Group 11 (12-13.03.2024) by NPD Skills 2022

HR manager, Age: 44

kamilaochedalska — 2024-03-08 08:18:01 UTC

Single, but open for a relationship

Regina

kamilaochedalska — 2024-03-08 08:18:01 UTC

She is an omnivore, but open to trying new product(s), social - enjoys eating food with other people; convenience factor is important for her - not too much time to prep food (many balls to juggle at work). Cares about her appearance/physique.

2024-03-12 09:13:16 UTC

Convenience factor; health benefits - (potentially) offers easy and complete nutrition; great taste (3-in-1). Sustainability - she wants to eat more sustainably but for the food to be convenient to (eat/prep) at the same time. Appearance & health - well-formulated, clean label (minimal processing).

2024-03-12 09:17:02 UTC

Excited (novelty factor), relieved - it's easy and convenient (should be fast to make). Satisfied (from a sensory point of view) and from a nutritional point of view (health benefits). Good conscience - the product is organic and eco-friendly.

2024-03-12 09:18:53 UTC

Easy-to-make (quick): think about the form/formulation - should it be a powder or a thermally premade meal? Nutritional value is well-thought-out (protein/carbs/omega3 etc.). Satisfaction/satiety ?

2024-03-12 09:21:08 UTC

Packaging - one-person meal size. Clear nutritional info of the portion - ease of mind. Verified health claims

Quick and easy lunch during office days or a snack when there is no time for lunch.

2024-03-12 09:26:40 UTC

2024-03-12 09:36:55 UTC

Ready-to-eat microwave meal to bring to the office, quick but nutritional, vegan

2024-03-12 10:26:43 UTC

Smoothie powder - easy to make but filling, when there is no time for lunch

2024-03-12 10:27:46 UTC

Idea 1: Algae-enriched veggie patties (can be fried or microwaved). Idea 2: vegan protein bar (with algae being one of the ingredients).

2024-03-12 10:28:49 UTC

algae enriched pre coocked vegetable burger

2024-03-12 10:29:34 UTC

Protein cookies to have with coffee

2024-03-12 10:30:33 UTC

2024-03-12 10:31:05 UTC

Proteic algae porridge

algae enriched low carbo bread

2024-03-12 10:31:56 UTC

Drinkable meal, needs only water and make the consumer feel full.

2024-03-12 10:32:03 UTC

Protein-enriched yogurt

2024-03-12 10:34:13 UTC

Use as an ingredient of a vegetable soup-based mix. She has just to add hot water to this preparation to obtain her warm algae-enriched vegetable soup

2024-03-12 10:34:22 UTC

Something like pasta pot, but in a healthier way, a protein plus product with vitamins but tasty too

2024-03-12 10:36:05 UTC

Algae-based soup: "hide" the taste in the noodles -> Algae-based noodle soup!

2024-03-12 10:53:50 UTC

Challenge: specific color of the noodles (green)

Challenge 2: bitter taset of the noodles -> need to be balanced out with other ingredients

Challenge 3: the amount of powder we add -> gluten content of the noodles? Ratio?

Challenge 4: Prep time -> is it an instant soup or more of a "packaged soup to microwave"?

Challenge 5: Smell -> how can it not have very strong smell?

2024-03-12 10:56:49 UTC

Solutions/benefits:

2024-03-12 10:57:59 UTC

Challenge 1: Color of the noodles -> add other color ingredients like carrots, beetroot (?), pumpkin, potato pieces

Challenge 2: Add Sweet potato to balance and mask the bitter taste as well as carrots

Challenge 3: 10-15% of the Goody to substitute the amount of wheat (gluten). Another issue - the price (novel food ingredients are more expensive). Nutritional value -> 20% of algae protein per product -> compromise between the sensory aspect and the nutritional value.

Challenge 4: Pre-made cooled soup in a container that can be microwaved. Minimally processed: pre-boiled veg, pre-cooked noodles, not-so-salty broth.

Challenge 5: Smell - ?? -> will be discovered/tased late in the product development process

Before consumption: Exciting about the consumption of unusual food product, Curious, the first time a bit unconfident. During consumption: satisfied, having good conscious. After consumption: full, satisfied, proud to try something new, admired for her food trust

2024-03-12 11:17:14 UTC