& OTHER STORIES RESEARCH by Ellen Brown https://padlet.com/ellenbrown115/lq2td1bzrauzgifx en-us 2020-10-26 12:36:44 UTC 2025-10-19 14:20:16 UTC hello@padlet.com H&M ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/849623083 Their parent company is H&M. Which is the second largest global clothing retailer (Wikipedia). It is reported that they have around 5000 stores in 74 countries under their various subsidiaries.]]> 2020-10-21 17:11:38 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/849623083 Strategy ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/849677586 They introduce 4 mini collections per season. And their stocklist is made up of beauty, haircare, accessories, fragrances and ready to wear womenswear.]]> 2020-10-21 17:23:48 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/849677586 The three sides to &Other Stories ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861299282 They currently have three collections  available.  All of their clothes are made  in one of their three design ateliers.

Paris. Stockholm and Los Angles. Each city inspired collection aims to encapsulate a different side of the '& Other Stories Girl'

LA- Confidence and creativity of the LA girl

Paris- Enchanting romance of the Parisian

Stockholm - Contemporary and practical sensible mindset of the Stockholm woman. ]]> 2020-10-26 11:58:30 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861299282 & Other stories Beginnings ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861311121 It was launched in 2013. The initial idea for the new branch of the H&M parent company was for it to be a stand alone beauty brand. However this idea seemed too restricted and was quickly changed to include accessories and ready to wear fashions.]]> 2020-10-26 12:03:51 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861311121 Key Facts about the brand ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861316525 & Other Stories offers a wide range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women.

& Other Stories is present with 72 stores in 21 markets in Europe, the US and Asia.

In 2018 & Other Stories launched a new product category – haircare, inspired by Los Angeles. 

]]> 2020-10-26 12:06:08 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861316525 & Other Stories Linkdin ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861322757 2020-10-26 12:08:47 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861322757 Sustainability ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861347445 "One of our main goals is for all of our materials to be either recycled or sourced in a more sustainable way by 2030"

They have a recycling initiative where you can bring in textiles from any brand or empty beauty containers to your local store and receive a voucher with 10% off products. They are then collected and recycled.
]]> 2020-10-26 12:18:27 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/861347445 Mission statement and brand ethos ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/863071920 the wish to give women the freedom of expression through one brand.
We’re a one-stop styling destination

"We’re a one-stop styling destination filled with collections from three design ateliers in Stockholm, Los Angeles and Paris."

Timeless pieces with a focus on detail and good quality that can stay in your wardrobe forever
- other stories.com]]> 2020-10-26 18:22:58 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/863071920 Marketing and Social Media ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873870521 They feature tagged posts from customers on their website.


& Other Stories launches a handful of new collections each season. Each collection or ‘story’ is inspired by a different city and showcased in films and photo stories on its website and social channels. (https://www.thegeniusworks.com/gamechanger/other-stories/)

The brand as a whole celebrates diversity and this ethos is reflected in their marketing and promotional content. 
They have used same sex couples, POC, old age models and transgender models in the past.

]]> 2020-10-29 16:23:57 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873870521 Competition ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873871664 Being a mid end high-street retailer you can expect a lot of competition from well known brands like Zara, Monki, Pull & Bear etc]]> 2020-10-29 16:24:12 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873871664 Interiors and Synergy ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873873135 That’s kind of the heart of the whole story [and] the idea of the atelier needed to be reflected within the store. If you go into & Other Stories, it should feel almost like a pop-up shop. It has that creative vibe to it, you have that feeling of, ‘I’ve just been to a creative space’…. The online shop obviously needed to reflect that, so it’s almost like a digital mood board that you go to for inspiration.”

In store, a pop-up feel is created with concrete floors, exposed lighting and clothes displayed on moveable racks and shelving units. “We have got good feedback from people saying that they felt when they went into the store, you could see there was a lot of love put into everything that was done,” says Hildén-Bengtsson.

The brand’s stripped back website features some lovely imagery and its Instagram feed offers a behind-the-scenes look at the atelier as well as close-ups of store displays and product shots. It also regrams customers’ posts, creating a feed with a personal, intimate feel. It produces bespoke content for different platforms but the same aesthetic and tone of voice runs throughout all of & Other Stories’ communications.


]]> 2020-10-29 16:24:31 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873873135 Branding ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873879280 All companies under the H&M umbrella seem to have simple stripped back branding with minimal colour used. All fonts are sans serif and are highly legible. &Other Stories gives off the most feminine aesthetic with a handwritten almost cursive font.]]> 2020-10-29 16:25:50 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873879280 Fabrics ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873883382  "the use of 100% sustainably sourced cotton, our first-ever vegan shoes made of VEGEA (partly made from the by-products of winemaking) and bottles made from recycled plastic." 

