Prime membership subscriber count jumped from 118M in March 2020 to 147M in March 2021 and 170M users in March 2022 (since COVID-19)

Subscriber count peaked in Dec. 2021

Since Dec. 2021, subscriber numbers have flatten or declined

As of March 2023, there were 167M active Prime members

The 2022 Prime membership price increase: one reason why Prime’s growth has declined and a big contribution to that issue

For Prime members who aren’t interested in other service perks (music, steaming content, etc.) every increase in prices makes the membership cost outweigh the Prime benefits

Membership base is increasing extremely slow

When Amazon increase the annual Prime membership from $119 to $139 in 2022, it was at the wrong time (during a period where inflation was consistently skyrocketing)

At the same time, pandemic-era govt. programs decreased making household costs increase

This issue targeted people who looked for a decrease in their spending so Prime memberships were given more attention

A trend where Amazon raises its price every four years exists (price raises in 2014, 2018, and 2022)

Another reason users were against ex paying more for Prime: the problem Amazon struggles with in delivering items on time

Most likely reason for the membership price raise: the companies profit challenges

Subscription fees only cover a small part of the shipping costs

Claim: Amazon doesn’t have a sustainable business model to increase the company growth

More members use their free shipping benefits: more money Amazon loses -> Amazon is pressured to make Prime charge more

Annual Prime cost in 2015: only $99 compared to todays $139

Still, Prime members that use all the benefits have a great value deal (access to fast delivery, video media, music, gaming, e-books, etc.)

A better idea: Amazon could make multi tiered subscription system so that the cost of membership aligns with the benefits buyers use

76.6M households have an Amazon Prime Membership according to Statista

Annual membership: $139

Monthly membership: $14.99

Prime Student: $69 annually or $7.49 monthly

Prime Video: $8.99

As inflation rises, so do the costs of Amazon products

Estimated true value of Amazon Prime is worth around $1K is each service is fully priced out

Amazon Prime allows for expedited shipping and delivery (same day delivery as well)

Another benefit is video, music, and game streaming + other digital serives

With Amazon Prime, you have access to Prime Video, Amazon Music, Prime Gaming, Luna, Amazon Photo, Prime Video Channels discounts, Amazon Music Unlimited, and Amazon Kids+

Shopping and food delivery is much easy if you have Prime membership

Prime Reading and Books with the Audible Narration aka Kindle and Audible or Amazon First Reads is accessible with Amazon Prime

Amazon’s delivery perks cannot be compared to any other companies because of how good it is

To save more money on Amazon Prime is to split the subscription with people you trust

You can get immediate Amazon credits if you apply for an Amazon Prime credit card

If you have Prime but are not using its advantages, its better to cancel the membership

Prime saves money everyday with exclusive deals, fast delivery, prescription savings, and entertainment services

Prime is worth it for members that use the benefits because it offers a lot

Amazon delivery options are fast, free, and flexible

More than 300M items are eligible for free Prkme shipping

There are also Same-Day Delivery

Prime members are accessible to 30 min. early Lightening Deals and exclusive savings and events

Prime Day is one of Amazons biggest events only for Amazon Prim members

Prime subscribers can watch shows and movies at no cost on Prime Video

Prime Reading allows Prime members to read thousands of books, audiobook, magazines, newspapers, and comics

Medications and prescriptions cost less with Prime

You are to share the Prime membership among two adults, four teens, and four kids using the Household Benefit

Prime Access is for govt assistant recipients

Prime Student is more members enrolled into college

Amazon 30 day trial is for those who want to have a membership for 30 days without paying

Price hicks and disappearing subscription benefits led Prime members to question if the subscription is still worth it

Anyone can buy from Amazon and you don't have to be a Prime member

Though you may lose some access to some benefits, you might not need all those services anyway

If you pay for annual membership, you are shelling out $139 each year

If you pay for monthly subscription, that is $14.99 a month which is more than the annual membership

Amazon Prime is not the only retail membership available.

The 30-Day Amazon free trial is an option that could be taking advantage of.

Amazon's uniqueness used to be the free two-day shipping but nowadays, this feature is no longer unique as many businesses also have this feature

Other companies also have these types of shipping plans and they don't come with an annual $139+ price tag

Not everyone needs a prime membership to receive free shipping

Amazon has a $25 free shipping threshold for non Prime members

Many other sources for e-books and video streaming media bases are far better than the ones Amazon provides

Some Amazon exclusive deals do not offer the lowest prices

At other companies, you are able to find better prices

Some consumers might prefer to try/support smaller, independent companies instead of large corporations like Amazon