They use "website messages" hosted on their own website, using strong visuals and persuasive copy to communicate the park’s value.

Target Audience: Domestic Tourists, International Visitors and social media users

Key themes and topic: Celebration & Festival Mood - Uses vibrant words like “Vui chơi – Lễ hội” (Fun – Festival), colorful imagery, fireworks, and lion dances to evoke joy and cultural excitement. Short and bold slogans are emotionally appealing and easy to remember.