-28, Male, Metro Manila

-Social Media Influencer/ Single Dad

- 1 million pesos per month salary, high school education, Broken family

- Self made millionaire, always on camera and entertains fans with hilarious comedic short skits, motivated to be a world famous and rich.

- Always busy so he is lazy to shop in person, also gets crowded by fans when going to malls so he prefers to shop online.

Druski Johnson is a successfull young adult who has become very famous the past several years for his comedic short skits on social media. He used to struggle with acne as a teen until he started using cetaphil cleanser. Since using it, the product has revolutionized his skin and he is confident being on camera. After his success with using Cetaphil, it will always be his brand of choice and he has no need to try anything else as he will remain loyal to the brand for years to come.

With his massive following online, he employs his platform in order to advocate for enjoyable food consumption without guilt coming in the way.

Eventhough Jimmy Lim is financially capable of impulsively hoarding food on his food travels, he only purchases food once every time he comes by a pre-decisioned restaurant. He also stays true to his followers by critiquing food brands authentically and does not accept any partnerships or bribery from them.

Jimmy Lim has commended ZUS COFFEE in one of his videos as he was able to critique ZUS COFFEE's Iced Spanish Latté, which has a very low sugar top-up and still taste like the regular volume of sugar added.

• Name: Jimmy Lim

• Age, Gender, Location: 26, M, Manila [Nomad]

• Occupation / Life Stage: Food Blogger

• Demographics: Upper-Class, Derives Profit Through Online Activity

• Psychographics: Travelling, Quality over Pricing, Guilt-Free Food Advocate

• Behavioral Traits: Purchases foods once at a time each store, does not possess brand loyalty.

  
  

Name: Joy Cruz

Age, Gender, Location: 26, Female, Malate, Philippines

Occupation / Life Stage: Young professional, Marketing Associate

Demographics:

Income Level: Middle-income (₱20,000–₱25,000/month)

Education: Bachelor’s degree in Communication

Family Background: Grew up in a middle-class family; close with her parents

Psychographics:

Interests: Beauty, self-care routines, lifestyle vlogs, fitness, and travel

Values: Believes in presenting her best self as a form of confidence and empowerment; values practicality without compromising quality

Attitudes: Open to trying new products but prefers those with natural ingredients; conscious of both price and effectiveness and also familiarity

Motivations: Wants to feel confident in social and professional settings; motivated by self-improvement and maintaining a polished look

Behavioral Traits:

Shopping Habits: Buys shampoo and personal care products during monthly grocery trips or via Lazada/Shopee when on sale

Brand Loyalty: Has tried several hair care brands but often returns to Palmolive because of its scent, affordability, and familiarity

Online Activity: Active on Instagram and TikTok; follows beauty influencers and lifestyle vloggers for product recommendations

Pain Points: Struggles with humid weather causing oily or frizzy hair; wants a product that makes her hair smooth, manageable, and fresh-smelling all day without being expensive

Name: Amara Claire Sudario

Age, Gender, Location: 24 years old, Female, Quezon City, Metro Manila

Psychographics:

• Interests:

  • Clean beauty and skincare routines

  • Yoga, journaling, and minimalist living

• Values:

  • Self-care as a daily habit, not a luxury

  • Transparency and ethical sourcing in brands

• Attitudes:

  • Prefers gentle, proven products over trendy ones

  • Believes wellness is holistic: skin, mind, and body all matters

• Motivations:

  • Aims for a “no makeup” look with healthy, calm skin

Behavioral Traits:

• Shopping Habits:

  • Buys skincare products from Watsons, Lazada, and official brand websites

  • Loyal to brands that work — will stick with a product for years if effective

• Brand Loyalty:

  • Has been using Cetaphil Gentle Skin Cleanser since college — it's a non-negotiable in her routine

  • Occasionally tries other brands for serums or moisturizers, but always returns to Cetaphil for her cleanser and sunblock

• Online Activity:

  • Active on Instagram, Pinterest, and TikTok (as a consumer more than a creator)

  • Follows skincare influencers, minimalist lifestyle pages, and dermatologists

• Pain Points:

  • Has combination, sensitive skin that reacts badly to harsh products

  • Gets overwhelmed by too many choices or complicated 10-step routines

Name: Yna Kaye

Age, Gender, Location: 45, Female, Taguig City

Occupation: OR Nurse, Single Mom

Demographics:

-Income: 40k-50k

-Education: Graduated at UP Manila

-Family Background: Middle-Class, annulled with her ex- husband, 2 sons (teen boys)

Psychographics:

- Interests: Easy to make food recipes, cup noodles, Fast food, processed food, and trauma patients

-Values: Family first, providing for her kids, time efficiency, practicality

- Attitudes: Often stressed and tired, values convenience, open to digital solutions like food apps

- Motivations: Wants to spend more quality time with her kids instead of being stuck in the kitchen, seeks less hassle in daily life, motivated by making sure her kids are fed and happy despite her hectic schedule

Behavioral Traits:

- Shopping Habits: Frequently orders food online (Grab Food), prefers quick and convenient options, buys practical items over luxury

- Brand Loyalty: Loyal to convenience based services like Grab and fast food chains her kids enjoy

- Online Activity: Active on food delivery apps, occasional browsing of recipe videos or parenting tips, checks social media for quick hacks and updates

Name: Shaun Malone

Age, Gender, Location: 28, Male, California

Occupation / Life Stage: Model and Singer

Demographics:

Higher class because has a steady flow of income due to his work.

• College Graduate of Music and Performing Arts

• Middle class family who supported his dreams in music.

Psychographics:

• Skin Care, Grooming, anything to make him look presentable on camera. Love social media. Loves to travel for work and interacting with his fans.

• Self care and authenticity. He doesn’t like to be fake in front of the people that’s why he focuses on looking good to present himself better.

• He loves to interact with fans but not physically. Likes to maintain distance to protect himself. Cautious in the products that he uses.

• To inspire others in being confident about themselves and presenting themselves to be better on and off stage.

Behavioral Traits:

• Shops online but mainly physical stores so that he can try out the products for himself. Since he has sensitive skin he wanted to see it in person and test them safely.

• When a product works he gets loyal to the brand. As long as it benefits him, he will continue to use it until it doesn’t work anymore.

• Dry skin is his enemy that’s why a lotion is a must. Dry skin from being exposed too much due to concerts. Having heavy make up. He really needs reliable skin care products so that he won’t damage his own. Knowing that he won’t get any younger in the future.

Name: Gabriella Sardea

Age, Gender, Location: 18, Female, Mandaluyong 

Occupation / Life Stage: College Student, YouTube Influencer

Demographics: 

• Income level: Supported by family business + influencer earnings

• Education: Undergraduate (Freshman Student) from University of Santo Tomans

• Family background: Family is known for their business, Business over anything

Psychographics: 

• Interests: Make Up, Fashion, YouTube, Lifestyle Vlogs

• Values: Confidence, Independence

• Attitudes: Optimistic, Kind, Respectful, Empathetic

• Motivations: To help young women gain confidence through skincare

Behavioral Traits: 

• Shopping habits: Loves branded clothes, Loves shopping online

• Brand loyalty: Loyal to brand that makes her skin glowy and fresh

• Online activity: Active on YouTube and Instagram

• Pain points: Struggles balancing college and being an influencer

21 years old, Sta. Maria Bulacan, Female

Demographics:

• Income Level: Moderate, fixed monthly salary, allocates part of budget for convenience services

• Education: College graduate (recently employed)

• Family Background: Middle-class, values time efficiency and convenience

Psychographics:

• Interests: Food trends, social media reviews, tech apps, convenience-driven lifestyles

• Values: Time efficiency, accessibility, variety, value for money

• Attitudes: Sees food delivery as a necessity for busy schedules; open to promos and discounts; values convenience over cooking

• Motivations: Wants quick, reliable meals without the hassle of cooking or long waits

Behavioral Traits:

• Shopping Habits: Orders 3–4 times a week, usually during workdays or late evenings

• Brand Loyalty: Moderate; prefers GrabFood but also checks other apps if there are better promos

• Online Activity: Active on TikTok, Instagram

• Pain Points: Delivery fees can be high, long waiting times during peak hours, occasional wrong/missing orders

Gina Hayle is a 21-year-old young woman professional working as callcenter agent in Makati City. With her busy work schedule, she often skips cooking at home and turns to GrabFood to save time. She scrolls through TikTok and Instagram to discover trending meals, then orders them conveniently during lunch breaks or after work. While she values the variety and speed GrabFood offers, Gina sometimes feels frustrated by high delivery fees and occasional delays. For her, GrabFood isn’t just about eating—it’s about balancing her fast-paced lifestyle with convenience, accessibility, and the joy of trying new food trends.

