This business plan describes LLC "Athletic", which scope is the provision of gym services.

The founders of LLC "Athletic" are Shchurok I.N. (my university friend, we made the business plan together 2 years ago) and Yanovich K.N. 
 Financing of the organization is carried out at the expense of the authorized fund. The statutory fund of the company is 10,000 (ten thousand) Belarusian rubles. The shares of each participant in the statutory fund:

1) Shchurok I.N. - 55% of the authorized fund;

2) Yanovich K.N. - 45% of the authorized fund.

The legal address of the organization: 16/a Metallurgical street, Gatovo 223017. Phone: (017) 5034898.

The legal address corresponds to the actual location of the organization.

The planned duration of the project is 3 years. During this period, according to our calculations, we will completely pay back our investments, and we will be able to make a profit.

The main task of LLC "Athletic" is to provide an opportunity for lovers of a healthy lifestyle to do sports using professional equipment.

The goal of our project is not only to make  a profit, but also to attract people to an active lifestyle.

The popularity of a healthy lifestyle in the modern world is undeniable. Everyone is eager for it, regardless of age. Thanks to the possibilities of the Internet and the examples of famous athletes, many want to have a beautiful body and developed muscles. But in most cases, there is no time or special equipment for doing sports at home. Therefore, people turn to the services of gyms or fitness clubs. If in the city it’s easy to find a fitness club, in small towns there are big problems with the infrastructure. (While it's easy to find a gym in the city, the are big problems with the infrastructure in small towns)

In our gym there is a wide range of professional simulators. The hall area is divided into three zones. There are zones with cardio and power simulators and a zone with gymnastic equipment.

Our clients can always consult with highly qualified trainers, who will help in drawing up individual programs for any visitor, in accordance with his wishes and capabilities.

Prices in the gym will depend on the types of subscriptions. According to the analysis of the competitive market, the following types of subscriptions are proposed: (it's better to use the word 'membership' here)

• Subscription for one-time visit

• Subscription for 4 visits

• Season ticket for 8 visits

• Subscription for 12 visits

• Free admission subscription

Subscriptions for 4, 8 and 12 visits are valid for a month.

The availability of a subscription allows the client to use any services offered by LLC “Athletic” without additional payment in the period established by the subscription. The duration of one visitation is 1.5 hours.

In addition we offer a free admission subscription. This subscription allows you to access the services of the gym unlimited number of times, but not more than 3 hours a day.

The gum will be open from 12 AM to 10 PM six days a week except Sundays.

Every year the attendance of all kinds of gyms and fitness clubs is steadily growing.

In our case, the gym is located on the second floor of a house in the town of Gatovo in Minsk region. The population of the town exceeds 12,000 people. The total population of nearby settlements exceeds 30,000 people.

Our gym is designed for children over 12 years and adults under 55 years old. Consequently, most of the population of the above-mentioned settlements are our potential customers.

A favorable condition for choosing this place is the almost complete absence of competitors. The nearest gyms are located on the territory of the city of Minsk. Therefore, we have several competitive advantages. Firstly, our gym is located in the center of Gatovo, which means that it will be easier to get to us from almost any point of the southeast of the Minsk region, rather than to competitors in Minsk. Secondly, the price of visiting our hall will be relatively lower because of the low rental value outside the city.

Advantages of our organization in this market:

1) low prices;

2) high level of service quality;

3) availability of modern equipment;

4) the availability of equity capital;

5) advantageous geographical position;

6) low competition of the local market.

To inform and attract the population in our gym we will set up an advertising campaign. It will include the distribution of flyers on the street with the offer of free first class in all nearby settlements, the placement of advertisements on message boards, as well as in the newspaper “Pristolichye”.

Thus, by the end of the 1^st year we plan to occupy 90% of the local market of gyms.

We also intend to cooperate with the Gatovo secondary school. We consider the possibility of conducting physical education classes for the 9^th-11^th forms in our gym.

To realize the goals of the organization and the tasks assigned to it, it is necessary to create the appropriate staff. In our gym the following positions are created: director, accountant, 2 trainers, cleaner. The director and the accountant work 8 hours a day, the trainers work in shifts. The schedule of work of the cleaner is not standardized.

Investments                                    8472 BYN

Net present value over 3 years    20005,6 BYN

Payback period                              15 months

Profitability index                           2.36

Breakeven point                             15,106 visits

Coefficient of safety factor          25.4%

A client can connect other bar’s visitor in different places in the world to VR wide and can relax together. _ each capsule has an opportunity to offer for clients alcoholic and non-alcoholic drinks and fast food.
Targer audience: children and adults to spend time in the fantastic VR world; people 20-35 for meeting with friends; people, that distance and time separate from each other.



Advertising: social marketing in youtube, Instagram, networks; billboard at the load traffic streets; word-of-mouth.