Abigail Taylor - Individual Negotiated Retail Project by Abi Taylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct en-us 2021-03-23 10:18:16 UTC 2026-01-31 19:02:21 UTC hello@padlet.com Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1343354387 Due to being confined to home because of Covid19, consumers have had to reevaluate the ways in which they shop. 
Consumers are more likely to make more considered purchases including investment pieces and thinking about making more sustainable options because of this. 
Due to being held under restrictions, consumers are also wanting to treat themselves to that "One special piece", mainly being luxury investment pieces. This could be a sign of the drawback people have had due to being confined to their homes. This is a way of rewarding themselves to something special.]]> 2021-03-23 15:00:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1343354387 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1343404140 There has been in increase in home deliveries, local shopping and how people are buying fashion.
Again due to being confined to their home, people are going through a lot of reflection on what's important to them. They have spent all this time indoors not purchasing, did they really need these things in the first place?
Another aspect would be the worry in people about whether or not it is safe. Hence the reason the majority of consumers are shopping locally rather than going to busy city's. This also has helped smaller businesses in gaining the money and promotion they need.]]> 2021-03-23 15:08:58 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1343404140 The Fashion Industry in 2021 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1343772019 Digital Skills & Innovations
- Expansion In e-commerce and digital presence due to the loss of in store sales in 2020.
- AR and VR to enhance experiences such as online dressing rooms and virtual catwalks as seen by Asos. This can also be applied to brick and mortar to create an easier shopping experience post covid19.

Sustainability
- Brand are changing their negative footprint on the planet to make it more sustainable.

Ethics
- Ethics are becoming more important to customers. Due to Covid19, the health of shoppers is at the forefront.
Brands need to make sure that this is equally as important to them as it is to their customers. ]]> 2021-03-23 16:09:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1343772019 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1347463384 Retail trends for 2021
* E-commerce is growing throughout 2021 and will beyond. Around a 30% increase of the UK shop online for their food and non essentials. 
* Net Zero Retail. This means the reduction of carbon emissions from shops and distribution centres. Increasing that sustainability approach.
* Digital First Approach. Due to Covid19, everything has switched to online meaning brands have had to adapt to create more innovative and realistic ways to shop. 
* Engaging with customers through thoughtful experiences. Due to a growth in the online market, brands are trying to think of ways to reengage with their customers back through brick and mortar.
* Localisation. Due to Covid19, people have been shopping more local and supporting smaller businesses. In the future people are concerned about how shopping will be safe and would rather stay local than travelling into a busy city centre. ]]> 2021-03-24 12:08:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1347463384 The Pop-Up Opportunity - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1348678195 Pop-up stores can act as a test base for new business models, new innovations and locations.
They are a way for experimenting in a retail space.
They are also a way to keep the omni-channel approach and a tool that aids online growth.
Covid19 means there are lots of empty units for pop-up stores making it feasible in the future.
This is also a way for brands to sell excess inventory meaning its more sustainable than sending it all to landfill.
Pop-up stores can not only be brick and mortar but they can be online too. This would aid towards the digital first approach and create a new innovative way to shop a pop-up. 
Online could see a virtual tour and people wait in a queue to be able to reach the website.
This could also be a great way for luxury designers to reach out to new customers by having outlets.]]> 2021-03-24 15:53:53 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1348678195 The Pop-Up Opportunity - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1348781146 Local stores allow for brands to follow their consumers, to connect with them and connect to new audiences. This also gives them a chance to form partnerships with local communities.
Due to the way consumers are shopping now and into the future, localisation is something that all brands will do. 
It will also bring back business to that area and to the brand itself.]]> 2021-03-24 16:12:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1348781146 The Pop-Up Opportunity - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1348817898 Consumers are what keeps the brand and business alive so by keeping them in mind whilst thinking of new ways to shop will increase their loyalty. 
Due to Covid19, customers are wary about going back to in store shopping. By creating outdoor experiences and mobile pop-ups it allows brands to not wait for footfall but to follow it around. ]]> 2021-03-24 16:18:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1348817898 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1367814658 Social Commerce - This allows customers to purchase straight through a social media app without having to go directly onto the website. This allows for easy shopping and  promotion.

AR (Augmented Reality) shopping experiences  - This allows for customers to see products in their own home/ their own environment. It provides a new digital approach to online shopping and makes it more interactive.

Unique in-store experiences - By creating immersive instagrammable experiences within a store allows brick and mortar stores to stand out from online retailers. 
"There’s no mistake that retail will continue to shift to the virtual space, but that doesn’t mean the physical space won’t remain an important one. If used correctly, it can complement its online counterpart to bring a brand to life and give it an edge against competitors."
This means brick and mortar need to look to their advantages and always stay one step ahead of the online world. ]]> 2021-03-30 12:56:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1367814658 AR Powered Shoppers: Retail Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1367839278 Immersive shopping journeys are becoming a top priority due to changing of shopping behaviours and target market being younger and in tune with everything digital.
Creating an "in real life" experience online.]]> 2021-03-30 13:03:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1367839278 AR Powered Shoppers: Retail Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1367840016 Virtual Solutions 
Declining footfall has meant that brands have to turn to digital strategies in order to gain back customers through virtual experiences. ]]> 2021-03-30 13:04:01 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1367840016 Revitalising Off-Price Retail: Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1386658505 The Archive
Brands are rethinking how they label their older merchandise from previous sale seasons. 
Giving old season sales the term "Archive" allows for people to think of the items as vintage compared to old sale. This makes it more inviting to consumers and creates the sense of something being vintage and unique, especially when it comes to luxury retailers. "One of a kind" pieces. 
Revitalising the outlet store into a modern, circular fashion, conscious place rather than a place to sell old season stock. ]]> 2021-04-06 11:41:16 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1386658505 Revitalising Off-Price Retail: Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1386679798 Outdoor shopping experiences and outdoor outlets are the future post Covid19. It allows for social distancing and for people to be outside where transmission is reduced. 
This would also fit into the research found about pop up stores having outdoor experiences to help ease the minds of shoppers post Covid19.]]> 2021-04-06 11:49:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1386679798 New Designer Outlet - Cotswolds Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1386694993 New designer shopping destination ready for 2022.
New locations are a great way for a brand to get more exposure to different audiences.
Outdoor outlet shopping experience which fits to post Covid19 trends of safe shopping experiences. 
New local area for a luxury retailer to connect to new audiences. 
Right off the M5 with Bristol being an hour away, Cheltenham being 20 mins and Birmingham being an hour away. Central yet also close to smaller towns and villages. ]]> 2021-04-06 11:55:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1386694993 The Pop-Up Opportunity - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1387477328 2021-04-06 14:44:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1387477328 Bicester Village - Oxfordshire Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399127628 Bicester Village is an outdoor designer outlet including places to wine and dine. 
Well known luxury retailer outlets are within Bicester Village such as Prada, Balenciaga, Coach, Gucci, Fendi etc making it a popular, successful shopping destination. 
This would be a great area for Hermès to launch an outlet pop-up store due to its success rate. It also is an ideal destination for post Covid shopping due to it being outside. ]]> 2021-04-09 08:47:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399127628 London Designer Outlet Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399128208 London Designer Outlet is a semi-outdoor shopping experience. 
They carry brands from Adidas to Guess. 

Due to the current climate they have made sure they are putting measures in place to make people feel comfortable whilst shopping.
"In the current climate we recognise we have a responsibility to consider all the relevant risks and to stringently follow government guidelines and have therefore made a number of changes to how the centre operates."

Although this outlet is within London, this area hasn't got high end luxury retailers and therefore wouldn't suit for Hermès to launch a pop-up store there. The target audience would be different to Bicester Village and therefore wouldn't already have Hermès' target audience. On the other hand it may draw consumers to that area due to Hermès' popularity. ]]> 2021-04-09 08:47:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399128208 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399756376 Hermès was founded in 1837 by Thierry Hermès. 

It's original purpose was to provide saddles and other leather riding gear to European noblemen. 
They then branched out to bags, clothing and accessories. 

Its global HQ is in Paris and the majority of Hermès' products are made within France.

Products that Hermès currently offer;
- Ready to wear womenswear and menswear
- Scarves and silk accessories 
- Shoes
- Ties
- Bags, hats, SLG
- Jewellery 
- Home, textiles
- Furniture
- Equestrian gear]]> 2021-04-09 13:12:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399756376 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399757810 Hermès' brand philosophy is;
* Quality
* Refinement 
* Uniqueness

"We don't have a policy image, we have a policy of product" - Former CEO

Commitment to sending out the highest quality and craftsmanship. 

They consider themselves as "Ultr-premium luxury" due to their brand philosophy. 

Hermès Around The World
Hermès' houses (stores) around the world are rich in content that combine the house's identity with the local culture. 
Each house has a bespoke experience that is offered to customers.
No two window displays are the same which represents their uniqueness and fresh take.]]> 2021-04-09 13:12:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399757810 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399758935 Hermès is a global brand with over 100 stores in Europe and Asia alone. 

Their flagship store within London is on New Bond Street in Mayfair. They also have stores within luxury department stores such as Selfridges and Harrods.

They have 12 manufactures in other countries such as Switzerland, UK, Italy, Vietnam and Australia. 

Responsible and sustainable development

Hermès is seeking long term ambitious strategies to better preserve the environment. 

Sustainability relies on availability of high quality materials, most of which are renewable. 

Each supply chain is under careful monitoring to make sure they are following these sustainable practices and always seeks improvement. ]]> 2021-04-09 13:12:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1399758935 Hermès Maintenance and Repair Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1400111625 All Hermès products can be repaired or freshened up. From leather, watches, jewellery, ready to wear and accessories. 
One again, extending its life. 

"Repaired objects are loved objects"

311 Hermès stores around the world receive around 100,000 requests each year.

Simple repairs are sent to local workshops and more delicate repairs are sent to artisan repairers in Paris.]]> 2021-04-09 14:29:10 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1400111625 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1406778171 Hermès is taking action to preserve the plant through The Fashion Pact which aims at
- Halting climate change
- Restoring biodiversity
- Protecting oceans

Inclusion at Hermès 

Hermès has a commitment to diversity therefore in 2017 Hermès signed the Group Disability Agreement which commits to increasing the direct employment rate of people with disabilities. 

7.42% of Hermès' workforce is made up of people with disabilities which is above law requirement of 6%.]]> 2021-04-12 11:43:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1406778171 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1406779182 Hermès - The Planet

Footsteps across the world
Hermès' duty to ensure sustainable and responsible use of the planets resources but preserving, protecting, promoting, tracing, certifying, optimising and recycling them.]]> 2021-04-12 11:44:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1406779182 Act4nature | Biodiversity Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1406869458 Act4nature is an initiative driven by a non profit organisation and is fully coherent with the French national strategy for biodiversity.

Hermes has confirmed its commitment to achieving the biodiversity objectives set by the internation community.

Hermès is a socially responsible company. Aim is to ensure that biodiversity is respected, protected and developed.

"Nature has inspired us for 181 years. protecting biodiversity is a magnificent opportunity. Passing on this diversity to future generations us an obligation. It is s combat for the present day." - Alex Dumas, CEO.

Alligators in Louisiana 
Hermès buys alligator skins directly and indirectly from Louisiana. - Not against animal cruelty. 
Hermès however makes sure that they support farmers that follow the Washington Convention of protecting the species and its marshlands. 

Hermès is aiming to expand their bio-diversity initiatives in the following areas;
- New construction projects
Develop French industrial sites in rural zones.
- Planting
Sites gave been planted with fruit trees and the aim is to continue planting trees.
Outside of France, other houses contribute their own efforts by having vegetable patches on rooftops.
- Bee's
Run an in-house bee club at 7 of Hermès' French sites. 
This is to encourage natural beehive formation.

Silk worms in Brazil
Hermès has helped preservation of deciduous trees with low chemical treatment which is crucial for silk worms.
This also helps generate income for small, local farms.
By doing this Hermès are protecting plant bio-diversity whilst also providing a source of income to local farmers.

Along with this Hermès also supports a large scale project in Africa in partnership with WWF. This is to prevent poaching an trafficking and illegal trade of protected species within Africa.

Hermès has been a shareholder in the livelihood since 2012. This is aimed at sustainably improving living conditions for disadvantaged communities. This fund also contributes towards the replanting of 130 million trees.]]> 2021-04-12 12:14:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1406869458 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428098973 2021-04-17 11:44:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428098973 Hermès product page Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099341 * Clean
* Minimal
* Feels luxury
* All model shots
* Laid out with 3 images across

As you hover over the image it gives you another photo option of the product.

Gives a "quick view" so you are able to see all the product images from the main page without having to click through to the product. ]]> 2021-04-17 11:45:06 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099341 Hermès product page Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099704 Within the main "women's resort" page Hermès also display an image along with a small copy about a particular product. The image will correspond to this copy. There will be 1 or 2 of these throughout this main page. ]]> 2021-04-17 11:45:35 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099704 Hermès product page Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099837 Main image in centre with additional images along the side. There are colour options along with sizing to the side. 
Very easy to shop. 
Small description giving you details of what the garment is made out of.
All model shots. Up-close images of the product are still images that are of the model.
* Clean and minimal. Cohesive with the main page.
* Runway feel or luxury lifestyle shots.]]> 2021-04-17 11:45:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099837 Hermès product page Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099980 Addition of;
- Product details
- Care
- Delivery and returns
- Gifting

No recommended products as that is seen through the main tab under "Ready to wear" of "resort looks".]]> 2021-04-17 11:45:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428099980 Social/Website/Mobile Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428173786 Socials include;
- Instagram
- Facebook
- Twitter
- Youtube

Website 
* Easy to navigate
* Minimal, clean and sleek. Feels luxurious
* Font is easy to read and the same throughout the website
* Easy to find contact info

Hermès do offer a newsletter.

Mobile
* Same layout as website
* Cohesive across both channels
* Added movement to images and text as you scroll down the page.
Images and text appear as you scroll down.