Name: Anna Sanchez

Age: 19 Years Old

Occupation: Student

Location: Manila, Philippines

-Demographics-

Income Level: Allowance based of (1500-2000 pesos/month given by parents)

Education: 2nd Year college student in Communication Arts

Family Background: Middle Class family with a supportive parents, Anna is the middle child of the 3 sisters.

-Psychographic-

Interest: Fashion, doing Tiktok trends, going out with friends, and doing school activities (both orgs and events)

Values: She Values freshness, Confidence, and personal care

Attitude: She is Optimistic and always wanted to feel and look good and Clean

Motivation: She always wants to look and stay confident when going to places especially in school.

-Behavioral Traits-

Habits: Has a habit of washing hair daily due to the pollution from the commute and heat

Brand Loyalty: A user of Palmolive Shampoo due to the price affordability and accessibility to nearby stores

Online Activity: Usually follows beauty trends online especially with "get ready with me" kind of videos

Pain points: She worries about having an oily scalp and having a smelly hair due to commuting especially in Manila. Having expensive hair products that does not always deliver good results.

Johnny enjoys trying out different cuisines, fast food exclusives, and especially trending local food brands he discovers on TikTok, Facebook, and Instagram. However, He is also mindful of his budget and often looks out for promo codes and delivery discounts. For him, Grab Food is not just about convenience but it’s about accessing a variety of food options, saving time, and rewarding herself with comfort food after a stressful day.

Name: Johnny Vederosaga

Age: 34

Gender: Male

Location: San Juan City

Occupation / Life Stage: Marketing Director

Demographics:

Income Level: Moderate, stable monthly salary but budget-conscious

Education: Bachelor of Science in Marketing Management

Lifestyle: Busy, time-pressed, social media active

Family Status: Single, living independently in a condominium

Tech Use: Relies on apps for daily needs

Psychographics

Personality: Ambitious, practical, reward-driven, values convenience and efficiency.

Values: Time efficiency, work-life balance, variety in experiences, quality food without the hassle.

Interests: Exploring trending restaurants, keeping up with social media food content

Behavioral Traits

Food Preferences: Mix of fast food staples and mid-range restaurant meals; open to trying new trending local brands.

Promo Sensitivity: Actively searches for discounts, vouchers, and free delivery offers before ordering

• Marian De Vera

• Age, Gender, Location: 21, Female, Caloocan City

• Occupation / Life Stage: Collage Student, Part time Brand affiliate mostly for skin care or make up.

Demographics:

• Income Level: 30k she earns from affiliation.

• Education: Undergraduate

• Family Background: Middle Class

Psychographics:

• Interests: Skincare routines, minimalist design

• Values: Simplicity, reliability, skin health, affordability, transparency in ingredients

• Attitudes: Cautious but curious about new skincare

• Motivations: Wants a gentle, dependable skincare routine that won’t cause breakouts or irritation

Behavioral Traits (Specific to Skincare & Cetaphil):

• Shopping Habits: Buys skincare both online and in-store

• Brand Loyalty: Has been using Cetaphil for 2+ years

• Online Activity: Watches skincare routines on YouTube or Reels

• Pain Points: Breakouts caused by harsh or overly active ingredients

Name: Andrea Teodoro

Age, Gender, Location: 25, Female, Makati

Occupation / Life Stage: Tiktok Beauty Influencer

Demographics

• Income Level: Middle to upper-middle class (influencer earnings, brand deals)

• Education: Graduate of BSBA Major in Marketing Management.

• Market Reach: Primarily Filipino audience, but content may also attract international viewers

Psychographics

• Health-conscious, beauty and self-care focused, content creator lifestyle

• Sustainability, promoting natural/organic products

• Aspirational, creative

Behavioral Traits:

• Prefers natural and organic beauty products, supports local brands

• Likely loyal to brands that align with her eco-friendly and health-conscious value

Name: Carmelo Anthony

Age: 25

Occupation: Junior Field Reporter at GMA

Demographics

Income Level: As a Junior Field Reporter, he earns slight above the entry level salaries.

Education: Has a bachelor's degree in Mass Communication

Family Background: He belongs to a family of teachers

Psychographics:

Interests: He loves participating in public affairs and watching sports

Values: He is a down-to-earth person no matter how much praise he receives.

