Are Advergames harmful to children? by Samantha Read https://padlet.com/samantha_read/lv6fgi8igs4p The extended online task for this week is to add to find evidence for and against the question ‘Are advergames harmful to children?’ Add your thoughts to the Padlet on NILE for Week 16 before Monday 21st January. en-us 2019-01-14 22:19:21 UTC 2025-04-24 12:48:36 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Playcontrol.png The findings suggest that playing advergames promoting food, regardless of the food being healthy or unhealthy, might increase the (caloric) amount of food intake in children. https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322301031 A common finding of these studies is that advergames are used to promote low-nutrient food. The Kaiser FamilyFoundation study-found that 90% of the food featured in the advergame contained high levels off salt and/sugar. In 2009 another American systematic analysis of advergame for142 food products targeted at children found that 83% were low of poor nutritional quality.JUDITH]]> 2019-01-18 20:05:24 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322301031 Children who ply the advergame have the ability to recognise the persuasive character present in the game used to involve them in playing game. https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322301130 2019-01-18 20:05:44 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322301130 Kids are impressionable, and marketing takes advantage of sophisticated devices -- demographic data, psychology, developmental characteristics, and behavior traits -- to determine the most effective ways to influence them.Digital media allows companies to reach kids more directly than traditional media like television and magazines. It also cuts out parents as the voice-of-reason middlemen and adds more advertising possibilities -- some of which aren't obvious. https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322303743 2019-01-18 20:12:52 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322303743 Most children do not have the ability to distinguish between right and wrong. They cannot distinguish the things they can do or not. They are easy to be misled. Also, one of the most important things about the advergame is to attract the audience. Children are easy to be attract by this kind of advergame. https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322777578 2019-01-21 20:13:29 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322777578 Advergames are Internet based games, usually linked with a food or toy product that combine the product’s marketing message with the game experience. Essentially, the game is really one long, repetitive, and interactive advertisement for a company’s product. And while children may be exposed to advertisements anyway on other media platforms, advergames take a company’s marketing message to an entirely new level that might be hurting children in the long run. https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322783318 2019-01-21 20:45:42 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322783318 https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322789046 Advergames are custom-made games designed especially to promote a company's brand or products (Youn and Lee 2005

Youn, S. and Lee, M. 2005. “Advergame playing motivations and effectiveness”. In Advertising, promotion and new media, Edited by: Stafford, M.R. and Faber, R.J.320–47. Armonk: M.E. Sharpe. 
 [Google Scholar]
). The main aims of online advergames are to deliver a powerful message for the advertised brand and to achieve higher traffic on brand websites
]]> 2019-01-21 21:24:41 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322789046 Advergames are not harmful https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322790611 When children participate in advergames, the brand's purpose is only to strengthen the emotional connection between children and brands (Evans, Carlson and Grubbs Hoy, 2013). But the children are too small to have the ability to recognize ads, they just feel the game is fun. Vanwesenbeeck, Walrave and Ponnet (2017) pointed out that even if children realize that advertising is trying to change their attitudes, this awareness may not offset their attitude changes. Because children's values are mainly shaped by the family, parents will educate children to distinguish between good and bad (Baumrind,1980). In addition, there is government supervision before the launch of advergames, and not all children will be interested in advertgames, so advergames are not necessarily harmful to children.

References：
1.Baumrind, Diana. 1980. New Directions in Socialization Research. American Psychologist, 5: 639–52. July
2.Evans, N.J., Carlson, L. and Grubbs Hoy, M., 2013. Coddling our kids: Can parenting style affect attitudes toward advergames?. Journal of Advertising, 42(2-3), pp.228-240.
3.Vanwesenbeeck, I., Walrave, M. and Ponnet, K., 2017. Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising, 36(4), pp.520-541.

ZHENG HUA]]> 2019-01-21 21:36:12 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322790611 https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322790620 One of the great potential advantages advergames offer is the games’ ability to draw users’ attentions to specific brands for more extensive time periods compared to those of traditional advertisements. However, advergames take a company’s marketing message to an entirely new level that might be hurting children in the long run.]]> 2019-01-21 21:36:16 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322790620 Lauren - 16445514 https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322795420 The culture that we live in today is primarily based around the internet and the new innovative ways we can use this resource to reach its potential. With children aged between 2-14 being some of the most frequent users of the internet it can be seen why businesses would target such demographics - as they are able to reach a substantial amount of people in a short space of time.
Advertising that is built into gaming is the best way to capture and engage with children, however this can be seen as harmful as promoting a brand or service to such a young age range cannot guarantee a profit. Children of this age do not have an income in which they can endorse the businesses they are being pushed to see, therefore relying on adults to supply this income which is who arguably the advertisements should be aimed at. Gaming is a recreational activity that does not need to be pushed to encourage peoples awarenesses of brands, there are other ways to engage with consumers. (Staiano and Calvert, 2014)
https://link.springer.com/book/10.1057/9781137313256#about ]]> 2019-01-21 22:14:05 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322795420 1120225196 https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322796885 Food marketing to children has been considered as a potential factor contributing to the rising childhood obesity rate in the United States.  Ritterfeld and Weber 2006), very few food advergames were found to serve to educate children about nutritional and health issues, leaving much room for improvement. Further, most of the food products promoted in advergames were nutritionally poor, having an excessive amount of sugar or fat. It is not new that the foods advertised to children tend to lack nutritional value. 
[google scholar]]]> 2019-01-21 22:28:13 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322796885 https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322800754 Research has shown that children can be reached easily by advergames on popular gaming websites (An and Kang 2014) In which case, children are easy to get indulged in the games, which will affect their physical and mental health. Besides, advergames for products with high salt and sugar content will affect children's health, as they do not have the right consciousness to choose food, this will cause them to make incorrect food choices. Two recent studies, one in the USA( Harris et al,2012) and one in Portugal (Dias& Agante, 2011), show that playing food-related advergame does influence children's food choices.