Hermès does not have a mobile app so they are missing out on m-commerce. Competitors such as Burberry and Mulberry both have mobile apps. ]]> 2021-04-17 12:59:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428173786 In depth on Website Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428174702 Laid out in same format at website however it has 2 images across to fit the size of the mobile.

Ready to wear section split into two sections of the collection. One option is looks and the other is products. E.g. "women's resort" (products) and "resort looks" (looks". 
The resort looks allows you to see outfits from the collection in which you can purchase all or selected products. 

This eliminates an option to have a "recommended products" section on single product pages. This also means that Hermès aren't taking the opportunity to link and sell their items on single product pages however due to the customer profile I don't think people go to the website to browse as such. More for specific items that the customer may have seen before.]]> 2021-04-17 12:59:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428174702 Crocodile skins - PETA Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428387913 "Hermès creates some of the world’s most expensive and well-known fashion accessories made of exotic skins—and many consumers still have no idea how much deprivation, violence, and environmental damage is involved in manufacturing such items." 

"PETA is calling on Hermès to take a stand against suffering by ending the use of exotic skins in its collections. Help push the company to make more compassionate, cruelty-free choices today."

This will be an ongoing issue for Hermès as they continue to use animal skins for their products. More so in the future as consumers are becoming more aware of their choices on sustainability and animal cruelty. 
If Hermès want to improve this they will have to rethink their material choices for the better. ]]> 2021-04-17 15:50:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1428387913 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437190856 Recrafting strategies that extend the shelf life of a product rather than sending it to landfill.
Hermès already offers a repair programme in which they revive old, damaged products into new usable items. By continuing to do this they are putting sustainability first and know the importance this has.]]> 2021-04-20 10:27:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437190856 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437209987 Minimising waste focusses on pattern cutting so that all of the fabric is used and no waste is produced. 
Partnering with external providers that can make use of the waste is a beneficial road to go down.
Hermès have increased their awareness with fabric waste and make sure that all fabric is used whether that be small parts, card holders or belts etc. Hermès say that it has helped them to innovate and think of new ideas that they otherwise wouldn't.

]]> 2021-04-20 10:35:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437209987 Edited Report - The sustainability edit Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437273335 7 types of sustainable fashion;
1 - On demand and custom made 
2 - Green and clean
3 - High quality and timeless design
4 - Fair and ethical
5 - Repair, redesign and recycle
6 - Rent, lease and swap
7- Second-hand and vintage]]> 2021-04-20 11:02:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437273335 Global Data - Circular Economy in Retail 2021 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437355965 2021-04-20 11:36:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437355965 Louis Vuitton "Pool" Store - New York Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437713800 * Aqua-blue mosaic tiled floor and walls
* Floor curved at edges
* Lighting changed to mimic lighting/reflection made form a pool
* Props used aid towards experience 
* Instagrammable. - free marketing 

Its a full experience that makes you want to go whether you can purchase anything or not. Makes you feel immersed in the experience. Brings back a sense of nostalgia making you feel connected to the experience. 
On the other hand this also shows that you need to know your customer profile as people that visit the store could only be visiting for the purpose of taking photos rather than buying anything.]]> 2021-04-20 13:11:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437713800 Artificial Intelligence - Alibaba Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437962913 Fashion AI (Artificial Intelligence)
Alibaba opened a Fashion AI concept store.
They use an Id code that customers have to scan before entering the store. This would allow the staff to know who is visiting. It would also allow customers to add and save items they find within store to their account. 
They have RFID (Radio frequency identification) clothing racks which allows sensors to pick up if you have removed an item from the clothing rack and interactive mirrors close by automatically have it displayed read to show you virtually what it would look like.

Interactive mirrors also give the customer a chance to see alternative products or matching items. It will allow them to add clothes to a virtual shopping basket  which will be alerted to staff for them to collect and place within the fitting rooms for the customer to try on. The interactive mirrors within the fitting rooms can also alert staff to size requests or alternative products/colour ways. 

These AI functions will help me to apply new technology to Hermès Archive pop up in order to show innovation whilst thinking of post covid shopping. These functions will allow customers to feel comfortable and safe whilst shopping. ]]> 2021-04-20 13:59:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437962913 The store of the future Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437969453 Other interactive technology within retail includes interactive tables. If you was to place something on the table, it can show information about the products you're interested in. This would include different size options that are available within store or alternative products if that size is out of stock. Other alternative items include products that would work well with your chosen product.

Changing rooms that are designed so they are hidden within the store design make for good use of space and improve the overall aesthetics of the store. They would use sensor in order to know when they need to be used.

Shopping kiosks around the store allows you to self checkout or arrange for items to be delivered to your home. Staff will be on hand to also help with any queries. This not only makes for an easier/seamless shopping experience but would also fit well for post covid shopping due to less people handing items.]]> 2021-04-20 14:00:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437969453 Trying On Virtual Clothes - BBC Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437988153 Using AI and VR could show the future to online shopping.
You can capture images of your body to then create avatars of yourself to show what clothing would look like on you. This will enhance your online shopping experience. It allows the clothing to be shown in a more accurate level.]]> 2021-04-20 14:03:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437988153 Alibaba - Grocery Shopping - Video Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437992263 Effecitivly digitised the shopping experience.
You can scan products through the app to which they will provide you with a full ingredient list.
App also tracks your purchases and browsing habits to easily suggest new items or so you can repurchase.
Conveyor belts located above the store because it serves as a fulfilment centre - Fulfilling online orders. ]]> 2021-04-20 14:04:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437992263 Zara - AR Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437998901 From this video it is showcasing Zaras new feature which seems to be AR within windows and in store. 

It seems that you can scan a QR code and see models in the clothing, helping you to get a better idea of what the clothes look like on. 
This also gives a digital experience to in-store shopping creating interest for customers. 
This seems to also span further than in-store. Once you receive your parcel, you can see models on your package, I think this is adding a fun element to receiving your parcel.

This shows innovation within the technology within retail and will only grow in the future. ]]> 2021-04-20 14:05:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1437998901 Entrupy Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438004418 Whilst researching digital technology I came across this brand that has a digital device that scans your luxury items to see if they are authentic.
This can be helpful to luxury resellers wanting to verify to customers that what they are selling is authentic.

The app that comes with the device can also provide you with an authentication certificate, proving that your items are authentic. ]]> 2021-04-20 14:06:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438004418 Drapers - Tech innovations pushing retail Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438010209 “The customer journey is more complex than ever, though. Retailers need to partner with new tech firms to combine their knowledge and engage with customers in the best ways possible. Working together and leveraging their individual assets will ensure that retailers maintain fit for the future.”

Mmuse 
Uses AI to recreate the inshore experience online through a virtual personal shopping experience. This provides interaction with the brand through text or voice conversations.
This makes the experience more personal and convenient. More about ease of shopping for the customer. 
This also takes into account the area in which customer are in, fitting to their phrases and natural dialog.
GlobalData predicts that voice purchases will hit €45bn in the UK in 2022.

Precaite 
This platform uses facial recognition to help shop floor staff identify customers as they enter the store. Shoppers are to enrol with a selfie in which staff can recognise them via the app in real time. This also gives you insight to customers previous shopping history and preference to give a tailored/personal shopping experience. ]]> 2021-04-20 14:07:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438010209 Inside Nike's Futuristic Store - Video Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438218489 Trying to use your phone to enhance the physical experience.
Over 80% of people want an experience when going shopping.
Welcomed via an app.
Consumers can scan QR codes positioned by mannequins which will direct them to where the clothes are. You can reserve items to the try on within the fitting rooms which will be waiting for you. 
Virtual shopping experience allows for people to still have the "on-the-go" lifestyle.
Speed Shop - Use all the selling data within the store to have a "trendy now" section so people can go direct to what is currently trending.]]> 2021-04-20 14:45:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438218489 Alibaba's "New Retail" - Video Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438225554 Brick and Mortar is suffering due to people increasingly shopping online. 
Complete digitalisation of all commerce which could save retail. - "New Retail"
Supermarket - Powered by mobile phone to scan and find out what you're buying. 
Have groceries delivered to your home within 30 minutes. 
Shopping Mall - Walls fitted with virtual shelves where you can select which items you would like and then can scan via an app to purchase and have it delivered to your home.
Magic mirrors (Beauty) - Virtual mirrors where you can experiment with different looks/colours.]]> 2021-04-20 14:46:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438225554 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438351252 2021-04-20 15:09:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1438351252 PESTEL Development Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463471579 From analysing past PEST work I have taken note of strengths that I could take forwards when completing my Pestel. 

I have included an example page of how this person has laid out their PEST. This also includes sentence structure and overall how their PEST reads.

First I noticed that this PEST was laid out in the form of paragraphs compared to your standard layout of bullet points. This takes away form the formal PEST layout into something more personalised. It makes it easier to read and understand. They have also put revenant key words in bold to easily help you identify  the key points of that paragraph. 

The sentence structure is laid out by having your key factor early on in the sentence followed by what the brand may or may not need to do. It gives a clear point which flows naturally onto the next.

I like the use of imagery within the PEST. I like how they have used campaign imagery of Primark so it stays relevant. The only thing I dislike is that the images don't correspond with what's being mentioned in the paragraphs. 

What I have analysed gives me good information as to how I can improve the presentation of my PESTEL. It doesn't necessarily have to be professional looking with bullet points. However if I was to use imagery, I would use appropriate ones that link to what that section is about. ]]> 2021-04-27 09:17:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463471579 Feedback 1 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463645545 Having feedback from my first draft of my business plan helped to identify any areas that may need improving. It helps to get a second opinion to see if what you have written can be easily understood by someone else. 
Key points from the first feedback where mainly positive. It was reassuring to know that my idea does fill a gap in the market. It is future proofing by having multiple digital aspects.
Suggestions included ways of which I can have a digital approach around the store. E.g. Mirror to take a picture of you wearing/with the item to them mix and match with other existing items that may not be present within the store. ]]> 2021-04-27 10:28:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463645545 Feedback 1 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463647863 2021-04-27 10:29:35 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463647863 Feedback 2 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463648304 Second feedback helped more with my grammar/sentence structure. Using improved choice of words to avoid repetition within sentences. 
I took all the feedback given and applied them to my project proposal to improve my sentence structure to make for easier reading/understanding.]]> 2021-04-27 10:29:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463648304 Post coronavirus strategies | Future Proofing your brand - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463713906 Current social distancing measures will have a lasting effect on people mindsets on how they will shop, social events and dining out. However this means there will be new area for growth in the market to allow for these things. ]]> 2021-04-27 10:59:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463713906 Post coronavirus strategies | Future Proofing your brand - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463715283 Comfortwear
One category that can gross generations, regions and household incomes. 
Spending more time at home means people think of comfortwear as everyday wear. Consumers are more likely to invest in tracksuit sets or loungewear due to the effects of lockdown and staying at home.]]> 2021-04-27 11:00:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463715283 Post coronavirus strategies | Future Proofing your brand - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463715725 Comfortwear with more innovative materials such as antibacterial/antimicrobial textiles or breathable materials will be next demand. Investing more in loungewear and continue to innovate because it is a trend for the foreseeable future.]]> 2021-04-27 11:00:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463715725 The Evolution of the Outlet Centre Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463758871 Key changes to the outlet area include stores not only exclusively selling factory seconds or end of the line products. Another change includes outlet shopping becoming more of a leisure activity that you make a day out of. 

"This reflects solid performance in an otherwise challenging retail market; since 2012, OC footfall is up 10%, average spend is up from £51 to £72.50 and frequency of visit has also increased." This shows that there is an increased desire to go to outlet stores and people are buying in larger quantities. 

"Several new developments are reaching new customers by locating closer to high population areas." By researching the location of stores, Bicester Village and a new designer outlet - Cotswolds are both located near areas with high populations meaning if people come from out of town, it would be a destination to go to for a day trip out. 

"The sector has an estimated market value of £2.8bn in 2016 and is expected to grow to £3.8bn (+35%) by 2020. Both average consumer spend and footfall have increased over the last decade." This shows that by having a store within an outlet will benefit the brand not only by sales but also through recognition from new audiences due to footfall. 

"The destination and experiential appeal of OCs is what will continue to provide a key point of difference against the threat of online retail" Due to research about retail trends post Covid19, that shows people are wanting to have unique in-store experiences which online can't provide.

"Designer outlets
like Bicester Village where the goods on offer, although discounted, remain premium in terms of both brands offered and cost of product." This would stick to Hermès branding of being a premium designer brand without having the stigma around outlets being "cheap" products. 

"It is possible that outlet schemes with more open planning consents could, in the future, become mainstream shopping centres." Due to Covid19, this will become a key factor when it comes to future shopping to make customers feel safe. This would mean my idea of opening a pop-up within an outdoor outlet would not only provide these key factors but also be a place

"This can be explained by the general acceptance that outlet shopping is now more than a trawl through clearance stores and the bar has been raised in terms of the overall offer and experience." This can be evidenced through the amount of designer outlets offering past season collections however still remaining luxury.]]> 2021-04-27 11:20:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1463758871 Font Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464136265 Font of the InDesign file needs to remain on brand. It need to fit to the aesthetics already shown through mock ups such as email designs and website designs. 
This keeps the whole file consistent and on brand.]]> 2021-04-27 13:09:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464136265 Text layout Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464136643 I think it is important to space out text with images. If there is a block amount fo text, you don't want to follow it on with more block text. It is important to give the reader a break and time to adjust before going onto reading.