Attitude: He always think of other people's welfare

Motivation: He aims to being truth and transparent information to the public as a journalist.

Behavioral Segmentation

Shopping Habits: He tends to buy hygiene products through sachets to maximize his productivity.

Brand Loyalty: Once he liked something, he's going to buy it all over and over again.

Online Activity: Since he's a reporter, he's always on the watch of what's happening around him through social media and connection.

Pain Bonds: People tend to accuse him of being biased if they didn't like what they have read.

For her, proper diet and exercise helps her mental health regulate more than anything. She makes sure to buy the best option in the groceries when deciding a meal plan weekly. Given her salary, she puts priority in her sustainable diet choice.

Name: Princess Antionette Mae Vayouge.

Age, Gender, Location: 28, Female, Makati City.

Occupation/Life Stage: Working - Virtual Assistant

Demogaphics:

Age Group: Older Gen Z

Income Level: Middle-income (steady salary from international VA work)

Education: College graduate

Living Situation: Lives alone in a condo unit in a highly urbanized area

Lifestyle Stage: Independent, career-focused, and managing personal wellness

Psychographics

Values & Beliefs: Prioritizes mental health, self-care, and personal growth. Believes a proper diet and exercise routine supports emotional stability

Personality Traits: Resilient, independent, disciplined, slightly introspective but open to new routines after her breakup

Interests: Fitness (home workouts, yoga, or gym), meal planning, cooking

Behavioral Traits:

Shopping Habits: Chooses premium or “best option” products in groceries

Research-driven compares brands before purchase. She prefers quaker oats than rice or bread for her carbs.

Uses mobile apps for tracking fitness, diet, and productivity

Decision-Making: Quality and health > price

Brand Loyalty: Leans toward trusted brands that align with her self-care values.

Name: Sherie Han

Age, Gender, Location: 27, Female, Marikina City

Occupation/Life Stage: A newbie content manager in a marketing agency, has a small following on her TikTok account where she posts “A Day in the Life” and content.

Demographics

• Income Level: Earns 28k per month through her marketing job

• Education: A college graduate with a degree in Communication

• Family Background: Sherie is an only child in a middle class family

Psychographics

• Interests: Social media, marketing trends, food hopping with family and friends, self-care days at home

• Values: Convenience, time management, workaholic

• Attitudes: Likely to spend more money for convenience

• Motivations: Satisfy cravings with little effort

Behavioral Traits:

• Shopping habits: Likes to order food when midnight hunger hits and when watching movies with the family. She also likes having caffeine to accompany her during work hours.

• Brand loyalty: Goes for more healthier options, so she doesn’t really buy fast food

• Online activity: Enjoys watching mukbangs on TikTok and searching for new food spots. Sherie is most likely browsing on GrabFood before lunch time even starts at work.

• Pain points: Even though she can be adventurous, she has food allergies and can be kind of picky

Name: Rubelyn

Age: 21 year old

Gender: Female

Location: Cavite

Occupation / Life Stage

• A student-athlete

• Athletic Scholar

Demographics

• Income: Scholar with allowance from the university

• Education: She is a 4th year sports science student

• Family Background: She is from an upper class family. Her parents earns more than enough for her and her 2 younger siblings. Hence, her scholarship and allowance serves as an avenue for her family to able to gain more earning and save more pocket money for herself.

Psychographics:

• Interest: sports, mukbang and exercise

• Values: Prioritize self-care, self reward and personal satisfaction. Believes in “food is fuel” as an athlete. Prioritize her health and well-being.

• Attitudes: Very spontaneous and out going. Prefers obtaining what she wants at the moment rather than waiting for a better option.

• Motivations: She wants to be able to reward herself after all the tiring trainings and academic works she is handling all at once.

Behavioral Traits: Shopping habits, brand loyalty, online activity, pain points

• Shopping habits: Prefers obtaining her craving in the comfort of her home

• Brand loyalty: Prefers fast food rather than restaurants so she would be able to have what she is craving for immediately

• Online activity : She likes watching YouTube for mukbang and sports video/vlogs that prioritize self-care and exercise.

• Pain points: She immediately gives in to what she is craving for and would prefer having it immediately.

With an allowance from his business-oriented parents and a small income from his own business, Carlos is a practical and discerning spender. His core value is obtaining genuine quality for a fair price. He enjoys exploring and reviewing different coffee and matcha shops on TikTok.

