Deliveroo Padlet by

Deliveroo Padlet by https://padlet.com/georgiebowers/llonpb23lb9r The Online Food Delivery Market en-us 2019-10-21 09:43:59 UTC 2023-05-20 12:28:01 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/417393916/8c48cfdf034a3b02baec769df529f445/Deliveroo2.png The Food Delivery Market georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/401014924 _{A courier service that brings consumer favourites from the restaurant to their door.
Consumers choose a cuisine that wish to have, opt for a restaurant and then choose a delivery company that can bring this dish to their doorstep. This concept is clearly explained in the below clip from Deliveroo's advertising campaign 'Food Freedom'}]]> 2019-10-22 17:20:07 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/401014924 Consumer Trend (Convenience) georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/401105827 ^{Convenience is a key factor in consumer food choices. This concept is explored by Wales, M (2009), as well as the affect this has on consumers perception regarding nutrition & how convenience can be used to boost consumer's health.}]]> 2019-10-22 19:29:16 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/401105827 Current Competitor's georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/401108563 _UberEats_{- Operate in 220,000 restaurants in over 500 cities globally
- Has grown revenues by $2.6 billion (gross) since December last year
- Delivery fee based on distance from the restaurant (Deliveroo offers a monthly subscription where delivery is included)}_GrubHub_{- Makes up a 1/3 of market share, which makes their size a constant dominator of the market
- Consumers can order from around 125,000 takeout restaurants
-Operates in U.S and the U.K}_JustEat_{- Dominates app users in the UK (shown in the figure below)
- Market leader in the UK (market share is estimated to be 3 or 4 times larger than UberEast and Deliveroo combined)}]]> 2019-10-22 19:34:18 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/401108563 Dominant Economic Features georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/401108786 _{The Global Online Food Delivery market is valued at $84.6bn and set to hit $164.5bn by 2024
The market has a projected compound annual growth rate (CAGR) of 11.4% between 2019-2024
Key players in the market include GrubHub, JustEat, Delivery Hero, Takeaway.com & Deliveroo
The market is broken down into websites and applications (Applications hold a larger share of the market)
Companies in this market offer highly similar service's to consumers and use predatory pricing to drive competition out and increase share}]]> 2019-10-22 19:34:41 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/401108786 External Market georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/401109131 _{The below link outlines an external market analysis of the food delivery industry and how these factors will impact Deliveroo.}]]> 2019-10-22 19:35:20 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/401109131 Competitive Success Factors georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/401385868 _-_{Website Design}_{(creates a "more enjoyable user experience" that keeps the consumer on the website and therefore likely to complete a purchase and return to the website in the future)
-}_{Payment System}_{(website design should "save a consumer's transaction time" and be trustworthy otherwise they will be more reluctant to hand over payment)
-}_Security_{("Level of trust" has to be high from the consumer for them to purchase through the website
-}_{Information Quality}_{(more extensive product range and description will lead to "better buying designs and improve consumer satisfaction")}]]> 2019-10-23 12:15:43 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/401385868 Upcoming Competitor's georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/405926757 ^Prezzo_{- High-street stores are now operating their own delivery service specifically for their restaurants and cutting out the need for delivery specific companies}_Freshly_{- With consumers being more conscious of healthier food choices, companies such as Freshly can bring convenience to consumers without them having to compromise on their nutrition}]]> 2019-11-03 17:08:07 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/405926757 Consumer Trend (Health Conscious) georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/406182609 _{Consumers are now becoming more conscious of their health and are willing to pay more for healthier alternatives}_{A global health survey found 88% of people surveyed would be willing to pay more for healthier food and this was found across all demographics}_{This is a key shift that Deliveroo must consider to use as an opportunity before upcoming competition answers the consumer demand}_{Deliveroo uses their blog Deliveroo Food Scene to explore the latests news and the best of what the company offers under various categories (including healthy options)}]]> 2019-11-04 12:37:24 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/406182609 Consumer Trend (Environmentally Conscious) georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/406361534 _{Studies have found that consumers are now becoming more conscious of what they buy and the impact this has on the environment
Businesses have to be aware that consumers are both willing to pay more for a product that is environmentally friendly as well as likely to look for alternatives and receive backlash if the product hinders the environment}]]> 2019-11-04 16:53:39 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/406361534 Customer Profiling georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/408024808 _{Key Profiles}_{- College students}

_{-> Fast-paced life
-> Classes, Active social lives, New careers
-> Provides students with a "taste of home"}

_{- Working Professionals}

_{-> Busy work/life balance
-> Not enough time to plan healthy options
-> Able to save time and take away the guesswork}

_{Key User Demographics}_{- 20.5 million users (2019)}_{- 18-24
- 25-34}_{Maslow's Hierarchy of Needs}_{- Psychologcial Needs}

_{-> Providing the food to customers at the correct quality and time}

_{- Safety Needs}

_{-> Secure payment process to ensure customer's feel safe uploading their details}

_{- Belonging}

_{-> Creating membership plans and exclusive offers to members to create a community}

_{- Esteem}

_{-> Providing various options for the costumer to keep them interested and content}

_{- Self-Actualisation}

_{-> A consistent, positive experience that keeps the customer returning}

]]> 2019-11-07 13:06:12 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/408024808 georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/408597976 SWOT Analysis]]> 2019-11-08 12:41:40 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/408597976 georgiebowers https://padlet.com/georgiebowers/llonpb23lb9r/wish/409185940 Overview of Market Segments]]> 2019-11-10 17:30:10 UTC https://padlet.com/georgiebowers/llonpb23lb9r/wish/409185940