These two photos represent material products as you can see in the left hand picture she is wearing expensive sunglasses and earrings, showing off her what she can afford, for the people watching this video would aspire to want the same things she has, however doesnt actually need them. In the right hand photo you can see she is all dressed in gold and lying on gold, she is also wearing 4-5 watches, no one needs to wear that many watches, however beyonce is wearing them as part of her image and glamour. Her fans that idolise her would aspire to be the same marxists believe that such video like this create a negative image to aspire to be like. Wanting things you dont actually need and you only wanting them because you saw someone else advertising it. For example if you saw someone on the street wearing 4 watches you would think theyre weird, so its only because beyonce is wearing so many makes it desirable.

2013-09-30 13:24:01 UTC

In one of the shots in Beyonce has a rather large diamond in her mouth, Marxists would see this as the rich flaunting what they have and making other people desire what they wish to have. Everything that is shown in the video is portraying some form of material product which viewers desire to have.

2013-10-04 08:49:17 UTC