A few materials they use are:
- Organic Cotton
- Recycled Polyester
-  Linen
- VEGA - Vegan leather

from stories.com

]]> 2020-10-29 16:26:47 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873883382 Packaging ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873883931 They use white paper bags with the logo and location printed in the centre and a dipped colour or pattern effect on the lower half of the bag. ]]> 2020-10-29 16:26:53 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/873883931 Previous Events ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/874111559 Art previews, GRWM's and fashion updates have been previously hosted virtually on Facebook]]> 2020-10-29 17:16:22 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/874111559 Promotions and marketing initiatives ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904756611 If you sign up to receive their online newsletter you get a 10% off voucher]]> 2020-11-09 16:00:49 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904756611 ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904816204 2020-11-09 16:13:02 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904816204 ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904819118 2020-11-09 16:13:36 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904819118 Collaboration - Giorgia Lupi ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904835640 This collaboration was launched in November 2019. It is inspired by three women who paved the way in data driven science based innovation and careers for other women to follow. Lupi is an information designer and wanted to prove that data is more than numbers or graphs and that it can be a story and our story too by taking direct elements of their work and turning it into ready to wear fashion.]]> 2020-11-09 16:16:55 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904835640 ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904868250 2020-11-09 16:23:44 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904868250 ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904871550 2020-11-09 16:24:24 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904871550 Collaboration - Mia Larsson ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904883944 In May of 2019, & Other Stories partnered with Mia Larsson to make a sell out sustainable jewellery collection made out of disregarded oyster shells.]]> 2020-11-09 16:26:59 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904883944 Collaboration Ethos and Examples ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904895785 Each year we invite a few selected designers to co-create collections with us. These design collaborations complement our own collection and connect our customers with designers from around the world. Among our co-labs are Rodarte, Ada Kokosar, Sadie Williams, Faux real, Claire Vivier, Vika Gazinskaya, Rachel Antonoff, Lykke Li and Zana Bayne. - stories.com


Each collabaration has organic roots often coming about through mutual connections within the brand.

The set up is always ' Blank & Other Stories'
Each collaboration has a purpose or ethical/moral driven background. Previous collaborations have included female creatives such as painters, sustainability champions, political activists, designs based on women in masculine lead roles etc...]]> 2020-11-09 16:29:26 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904895785 Her Image, Her Story ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904949964 For International Women's day OS asked 9 photographers to produce a self portrait reflecting on what it means to capture ones authentic self and reflecting on self expression and their stories. 

Each portrait from the photographers is available as a limited edition poster for £23 and all profits go to  CARE a poverty fighting charity for women and girls. 

Customers can also use #herimageherstory on Instagram and for each tagged post during march OS donated a £1 to the charity.]]> 2020-11-09 16:40:24 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/904949964 Audience profile ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905000844 Women aged 20-35 with a higher disposable income abc2 potentially. On trend and follows a lot of fashion blogs. Looking to create a unique style with timeless, good quality pieces.]]> 2020-11-09 16:51:02 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905000844 Latest collections ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905035293 2020-11-09 16:57:55 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905035293 Store expansion and growth ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905042437 This year alone OS hope to open new stores in Moscow, Russia and Edinburgh. ]]> 2020-11-09 16:59:25 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905042437 Innovation and Tech in store ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905050254 OS launched their first in store vending machine in Paris to comply with and aid social distancing measures. It stocks four of their best sellers in their bath and body range and the price ranges from 5 to 30 euros]]> 2020-11-09 17:01:02 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905050254 The 3 sides to &Other Stories continued ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905088376 "In each atelier, [we are] designing for the women of our city that we identify with," says Caity Knox, head designer of the L.A. outpost. The tag of each product states which city it was designed in, and their aesthetics differ in obvious ways. Paris' atelier is delicate, adorned in rhinestones and hearts and ruffles. Stockholm sticks to the Scandinavian predilection for architectural shapes, and the Los Angeles girl is, as Knox described it, "out on the town one night, the next she’s in her bikini on the beach or in sweats walking her dog." They even tag their Instagram posts with the atelier the look is associated with.

"The & Other Stories customer globally can walk into the store and build, from the three ateliers, her own personal style," Knox says. At Stories, you can simultaneously be the Parisian it-girl, dress in that laid back cool associated with Southern California, or test the waters of a structured Scandinavian top.]]> 2020-11-09 17:08:47 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905088376 Interiors pt2 ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905176714 Other than that, our stores function almost like pop-up shops. Most of the furniture is on wheels and is easy to assemble. This means we could theoretically move into any space; it doesn’t matter if it’s old, new, large or small.

you opt for pieces that are inexpensive yet long-lasting. And you work with a lot of standard-size elements. There’s a slight utilitarian feel, but everything is picked by someone who has a great eye, even for those standard pieces.]]> 2020-11-09 17:27:19 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/905176714 Store Locations ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/924399634 They have a total collective if 72 stores with more opening each year. Hugh expansion rate. OS opt for interesting locations where the shop is styled around each individual building and it's quirks. They do not conform to traditional concepts and often pick  quirky locations. However they do have a number of stores in main cities such as London, Manchester, Moscow, Rome and Paris to name a few.

Store locator on website]]> 2020-11-15 12:56:54 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/924399634 Annotations: ellenbrown115 https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/980359026 - Learning about the brand as a whole helped me to fully understand the brand's identity allowing me to translate this visually in my localised pop up design. As well as using traditional OS elements I updated the logo, packaging and interiors to fit my high street consumer.

- As an ethically motivated brand it was important to promote this and convey the core message of creating your own story through your mix and match wardrobe in my omnichannel branding.

I found this research through a variety of sources including YouTube videos, Podcasts, documentaries, articles, books and their company and parent website.]]> 2020-12-02 16:06:09 UTC https://padlet.com/ellenbrown115/lq2td1bzrauzgifx/wish/980359026