https://padlet.com/c4garcia/lrd5egvsfizfoz6v Midterm Curation Project en-us 2020-11-02 02:44:49 UTC 2026-05-11 15:11:21 UTC hello@padlet.com c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880910598 Coachella is a big music festival that happens once every year, their target market is teenagers and younger adults which helps them appease to young adults that are into certain trendy music. They usually have a theme of having lots of crazy outfits which appeals to these younger audiences even more because they get to dress up specifically for this event which makes it more enjoyable. This is a place where people can go not only to listen to their favorite trendy artists but to also be a great place to take a yearly “Coachella photo” with a crazy outfit. ]]> 2020-11-02 02:48:17 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880910598 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880914031 The Travis Scott meal was a brilliant marketing strategy for McDonalds because they did not have to change their menu but simply added a touch of pop culture media marketing by adding Travis Scott to the meal. This is an example of segmentation because it takes the large group of consumers that like and follow media trends and Travis Scott and appeal to them by adding him on to the meal in a way to gain attention by relocating to a certain group of people]]> 2020-11-02 02:50:56 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880914031 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880917471 The Morphe collab with Charli and Dixie D’Amelio was a great example of target marketing because it appeals greatly to consumers that follow and are fans of the D’Amelio sisters. This gives consumers a reason to purchase makeup because it is a collab with the popular Tik Tok stars.]]> 2020-11-02 02:53:44 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880917471 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880919079 Dove’s “Real Beauty” campaign is a great example of marketing positioning because it appeals to the  appreciation of different women’s body types and is inclusive. With this campaign it gives women a way to identify themselves with specific body types and allow them to feel welcomed and included. The audience is able to relate to the campaign.]]> 2020-11-02 02:55:00 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880919079 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880921615 Amazon is a good example of marketing positioning because of the shopper’s experience as a whole. When shopping with Amazon, consumers are able to pick and choose from a variety of items making it great for searching for everyday items as well as having very fast delivery times with Amazon Prime. The ability to say wether or not they like the item with the use of the review feature is also a great positioning strategy.]]> 2020-11-02 02:56:58 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880921615 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880923847 This article explains Apple’s positioning strategy and how it is effective because Apple uses its products as being a luxury or exclusivity product that consumers can buy in order to almost “be apart of a club”. Because Apple is such a popular brand, everyone wants to have an Apple product because it is a symbol of luxury and elegance. This positioning strategy is effective because it draws consumers in to feel a certain way when they own the products. 

]]> 2020-11-02 02:58:47 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880923847 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880927530 This article explains how Starbuck’s positioning strategy is effective because of examples like writing customer’s names on the drink in a way that personalizes the drink for the consumer. This later became a great part of brand culture and Starbucks is known for this in their services. Something else that is newer is their launch of the Starbucks app. This allows customers to be able to quickly order on their mobile app while gaining rewards. Because this eases purchases and makes it easier to get their orders faster, it enhances customer experience and the brands positioning. ]]> 2020-11-02 03:01:52 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880927530 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880930491  Netflix has a great target strategy because of the way that it is constantly adding different movies of different genres all the time. They constantly search for new titles to add to their platform so that they can appeal to every consumer and have a title specifically for them. An example of this would be having a just for kids section so that smaller children can watch family movies with their parents. ]]> 2020-11-02 03:04:15 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880930491 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880932529 Legos has a great segmentation strategy because they appeal to parents in an effort to get them to buy their products for their kids. This is a strategy in which they appease to parents because their target market is children. They have also partnered with brands, movies, and video games in order to reach a bigger audience by appealing to consumers that like those brands. ]]> 2020-11-02 03:05:46 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880932529 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880934082 Patagonia uses segmentation because it is a company that targets people of higher income and sells products that are geared towards people who are looking for high-end outdoor clothing. They have great quality and appeal to outdoor enthusiasts. The company itself also donates to small environmental groups, appealing to the group even more. ]]> 2020-11-02 03:06:57 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880934082 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880935071 Headspace is a popular subscription based meditation app that has helped millions in creating a better atmosphere in their day to day lives. This app offers a selection of personalizations that they can choose from in order to meditate. You can schedule the videos you are watching daily to fit your own unique schedule which attracts users of all kinds]]> 2020-11-02 03:07:48 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880935071 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880935930 This video helps to explain Nike’s target market and the way that they incorporate an idea of “motivation” into their slogan to appeal to young aspiring athletes. This slogan of “Just Do It” gives athletes motivation to achieve their goals. You can also see this in their video ads in which it can bring a viewers eyes to tears]]> 2020-11-02 03:08:29 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880935930 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880937138 This video shows how brands like Dior can use the target marketing strategy in a way to appeal to various groups. They do this by setting themselves up to be a niche luxury brand in order to be a staple for buyers. They set themselves up in a way that consumers can appreciate the value of their products and make marketing campaigns in order to relate to these people that want to be “high class”]]> 2020-11-02 03:09:25 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880937138 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880937858 This video helps explain the principles of brand positioning and it shows how brands can establish themselves as an identity and appeal to customers by having them know their company. In this video he goes on to talk about how the company must make themselves known as a company to appeal to consumers, an example of this would be Walmart because it positions itself as being cost effective and having a large variety of products at a low price to appeal to many different budget friendly costumers. ]]> 2020-11-02 03:10:00 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880937858 c4garcia https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880938760 Coca Cola has implemented segmentation into their marketing strategy by having a demographic, geographic, psychographic, and behavioral segmentation grouping. By doing this Coca Cola can cater to many different consumers in different ways with examples like  having Diet Coke for people who are trying to be healthier (psychographic), being available in many different countries (geographic), and targeting younger consumers 15-25 and to both genders (demographic)]]> 2020-11-02 03:10:40 UTC https://padlet.com/c4garcia/lrd5egvsfizfoz6v/wish/880938760