The text shouldn't be crammed into one page. It is more visually pleasing to space out writing and will make it easier to read. ]]> 2021-04-27 13:09:42 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464136643 Colour Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464137257 Colours should be consistent throughout the InDesign file. 
I have chosen to stick to 3 colours, beige, orange and white with black writing. These colours are represented throughout the digital work I have created and therefore will make for a cohesive and easy flowing file. ]]> 2021-04-27 13:09:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464137257 White space Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464137588 Due to Hermès being a luxury retailer, white space is key to having that feel through a document. ]]> 2021-04-27 13:09:54 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464137588 Tone of Voice Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464139938 Tone of voice will be displayed through the main digital mock up's within the file. The tone of voice used by myself through the file will be professional. 
It is important to be direct, precise and not to waffle. ]]> 2021-04-27 13:10:21 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464139938 Visual Communications Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464146165 - Images are universal and allows for freedom of interpretation. 
- Inspirational and emotional 
- More effective and more memorable

Textures inbetween writing for a breather ]]> 2021-04-27 13:11:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464146165 Inspirational Layouts Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464176361 Magazines (Fashion and interior) 
Pinterest]]> 2021-04-27 13:16:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464176361 Types of Consumers Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464346011 There are serval types of people who typically visit outlet shopping destinations. 

Cherry pickers - They are not the most frequent or loyal shoppers but they do have high average spends. They are typically drawn to one of two shops and will very rarely go to other stores. 

Day Trippers - These shoppers have come for a purpose to spend/shop so they are more likely there, ready to have a full day shopping. 

Proximity Shoppers - These shoppers shop at an outlet for its convenience. 

Value Shoppers - These shoppers are frugal with their money meaning they want to get the most value for their money. ]]> 2021-04-27 13:49:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464346011 Retail sales of outlets within the UK - Global Data Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464474914 The sales forecast for the outlet market is predicted to increase by 2020 to £4 million. This shows that outlet centres are popular within the market and launching a store there will increase profit for the brand due to its popularity. ]]> 2021-04-27 14:13:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464474914 Top 15 UK Outlets by sq ft - Global Data Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464484191 This list shows the top 15 outlets within the UK in order of sq ft. From this list the locations in which I have chosen to open Hermès Archives are on the list meaning they are popular destinations for customers. This would prove that they would be benefiting destinations to open up a first Hermès outlet store.]]> 2021-04-27 14:14:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464484191 Breakdown of Expenditures Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464506158 London Designer Outlet 
From the table you can see what the sections the outlet is made up of the most.
Compared to Bicester Village, London Designer outlet has greater restaurants and cafe/takeaway places increasing the dwell time within the outlet. ]]> 2021-04-27 14:18:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464506158 Breakdown of Expenditures Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464507115 Bicester Village 
From the table you can see that Bicester Village is mainly made up of Fashion goods as well as a few restaurants/cafes. 
This shows the main reason for going to Bicester is to shop rather than as a full day out experience where you would also grab dinner. ]]> 2021-04-27 14:18:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1464507115 Future Consumer 2023 - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468259562 Optimism is a key way of combatting constant negativity. 
"Hope is about using personal agency to achieve a desired outcome. Optimism is when people expect good things to happen more than bad ones." This means people want to be and need to be optimistic and have things to look forward to in the future especially with the current climate to feel a sense of happiness. 

"Hope and the chance to rebuild, reform and rethink society is a key motivator. According to a 2020 Spotify survey, 62% of global respondents are willing to rebuild society from the ground up." This shows that despite the pandemic, people are still motivated and are optimistic for the future. ]]> 2021-04-28 09:29:03 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468259562 Motivation Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468278543 "As we reshape this new world, there is a strong desire to return to the social moments pre-Covid: travel, shopping, entertainment, happy-hour drinks, eating a meal with a group of friends."  People are motivated to get back to life before covid however being more cautious.

"For most people, the pandemic accelerated the missing motivator, especially when it came to human interaction." This puts a more importance on bricks and mortar having memorable and unique in store experiences as this is what people are seeking for post Covid.]]> 2021-04-28 09:36:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468278543 Gen X: 2021 Priorities - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468292660 Loyal Generation
"The pandemic has accelerated US consumer loyalty, with MBLM’s 2020 Covid Intimacy Study finding a 23% increase (mid-pandemic) in the number of brands consumers have an emotional connection with. Retailers need to focus on loyalty programmes that enhance the user experience and give this generation a reward that feels like a treat." This shows that Gen X are loyal customers and will stick with a brand that is constantly engaging with them and creating unique, memorable experiences. By opening a pop up within an outlet will, in a way, feel like a treat to them due to reduced pricing. ]]> 2021-04-28 09:41:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468292660 Gen X Family: Digital Behaviour - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468354291 "Gen X rated family as their top priority above any other consideration. The family unit also has a big influence on Gen X's digital habits, from technology adoption to the social media platforms they use and the sites they buy from."  This shows that Gen X's family, including Millennials and Gen Z has an impact on their digital habits meaning they are more equip when it comes to using technology. By opening a pop up with digital approaches won't deter Gen X but might interest. 

"When it comes to reaching Gen X, factor in their kids and think about how each generation influences the other." ]]> 2021-04-28 10:06:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468354291 Social Media Use Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468383863 "A 2019 report by Pew found 76% of Gen Xers in the US use social media, just behind Millennials at 86%" This shows the importance of factoring in how each generation influences the other. Gen X are more tech savvy than we think meaning an omni-channel approach will reach this audience, keeping them feeling connected by brands.

"Video is key to reaching Gen X on social media. As well as watching on Facebook, Gen X are responsible for 1.5bn YouTube views every day." From research we know people are more visual meaning they respond better to pictures and videos compared to blocks of writing. In this case, Gen x are heavily visual meaning any advertising needs to be engaging to gain their attention. 

"Gen Xers will appreciate pared-back product selections and frictionless transactions." This means they prefer to look through a streamline/minimal collection. By opening a pop up of past season, vintage pieces will give them that easy shopping that they desire. ]]> 2021-04-28 10:19:41 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468383863 Gen X Family: Digital Behaviour - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468409149 Key points to take away from the report would be;
- To reach Gen X on social media, Facebook is the best platform to reach them meaning Hermès advertising needs to target this social media platform. 
- Their family is a key aspect that keeps them in the loop with new technology meaning their knowledge is always growing.
- Personalised experiences make them feel connected with a brand and therefore will increase their loyalty. 
- Gen X prefer convient shopping. ]]> 2021-04-28 10:31:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468409149 Gen X: New Values and Priorities - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468434327 "Prioritising convenience and speed, digitally savvy Gen Xers are embracing mobile shopping and in-store technologies more than any other generation." 
"According to Vodat International, 65% of UK Gen X shoppers use digital touchscreens to access product details. 17% of Gen X also said they would like to see AR and VR in-store." This shows having technology within the retail space will appeal to the Gen X audience and it won't deter them from shopping within this environment. ]]> 2021-04-28 10:42:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468434327 Gen X: New Values and Priorities - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468447778 Saving the planet 

"54% of Gen X consumers prefer to buy from sustainable brands" 
"55% are willing to pay more for sustainable products and 84% expect retailers and brands to become more sustainable." Every generation is becoming more concious of the planet and Gen X being one of them. By opening a pop up that focusses on the resale of vintage pieces means Hermès are thinking about the need for circular fashion. Being a premium luxury retailer, this is becoming more common within competitors meaning Hermès need to keep innovating. ]]> 2021-04-28 10:48:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468447778 Millennials Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468480570 From researching about millennials I have found out that they are very up to date with technology meaning  my idea of including new retail technology within my pop up store will be of ease of use to them. Furthermore if it is new to them, they will still find it easy to use because of how knowledgable they are of technology. 

Millennials tend to value experiences therefore creating an in store experience that is going to be remembered is key to keeping them as a loyal customer. 

They also prefer to have quality pieces that are going to last them a life time. Hermès' brand image is focussed on having premium quality products that can be repaired because "repaired products are loved products". ]]> 2021-04-28 11:03:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468480570 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468481499 Outlining personality traits of millennials.

Masters of the art of multi-tasking
Tech-savvy
Browsers not Buyers
Creative problem-solvers
Price Picky
Socially conscious


Consider an interactive format where the audience engages with the material instead of just reading or watching.

Viral marketing
]]> 2021-04-28 11:03:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468481499 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468482263 Millennial characteristics that support SDG's.

79% of millennial employees are loyal to companies that care about their effect on society

They express their sociability online through social media apps such as Facebook, Twitter, and Instagram, among others, and this enables them to share and receive information, making millennials the most connected generation.

This cohort is open-minded since they were raised in a networked world. They are optimistic about a sustainable future because they are a digital generation that believes in technology.

They spend their money on ethical and sustainable experiences such as eco-lodges. Ecotourism options appeal to them because they believe in reducing their carbon footprint.

Millennials are also putting their monies into socially responsible investments (SRIs), or “impact investing.” Impact investing, also known as “green investing,” involves putting money into organisations that have a positive impact on the world.

]]> 2021-04-28 11:03:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468482263 Valentino - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468500938 I enjoy Valentino's windows, they are simplistic yet show innovation through the use of digital screens in the windows. These windows were playing their runways of their recent collection which is also shown through the clothes that the mannequins are wearing. The colours chosen are also key, bold colours that are going to visually stand out. 
The rule of 3 is used here to make it visually appealing to the eye. 
The use of modern, minimal mannequins make the clothes stand out so they are the focal point.]]> 2021-04-28 11:10:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468500938 Valentino - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468501561 The overall view of the store front is very impactful. The use of mannequins within a repetitive grouping is an effective, bold statement. They are within different positions added to movement within the window making it less static. 
These windows also look like mini runways due to the way you can see the ceiling lighting from the ground. Overall I think its very effective and will draw the attention of customers. ]]> 2021-04-28 11:11:02 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468501561 Gucci - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468502327 Gucci's windows are very on brand. They have an antique wallpaper which fits to similar aesthetics of the prints that Gucci uses. They have kept it very minimal with a select amount of clothes sticking to the luxury feel however have a high amount of digital touchpoint to make the windows feel modern and trendy. The use of movement from the digital displays draws the attention of customers. All their windows had the same theme making them consistent. 
The windows feel as if you are within someones home, looking at their clothes.]]> 2021-04-28 11:11:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468502327 Gucci - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468505194 2021-04-28 11:12:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468505194 Prada - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468507202 Prada's windows are sleek, minimal and have a monochromatic theme. They also have used digital touchpoint's within the window similar to Gucci. They have used height to create depth in the window. The use of one mannequin within the first window I feel isn't very impactful. They have used two mannequins within the second however I still feel it isn't very impactful. Odd numbers makes for a more aesthetically pleasing window so by having 1 or 2 mannequins I feel almost throws you off.]]> 2021-04-28 11:13:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468507202 Prada - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468509067 2021-04-28 11:14:35 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468509067 Stella McCartney - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468510647 Stella McCartney's windows have used the rule of 3 within the lit up boxes which makes it visually appealing and impactful to the eye. The use of the mannequins on the side makes it a total of 5 making it still visually pleasing. Im not sure if the mannequins are necessary due to the lit up boxes already drawing the eye. ]]> 2021-04-28 11:15:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468510647 Dior - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468513102 Dior's windows are sleek and creative. They have used the rule of 3 within their window to draw the eye. The positions of the mannequins creates movement and character. ]]> 2021-04-28 11:16:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468513102 Dior - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468514099 This window is very visually pleasing. Again they have stuck to the rule of 3 with both the mannequins and the products within the window. The colour theme stays through from the wallpaper to the vinyl palm trees. 
The two windows I feel don't have a strong cohesive story however the fun prints make for the idea of a tropic theme/floral theme. ]]> 2021-04-28 11:17:00 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468514099 Chanel - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468520454 Chanel's windows I felt had a little more character. They have stuck to the rule of three with a monochromatic theme with a pop of colour. This gives a contrast to the garments and adds a feminine touch to the women's window. 
The position of the mannequins adds character. One mannequin seems to be hiding behind the window looking at the others as if she wants to be a part of them. ]]> 2021-04-28 11:19:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468520454 Louis Vuitton Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468521615 Louis Vuittons windows are very impactful and the most creative out of all the windows. There is a clear colour theme of green running through all the windows making them cohesive. The use of the giant silver body parts adds contrast against the green.
Each window has a section of a giant model so when you are to look at all of them together, it's as if she is lying down within the window. 
They have therefore kept it very minimal in terms of products across the windows to not distract from the abstract background however have chosen colourful garments to make them pop against the green and silver background. 
They have used the rule of 3 within one window and two within the rest. 
Overall these are very impactful and work very well in attracting customers attention. ]]> 2021-04-28 11:20:30 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468521615 Louis Vuitton - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468524081 2021-04-28 11:21:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468524081 Louis Vuitton - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468526210 2021-04-28 11:22:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468526210 Louis Vuitton - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468527258 2021-04-28 11:23:00 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468527258 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468528232 Burberry's windows are very minimal compared to Louis Vuittons. They have a clear blue/water theme running through all the windows. This is also represented through the clothes used being within the same colour palette. It gives the impression the clothes are underwater. ]]> 2021-04-28 11:23:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468528232 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468529154 The second window still keeps to that theme however within a different way. They have used a wavy mirrored background to represent the water theme carried through the other windows and blue plinths to stick to the colour palette. The rule of three has been used within this window to create more impact and make it visually appealing. ]]> 2021-04-28 11:23:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468529154 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468529744 2021-04-28 11:24:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468529744 Hermès Current Window Display - New Bond Street Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468530718 These windows are very creative. They are impactful and unique meaning they are going to grab peoples attentions. They show a clear, fun story where you can also use your imagination to create your own story. Each window I noticed was a different story however the overarching theme was still present without each window. 
The theme seems to be a 

The placement of their products is also cleverly thought out to flow with the props in the window. It cleverly leads the eye from one product to another. It also allows you to stumble across new products as you look through the window. ]]> 2021-04-28 11:24:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468530718 Hermès Current Window Display - New Bond Street Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468531838 Throughout all the windows they have the same orange colour which makes all the windows link and consistent.]]> 2021-04-28 11:25:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468531838 Hermès Current Window Display - New Bond Street Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468532807 2021-04-28 11:25:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468532807 Hermès Current Window Display - New Bond Street Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468533656 2021-04-28 11:25:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468533656 Hermès Current Window Display - New Bond Street Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468534765 The only windows that I feel don't fit with the theme are these ones. I don't feel it is as impactful hence why it was furthest away from the store front. 
On the other hand, this window shows strong branding as Hermès is well known for their silk scarves meaning customers will know the brand even from this minimal window. 
This window uses the rule of 3 making it more visually appealing to the eye. The scarves are different sizes which adds interest however I feel it would be more visually appealing if the scarves were all of similar sizes. ]]> 2021-04-28 11:26:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468534765 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468535577 Burberry also had digital aspects outside their stores. They have used digital screen to display campaign images creating more interest to the front of their store. ]]> 2021-04-28 11:26:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468535577 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468536447 2021-04-28 11:27:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468536447 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468537143 2021-04-28 11:27:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468537143 Burberry - Competitor Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468538037 2021-04-28 11:27:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468538037 Customer Reviews - Influenster Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468925104 Researching reviews on Hermès to find out information on the customer profile and why they shop from Hermès and if they would recommend them. 
Overall on Influenster, Hermès has received 1,837 reviews. 83% gave 5 star reviews, 12% gave 4 star reviews and 3, 2 and 1 star reviews came under 3%.

