https://padlet.com/marissaeddy0227/lth14gvrvxd14je2 en-us 2021-01-07 07:47:02 UTC 2023-04-11 13:57:21 UTC hello@padlet.com marissaeddy0227 https://padlet.com/marissaeddy0227/lth14gvrvxd14je2/wish/1062280852 The only way home builders can stay ahead of competitors and win market share in today’s quickly morphing environment is to embrace change.

Nowadays competition is tough, and these days you’ll need expertise in online and offline marketing skills to set yourself apart from the crowd.

Here we have 20 home builder marketing strategies that you can employ in today’s modern, technologically driven world to aid you in staying relevant, succeeding and connecting with your customers and prospective customers to grow your business.

1. Create a compelling Marketing Agency for Home Builders Utah with a dynamic available home listing feed 
Your website is the most important digital tool you have and it is a necessity. Having a website is essentially your online home base. You may have a brick and mortar sales center, but online, here is where your customers and prospective clients can find you 24 hours a day. 



 

Your site should have the most up to date home listing feed. Integrate your available home feed with MLS through RETS so your site visitors can have up to date pricing and listing information. Make it easy for them to see your available homes for sale and add as much information on the listing then what they can get from a basic Zillow listing.

Add community information
Area of interest near the home
Additional home images
Video tours
Payment or financing options
and more.
2. Be present on real estate third-party marketplace sites 
The rise of the digital world changed everything when it comes to sales and marketing. It isn’t enough to have a website, or even social media (we’ll get to that later); you have to be everywhere. 

home builder marketing ideas

Customers now have the ability to interact and transact with brands in so many different places. You don’t want to be left out in the cold. Therefore, sites like Zillow and Neighborhood Housing Services (NHS) are other platforms where you need to have your home builder marketing strategy seen and experienced by customers and prospective customers. 

If you’re not on a third party site, and your potential customers are, you’re missing an opportunity to connect. 

3. Search Engine Optimization (SEO) 
SEO is a huge can of worms that has many different facets to it, but essentially, to break it down in the simplest terms, it all has to do with where you end up on Google searches.

SEO Google Local - Home Builder Marketing

 

Some pages end up on the first page of Google, some end up on the 10th, and for many reasons, you want to be on Google’s first page.

SEO is all about how visible your site is on searches like Google. The more visible your site, the more traffic it gets. The more traffic you’re getting, the greater the potential for conversions. 

This involves writing copy with prescribed best practices, keyword usage, outbound and inbound links and much more. 

4. Social media marketing 
As far as home building marketing strategies go, when employing social media, then Facebook, Instagram, and Pinterest are your best bets.

social media icons for real estate

This is because they are highly visual-based. Customers want to see what you have to offer. Of course, they also want information, but having great imagery is a key factor when it comes to selling homes. 

These social tools are so important for two reasons.]]> 2021-01-07 07:55:41 UTC https://padlet.com/marissaeddy0227/lth14gvrvxd14je2/wish/1062280852