Carlos’ primary motivation is to find a high-quality product that justifies its cost, viewing anything less as a waste of his time and money. He prioritizes tangible results and superior flavor over marketing hype or aesthetic trends. For Carlos, a great cup of coffee is a worthy investment in his busy day.

Your persona should cover the following details:

• Name: Carlos

• 22, Male, Makati

• College Student, Intern Student

• Demographics: Earns from his small business, allowance from parents, Undergraduate student, Middle-class, business oriented parents

• Psychographics: Matcha, trying coffee shops & Does review on Tiktok, practical,

  smart spending, invest in a high-quality, wants a high quality with a good value

• Behavioral Traits: prioritize the tangible return on their investment, loves to try different shops.

Name: Elle Nalbaz

Age: 22

Gender: Female

Location: Tondo Manila

Occupation / Life Stage: Working student, studying at a University and Working at a BPO Call Center

Demographics:

Income Level: Earns from her full-time job monthly, and supported by middle class / working class father

Education: Undergraduate, 4th year college student

Family Background: Middle class, breadwinner of the family

Psychographics:

Interests: Anik-anik stuffs and Tiktok shopee trends and Aesthetic finds, Likes to browse on promos online

Values: Anything aesthethic, cute, and in pastel color - under self-expression. Also prioritizes budget-friendly and eco-friendly brands.

Attitudes: Doesn't like overpriced shops or overspending money

Motivations: Wants her social media feed to be aesthetic style - especially Instagramable feed

Behavioral Traits:

Shopping Habits:

Prefers online shopping most of the time and rarely spend money on physical stores

Brand Loyalty: Loyal to brands who are eco-friendly and has aesthetic style place

Activity: Active on TikTok and Instagram; her feed is usually full of new, local, and small tiktok shops to try on

Pain Points: Limited budget, limited promos, slow service

Name: Bea Scottie
Age, Gender, Location: 25, Female, BGC
Occupation / Life Stage: Graduated, working in a corporate office, and is in the middle class

Demographics

• Income Level: Earns a stable monthly salary from her corporate job; able to afford lifestyle wants but still budget-conscious

• Education: College graduate, possibly with a business or communications degree

• Family Background: Middle class, only child

  
  

Psychographics

• Interests: Fitness classes (yoga, pilates), café hopping, online shopping, weekend getaways, social media trends

• Values: Career growth, financial independence, maintaining work-life balance, quality over quantity

• Attitudes: Ambitious yet practical, open to new experiences but careful with big commitments, values modern and urban living

• Motivations: To build a stable career path, save for future investments (like condo or car), enjoy city life, maintain a stylish image

  
  

Behavioral Traits

• Shopping Habits: Shops online frequently (Shopee, Lazada, Zalora); splurges occasionally on branded items; enjoys sales and discounts

• Brand Loyalty: Loyal to trusted lifestyle and skincare brands (e.g., Uniqlo, The Ordinary, Samsung/Apple) but open to trying trendy options

• Online Activity: Active on Instagram and TikTok; uses Facebook for family and work updates; follows influencers for lifestyle inspiration

• Pain Points: Struggles with rising cost of living in BGC, work stress, occasional impulse spending, and pressure to maintain a polished image

Name: Kyrstel Miyoshi

Age: 22

Gender: Female

Location: Las Piñas

DEMOGRAPHICS

Occupation: Graduating Student

Income Level: Supported by Lower Middle-Class Family

Education: Undergraduate (Senior Year) 

Family Background:

Only child in a lower middle-class family making Kyrstel resourceful and budget-conscious.

PSYCHOGRAPHICS

Interests: 

Social media trends, viral challenges, and working out

Values: 

Family and close friendships

Hard work and perseverance

Attitudes: 

Budget-conscious but willing to try new products if affordable

Socially connected and values peer opinions

Motivations: 

To find affordable ways to enjoy life and self-care

To build a better future for herself and her family

Shopping Habits: 

Looks for discounts, promos, and student discounts

Brand Loyalty: 

Healthy but cheap and fulfilling.

Online Activity: 

Active on Facebook, TikTok, and Instagram

Follows influencers and pages related to good food, work outs, and student life.

