asha as people's taste in fashion changes over a short period.

however, primary research can be both time consuming and expensive. whereas secondary research can give Asha information quickly as it can provide her with crucial information such the percentage of sales income through different distribution is happening more online.

overall, I would agree with Asha and that she made the right choice in choosing primary research. this is because primary research would give specific detail on what she needs to in order to attract people between 15 to 29.

One reason why primary research is better is that the secondary research that asha took could be or is out of date hence the market she is targeting would've changed and there fore if this is not taken into consideration her business could fail.

Secondary research is information that already exists, collected for a different use.

Her primary market research was figure two in which she used a focus group to find out more about her clothing range. The focus group was between her friends. When conducting primary research to your friends it may not be accurate as they could give inaccurate responses to the questions given. This is because her friends are her friends and the sample chosen is not representative. On the other hand, they could be the best sample to use because they would given honest answers about what they thought of the range of clothing and styles.

Her secondary market research was figure one in which she searched for percentage of sales income through different distribution channels.

Primary market research could be more useful to asha for many reasons. One of the main ones being is that primary research is always up to date unlike secondary market research. For example ashas secondary market research from the 'vintage fashion magazine' is at least three years old. Another benefit is that primary market research can be more targeted as her survey of 200 females aged 15-29 matches her target market.

A problem with the secondary market data is a couple of years out of date (2009-2011) where as her primary market was more recent (May 2014). Also, the secondary market research does not seen to focus on Asha's target market of 15-29 year old females.

Her secondary data was more useful because her primary data survey size of 200 people may not fully support her target market. Two or more ideas are combined, such as showing how the impact of a particular example of primary research when combined with the changing nature of the fashion market may increase or decrease the accuracy of her knowledge of the market.

Both primary and secondary research will benefit Asha's findings for example her primary data is more suitable for her business but the secondary research will help with cash forecasts.

One of the main factors that suggested that the primary research was more useful than the secondary research is that it came in May 2014 whereas the secondary research was taken in January 2012. This was important in Asha's businesss where trends and popularity can change all the time, so outdated research would not be relevant to her and may of caused her to setup her business in the wrong direction.

Her primary market research also gave detailed information on her target market of females between 15 and 29 years old, especially as she was targeting a niche market, the requirements had to be met to survive and create a successful business whereas the secondary research was not as precise as it gave information of females of all ages, meaning that it was a general trend in the market and was not as relevant to herself.

Also, her primary research provided a clear cliteria that 87% would be willing to buy off the internet and that 60% of her 200 people survey would restrict their wardrobe to 2 or 3 vintage items. This would be extremely useful for her as it provided clear guidance from future customers whereas the secondary market research only included figure work of the market as a whole.

However, her secondary research did convince her that the online market is growing as well as being able to release their designs more frequently. This suggests that the 200 people survey was not enough to decide how the business should be run on an online scale as the local findings was just a limited scale.

Overall, I would agree that the primary research was more useful as it gave detailed data that helped her shape her business and it may have been the motivation she needed to startup her business. However, her secondary research was useful as it gave her a good indication on the growing market but it did not say much about how she should be part of the growing market.

I do agree that Asha's primary research was more useful than her secondary research because it was more focused on what she wanted to look at. Also she could find out what sort of things she should sell and as appose to where she should sell them which is what her secondary research told her.

her primary research told her what sort of fashion she should focus on, this is helpful for her because this way she wont be making garments which are not going to contribute towards her fixed costs, she also found out how people would prefer to buy their garments, most people were willing to buy directly from the internet however most people would prefer to buy from a shop.

Overall i think her market research was very successful and was helpful to her, i do think that the primary research was more useful because it was more specific to her target market as a appose to the whole market.

I believe that Asha's primary market research was more useful in terms of in-date and newer data (2014), the secondary market research was old and out of date (2009-2011). This helped her provide the products that customers would be interested in now. This is very important for her type of business (vintage fashion), since fashion changes all the time, there are things people wouldn't wear in this day of age.

In addition, Asha's primary market research focuses on her specific target market (women ages 15-29). On the other hand, the secondary market.r she gathered from a "Magazine article" didn't focus on her target market, but gave a more general form of data. It was a good idea to conduct a survey, so that she can ask her potential customers more direct and relevant questions that could help her make some important decisions; like what to sell and how to sell it in order to reach a good level of success.