SEED WATER by Elissa

Characteristics of the market in Nigeria:

elissamartinez545 — 2024-09-01 02:24:17 UTC

· Nigeria is the most populated country in Africa with more than 200 million of people, that expends our segment.

· Most of the population is under 25 years old so that opens an opportunity to attack the young market because the new generations are open minded.

· Nigeria is the country number one in Africa that has adopted the new technologies easier and faster.

· Even though Nigeria is very dependent of the petroleum, they have been increasing their economy in other sectors like farming, financial services and technologies.

· E-commerce is growing.

Why people in Nigeria will buy it?

elissamartinez545 — 2024-09-01 02:27:39 UTC

Nigeria has a big problem in deforestation, with our product we are going to promote the tree plant but in a unconscious way, so the consumers can be motivated emotionally but also rationally because the people should be worried about the lost of their forest and in order to reduce that loss, they would buy the product.

The most viable product strategies to adapt it to Nigeria:

elissamartinez545 — 2024-09-01 02:29:48 UTC

Exportation, because the process of making the bottle with the beverage it’s so specific so for first entrances in other countries maybe starting with exportation it’s the right decision so in that way, we are sure that our processes are going to give the final result. We could introduce the product with subsidiary after analyzing how the product adapted to Nigeria with exportation.

The right model for international market access for Nigeria:

elissamartinez545 — 2024-09-01 02:32:15 UTC

Doing business In Nigeria can be a little bit difficult because of the bureaucratic environment and the laws inside the country, to achieve with them, we can internationalize our product with retailers because they are going to adapt the product perfectly to the laws in Nigeria, respecting them and positioning the brand.

Support

elissamartinez545 — 2024-09-01 02:32:52 UTC

Organization for Economic Co-operation and Development (OECD) could support the brand because the product is destinated to help and combat the deforestation and the OECD does research and collect data of the environment.

elissamartinez545 — 2024-09-01 02:49:19 UTC