- The first task environment factor affecting the retail clothing store is Suppliers. In particular, the purchasing managers who buy the clothing and accessories for the store have been buying from the same clothing suppliers and have become reluctant to try new ones.
-  The second force in the task environment of the retail clothing store is Competitors. Five other major clothing store chains have opened – including two foreign store chains – Zara and Uniqlo , and they have steadily been attracting customers away from your store. The five chained - store have been moving up and catching trends.
- Customer. In this case, the clothing store did not keep up with the current trend in fashion and they didn’t respond to customers need as well.            

-       The culture of the store has become conservative and risk-averse since the purchasing managers and salespeople don’t work effectively, we could retrain or have a fresh change in human resources. The company’s workforce should not fully focus human resources but they had better invest in technology as well, which is more effective and more cost-saving.

-       Determine and decide the store’s own path with our own slogan and fashion style. Making impression on customers about what we value in pursue in this fashion industry and our goal. Then, finding the clothing store’s target customers and focus on them

-       Study and figuring out the competitors approaches and strategies making up success of other competitors and apply suitably for our own business

-       Since having knowledge about the customer’s needs and fulfilling these needs is an organization’s primary concern . The first step that the clothing store could do to improve their business performance is researching or surveying the customers’ need and up-to-date fashion trend. 

-       After having a grasp of current fashion tendency, they could change the clothing suppliers to meet the customers’ need.

-       Adopting both traditional and digital marketing strategies. Regarding traditional marketing, the clothing store could apply programmes or monthly campagnes to attract customers. Technology has made it easier for fashion brands to showcase their fashion trends to a wider audience. Therefore, we could adopt new technology in selling, for example: setting up websites or transform into online shopping platforms