https://padlet.com/ajadeja/nhs_group1 Made with a bold sensibility en-us 2018-01-08 07:49:48 UTC 2025-09-25 19:18:02 UTC hello@padlet.com https://padlet.com/ajadeja/nhs_group1/wish/219253864 This advert is aimed at a niche audience (Black, Asian and Minority ethnic), as the advert is designed to get these people to donate blood.


]]> 2018-01-08 08:16:50 UTC https://padlet.com/ajadeja/nhs_group1/wish/219253864 https://padlet.com/ajadeja/nhs_group1/wish/219254954 This advert is a mix between a rap music video and a campaign advert. It includes conventions of music videos, with short takes and being energetic. This will attract people who are interested in both genres...]]> 2018-01-08 08:22:01 UTC https://padlet.com/ajadeja/nhs_group1/wish/219254954 https://padlet.com/ajadeja/nhs_group1/wish/219255595 The message of this advert is to encourage people of ethnic minorities to donate blood. It describes how only 3% of blood donors are from the BAME society. 
Throughout the song it challenges traditional stereotypes of black people by conveying them as successful people with prosperous careers. Many Asian and black people are portrayed with jobs that require lots of effort. This could suggest two things:

• BAME people are very strong mentally and physically for them to do such jobs, their blood would definitely be in demand
• For people like In the video to continue their such prosperous lives, there has to be more blood donors to keep them alive.

]]> 2018-01-08 08:25:34 UTC https://padlet.com/ajadeja/nhs_group1/wish/219255595 https://padlet.com/ajadeja/nhs_group1/wish/219256347 Setting: The video starts off with Lady Leshurr on a rooftop in an urban area, this is a common convention of rap music videos. It is also very fitting with the target audience because that is where the majority of BAME usually reside.]]> 2018-01-08 08:29:52 UTC https://padlet.com/ajadeja/nhs_group1/wish/219256347 https://padlet.com/ajadeja/nhs_group1/wish/219256809 The video raises enigma, by not revealing that it's about blood donations then anchors the meaning using text at the end (only 3% of blood donors are BAME). This is done to keep the audience interested in the advert, before revealing what it really is about.]]> 2018-01-08 08:32:23 UTC https://padlet.com/ajadeja/nhs_group1/wish/219256809 https://padlet.com/ajadeja/nhs_group1/wish/219257229 This advertisement challenges the and gives you alternative representations of BAME people, as politicians, female black boxers, fashion designers and laboratory workers.]]> 2018-01-08 08:34:30 UTC https://padlet.com/ajadeja/nhs_group1/wish/219257229 https://padlet.com/ajadeja/nhs_group1/wish/219257623 At the beginning of the video we see Lady Leshurr wearing a tracksuit and a crop top. This is typical rap and teen culture. This is done to connect with the teenage BAME target audience and increase the chance of convincing them. Also the people used in the video look very sophisticated in terms of their clothing, this is done so the fact that they are successful is emphasized.

]]> 2018-01-08 08:36:26 UTC https://padlet.com/ajadeja/nhs_group1/wish/219257623