Name: Elena

Age: 28

Work: Marketing manager

Place of residence: Tashkent

Lifestyle: Elena leads an active lifestyle. She goes to the gym 3-4 times a week, watches her diet and tries to lead a healthy lifestyle. She strives for constant self-improvement and achieving her goals.

Motivation: Elena wants to improve her physical fitness. She also cares about her health and strives to eat right.

Online behavior: Elena uses social networks, especially Instagram, where she follows fitness bloggers. She searches for information on healthy eating, sports supplements and effective workouts.

Attitude to products/services: Elena is ready to buy quality products that will help her achieve her goals. She is interested in sports supplements that are safe and effective, as well as in an application that will simplify the process of planning workouts and tracking progress.

Touchpoints: Elena visits your gym, is interested in sports supplements, searches for information about healthy nutrition on the Internet. She is interested in the app

Name: Mike

Age: 35 years old

Occupation: Entrepreneur

Place of residence: Tashkent

Lifestyle: Mike strives for a balance between work and personal life. He values ​​efficiency and comfort.

Motivation: Mike wants to stay in shape, but does not always have enough time for regular workouts. He is looking for quick and effective ways to stay in shape and eat right.

Online behavior: Mike uses the Internet to search for information about products and services that can help him improve his lifestyle. He often reads reviews and studies product ratings before buying.

Attitude to products/services: Mike is ready to buy quality products and services that will help him save time and enhance his workout results.

Points of contact: Mike is interested in my sports supplements that will help him achieve results faster. He is also interested in an application to plan workouts and track progress in his free time