Glossier by Rachel Mortimer https://padlet.com/40092899/lrhjr56je66ec8pl By Rachel, Jasreen, Kelly & Chloe en-us 2021-02-04 11:45:40 UTC 2025-08-02 20:07:48 UTC hello@padlet.com https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163239107 Millennial women in mind who are willing to take ownership of their beauty routine and feel good in their own skin. 

They don’t want to cover themselves behind the makeup but to use it as a tool to boost their natural glow.

They are social media active and enjoy treating themselves - whether it’s travelling or simple a bubble bath 
]]> 2021-02-04 11:49:34 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163239107 40092899 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163260186 Millennials purchase more Glossier products than any other age group (accounting for more than half of their sales). Millennials comprise 50.5 percent of Glossier buyers, compared with 33.2 percent of makeup and skincare buyers for all other brands. Which shows Glossier service the wants and needs of millennials than other brands.]]> 2021-02-04 11:56:53 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163260186 Glossier Instagram 2021 40087364 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163260397 2021-02-04 11:56:58 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163260397 "The Beauty Brand for Generation Instagram" - Forbes jasreen_jawanda https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163261165 Glossier have built a massive fanbase of 184K followers on their business Instagram account from their existing beauty blog "Into the Gloss". Upon the launch of the Glossier brand, the account achieved 13K followers in just 7 days. Emily Weiss, the founder and CEO, has described their digital presence as their single largest platform. ]]> 2021-02-04 11:57:16 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163261165 40087364 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163261977 2021-02-04 11:57:33 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163261977 40087364 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163265068 2021-02-04 11:58:29 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163265068 Engaging Content 40092899 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163265298 Copypress reported that "to engage millennials, you must create content that can generate discussion, such as social media and blog posts". Which Glossier do perfectly, Glossier continues to share content on the “Into the Gloss” blog, Facebook, Twitter YouTube, Pinterest, and Instagram. Glossier produce content that combines editorial how-to’s with product-as-hero posts with answers to specific beauty issues. This ample user-generated-content validates and authenticates the company’s products and posts, as well as generating conversations.]]> 2021-02-04 11:58:35 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163265298 40087364 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163266432 Social Media is very unpredictable so it is hard to predict what will happen in the next year let alone the next decade.
Marketing tactics will have to become disruptive and brands will have to sand out on socials so that they do not fall behind. 
There is no doubt that there will be multiple new platforms by the year 2031 but also we may see the fall of social giants that we see today.
AI will become routine in our day to day life, making connecting with friends and followers more seamless.]]> 2021-02-04 11:58:59 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163266432 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163272283 Through the Instagram platform Weiss has direct access to the millennial target market as 90% of Instagram users are under 35 years old. 

]]> 2021-02-04 12:01:08 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163272283 Co-creating products 40092899 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163277130 Davis discussed the development of the Glossier Milky Jelly cleanser: its customers shared how washing their face involved two-steps and two different products, makeup remover then face wash. Glossier simplified the process and put both functions into one product, something that a traditional beauty brand would be loath to do, as it would take potential sales of two products away. 

“We made this dual-use face wash that didn’t exist in the market before,” Davis reiterated. “We innovate and develop products to meet those needs directly because we understand what they are.”]]> 2021-02-04 12:02:58 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163277130 "Solution is coming" - Glossier jasreen_jawanda https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163279553 2021-02-04 12:03:49 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163279553 jasreen_jawanda https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163281619 Glossier build their products based on the feedback they get from their audience, with the beauty brand being heavily led by its fanbase as one of its core values. 

As seen in the picture above, they frequently post feedback from their customers to improve and introduce their products. ]]> 2021-02-04 12:04:37 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163281619 https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163282560 millennials (aged 18-24) make up roughly 47% of the heavy buyers in the cosmetics market. This segment is more likely to purchase between 5-10 types of cosmetic products throughout the year. With so much purchasing power, this group is changing the landscape of the cosmetics market. ]]> 2021-02-04 12:04:55 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163282560 People who read Into the Gloss are 40% more likely to buy the product they read about jasreen_jawanda https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163288070 Glossier ensured they created content in sync with their products. ]]> 2021-02-04 12:06:53 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163288070 Glossier produce products that are 'Instagrammable' to encourage social media engagement and conversation jasreen_jawanda https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163290857 2021-02-04 12:07:55 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163290857 Glossier's content strategy is heavily focused on resonating with their audience. From funny and relatable memes and GIFs, animal pictures and videos, Glossier believes you have to be your audience to connect with them. jasreen_jawanda https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163292382 2021-02-04 12:08:31 UTC https://padlet.com/40092899/lrhjr56je66ec8pl/wish/1163292382