From researching these reviews I found out that most people shop with Hermès because of the quality of their products. They have elegant designs that are unique which customers favour over other brands. 

Customer service got mixed reviews with some saying they had a good experience and others did not.

These Hermès customers look as though they are millennials they have a high disposable income to be shopping luxury retail.]]> 2021-04-28 13:17:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468925104 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468928398 2021-04-28 13:18:16 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468928398 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468929536 2021-04-28 13:18:28 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468929536 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468930502 2021-04-28 13:18:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468930502 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468931375 2021-04-28 13:18:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1468931375 Hermès Revenue Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469015099 From this chart Hermès' total revenue in 2019 was €6883 million which is roughly 5984. In 2020 that amount decreased however stayed overly high at €6389 million which is roughly £5554. The research suggests that the drop in 2020 was due to Covid19 with shop closures and lockdowns taking place. On the other hand Hermès doesn't seem to have been effected the same way a smaller retailer would have been meaning Hermès target audience must have still be purchasing from products from them during the pandemic.  ]]> 2021-04-28 13:35:30 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469015099 Competitor Revenue - Burberry Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469067408 Burberrys revenue for 2019 was £2720 with a slight decrease in 2020 of £2633. This amount is more that half less than Hermès. This shows that Hermès could have more customer loyalty and demand for their products worldwide. Burberry, like Hermès also saw a decrease in revenue in 2020 which is likely due to the pandemic. 
On the other hand, Burberry shows to have a constant revenue from 2017-2020 whereas Hermès has had an incline each year. This could show Hermès has grown in popularity over the years.]]> 2021-04-28 13:45:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469067408 Hermès x Apple - Email Newsletter Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469492989 This is a collaboration with Apple. The collection sees the creation of the new AirTag Hermès which is four smart objects designed to locate your everyday essentials with the use of Apple's app "Find My".
In the collection is a key ring, bag charm, luggage tag and address tag. These are key everyday essential items. These items are which you would carry with you on an everyday basis or if you was to go on holiday making them vital if you was to lose one. ]]> 2021-04-28 15:06:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469492989 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469504857 2021-04-28 15:08:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469504857 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469506102 2021-04-28 15:08:52 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1469506102 What the last-minute Brexit deal means for luxury Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473087142 " scrapping of VAT for international buyers" "Business Research says the non-EU visitors could fall by as much as 7.3 per cent, with a £1.8 billion loss in sales." 
Luxury retail is a key aspect as to why tourists come to the UK. Prices may be cheaper than elsewhere however with the cutting of VAT claim back means that prices will not be as cheap and customers will seek elsewhere to buy their luxury goods. This will affect Hermès' sales and revenue if they do not keep up brand loyalty within customers so that they do not go elsewhere to shop.]]> 2021-04-29 10:40:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473087142 The Current and Future External Environment in the Luxury Fashion Industry - Linked In Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473155023 Political
"The luxury fashion industry, in the past, has repeatedly been affected by issues such as workers’ rights and child labor laws. Negative publicity on these topics may impact luxury fashion brands’ sales and profits" Hermès needs to be transparent with these issues in order to remain their customers trust. 

Economic
"The increase in income implies that the households have more money to spend on fashion garments, which  will increase revenues and profits" More disposable income will see an increase in people buying luxury items. 

Social 
"Nowadays, customers are more educated about materials, the quality of fabrics, working conditions, recycling, and social initiatives than ever before. Some of the latest fashion trends are sustainability, transparency, and traceability, which are all in the sense of community. Moreover, consumers are demanding more customized and personalized fashion and are expecting lower prices (Segura, 2019; Business of Fashion & McKinsey, 2016)." Hermès needs to think of ways in which they can be more sustainable. They also need to think of how they can adapt to these changes in customer awareness whilst still being transparent with their customers.]]> 2021-04-29 11:11:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473155023 PESTEL Analysis of The Retail Industry Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473269129 2021-04-29 11:58:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473269129 The Importance of Social Media For Online Retail Businesses - Technology Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473559267 Social media impacts the customer journey. It allows for customers to increase their trust with the brand and allows for brand awareness.


"One in five people check out a brand’s social media before purchasing" This shows it is important for a brand to be engaging with their customers through social platforms otherwise they will lose trust which equals in a loss of sales. Hermès post regularly on social media and it is constant across all however they don't engage with customers through the comments. This makes Hermès seem distant and therefore not creating a connection. ]]> 2021-04-29 13:09:41 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1473559267 PESTEL Analysis of the fashion retail industry in the UK Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1474051018 "Political stability in the UK has impacted on its fashion industry very positively. However, Brexit uncertainty has been a cause of concerns for many. The UK imports approximately £10 billion worth of clothes and shoes from Europe. Therefore, if the country’s existing trade relations with the EU disappear, the fashion industry may have to pay £1 billion more in each year, potentially causing a price hike for many clothing items" Hermès is a global company meaning so losing connections with the EU can most definitely result in increased prices due to importing and exporting goods.]]> 2021-04-29 14:37:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1474051018 THE USE OF ANIMALS INSIDE THE FASHION INDUSTRY Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1474286219 "Is fashion suffering from the consequences of its own mistakes? 
The production of fashion products with animal materials is often associated with the over breeding of a certain animal, organic and toxic waste and extreme use of resources" Hermès uses animal skins for their products and there has been increasing demand for luxury. This could result in crocodile farms that Hermès buy from could become over populated increasing the mistreatment of animals. 
"Companies, organisations and researchers have not been providing the most accurate infor­mation for consumers, which increase misinformation regarding how damaging certain products actually are. " Hermès needs to make sure they stay transparent with their customers in order to still have trust with them.]]> 2021-04-29 15:20:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1474286219 Augmented Reality within Luxury Retail Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1477532169 AR Lenses - This allows customers to download an app to virtually see products within a physical space.

Virtual reality try on - Allows customers to virtually try on items within the comfort of their own homes. This can be done through apps or social media.

Dior - For the launch, collaboration with Snapchat which provided filter with their products for people to virtually try on.
Gucci - Within their mobile app, Gucci allowed customers to virtually try on their recent shoe collection with the comfort of their own homes.]]> 2021-04-30 10:07:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1477532169 Footsteps across the world - films Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478230640 Hong Kong
This video shows the repairing of vintage products. It shows the care and time that Hermès artisan repairers put into doing these repairs. 
"Luxury is that which can be repaired" - Robert Duman
A loving film that shows the importance a vintage Hermès bag has and why its so important to repair to be able to continue its story.
Something of that quality and meaning should be repaired. 

Paris
This video shows the teaching of 14-15 year olds the art of craftsmanship. It is not something that is taught within schools therefore not expanding pupils minds about the hard and rewarding work that goes into making something.
The pupils said " Its rewarding to see final products that you've made"
It also teaches kids that there is no such think as failure.

London
This video shows a collaboration with an artist to celebrate the planet. 
All inspiration comes from the planet and nature. "Beauty of our planet"
This increases awareness to shoppers about the importance of the planet and how we should all be doing our bit to help.]]> 2021-04-30 13:57:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478230640 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478291489 Hermès Repaired
"Repaired objects are loved objects"
311 stores around the world receive around 100,000 requests each year.
This shows the materials they use and high quality craftsmanship have longevity within their products.
Simple repairs get sent to local workshops however more detailed and specific repairs will get send to artisan repairers in Paris.

Green electricity produced in France
Hermès sought the best solution that favoured green electricity for its own consumption in France.
They ensure that a quantity of electricity equivalent to that consumed by Hermès is injected into the grid as green electricity. 

Act 4]]> 2021-04-30 14:09:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478291489 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478295074 2021-04-30 14:10:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478295074 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478296631 2021-04-30 14:11:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478296631 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478298600 Leather 
Raw materials are not always used in its entirety however Hermès craftsman and designers have devised new solutions to reduce and recycle offcuts. Turning it into innovation to re-create.
Techniques are used in order to minimise waste so that nothing is left out. Left over fabric is often recycled and used to make cardholders, handles. The smallest parts will find a purpose. ]]> 2021-04-30 14:11:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478298600 Women's Universe Pop-up store within Harrods Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478425198 This pop up will be a dedicated collection to the women within the Parisian house. 
It will include a collection ....]]> 2021-04-30 14:37:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478425198 Hermès 2020 Full Year Results - Solid Full Year results and strong sales momentum in the 4th quarter Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478437040 "The reduction in tourist flows was offset by the loyalty of local customers and by the strong increase in online sales" This shows that regardless of the pandemic there was still a demand for Hermès products shown through the increase of online sales. This also shows that their customers have a strong brand loyalty.

This shows that Hermès was affected by the pandemic however didn't let that stop them. Sales decreased however they showed their ability to adapt and revenue returned to grow.]]> 2021-04-30 14:39:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478437040 Gunwharf Quays - Portsmouth Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478466817 Gunwharf Quays is home to dozens of famous brands offering a blend of high-end women’s and men’s fashion stores, childrenswear, shoes and accessories, sportswear, homewares and lifestyle and beauty stores, all offering up to 60% off regular retail prices.
They have over 90 stores and over 30 restaurants making it a destination to spend the day. They stock brands from All Saints to Coach and Tommy Hilfiger. This is a mixture of high street and high ends brands however not a lot of ultra-luxury brands like Hermès or Burberry. ]]> 2021-04-30 14:45:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478466817 Lilac Blue - London Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478621158 Lilac Blue is a specific within London that is a provider of the latest Hermès handbags. They also source lightly used and pre-loved bags to re-sell. They are all genuine Hermès products that come with a proof of authenticity however this store is not an official partner of Hermès. ]]> 2021-04-30 15:16:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1478621158 Survey no1 - Completed Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482198994 I plan to do several surveys throughout the project to get different targeted information from Hermès customer profile.
My first survey will try to gain information about how customers feel about getting back to shopping post Covid19. ]]> 2021-05-02 10:45:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482198994 Survey no2 - Completed Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482201908 The second survey I aim to achieve is about technology within retail. I wanted to gain information about how customers feel about the use of technology within retail and whether that would deter them from coming into store. My project is to include technology to not only help customers to feel safer post Covid but to also increase the ease of shopping. ]]> 2021-05-02 10:47:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482201908 Comp shops Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482206411 I aim to do comp shops of Hermès and its competitors. I need to prioritise time to go out and collect this research. 
I wish to go to 
- Harrods (Hermès concession)
- Hermès store & go inside]]> 2021-05-02 10:51:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482206411 Library Research - Completed Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482213463 Planning time to visit the FRA Library to collect book/magazine sources to help with my project. This may include pop-up store research or concept research. ]]> 2021-05-02 10:57:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482213463 Podcasts Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482215065 Podcasts I think provide a more raw point of view due to people being put on the spot to answer a question. ]]> 2021-05-02 10:58:23 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482215065 Environmental Issues and Sustainability in the Retail Industry Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482217272 Key factors that are focussed on within the retail industry when it comes to sustainability:
- Natural Resources 
- Energy and Greenhouse Gases
- Waste Management
- Supply Chain/Transportation      Impacts
- Handing of Chemicals

"For retailers, energy can have a significant impact on the environment." Hermès has already sought the best solution that favoured green electricity for its own consumption in France.

"Within the retail industry another sustainability concern is with supply chain purchasing and supply chain transportation and logistics." 
Hermès also make sure that each of their supply chains are subject to careful monitoring of its impacts on the environment with a view to always improve. 

Regardless of the things that Hermès does to help the environment in the present, there is always room for improvement and more innovation. In the future Hermès' sustainable development needs to continue increasing and better solutions need to be found.
]]> 2021-05-02 11:00:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482217272 Coronavirus: The Impact on Sustainability – Key Drivers - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482223339 "According to a study by Genomatic, 37% of Americans are still willing to pay more for sustainable products, rising to 43% among Gen Z. Consumers are willing to make the sacrifice, so brands must too." This shows that regardless of the price, people are still willing to pay that little extra for sustainable items. In the future this will become the norm therefore brands need to not think about sales and what they will be "losing out on" and rather look at the positives and what they will be gaining. ]]> 2021-05-02 11:04:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482223339 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482245188 "The future of retail space must adapt to this change, as stores become centres of cleanliness and touch-free commerce, where shoppers have more control and space."  My project is focussed on shopping post Covid. The ease of shopping to make customers feel safer by having technology touchpoint around the store. The use of these will limit the contact within store. 