Pain Points: 

Limited budget restricts her choices

Name: Gabrielle Alexandra Masculino

Age: 24, Quezon City

Occupation/Life-stage: Freelance director for tv, commercial and film

 Demographic Segmentation

• Age: 18-24

• Gender: Female

• Profession: freelance director, filmmaker, artist

• Education: College graduate at University of the Philippines, BA in Film

• Income Level: Upper middle class (50, 000 and above per project)

• Civil Status: Single

• Health Status: Generally healthy, moderately stressed due to her work 

Geographic Segmentation

• Country: Philippines

• Region: Metro Manila

• City: Quezon City

• Setting: Urban, fast-paced environment

• Climate Consideration: Humid, tropical weather that makes her skin more prone to oiliness, breakouts, and irritation

• Access to Products: Has easy access to drugstores (Watsons, Mercury Drug), derma clinics, and online platforms (Lazada, Shopee)

Psychographic Segmentation

• Lifestyle:
  
  

  • Fast-paced, project-based schedule

  • Works odd hours (shoots, deadlines)
    
    

• Values:
  
  

  • Authenticity, simplicity, and reliability

  • Science-backed and dermatologist-trusted products
    
    

• Interests:
  
  

  • Filmmaking, photography, wellness, minimalist living, travelling

  • Occasionally browses skincare and beauty content online for her skin and wellness
    
    

• Personality Traits:
  
  

  • Independent, practical, creative, emotionally aware, and intellegent 

Behavioral Segmentation

• Buying Habits:
  
  

  • Loyal select skincare brands that will match her skin type

  • Buys based on product performance, not trends, and she buy it online
    
    
    

• Product Usage:
  
  

  • Uses Cetaphil products daily as cleanser and moisturizer

  • Applies post-shoot or during downtime for gentle recovery and to avoid breakouts

    
    

    Pain Points:

    • Skin irritation from long makeup wear and dehydration due to irregular schedules, overwhelm from too many skincare choices on the market. She wants a proper and regular skin care that will save and comfort her skin after a long day of work.
      
      

Name: Madison Collins

Age, Gender, Location: 22, Female, Mandaluyong City

Occupation/ life Stage: College student

Demographics: Undergraduate (3rd year student), middle-class

Psychographics: Coffee lover, loves exploring food and drink in a budget-friendly prices

Behavioral traits: ordering for convenience, looking forward to promos and discounts, influenced by peers/ coffee lovers

Name: Gabrielle Dela Cruz

Age, Gender, Location: 20, Female, Pampanga City

Occupation / Life Stage: College student, part-time call center agent

Demographics:

• Income level: Minimal, earning from being a call center agent, and being supported by her sister

• Education: Undergraduate (4th year college)

• Family background: Middle-class

Psychographics:

• Interests: Literature, Technology, TV Series

• Values: Family oriented, collaborative, passionate

• Attitudes: Gossiping about co-workers, acting with bravery

• Motivations: Wants to play in a good team, want to feel good about her performance

  
  

Behavioral Traits:

• Shopping habits: Prefers buying in stores

• Brand loyalty: Purchases products that are convenient to her most especially with one of her daily essentials, the shampoo

• Online activity: Active 24/7

• Pain points: Always tired

Apart from picking clothes to wear, she makes sure that she takes care of her long hair as it always gets really frizzy throughout the day. With her getting ready everyday, she figured out that combing takes a long time so she makes sure that her hair can withstand harsh conditions, as it is important for her that it looks shiny, not tangly, and still smells good despite the long-hour travel. She does not want these simple hassles to get in her way, with how exhausting architecture can be.

Name: Karolyn Rivera

Age, Gender, Location: 22, Female, Bacoor, Cavite

Occupation / Life Stage: College Student

Demographics

Income Level: Her parents give her a monthly allowance of 20,000-30,000 per month. This also includes her university expenses.

Education: 3rd year Architecture Sudent

Family Background: Upper middle class

Psychographics

Interests: Drawing, online shopping and thrifting, reading classic books

Values: Religious, practices catholicism

Attitudes: She sticks to brands that she loves

Motivation: Anything that fuels her passion

Behavioral Traits

Shopping habits: She is somehow impulsive, but she always prioritizes her needs then her wants follows.

Brand loyalty: As long as a brand is reliable and can withstand her lifestyle, she sticks to it.

Online activity: She is chronically online on tiktok and X, so she is updated with the latest trends and memes. She also gets her news on credible sources.

Pain points: She does not want the simple hassles get her way