References:
An, S., and H. Kang. 2014. Advertising or games? Advergames on the internet gaming sites targeting children. International Journal of Advertising 33, no. 3: 50932.

Dias, M. and Agente, L. (2011), Can advergames boost children’s healthier eating habit? A comparison between healthy and non-healthy food, Journal of Consumer Behaviour, 10, pp. 152-160.
 
Harris, J. L., Speers, S. E., Schwartz, M. B. and Brownell, K. D. (2012), US Food Company Branded Advergames on the Internet: Children’s exposure and effects on snack consumption, Journal of Children and Media, 6(1), pp. 51-68.

Chulin Hu


 
]]> 2019-01-21 23:02:56 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322800754 As far as i am concerned, advergames are harmful to children. According to a research, ‘Children(0-12years) were exposed to approximately one in every three alcohol ads seen on average by mature adults(ages 25 years and older).’(DRACHAL,2015) As we all know, Alcohol is very harmful to the physical growth of children, children may see these ads and become curious about alcohol that they will try to drink as parents know or do not know. They may develop an attraction to alcohol.Reference list: 844511917 https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322808673 DRACHAL, K. (2015). WHAT DO WE KNOW FROM EPRG MODEL?. [online] Ecoforumjournal.ro. Available at: http://www.ecoforumjournal.ro/index.php/eco/article/view/85 [Accessed 21 Jan. 2019].

XIAOBI XUAN]]> 2019-01-22 00:19:48 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322808673 The benefits of Advergames to children (Anran Chen 18425022) https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322914633
  • Some non profit companies appeal positively to children
  • These games have proven to increase their attention span (Playing Advergames may enhance visual attention skills Kids seem to have no problem paying attention when they play Advergames. In fact, there is rather convincing evidence that playing Advergames actually increases certain visual attention skills. In a study of American kids, researchers compared the visual attention skills of avid gamers with those of non-gamers (Dye et al 2009). The kids, aged 7-18 years, were tested on three specific visual attention skills the ability to scan efficiently for a target the time required to “snap" attention back after finding a target, and the number of objects that a child can pay attention to at once One of the tasks looked like this: A line-up of fish, with one fish at the center and two “flankers" on each side. Kids were asked to judge whether or not the flanker fish were pointing in the same direction as the central, target fish. Their responses were timed. The results were consistent with other studies of video games and attention skills. In all three areas tested, the kids who played action Advergames performed better than the kids lacking video game experience.)
  • References:
  • Waiguny, M., Nelson, M., & Terlutter, R.. (1 January). PERSUADING PLAYFULLY? TH EFFECTS OF PERSUASION KNOWLEDGE AND POSITIVE AFFECT ON CHILDREN'S ATTITUDES, BRAND BELIEFS AND BEHAVIORS. American Academy of Advertising. Conference. Proceedings (Online),67-70. Retrieved October 4,2011, from ABI/INFORM Global. (Document ID: 2129748511).

    Steve Stecklow, & Julia Angwin. (2011, May 7). Corporate News: House Releases 'Do Not Track' Bill. Wall Street Journal (Eastern Edition), p. B.3. Retrieved September 8, 2011, from ABI/INFORM Global. (Document ID: 2339454191)

    • ]]>     2019-01-22 10:49:21 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322914633     https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322936433 Advergaming is good for raise brand awareness, which is to tell a story about your company.  this can make sure when child play games, the content wont be unhealthy. (printsome  insilghts, 2015)
    https://blog.printsome.com/advergaming-what-it-is-and-how-small-companies-can-use-it/
    yuhan shao]]>     2019-01-22 12:16:57 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322936433     Chupa Chupas game samantha_read https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322937875 http://www.bestoldgames.net/zool

    ]]>     2019-01-22 12:22:21 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322937875     Are Advergames effective? samantha_read https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322938723 2019-01-22 12:25:53 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322938723 Effects of Advergames on brand recall samantha_read https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322939287 2019-01-22 12:27:31 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322939287 Important findings for game design samantha_read https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322940632 2019-01-22 12:32:35 UTC https://padlet.com/samantha_read/lv6fgi8igs4p/wish/322940632