"Changes in operating procedures, such as restricted number of shoppers permitted into malls and stores, heightened sanitation procedures, educational signage and staggered operating hours, will all be a result of the new social distancing normal." It is important to have these so customers feel safe but also so there is a sense of structure for people to follow. ]]> 2021-05-02 11:21:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482245188 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482255034 "As hygiene becomes a key selling point pan-industry, look to antibacterial fibres for carpets and fitting room dividers, while copper, which is known for its antimicrobial properties, will be key for fixtures and rails."
"High-traffic touchpoints such as door handles, checkout counters, handrails, clothes hangers and screens will have to be disinfected thoroughly and often, while transparent materials will help build trust among customers. "
"Look to protect employees and shoppers by setting up sanitiser stations and boxes of face masks and latex gloves which they can take freely. However, ensure the personal or social dynamic between shoppers and employees isn’t affected by new measures; with mask-wearing removing emotional cues, staff must work harder to deepen connections in other ways such as signage and messaging." 

Post Covid, there is a huge amount of things retailers will now have to implement/think about. Things you wouldn't have even taken notice about before such as the use of materials around the store. Anti-bacterial materials will help with the overall cleanliness of the store which before would've been hard to maintain.
When designing the Hermès pop-up Archive, I will have to think about the safety of our shoppers whilst still remaining to have a connection with them.
The use of transparent screens to protect one another but still so customers can still see staff is mentally important. The offering of free face masks and gloves will reassure the customer that Hermès is effectively following guidelines whilst also providing help to customers if they have forgotten their own. People still need to have that personal experience that they have missed from lockdowns.

]]> 2021-05-02 11:28:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482255034 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482267503 "consider how you can integrate hand-washing into the retail space in a way that encourages cleanliness without looking sterile. Built-in sinks and water features that complement the store design"
Thinking of unique ways to implement hand washing into a retail space will intrigue customers. It will be a discovery they find whilst exploring the store. This will be difficult to do so within a clothing store due to hazards of water getting onto clothes however rethinking of sanitiser stations can also be done so they look a part of the store design. ]]> 2021-05-02 11:38:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482267503 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482271817 "closing fitting rooms entirely might hurt the store experience and lead to a huge rise in returns" 
"Instead, look to create more structured fitting rooms or 'pods'"
"Think about staggering usage by only opening the fitting room at certain hours, as well as limiting time within them and numbers of products allowed to be brought in."

Due to my project being the resale of vintage items meaning they are one of a kind and will most likely have a selected amount of sizes available means that there will be a need for fitting rooms. The idea of having a pod could be designed in a way that it remains a part of the store design which doesn't take up space. It also allows for customers to be in their own space and do not have to worry about others trying on clothes near by. ]]> 2021-05-02 11:41:28 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482271817 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482277676 "We will see a move towards more considered and simplified store design for those who want to shop quickly and efficiently with little to no contact with others." 
"shoppers need to feel they can move about the space without fear of extended human contact. Reduce the number of fitting rooms and bring in new zoning areas to decrease congestion, with clearly-marked areas for queueing or paying as well as a separate, well-thought out space for online pick-ups." 
The store design is important in order to create a spacious flow around the store. A one way system that not only guides the customer so there is little grouping of customers but also guides them round the collection in store. Allowing them to see all products within the pop-up. ]]> 2021-05-02 11:46:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482277676 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482283310 "Outlet mall giant Value Retail reopened its Frankfurt site, Wertheim Village, on April 30 with a new focus on navigation and flow. Before entering, each guest is given a thermal scan via a small camera."
"in-store education should be focused on social distancing, with retailers implementing new cues such as one-way aisles, floor stickers or decals to promote two-metre policies and new shopper flows and increased navigational signage, with more staff dedicated to monitoring consumer behaviour." 

All of these aspects will help customers feel safe in store. Making sure that staff are fully aware and can monitor shoppers to make sure they are following guidelines will help to reasure customers that the brand is doing the right thing to protect everyone. 

These guidelines are mandatory and therefore shoppers will expect this when coming to a shopping destination however the amount of people that actually follow these guidelines is what may worry other customers. 

Hermès is a luxury retailer therefore already have a reputation for providing a high standard of customer service and this should carry through when helping to make shoppers feel safe when in their stores. ]]> 2021-05-02 11:51:03 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482283310 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482294640 "Limiting numbers of people inside means queues will naturally form outside, particularly during busy times of the day. It will be necessary to signpost queueing areas both inside and outside of stores with clear markers"
"Entering and exiting the store will also need to be thought about with a new hygiene-conscious lens. With people reluctant to touch doorknobs and handles in public places, look to alternatives such as automatic revolving doors for entrances and exits which are clearly signposted to allow one person at a time through, as well as touchless technology such as voice-activated or hands-free handles."

The use of technology within opening and closing of doors could be a new innovative alternative. This may become something we will see more of in the future. 
Even though I think this will be clever way to allow customers in, I don't necessarily think it is the best one. Customers like to have personal experiences therefore I feel having staff indicate whether customers can enter the store will be a great conversation starter and to build a connection upon entering. To avoid customers from touching door handles, the door could be propped open which will also allow for air flow within the store. ]]> 2021-05-02 11:59:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482294640 Designing for Distance: Post-Coronavirus Store Strategies - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482304698 "Use of contactless payments sky-rocketed and cash became nearly redundant after experts reported the virus can live on hard surfaces for up to 72 hours."
"In May 2020, sports retail giant Decathlon began rolling out mobile self-checkout technology across its German stores. The Scan, Pay, Leave service allows customers to buy products in-store using just their smartphone, minimising the need for contact." 

Contactless payment has increased over the last couple of years as more and more people are carrying less cash. The use of contactless payments have increased due to Covid and people were being told in stores that this was the only method of payment accepted. This will be something that will be implemented in the Hermès Archive pop-up store however all generations are aware of contactless payment therefore I feel it won't be a drastic change.]]> 2021-05-02 12:08:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482304698 13 Big Retail Tech Trends To Watch For In 2021 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482323055 "People are hungry for real-life experiences. Physical retail stores should not be thought of as the primary way to sell or even as a location to warehouse things; instead, they are marketing opportunities. With this in mind, pop-up shops and in-store experiences—tactile, scent and sound-based as well as those featuring expensive tech—will be showcased to drive sales and awareness online"

"Retailers are enabling in-store customers to scan their items and check out using an app, without the need for going through a checkout line" "This will provide a safe and contactless experience for those who shop in the store"

]]> 2021-05-02 12:19:30 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482323055 Tech Trends for 2021: The Future of Retail Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482326677 "Point-of-sale (POS) financing, or buy now pay later (BNPL), will also emerge as a top tech trend in 2021. Giving customers the option to make a purchase without paying for the product in full at the time of purchase has financially assisted many households and filled a need in the market for flexible transactions"]]> 2021-05-02 12:22:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482326677 Hermès – The Strategy Insights Behind The Iconic Luxury Brand Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482342071 “I think Hermès objects are desirable because they reconnect people to their humanity… Our customer feels the presence of the person who crafted the object, while at the same time the object brings him back to his own sensitivity, because it gives him pleasure through his senses” - Axel Dumas

The strategy that the company follows and adopts ensures the aura of exclusivity remains tightly woven around its products. The Hermès strategy includes 6 values;
* Spirit of Conquest (entrepreneurship)
* Creativity
* Craftsmanship
* Quality
* Authenticity
* Independence

"Hermès regularly goes back to its roots when it needs to find inspiration for creating and launching new products. “Heritage” is one of the strongest differentiators of the core brand identity of Hermès."

This intense focus on innovation within the company has also resulted in Hermès discovering new avenues for brand growth and for widening the brand’s influence in the ultra-luxury segment. A very relevant example is the new project titled as “Petit H”. The word immediately brings out connotations of “mini” versions of Hermès products, but in reality it is something different altogether. Hermès Petit H is the company’s endeavor to encourage “luxurious recycling” of raw materials that are leftovers of building Hermès products. 

Brand communication and marketing strategies of Hermès always remain consistent with the principles of “heritage” and “exclusivity” of the company.
The company also sponsors events that have a direct fit with the image and the legacy of the company. 
This is done through the classic “limited edition” strategy, but in the case of Hermès, it puts a higher degree of exclusivity to the portfolio, because Hermès products in themselves are exclusive.

Hermès has shown ingenuity in leveraging the power of social media. There are two apps it has developed – one is called Silk Knots, which essentially is a how-to-guide that teaches how to tie the brand’s scarves in 24 different ways. The second one is called Parcel Manager, which provides online shoppers with increased visibility over their shipments, and more choice and control over how they receive their parcels.]]> 2021-05-02 12:34:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482342071 SMART FITTING ROOMS: THE PERFECT COMPLEMENT FOR THE DIGITAL TRANSFORMATION OF FASHION RETAIL Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482344521 "These self-adhesive labels that incorporate radio frequency technology facilitate the function of smart fitting rooms. When the customer is in the fitting room, the mirror, thanks to RFID tags, recognizes all the garments that the consumer wants to try on. Thus, through the screen you can search for other sizes, colors or also discover suggested accessories to combine with that garment. In case the fitting room is not in use, the screen works as a mirror or can display videos and photos." 

This gives a personalised touch to the customers shopping experience. It would allow for contact free shopping making customers feel safer post Covid. By showing the retailers catalog it would allow for linking and selling equalling in more sales.

These cameras do not have cameras within them, they simply use RFID to recognise all products.
This will help me to understand what would be best for the Hermès customer. It will allow me to explore these ideas when doing my project.

"Another added value for the shopping experience with these digital fitting rooms is the possibility, for example, to order another size or color without having to leave the fitting room. When we make the request, the employees, who have a smartwatch, receive a notice with the request to be able to take the new requested garment to the fitting room." Having this function allows for quicker customer service. Yes it may lack the interaction you would've receive pre-covid however would mean that  Hermès would need to think of other ways to increase their customer service so the customer still receives a personal experience.

Key benefits to having interactive fitting rooms;

- Still allows you to offer a unique and personalized shopping experience.
- It will offer extensive knowledge about the garments that the customer chooses, the fabrics and colours that they like the most and what items they decide to buy.
- It could also provide you with knowledge such as, how long the customer stays in the store. This way you can find out about the needs and wants of the customer and what you could do to improve so that the time spent in store is increased.
]]> 2021-05-02 12:36:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482344521 Why AR hits its stride in COVID-19 era Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482346090 Due to social distancing measures and people being more cautious about visiting stores this means less people are going to want to try on clothes. AR provides a way for consumers to virtually try on clothes without having to touch them.]]> 2021-05-02 12:37:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482346090 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482462294 This cabin also doubled as a cash desk which I thought was a creative way to incorporate it within the store design. It made it another element without making it stand out like a cash desk tends to do.]]> 2021-05-02 13:59:30 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482462294 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482465510 2021-05-02 14:01:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482465510 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482511902 2021-05-02 14:33:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482511902 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482512673 This small pop-up store really showed a good way of using all the space you have. There was several rails that you could shop from along with a venting machines filled with products. This added a fun element to shopping and shows through that what their target audience would be.]]> 2021-05-02 14:34:23 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482512673 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482512999 2021-05-02 14:34:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482512999 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482513305 2021-05-02 14:34:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482513305 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482513773 2021-05-02 14:35:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482513773 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482514121 2021-05-02 14:35:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482514121 Coal Drops Yard - Face Gym Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482514450 This window had one digital screen with displayed campaign images/videos along with the brand slogan however it was upside down. I feel this was done to create interest however it could be seen as distracting due to not being able to fully read it.]]> 2021-05-02 14:35:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482514450 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482515213 2021-05-02 14:35:52 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482515213 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482515492 2021-05-02 14:36:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482515492 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482515795 These windows I thought were different too many I had seen. They had display product on tables however it looked as if it was part of the store. The clothes were folded like they would be in store however were facing outwards so people outside could see. ]]> 2021-05-02 14:36:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482515795 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482516053 2021-05-02 14:36:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482516053 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482516370 2021-05-02 14:36:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482516370 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482516744 2021-05-02 14:37:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482516744 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482517028 2021-05-02 14:37:21 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482517028 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482517351 2021-05-02 14:37:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482517351 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482517690 2021-05-02 14:37:52 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482517690 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482518301 These mannequins have been designed so it looks as if they are fixing/putting up the store ventilation system. This is very creative and also makes for a good photo opportunity. Adds huge character/humour whilst displaying product. The only downside is that you could get distracted by the overall visuals that you're not paying attention to the clothing.]]> 2021-05-02 14:38:10 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482518301 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482520027 2021-05-02 14:39:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482520027 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482681910 I am continuing to use the weekly planner however I know I work best when I create lists. For week 4, I made a list of all the things I needed to complete that week in order to stay on top of my tasks. This is effective due to the motivation I get when gradually ticking off items.
As I get through the week, I like to highlight what is left to do so I can clearly see remaining tasks. 

By the end of the week this list had several things ticked off which made me confident doing into the following week.]]> 2021-05-02 16:25:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1482681910 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488744996 Designing a store is a whole package which can include;
* Signage
* Logo Placement
* Colour Scheme
* Materials 
* Music
* Lighting
* Scent
* Promotion of website
* Promotion of social media
* Experience 
* Personality]]> 2021-05-04 08:41:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488744996 Hermès Laundromat Pop-up - Hermèsmatic Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488807260 Hermès launched a pop-up that offered dip-dying serves on Hermès silk scarves.
Customers were able to either bring in their own scarf to dip dye to purchase one from the Hermès vintage dip dye collection.
There were 3 colour options available to dye tour scarves and the machines would complete this within 48 hours. 
This was also a travelling pop-up so customers within different areas could experience the dip dying service. 
This pop-up stores is very on brand. Straight away without entering you instantly know its Hermès due to the bright orange interior. 
Hermès' logo is throughout the store and appear as product labels. 
I think it is sleek and trendy and instagram worthy meaning it will get free marketing due to customers reposting it to their social media.]]> 2021-05-04 09:06:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488807260 Hermès Resale Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488875544 Hermès are also sold on resale/secondhand sites such as Farfetch, Vestiaire Collective and Rebelle. These websites support sustainability by the resale of previously owned Hermès products. 
This shows that there is a market for second hand/vintage Hermès products so by moving from e-commerce to in-store will provide a different experience for these customers. ]]> 2021-05-04 09:34:53 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488875544 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488887733 2021-05-04 09:40:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488887733 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488888854 2021-05-04 09:40:42 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488888854 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488891642 Within the UK, Hermès is based within busy city centres where a lot of luxury retailers flagship stores are based. This shows that the customer profile must live within or around the surrounding area. The price of living within London is fairly expensive meaning that the Hermès consumer must have a high disposable income with a high job profile. ]]> 2021-05-04 09:41:58 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488891642 Target Audience Interview Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488962668 I carried out an interview with people who live within the surrounding areas of the Cotswolds to get a better understanding first hand what the customer profile is like within these areas. 

