The advert relates to inequality as an IB global issue. Inequality is one of those problems that are prevalent globally among diverse groups of people. It assumes various forms such as economic disparities, gender inequality and racism. According to the ad, empathy coupled with understanding can be used to tackle these vices. It shows how different human beings could still find themselves despite their variedness leading to better society where everybody is equal.

I was affected by the advert because it reminded me about empathy and understanding in our daily lives. It showed me that we can make a difference by listening to others’ views or opinions and trying our best to empathize with them. Also, it made me remember why I love story telling so much.

The ad can be associated with the IB global issue of health and well-being. Health and well-being are factors that affect everyone irrespective of their ages and backgrounds worldwide. It may take different forms such as physical health, mental health or social wellbeing. The ad emphasizes on resilience and endurance in dealing with issues relating to health and well-being. It demonstrates how people can overcome adversity and achieve their goals even when circumstances are tough.

What struck me about the advertisement was that it reminded me why we must be resilient every day of our lives; this was very impactful for me as an individual. I learned that no obstacle is too big to overcome if we decide to put in hard work and dedication into the achievement of our dreams. It also reminded me about the captivating power of stories in relaying messages that are important for a wide audience. In totality, this advertisement is a powerful reminder of some necessary aspects including resilience, determination, commitment etc., which should not be forgotten in our today’s world.

Apart from me heeding to societal norms that lock out most individuals from being great, this campaign contests this perspective. Rather than being the best, it emphasizes on struggling and going beyond personal setbacks because greatness is not about winning.

To relate this to an IB global issue, we have to think about “social inequality”. The advert does this indirectly by advocating integration and tearing down walls of social divide. No matter who they are or where they come from everyone has the potential for greatness¹ .This ties with the IB’s focus on global-mindedness as well as the faith in every person’s potential.