Promotional mix by Freya Rutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63 all the info for the promotional mix en-us 2023-02-22 10:40:24 UTC 2023-02-22 11:16:33 UTC hello@padlet.com Advertising freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490963462 There are different types of advertising. About the line advertising (ALT) and below the line Advertising (BLA). ]]> 2023-02-22 10:47:08 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490963462 Sales Promotion freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490966833 There are lots of examples of promotions; 
- BOGOFF
- price discounts 
- coupons 
- samples 
- special events 
- point of sale 

]]> 2023-02-22 10:49:17 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490966833 Sales Promotion; BOGOFF freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490970058 'buy one get of for free' 
- encourages customer to buy the product 

PROS 
- very popular 
- people will try the product 

CONS 
- only good in the short term
- loss of profit ]]> 2023-02-22 10:51:48 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490970058 Sales Promotion; Price Discounts freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490972637 - reduced products 

PROS 
- good to clear old stock 

CONS 
- may be seen as cheap 
- if there are to many discounts the customers maybe suspicious ]]> 2023-02-22 10:54:22 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490972637 Sales Promotions; Coupons freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490975732 - add incentive to the products 
- encourage an impulse spend 

PROS
- customers feel as if they are getting a better deal 
- can find them anywhere 

CONS 
- reduced profits for running time 
- Some customers might wait for coupons before buying]]> 2023-02-22 10:56:56 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490975732 Sales Promotions; Samples freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490980024 - Business gives out samples to persuade people to buy the product 
- Giveaways may be found on the front of a product 

PROS 
- Idea for new launches 
- Encourages word of mouth 

CONS 
- Not all customers want to try samples when shopping 
- Can be expensive to give out products for free
]]> 2023-02-22 10:58:38 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490980024 Sales Promotions; Special Event freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490994206 - Activities that encourage customer to try product 

PROS 
- Encourages customers to attend 
- Rewards loyal customers with a special event 
- Ideal for small business

CONS 
- Expensive 
- Hard to see if it works


]]> 2023-02-22 11:01:46 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490994206 Sales Promotion; Point of Sale freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490996931 - point of sale display is a cardboard display stand near the till 
- this is to trigger impulse purchases 

PROS 
- good to promote new products 
- works well this holiday products (easter) 

CONS 
- needs to be distributed by the event 
- displays are placed by the shop and could be put in a bad location 

]]> 2023-02-22 11:04:37 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490996931 Public Relations (PR) freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490998522 - aims to build relationships with the public 
- is unpaid communication 
- could be a blog, press releases, ect.. ]]> 2023-02-22 11:06:15 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2490998522 Personal Selling freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2491001509 - is effective way to manage business to customer relationships 
- sales people are well trained in approaches and techniques of personal selling 
- sales people are very expensive (salary, tainaing, commission) 

]]> 2023-02-22 11:08:17 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2491001509 Direct Marketing freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2491004628 - highly focusses targeted mail 
- by email/post
- could show special offers 
- tailored to items bought previously by the customer ]]> 2023-02-22 11:09:40 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2491004628 Sponsorship freyagrutherford https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2491006413 - positive association of the product with a celebrity or a sport
- can be very expensive 
- difficult to tell what this does for brand loyalty or sales ]]> 2023-02-22 11:11:40 UTC https://padlet.com/freyagrutherford/luc82rys5d1fth63/wish/2491006413