The first person I interviewed lives in Salisbury which is a city on the outskirts of the Cotswolds.

They said that their typical customer is Gen Y and Baby Boomers. They have a high disposable income and live within private properties.

They said that although Salisbury is a small city, people who live there would travel to shop and spend money.

They said that they would travel themselves to a luxury retail outlet for the experience and if they had a high disposable income, would also shop there.

The second person I interviewed lives in Melksham which is a 20 minute drive from the Cotswolds. 

They said that the typical customer is a mixture of generations being from Gen Z to Baby Boomers.

They said that they would say the older generation such as Gen Y and Baby Boomers would have a higher disposable income. People travel from the villages on the outskirts into the town which also would say, have a high disposable income.

They said that they would definitely travel to a luxury retail outlet and would spend money there. Their partner prefers to shop designer due to the quality and better fit of garments and also for social status. 

From these interviews I gathered information about what the customer profile is like within the surrounding areas of the Cotswolds. They have a higher disposable income meaning they are more likely to shop within luxury retail and would prefer to have high quality products that would last. 

These interviews also showed that a lot of people, including themselves, would travel to a luxury retail outlet. The Cotswolds Designer Outlet is still within the area of several local town's/cities meaning it wouldn't be out of reach for these customers to visit.]]> 2021-05-04 10:14:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1488962668 Bicester Village Review Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489006515 Overall Bicester Village has a rating of 4.2 out of 18,151 reviews o Google.
This recent review explains their shopping experience currently on what Bicester Village is like. 

Currently at Bicester Village, you get inferred scanned as you walk in to check your temperature. Masks are mediatory and there are friendly staff throughout the village to help and to keep guidelines in place. 

Due to the recent open, the village seems to have a lot of footfall which can make it difficult when social distancing guidelines are in place.

There are queues for stores and for luxury retailers you have an allocated slot in which you can browse the store. These are put in place to avoid overcrowding in store and excessively long queues outside.

This person has also travelled from London showing that people with high disposable incomes will travel to spend. It also shows that it was a day out to escape the busy city centre meaning it would be an ideal place to open a new pop-up outlet. ]]> 2021-05-04 10:37:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489006515 Hermès Silk Pop-up - Milan Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489040542 2021-05-04 10:54:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489040542 Hermès Beauty Pop-up in Harrods Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489049736 This pop up in Harrods was influenced by the classic Hermès lipstick packaging. 
These slats going around the pop-up represent the hues of Hermès' lipsticks with the names printed on the sides of the slats. 
These slats are accompanied by a central wooden platform. 
This is very impactful but the bold coloured slats which also still remaining on brand. ]]> 2021-05-04 10:58:53 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489049736 Hermès Pop-up - China Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489062775 This was an 8 day record pop up store that allowed customers to listen to records as well as live performances. Album covers had designs of Hermès scarves on sale and records featured Hermès' runway music. 
They also had a Photo Booth within the pop-up that printed selfies onto vinyl records as free souvenirs. This was also a travelling pop-up which saw its last stop in Beijing, China. 
Promotion of this event/pop-up was through WeChat, Chinese text messaging app, where through the app customers were able to create their own unique playlist and could pair it with any Hermès scarf pattern. This increased traffic to Hermès’ official account by more than 60 percent and ultimately helped to attract thousands of guests to the event.]]> 2021-05-04 11:06:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489062775 Hermès store - New York Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489073880 2021-05-04 11:11:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489073880 Major Chords in Singapore Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489085115 "Hermès pays homage to the secret harmonies of objects and the nobility of everyday life. A dreamy piano echoes in tune with life in the workshop."]]> 2021-05-04 11:17:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489085115 Pop, Blop, Wizz in Mumbai Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489085550 "An Indian interior decorator inspired by pop art, Rooshad Shroff enters the ring and makes tableware vibrate with verve. These plates are ready to fight and capture the passersby’s attention."]]> 2021-05-04 11:17:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489085550 Seoul, The Handmade Mishmash Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489085919 "The Koreans from Kiljong Arcade gently tackle the industrial spree and give full meaning to objects in a delicate and offbeat ode to Hermès’ different métiers."]]> 2021-05-04 11:18:00 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489085919 Organic Alchemy in Copenhagen Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489086142 "The shop windows designed by Dutch artist Levi Van Veluw live and pulse at the pace of the House. Allying leather and wood, equestrian art and silks, each line floats, throbs and breathes into space. The bag at the heart of the picture sets the tone of the dreams to come. That organic symmetry celebrates the incessant and fruitful dialogues at work inside Hermès."]]> 2021-05-04 11:18:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489086142 The Chanakya, Delhi Store Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489095013 In Pursuit of Dreams was the title for this concept. This was the first time Hermès has collaborated with an Indian artist. 
This set up was created with the use of 3D spaces, embroideries, and LED fireflies and sculptures to make the window come to life. 
The window included woven memories from her "Pages from a dream journal".
This was made up of 3 windows, the first being Equestrian Mettisage, the second Solar Energy and the third H Story. Each window had its own theme and energy to portray the continuous staying in the present tense. About being aware ]]> 2021-05-04 11:22:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489095013 Hermès Competitors Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489123302 Competitors of Hermès include 
* Louis Vuitton 
* Gucci
* Burberry
* Prada
* Chanel
* Mulberry]]> 2021-05-04 11:35:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489123302 Project Idea Mindmap Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489138617 I started off my mind map by highlighting what areas I knew I enjoyed from previous projects and what I potentially wanted to include in my INP. 
An idea I was certain about was opening a pop-up store. I felt confident in that area and knew I would be able to deliver it well.

I then branched off into sections that could give me ideas for the concept of my pop-up store. 
For example, the benefits of pop-up stores and why they are popular, post covid shopping and what to take into account when opening post covid. 
Other areas included current retail trends that brands should be implementing such as how to make Brick and mortar stand out over e-commerce through the use of in-store experiences. 
Digital approach within retail is becoming increasingly popular and therefore brands need to start innovating. Digital aspects within retail could be more important in the current climate due to Covid19 and making shopping safe for consumers. 

The use of materials if I was to launch a new collection such as breathable and anti-microbial materials. ]]> 2021-05-04 11:41:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489138617 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489153366 2021-05-04 11:48:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489153366 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489154117 2021-05-04 11:48:35 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489154117 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489154832 2021-05-04 11:48:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489154832 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489363893 2021-05-04 12:54:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489363893 Dover Street Market - CDG Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489366093 CDG showed a great way of using space. All products were displayed within the wall unit that was also carried across above walkways. It draws the eye upwards creating surprises. They also creatively had a fitting room within the centre of the room however I looked part of the overall display making it a hidden surprise. ]]> 2021-05-04 12:54:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489366093 Dover Street Market - CDG Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489369027 2021-05-04 12:55:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489369027 Dover Street Market - CDG Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489372690 2021-05-04 12:56:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489372690 Dover Street Market - CDG Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489374372 2021-05-04 12:56:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489374372 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489375926 2021-05-04 12:56:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489375926 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489378718 2021-05-04 12:57:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489378718 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489380883 2021-05-04 12:58:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489380883 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489382218 2021-05-04 12:58:23 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489382218 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489384097 CDG also had another great store design. It looks as if its a box/container that was just placed within Dover Street Market and was opened out. Makes it feel as if its a different space.]]> 2021-05-04 12:58:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489384097 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489386205 Fitting rooms throughout DST were designed within the store. They just looked as if they were a wall or staff exit however was a fitting room. This didn't draw the attention to the space like most fitting rooms do.]]> 2021-05-04 12:59:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489386205 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489387700 This was a very small room however the brand had used the space well. It felt as if it was a space adventure through the use of tin foil and small static video screens. I liked the fact that the rails also tied in with the foil theme making it cohesive. ]]> 2021-05-04 12:59:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489387700 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489394866 2021-05-04 13:00:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489394866 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489398530 2021-05-04 13:01:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489398530 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489413798 Within DST, everything was used to create impact. This brand had used the floor to draw the brands character. This draws the eye to areas you might not normally take notice of. ]]> 2021-05-04 13:05:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489413798 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489564877 From researching my customer profile I have been able to complete the Demographic, Psychographic and behaviours, Geographic and Social graphic aspects to my target customer. 

Demographic
* Early Gen Y and late Millennials.
Age range would be 30-50 year olds
* Well educated
* Social Grade is AB
* High disposable income
* Married or within a relationship
* Life stage is pre-family/family
* High profile job that has a high earning

Psychographic + Behavioural
* Likes to socialise 
* Likes to go shopping 
* Likes to dine out
* Likes to go to events 
* Enjoys the finer things in life
* Likes to keep up to date with new luxury releases
* Sophisticated
* Confident
* Trendy

Geographic 
* Urban/suburban
* City centre
* Have a house/mortgage
* Likes to be within the city centre or popular areas
* Enjoys physical spaces however likes to keep up to date on online spaces

Social Graphic
* Focus on high quality pieces that will last a life time
* Prefer to spend a little more on high quality/sustainable pieces
* Has strong brand loyalty one purchases from the brand
* Prefer's word of mouth to help with purchases

This was the first draft that I did for the 4 sections on my customer profile and I wasn't happy with the outcome. I was getting myself confused and was mainly focussing on the Hermès customer now rather than who I was targeting my idea towards. 
I have started a fresh and completed a new version of the customer profile I am targeting. ]]> 2021-05-04 13:34:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1489564877 Cyber-crime Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1493061771 "U.K. businesses have lost over £6.2 million to cyber scams over the past year with a 31% increase in cases during the height of the pandemic"
"The most common type of attack was hacking through email or social media, which accounted for 53% of attacks over the year, leading to a loss of £2.9 million."
Due to the pandemic, many consumers have had no choice but to shop online therefore this has resulted in the increase of cyber-crime. Most people falling victim to attacks through emails and social media. 
Consumers need to be more aware of the types of red flags to look out for and what to do in case they are in a situation where this does happen. ]]> 2021-05-05 09:28:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1493061771 Updated Customer Profile Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1493197557 This is my final version looking into the 4 categories of my customer profile. Now that I understand that this is about the customer that I want to target, I have a better understanding. 
My target audience is early Gen X and late Millennials - Aged 30-50. ]]> 2021-05-05 10:33:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1493197557 Marketing to Gen X/ Personality Traits Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1493228698 * They are financially stable - Means they have a high disposable income and would spend on non essential items.
* They use the internet to research businesses -  keep marketing consistent across all platforms.
* They prefer marketing that is more personal and authentic - brands need to be giving personalised experiences in-store through to online to be able to connect with Gen X

Statistics 
- Gen X loves social media — 95% of them use Facebook
- 72% of Gen Xers use the internet to research businesses

Gen X prefer traditional marketing methods such as emails and direct mail (post).

Key points to remember;
- Provide discounts (opening an outlet will see vintage Hermès items that are at a lower price point)
- Create a loyalty programme
- Have written reviews (Hermès currently do not have reviews on their website however there are reviews of the brand on review websites such as Influenster)
- Keep it personal (Having personal experiences in store will create a feeling of Gen X being wanted and thought about)
- Use traditional and social ads (When thinking about marketing for the pop-up shop these are the key platforms)]]> 2021-05-05 10:50:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1493228698 Store Design Inspiration - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498167017 Key points to take away form store design inspiration trends;
- Embrace imperfection and contrast the luxury with the everyday – rough, rugged walls and smooth, fluid fixtures. 
- Creating visually arresting, unique spaces that cause shoppers to stop and take in their surroundings. This trend centres around invoking the senses
- Contrasting rough exteriors with feminine touches creates an engaging contrast ]]> 2021-05-06 13:51:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498167017 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498189650 2021-05-06 13:55:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498189650 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498191070 2021-05-06 13:56:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498191070 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498192175 2021-05-06 13:56:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498192175 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498193377 2021-05-06 13:56:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498193377 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498194460 2021-05-06 13:56:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498194460 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498195558 2021-05-06 13:57:02 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498195558 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498196668 2021-05-06 13:57:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498196668 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498197785 2021-05-06 13:57:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498197785 Louis Vuitton Pop-up at Harrods Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498250494 Again, LV has used the entire space and covered it with their monogram making a huge statement. 

