INP by https://padlet.com/400887891/ltksb08vht45 A sub-brand of Chanel directed towards millennials and generation-Z en-us 2019-04-02 09:53:50 UTC 2025-11-08 04:29:57 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bagshop.png The Gen Z Equation | WGSN Report 400887891 https://padlet.com/400887891/ltksb08vht45/wish/347540944 I used this report to better my understand of generation-Z as a consumer and to help me build a consumer profile of the 
sub-brand. ]]> 2019-04-02 09:56:24 UTC https://padlet.com/400887891/ltksb08vht45/wish/347540944 Notes from The Gen Z Equation 400887891 https://padlet.com/400887891/ltksb08vht45/wish/347541383 Important notes I took from the report that I can use in my own report, so I don't have to keep coming back to it to find information.]]> 2019-04-02 09:58:09 UTC https://padlet.com/400887891/ltksb08vht45/wish/347541383 Luxury brands appealing to millennials 400887891 https://padlet.com/400887891/ltksb08vht45/wish/348006935 Research into luxury brands who already are appealing to the millennial and generation-Z market and how they are doing this.]]> 2019-04-03 11:20:43 UTC https://padlet.com/400887891/ltksb08vht45/wish/348006935 What my research shows me 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349902551
·         Chanel is an unpopular brand, however 71% of the people surveyed like it regardless, 55% would buy products from Chanel and a huge majority (81%) would buy it if it was cheaper and altered to fit a younger market
·         Gucci is the most popular brand amongst millennials which further supports the countless reports and research showing that they are the best luxury brand when it comes to target millennials/generation-z
·         A huge percentage of people surveyed own a designer/luxury product (89%)
·         Having been given a description of what it is, 82% of people said they would visit a concept store which shows that it is worth creating one
·         Clothing is the most popular luxury/designer product (35% of people surveyed said they would choose to buy clothing), followed by footwear (27%), handbags (22%) and accessories (18%)
·         More people (58%) said they were more tempted to buy a product if it is of limited stock/availability than not (42%) – this shows that it could be a good idea to limit stock as there will be more demand for it and hype created around it
·         The online/in-store shopping debate was 50/50 – this suggests that products should be sold both online and in-store to satisfy everyone’s needs
·         People prefer affordable/high-street fashion (64%) to designer/luxury fashion (36%) – further research could be done to find out why this is

]]> 2019-04-09 12:54:56 UTC https://padlet.com/400887891/ltksb08vht45/wish/349902551 Survey Results 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349903152 I carried out a survey on Instagram to help me learn more about millennials/generation-z and their relationship with brands and shopping.]]> 2019-04-09 12:56:12 UTC https://padlet.com/400887891/ltksb08vht45/wish/349903152 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349912118 I did some visual research into Chanel stores and how they are designed/set out to help me when it came to writing about the physical resources my concept store would need.]]> 2019-04-09 13:13:33 UTC https://padlet.com/400887891/ltksb08vht45/wish/349912118 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349912543 2019-04-09 13:14:16 UTC https://padlet.com/400887891/ltksb08vht45/wish/349912543 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349912727 2019-04-09 13:14:41 UTC https://padlet.com/400887891/ltksb08vht45/wish/349912727 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349912886 2019-04-09 13:14:59 UTC https://padlet.com/400887891/ltksb08vht45/wish/349912886 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349913057 2019-04-09 13:15:21 UTC https://padlet.com/400887891/ltksb08vht45/wish/349913057 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349913207 2019-04-09 13:15:42 UTC https://padlet.com/400887891/ltksb08vht45/wish/349913207 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349913631 2019-04-09 13:16:23 UTC https://padlet.com/400887891/ltksb08vht45/wish/349913631 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349913861 2019-04-09 13:16:40 UTC https://padlet.com/400887891/ltksb08vht45/wish/349913861 400887891 https://padlet.com/400887891/ltksb08vht45/wish/349914018 2019-04-09 13:16:58 UTC https://padlet.com/400887891/ltksb08vht45/wish/349914018 400887891 https://padlet.com/400887891/ltksb08vht45/wish/357603940 When it came to writing the 'promotion' part of the marketing mix, I needed to do a lot of research on how to market specifically to millennials and what brands are already doing in terms of this.]]> 2019-05-07 13:20:48 UTC https://padlet.com/400887891/ltksb08vht45/wish/357603940 Main Themes 400887891 https://padlet.com/400887891/ltksb08vht45/wish/357604119 - Mobile optimization
- Transparency
- UGC marketing
- Experiences
- New brand loyalty]]> 2019-05-07 13:21:05 UTC https://padlet.com/400887891/ltksb08vht45/wish/357604119 400887891 https://padlet.com/400887891/ltksb08vht45/wish/357606727 2019-05-07 13:26:03 UTC https://padlet.com/400887891/ltksb08vht45/wish/357606727 400887891 https://padlet.com/400887891/ltksb08vht45/wish/358056964 2019-05-08 14:11:53 UTC https://padlet.com/400887891/ltksb08vht45/wish/358056964 400887891 https://padlet.com/400887891/ltksb08vht45/wish/359834303 I did some research and made some notes on some effective features that can be used in concept stores, especially to appeal to a millennial market. ]]> 2019-05-14 11:02:05 UTC https://padlet.com/400887891/ltksb08vht45/wish/359834303 Marketing and Ad Mock-Ups 400887891 https://padlet.com/400887891/ltksb08vht45/wish/362111499 In order to create some examples of marketing materials, especially for my ad mock-ups, I needed to decide on the style of the product range. I researched pattern trends for 2019/2020 and found that fruity styles, large graphic prints and graffiti were trending. From here, I used photoshop to alter Chanel's logo using these style of patterns. ]]> 2019-05-21 12:44:19 UTC https://padlet.com/400887891/ltksb08vht45/wish/362111499 400887891 https://padlet.com/400887891/ltksb08vht45/wish/362112804 In order to create examples of marketing materials, I needed to decide on the style of the product range. To do this, I researched pattern trends of 2019/2020 which could inspire the style of the products. From here, I photoshopped the Chanel logo using example images of these patterns.]]> 2019-05-21 12:47:43 UTC https://padlet.com/400887891/ltksb08vht45/wish/362112804 Ad Mock-Up Generator 400887891 https://padlet.com/400887891/ltksb08vht45/wish/362113259 2019-05-21 12:48:42 UTC https://padlet.com/400887891/ltksb08vht45/wish/362113259