https://padlet.com/brandon_hom/lqbzsul0094i Brandon Hom en-us 2018-10-23 12:38:20 UTC 2018-10-23 12:49:24 UTC hello@padlet.com brandon_hom https://padlet.com/brandon_hom/lqbzsul0094i/wish/295898548 This study really just verified what i am sure a lot of people were already thinking and know about how most entities advertise women. The more sexual appeal a company uses to advertise women, the more males will tend to engage in that advertisement. With that being said it is the opposite for women, they did not tend to enjoy seeing other women be sexualized or put into a portrayal of being combat only in an MMA advertisement. This article does a good job of taking three different styles of realistic advertisements that would be used to promote a female MMA fight, but I would have liked to see more women answer the questionnaire. This article suggests that if the MMA advertisement can get men to watch the first fight because of a sexualized advertisement, they are more likely to watch a second fight that involved women but based on their skills as a fighter not as a sexualized women. 
The biggest problem that we run into is that women are still seen as women in the sport instead of just being seen as fighters. Once our society stops forcing the gender roles on people then we will not have to sexualize advertisements based on the gender of the contestants. The main advertisements will be skill based or record based. ]]> 2018-10-23 12:39:56 UTC https://padlet.com/brandon_hom/lqbzsul0094i/wish/295898548