The LV Crafty motif has taken over the entire Harrods pop-up space as well as a giant version of Louis Vuitton’s mascot, Vivienne. 
]]> 2021-05-06 14:07:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498250494 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498258341 2021-05-06 14:08:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498258341 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498260726 2021-05-06 14:09:00 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498260726 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498262716 2021-05-06 14:09:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498262716 Hermès Silk Pop-up - Rome Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498408608 2021-05-06 14:36:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498408608 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498451219 Windows and story telling keeps peoples attention. They should go beyond showing the product and should tell a tale. By using a theme, finding a story in line with it and sending out a clear message will make a successful window.
* Colour trend can be a theme.]]> 2021-05-06 14:43:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498451219 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498452128 These are examples of global windows that have inspiring displays whilst spreading positivity - WGSN Autumn 2020

Key Action Points;
* Champion Sustainability
* Uplift and Energise
* Blur the boundaries 
(Explore between real and virtual)]]> 2021-05-06 14:43:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498452128 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498452934 2021-05-06 14:44:06 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498452934 Selfridges Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498453656 Project Earth 
Eco-Window displays with powerful messages.
Addressing materials used.
New ways of shopping.]]> 2021-05-06 14:44:14 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498453656 Anthropology Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498454424 Heart shaped displays using 12,600 leaves.
Each hand cut from recycled materials.
Hand dyes and sewn into 1269 strands.]]> 2021-05-06 14:44:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498454424 Hermes Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498454980 Planet Earth.
Hermes ethos of respecting the earth.
Creating objects that withstand the test of time.]]> 2021-05-06 14:44:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498454980 Saks Fifth Avenue Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498455544 Vote Windows
Supporting most important rights of democracy.
Getting community to vote.
Offer registration in store.]]> 2021-05-06 14:44:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498455544 Mont Blanc Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498456112 Immersive activation with disruptive product displays.
Opportunities to take pictures.
Sustainable display with impact.]]> 2021-05-06 14:44:42 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498456112 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498456647 2021-05-06 14:44:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498456647 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498457246 Holly Wadsworth
What I have learnt from this article is that the history of the brand is important for storytelling.
Exaggerate and provide some entertainment.
Humorous and narrative display resonates with customers. 
Brand name and logo equals a good starting point.

Camden Peoples Theatre
* Had real actors living within windows to highlight costs of living in London.

Levi's Just Married Windows
* Windows about marriage equality]]> 2021-05-06 14:44:54 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498457246 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498457827 2021-05-06 14:45:01 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498457827 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498458458 More global windows for Summer 2020]]> 2021-05-06 14:45:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498458458 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498459017 2021-05-06 14:45:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498459017 Macy's Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498459543 In support of #Black Lives Matter movement.
Heart shaped hand gesture sculptures in various skin tones.]]> 2021-05-06 14:45:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498459543 Selfridges Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498460136 "Thankyou" Window display for those who contributed to keeping the UK going during the pandemic.
Kindness, empathy and togetherness.
Posters of personal messages.]]> 2021-05-06 14:45:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498460136 Louis Vuitton Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498460605 Rainbow Project.
Hope and joy.
Coincided with Pride month.
Designs by Louis Vuitton employees and their children.]]> 2021-05-06 14:45:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498460605 Olow Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498461145 Suspended water bags to represent our fast paced, ever changing society.
Wooden cubes represents the brands slow fashion ethos.
Honest values.
Quality not quantity.]]> 2021-05-06 14:45:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498461145 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498461583 2021-05-06 14:45:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498461583 Tree of Liberty Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498467577 Pink bonsai christmas tree.
Jewel tones.
Tree hanging in centre making it a real focal point.
Visually stimulating.
"Tree of Life" design which is filled with life, foliage, exotic animals and festive treasures. 
Can purchase items in the windows which were made for the scheme.
Mystical and fairytale vibes.
Rich, deep tones with the soft lighting creates that different world.
Enchanted.]]> 2021-05-06 14:46:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498467577 Liberty 2020 Christmas Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498468110 Hand painted icons made by Liberty London team during lockdown.
Symbolises love, loss, joy and happiness.
Echoed a stage set. (theatre)
Brings back hope in the community.
Creates a sense of life at home.
Relates to current climate and relating to audience.
Fairytale vibes.
Community driven window.
Fits with the brand.
Reminiscent of 1960's Carnaby Street.]]> 2021-05-06 14:46:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498468110 Hermes Shanghai 2019 Window Display - Primary Research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498469257 Using invisible figure.
You create your own freedom, your own dream and fantasy.
Use of colours sets the scene for each window. It has softness and warmth.
Use of your imagination followed with some nostalgia.
Makes you visualise yourself with them products. You could see yourself in that moment, in that setting and would be everyday things you would naturally have.
Layers to the scene creates depth and also wonder. ]]> 2021-05-06 14:47:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498469257 Huit Denim Co Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498469961 Window has 5 trigger points where people passing by can touch the window over theses 5 points and gain information about the brand by a voice speaking to them.
Creates involvement from the customers then intern creating attention.
Use of yellow for the trigger points makes them easy to see/notice. Grab your attention.]]> 2021-05-06 14:47:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498469961 Hermes x Tokujin Yoshioka - Primary Research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498470828 This window scheme was based off a collaboration with the designer Tokujin Yoshioka.
From analysing this video, the window uses digital display and movement to create attention. 
The digital videos seem to be within a type of lightbox. The videos are of a women doing facial movements to give the illusion that she is creating this wind to move the product in the window i.e the scarves. Its intreiging to watch because these two ideas are juxtaposed from the box displaying the video, even though there is a video playing, its quite static compared to this freely moving scarf. 
It creates a sense of calmness, softness and being quite delicate. 
The creation of movement really draws the eye and almost creates a sense of humour.
The fact that the video is black and white and the scarf is vivid in colour makes this classic, well known  product the focal point.
Each window would have a different coloured/printed scarf in it.  ]]> 2021-05-06 14:47:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498470828 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498471918 Upon further reading of the scheme after I had taken my own thoughts. The window is meant to represent peoples everyday movements with the sense of humour. 
Life was being breathed into the scarf.]]> 2021-05-06 14:47:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498471918 Louis Vuitton x Yayoi Kusama Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498474483 This really embodies the artist. She is a unique artist known for her classic dotted print which Louis Vuitton has taken to the new level. Making not only its windows but its whole store reflect this collaboration.
Really stands out making its store the focal point of the whole street. Drawing the attention because of its creativeness and difference from others.]]> 2021-05-06 14:48:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498474483 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498485496 Atmospherics - Influence buyer behaviour such as using lighting, colour, smell, music. 

Average Transaction Value (ATV) - Average price of each transaction.

Blocked Statements - Commercial pieces that sell well in volume across different colour ways/prints.

Brand Image - Impression held by brands customers.

Brand Inclusivity - Brands being inclusive with cultures, genders and race.

Brand Touchpoint  - Any platform where you touch/reach your customers i.e Website, social media, emails.

Closed Back Window - Cant see into store so concept has to be in the window.

Combination Window - Has backing but can still see into store. Mixture of closed and open back.

CTA (Call To Action) - Call outs that are click throughs that forward the customer to the website or a map to a new store etc.

Customer Profiling - Creating a portrait of your customers.

Destination Zone - Are dedicated to one item i.e Denim Destination. This area shouldn't be at the front of the store and should be positioned next to corresponding items. 

Differentiation - Creating a set of unique attributes that set a company apart from its competitors.

Discovery Zone - An area in which customers can discover. It is a place for dwell time or can include curated outfits.

E-Commerce - Online shopping  

Email Marketing - Targeting marketing to customers through email. Reinforcing the brand image.

Fixture Positioning. - Flow/Layout of fixture placement

Flat Lays - Composition of carefully selected items arranged on a flat surface and shot form above.

Focal Point - Is a hotspot. Acts as a centre point of a zone. Can combine products and mannequins. Items placed in key sightline.

Gender Fluidity - Identify as both male and female.

Gender Neutral  - Do not identify as male or female 

Globalisation - The process by which businesses or other organisations develop international influence or start operating on an international scale.

Holistic Approach - It is the total experience a customer has from a companies products and services. Enticing the customers and gaining their trust. 

Inclusivity - Inclusion of all people no matter their race, gender, disability or other need.

Interactive Merchandising. - Ease of digital shopping. Customers using in-store computers. 

Localisation - The process of organising a business so that its main activities happen in local areas rather than internationally.

M-Commerce - Mobile shopping. Ease of using a device to shop, make payments and browse via mobile sites and apps. 

Mirror Image - Using fixtures to manipulate one side of the store to look the same as the other.

Omni-channel Branding - Making sure your branding is consistent across all platforms i.e Website, socials, in-store, emails.

Open Back Window - Can see through into store. Can be creative with concept.

Pause Point - Areas in which a customer stops to look at something i.e. Mannequins, tables, front facing products.

Pen Portrait - Written version of customer profile.

Pestele - Framework/Tool used by marketers to analyse and monitor the macro environmental factors that have an impact on an organisation.

Planogram - Drawing or plan for displaying merchandise.

Primary Zone - Newest, most relevant product or collection.

Product Adjacencies - What product sits next to one another.

Point of Sale (POS) - Lower priced goods in high volumes that are placed where transactions are purchased.

Semiotics - The meaning created and communicated through the use of images and not text.

Sensory Retail - Including the 5 senses to engage with shoppers and enhance their shopping experience.

Social Change - Social change involves alteration of the social order of a society.

Swot -  Strengths, Weaknesses, Opportunities and Threats of a brand. Strengths and weaknesses being internal factors and opportunities and threats being external factors.

Sustainability - Having a positive impact on the environment. 

Tone of Voice - How the character of your business comes through in your words.

Transition Zone - Directly inside the front of the store. Good use of VM displays following theme of window.

Typography - Arranging text in an engaging, interesting and legible way that gets the message across.

Unique Selling Point (USP) - What makes your product or service better that competitors.

Units Per Transaction (UPT) - How many units customers are buying per transaction. Same as IPC.

Window Scheme - Developing the idea into a story that can run through many windows.

Window Theme - Moment in retail calendar 

White Washing - Creating a white space, cutting out noise and clutter with the ease of shopping.]]> 2021-05-06 14:50:21 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498485496 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498495385 Theme - The overarching idea/moment in the retail calendar e.g. Pastels for Spring 2021

Scheme - Developing the idea into a story that can run through many windows.

Schemes in windows should;
1 - Be instant information
2 - Attracting Customers
3 - Building a positive image
4 - Increase in brand awareness
5 - Promotion of sales and special offers. 

Examples of scheme ideas would be the use of colour, lighting/technology, art/surrealism, setting the scene, immersive/interactive, living, quirky/provocative and theatre. ]]> 2021-05-06 14:52:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498495385 Louis Vuitton New York Green Pop-Up Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498675980 Louis Vuitton is knowns for its creative and striking popup designs and this one is no different. 
The use of green on the store facade already makes a huge impact to people passing by. Not only that, you can see it from afar making it more of an interest for people to come to.

This pop up was covered entirely in neon green for its fall mens collection. 
In addition to the walls, ceiling and floor being complete covered in neon, the space's furniture, fixtures and decor are also all rendered in the bright, acid-hued color.
"The company says that the residency provides an "immersive experience" of the men's fall collection, thanks to the striking visuals and no doubt Instagrammable photo opportunities the space presents."]]> 2021-05-06 15:27:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498675980 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498704336 Window messaging is used to reinforce a campaign, to highlight a new season or product, to communicate a promo or sale and to direct customers online.

Window messaging should be short and sharp making it easy for the customer to understand. 
Messaging can include tone of voice to connect with the customer. 
It is about how you say something verses what you say. 
Messaging needs to make your brand stand out, it needs to be consistent so customers can become familiar with it and gain that trust.]]> 2021-05-06 15:32:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498704336 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498705296 2021-05-06 15:32:41 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498705296 Hermès Garden Collection - Perfume Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498791889 Another email that is consistent with previous emails and follows the branding of Hermès. 
Minimal and sophisticated. Feeling of freshness which links with the email being of a new fragrance collection. 
Main image followed by a small copy. This follows with a CTA where customers can shop the collection straight from the email.
They provide 4 key fragrances from the collection which also correspond with the key colours of the main image. 
Very effective and pleasing to the eye. ]]> 2021-05-06 15:48:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498791889 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498793087 2021-05-06 15:48:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498793087 Hermès X Apple Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498794603 Very minimal yet sophisticated. 
They lead in with one main image along with a small copy underneath. A CTA follows straight away, inclining the customer to shop the new collection.
They provide more imagery to the key 4 items within the collection with CTA's under each to, again, make the customer purchase straight away. This also adds to the ease of shopping through the email.

The use of imagery is very clear and of high quality. The images chosen have bright colour and stick to Hermès branding. Tones of brown to represent high quality leather and the classic Hermès orange everyone knows about.]]> 2021-05-06 15:49:06 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498794603 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498795844 2021-05-06 15:49:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498795844 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498797947 2021-05-06 15:49:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498797947 Bicester Village First Email Design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498834255 I think this first email design fits well to Hermès' branding. I wanted it to remain simple with a lot of white space which is a common theme within Hermès' emails. 
The inclusion of images is important, not only to add interest but people are visually stimulated meaning they are more likely to look at images rather than text. Leading on from that, I keep the writing simple and to the point whilst keeping to Hermès tone of voice. 
I added a CTA to the bottom of the email, getting customers to plan their journey to Bicester Village. This creates a click through link and gets them excited about the new store.

The only problem I can see is with the date being in the centre. I feel this needs improvement as it looks lost and doesn't fit to the email. 
The next draft I do will include more context around the date. ]]> 2021-05-06 15:56:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1498834255 Spring Windows of Hermès Maison in Shanghai 2019 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501605538 This window design is based 
on surreal artworks build around the invisible traveller. 
It gives the impression of slipping in and out of dream.
They were conscious not to try and describe the dream and didn't include a figure so that people could elude to a figure to make it more relatable and trigger customers memories. It makes you picture yourself there.

The women's window see's a cave where it is looking out over the sea.

The accessories window see's dew drops on grass making every step lightweight. ]]> 2021-05-07 09:27:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501605538 Hermès Shanghai Maison 2020 Winter Windows Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501606331 "Assembling wonder"
This window mixed two elements of building and magic. It highlights the wonders of architecture. 
It includes many small characters putting together buildings and showing the motion of people at work.
The Hermès products are shown for what they are but they also tell a story with them so it offers surprised and humour to whoever I looking within them.

