Stage 1 Research canvas by Seven Zhang https://padlet.com/wanqizhang77/lwcxrc8e1tna en-us 2017-11-29 10:36:31 UTC 2017-11-29 10:41:05 UTC hello@padlet.com Secondary research - Websites, Journal articles, Reports, Book... wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211322839 2017-11-29 10:39:01 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211322839 Online survey (200 responses, wide age range, no gander preference) wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323116 To gain overall opinions on a wide range of questions. To investigate the changing value system of Chinese consumers and what they expect. Also to scope their attitudes towards fashion personalisation and customisation. ]]> 2017-11-29 10:39:53 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323116 Focus groups - 3 groups * 5 people - 18 - 25, 26 - 34, 35 - 42 wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323202 To explore issues and gaps from the initial surveys and to compare the differences between different ages. ]]> 2017-11-29 10:40:06 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323202 Individual depth interviews with 8 millennials wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323287 To gain an in-depth understanding and key insights of Chinese consumer. To explore individual attitude toward individualisation and analyse the in-depth psychology of individualistic consumer such as their shopping preference to express themselves. ]]> 2017-11-29 10:40:22 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323287 Individual depth interviews with 4 shop assistants wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323345 To investigate the consumer behaviour and psychology from a different perspective and analyse their expectations and needs. ]]> 2017-11-29 10:40:36 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323345 Interviews with brands wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323388 To understand and analyse the process and success of the brands’ campaign or strategy. ]]> 2017-11-29 10:40:46 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323388 Ask 10 people to select 5 things that most represent themselves, show their personality. wanqizhang77 https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323473 To investigate their attitudes towards personality and individuality and expressing themselves. ]]> 2017-11-29 10:41:00 UTC https://padlet.com/wanqizhang77/lwcxrc8e1tna/wish/211323473