https://padlet.com/einahelen123/lpi6yokvoibw Laget med et kjapt smil en-us 2020-02-13 11:26:34 UTC 2025-12-24 03:02:23 UTC hello@padlet.com einahelen123 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444911030 1. Social Currency 
2. Triggers (and cues)
3. Emotion
4. Public
5. Practical Value
6. Stories]]> 2020-02-13 11:28:03 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444911030 einahelen123 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444912264 Word of mouth can increase sales. To make it work, you need to understand what makes things talkable/sharable]]> 2020-02-13 11:31:55 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444912264 siljelunde2000 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444912336 2020-02-13 11:32:06 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444912336 siljelunde2000 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444912535 Things that are on you top-of-mind, and these thing you tend to talk about. Cereal is a good trigges as you eat it for breakfast and see the products often in store .]]> 2020-02-13 11:32:43 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444912535 einahelen123 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444914077 "Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on" (https://jonahberger.com/author-bio/) ]]> 2020-02-13 11:34:34 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444914077 siljelunde2000 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444914939 Jonah Berger:  "People don’t listen to advertisements, they listen to their peers "]]> 2020-02-13 11:36:11 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444914939 siljelunde2000 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444915875 You tend to talk about things that gives you status or makes us look a certain way]]> 2020-02-13 11:39:14 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444915875 einahelen123 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444916037 When we care, we share. But, some emotions might decrease sharing. ]]> 2020-02-13 11:39:41 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444916037 siljelunde2000 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444916861 When you think about hiking in Norway you think about Kvikk lunsj, an the opposite way]]> 2020-02-13 11:42:06 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444916861 einahelen123 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444917926 Useful information]]> 2020-02-13 11:45:23 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444917926 siljelunde2000 https://padlet.com/einahelen123/lpi6yokvoibw/wish/444917938 A good story is when you can´t tell about the commercial without telling about the product, f.ex. Panda cheese ]]> 2020-02-13 11:45:26 UTC https://padlet.com/einahelen123/lpi6yokvoibw/wish/444917938