This highlights that Hermès thinks about their windows in great detail and want to make them fun and exciting for people to look at. Story telling is a main importance to the brand.]]> 2021-05-07 09:27:30 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501606331 The Art of Hermès Exhibition - London Mayfair Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501606770 This store showcases 10 handbags alongside 10 artworks by world renowned artists. 
The show aims to explore the relationship between high fashion and art and, in a way, compares Hermès’s most coveted pieces to works of art.
As the world’s most in-demand luxury handbag, Kelly and Birkin bags could easily be considered high art because of their craftsmanship—but also, due to their exclusive access.]]> 2021-05-07 09:27:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501606770 HERMÈS WALLPAPER AND FABRIC COLLECTION Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501607857 Inspiration for wallpaper and outdoor fabric come from the flagship store in Paris.
Architecture and the use of textures and shapes gave inspiration behind the wallpaper and fabric designs. 
These designs could help when giving the look and feel of the Hermès Archive pop-up stores. ]]> 2021-05-07 09:28:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501607857 Spring Windows of Hermès Maison in Shanghai 2020 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501612534 "Now I know I don't"
This window shows creativity an ingenuity by showcasing the mechanism inside the gears of time.

The women's world window see's planets juxtaposed with atoms. The light used within this window simulates satellites orbiting.

The men's world window see's cogs mesh with one another to form a time machine.Within the window everything operates precisely.

the accessories window see's the neon universe mix with the mechanical world.]]> 2021-05-07 09:30:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501612534 Winter Windows of Hermès Maison in Shanghai 2019 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501614915 "Dream from the world's b"

Dreams are unpredictable illusions with reflections from reality. They capture the subtle details of real life.
The men's window see's a couple having dinner with cake floating in the air.

The women's dream see's a dreamer in a bed above the city with shoes travelling alongside cars. 

Another window showcases a dream of a medieval castle withers key waiting for a knight to return from battle.

Another dream see's waves with a surfer to collect treasures from the ocean. The treasures being Hermès products.

The accessories window features another couples dream. Her dream is filled with love and his dream is about space travel.

These windows offer a "warm dream in the winter chill".]]> 2021-05-07 09:32:23 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501614915 Bicester Village Second Draft Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501913667 This email draft see's a similar design to the first draft with the use of the hero image. I decided to mock up the idea of showing products that would be sold within the store. Making them influences to being excited about the launch. 
I noticed within this email that the images looked unprofessional. They need more white space around them to create a sophisticated feel. ]]> 2021-05-07 12:12:41 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501913667 Bicester Village Second Draft Amendments Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501914204 I amended the second draft and think it looks more to my vision. It also makes each image the same size and positioned as if they are meant to be there. 
From doing this I ran into a problem. I realised that because this is a brick and mortar store, showcasing the products might gibe customers the wrong impression that they can shop online which they can't. Yes, there is a CTA underneath which would direct them to plan their journey however I think this may become confusing. 
The next draft will see these changes and revert back to my original ideas of having more images of the store front. ]]> 2021-05-07 12:12:54 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501914204 Mini Sac Plume 20 tote bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501917509 2021-05-07 12:14:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501917509 Ceres Scarf Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501918348 2021-05-07 12:14:28 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501918348 Long Sleeve Zip Up Sweatshirt Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501919408 2021-05-07 12:14:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501919408 Notched lapels leather blazer Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501919734 2021-05-07 12:14:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501919734 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501920266 2021-05-07 12:15:10 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501920266 Final Customer Profile Board Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501922871 2021-05-07 12:16:01 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1501922871 Feedback Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502194826 Receiving feedback helped to guide me in the direction of what would be most appealing to the customer.
The use of colour colour be more impactful to represent Hermès by using more orange throughout the email. At the moment, my email design is neutral so it can make the images get a little lost.

I have continuously analysed Hermès newsletter emails and website designs to help get an understanding of what I need to incorporate within my design to make it consistent. 

My thought was to send out two emails to each targeting area that Hermès was opening a new store. On the other hand this may come across as spamming the customer and could be difficult to target these areas. Sending out an email that covers both areas can appeal and reach a wider audience.

I shall revisit my email designs and apply the feedback gained to get an email that is instantly recognisable as Hermès.]]> 2021-05-07 13:28:02 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502194826 Birkin 25 Bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502394102 2021-05-07 14:08:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502394102 Medor Belt Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502398730 2021-05-07 14:09:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502398730 Email Design 3 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502541808 I believe this email is more impactful due to the use of colour. Images don't fade into the background. The colour also runs throughout the email due to the orange bag. 
I have included both locations within the email after reviewing the feedback I received. This way it covers all audiences within the UK. I have also tried to represent Hermès tone of voice through the title and copy and the words that I have chosen.
The only thing that may be a problem is the use of products in the email. The customers can't purchase these items due to it being brick and mortar and because they are one of kind items. Customers may come in requesting these items however they may not be available or still in store. 
Improvement would be to make the email more visual and include more campaign imagery rather than products. ]]> 2021-05-07 14:38:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502541808 Hermès Tone of Voice Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502652599 Through creating ideas for my windows I created a mind map to analyse the tone of voice through Hermès' windows to website and socials.
I noticed that their windows don't have any messaging therefore not bringing across any personal tone of voice. This could be because Hermès' windows are impactful on their own and have a strong storytelling purpose that adding messaging would take away from that. 

Tone of voice through their website is informative, has character and they like to use multiple adjectives when describing a collection. I noticed that they also have a clever way of using words. They make sure they have titles or slogans that link to what the imagery and copy is about however still having character. Examples would be "Start your quest" which was used to promote their new collaboration with Apple - The AirTag, which is meant to locate your everyday essentials. "Starting your quest" would imply you are going on this journey to find your items. I thought it was very well thought out and adds a nice touch.
This is consistent through to their emails equalling in strong brand identity for their customers.

The brand in keywords;
* Informative
* Professional
* Character
* 3rd Person 
* Strong heritage ]]> 2021-05-07 15:01:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502652599 Technology in Retail Survey Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502950096 I sent out this survey to my target audience for my project. From this survey I found out that 
* 72% of people aren't deterred by technology within stores. This means in the future, technology within retail is only going to grow so the use of it within stores will become increasingly popular and customers will be accustomed to this, especially within a post covid world. 
* 77% of people said that they would prefer to see self checkouts within retail post covid. This makes for a safer and comfortable shopping experience.
* On the other hand 66% said that interactive mirrors and around store and within fitting rooms isn't of interest to them. This shows that even though they may be comfortable with technology, it doesn't mean they want every part of the store to be technology. This also shows that people prefer to physically try on clothes and experience the fit and feel of the garment. This also suggests that people prefer a customer service experience within fitting rooms compared to having it replaced by technology. 
* Linking to the above statistics, 77% of people would prefer not to virtually try on clothes, justifying even more that people prefer to experience the feel and fit of a garment. 

From this survey it has made me rethink some of the digital aspects that I was going to include in the Hermès Archive. Technology that consumers seem to be most comfortable with are self checkouts and most likely informational kiosks around the store. The most unpopular option would be interactive mirrors within fitting rooms and around the store therefore this option isn't going to appeal to my target audience. ]]> 2021-05-07 16:02:06 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502950096 Post Covid Shopping Survey Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502953359 I sent out this survey to my target audience for my project. From this survey I found out that:
* 41% of people said that they were excited to get back to shopping which shows that they have missed this experience and there won't be a downfall in brick and mortar. On the other hand 35% said that they are feeling a bit of both meaning they would like to go shopping however are still cautious about the safety of shopping. 
* Following on from the statistics above, 76% of people said that they would feel more comfortable shopping if staff made a more conscious effort to making sure the customer feels safe. 82% also said that they follow social distancing signage around store. This shows that the majority of people are observant and diligent at following correct procedures but having staff making sure people follow these rules also, might make customers feel more comfortable about getting back to stores.
* 76% of people said that they had missed in-store experiences due to covid. This shows that people enjoy unique experiences and will want to see them more post covid. 

From this survey I found out that the majority do want to get back to brick and mortar, there is still need for that however I will need to think about signage around Hermès Archives to make it clear to customers about one way routes around store, social distancing when queuing outside and inside. This will make for a better, overall experience for the customer and make them have a positive, memorable experience.]]> 2021-05-07 16:02:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1502953359 Formations Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512598687 3 main types of formations include triangle, Rule of 3 and Focal point.

Triangle involves having the focal point in the centre and the overall effect of product in the windows going from large to small/low to high creating a triangle shape, drawing the eye outwards and upwards. Looking at everything within this triangle.

Rule of 3 or Repetition creates order and impact. More pleasing to the eye and increasing presence of a product or key item by doing so.

Focal point quite literally is having a focal point which draws the eye to key item or outfit. The use of the focal point really highlights a new/on trend product that you want to sell. Having a subtle background will also make this focal point stand out.]]> 2021-05-11 09:09:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512598687 Visual Merchandising : Window and in-store displays for retail - Tony Morgan (Book) - Primary Research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512598926 Publisher - Laurence King Publishing
Published. - 02/02/2016

"One stand alone prop can be as effective as a whole window scheme fashioned from many"
"The general rule for props is that they should support the product without overpowering it"
It is not about how much money the retailer has for the window but it is about having an active imagination.]]> 2021-05-11 09:09:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512598926 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512599273 Props en masse
Arrange them en masse. Makes it a bold statement rather than having one of the item in the window. Whether that be on the wall, stacked up or on the floor. Created emphasis.

Bespoke Props
Prop makers will be specialists in carpentry,  paint finishes and being familiar with different materials.

Open back windows will need props finished from all sides and not just the front.]]> 2021-05-11 09:09:53 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512599273 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512599476 Recycling props
Using props they already have by up cycling them for a new window. On the other hand they need to look new and different otherwise too similar and customers might remember them from before.

Flora
Flowers can be very effective within a window in drawing attention of customers. However using fake ones that are made out of other materials makes them last longer and can be used again.

]]> 2021-05-11 09:10:00 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512599476 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512599801 Optical Balance
Informal Balance - Asymmetrical
Relies on Visual Merchandisers to use objects in an even distribution whilst still creating an optical balance.
Formal Balance - Symmetrical
Same objects are used to create a mirror image.

Using odd numbers of objects is a general rule.
You have to be careful with placement. If you have things on the walls and nothing in the centre, it leaves this negative space making it unappealing to look at.
Positioning things ton heigh will make customers follow up towards them but then maybe too high into the ceiling and not concentrating on the window.
Positioning things evenly so the create a path for your eyes to follow will allow people to take in the creativeness of your window and appreciate it.]]> 2021-05-11 09:10:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512599801 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600013 Grouping
Grouping of products allows the eye to have focus on one main point first and then is lead to other focal points around it.]]> 2021-05-11 09:10:16 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600013 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600237 Repetition Grouping
It can be easy to loose the focal point of the window with repetition grouping however when it is done correctly, it can have great impact.]]> 2021-05-11 09:10:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600237 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600436 This window is using props in mass by the use of the volume of bottles to create an impact with the addition of the mannequin in the centre as the focal point 
I think it is effective in creating emphasis which makes you wonder what the importance of the bottles is. I think they fit with the outfit on the mannequin. The skirt has a floral, fruity pattern which is carried through with the bottles having hanging vines of berries.]]> 2021-05-11 09:10:30 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600436 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600613 This window is using a clear focal point to bring attention to that one product. I think it is very effective due to the use of the black and white stripes immolating that spiral effect which leads you right to the bag in the middle. The contrasting colour of yellow also makes the effect stand out even more. 
The only thing that is throwing me off is the 2 mannequins. My eye is drawn straight to the bag therefore I wasn't paying that much attention to the mannequins. I think it could've been even more effective if they weren't there. ]]> 2021-05-11 09:10:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600613 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600775 Another good example of a focal point would be this Louis Vuitton window. The bag is the clear focal point. New in season that they want all of the attention to go too. The use of the CCTV cameras all directed at this bag gives the impression it is the one to watch. The use of the pop of colour brings attention to the window making it eye catching however doesn't detract away from the bag.]]> 2021-05-11 09:10:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600775 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600955 This is an example of repetition grouping. I think the volume of mannequins adds impact to the window. If anything it feels a little intimidating however that might be the scheme of the window being halloween. I think that the positioning of some of the mannequins could be placed so that no matter where you are, you can see all the outfits as the back mannequins are getting lost. This is where you would place your key outfits at the front of the window. Overall I do think that this is the right amount of mannequins for a grouping as too many would make it cluttered and you would loose focal points.]]> 2021-05-11 09:10:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512600955 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512601166 This is an example of a floral design where Apple have used flowers on the outside of their windows to give the illusion they are coming out of their window and onto the store front.
I think this window is very effective in grabbing customers attention. The bright colour and use of flowers outside adds to that attention. It is creative and will make you want to stop and take a picture. The downside to me is it took me a while to realise this was to promote their new Apple Watch. Without the window messaging it would've been difficult to understand. The watch is also within the window which I didn't notice at first because it is so small. You would only notice it if you were to get up close to the window. This could have been there to add an element of surprise as you get closer to the window however I'm not sure if it is really selling the product.]]> 2021-05-11 09:10:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512601166 Window Ideas Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512711331 I created a mind map to help with possible window ideas I have based on the concept of my store.

The first idea revolved around making the window into a stable. Hermès history was the main inspiration for this idea however I was struggling to make a strong connection between this and my concept of resale.

The second idea was to recreate a previous vintage Hermès window and make it modern. This would relate to my concept of resale of vintage pieces because it is bringing back a moment in time just like how the Hermès Archives would bring back vintage items. 
I could make this modern by adding a pop of colour - The Hermès classic orange. This was also key inspiration within a WGSN report. 

The other idea that came to mind come from my primary research pictures of competitive windows. I noticed there was a clear theme amongst competitors which was using digital screens within their windows. If I was to apply this to my window idea, it would show innovation because Hermès hasn't done a window like this before. It would also link to digital aspects I would have within the store and would make the two cohesive. 
The digital screens could either play videos of Hermès repair programme, showing brand history and identity,  or could show snippets of past Hermès runways. 

Because the last two ideas were the strongest, I thought about combining the two. Recreating a previous Hermès window, mainly props and no products due to it being a resale store, whilst having digital screen to show innovation and interest to windows. I think this idea will show strong brand history and give nostalgia to past years through the use of videos played on the digital screen. 

For my second window within the new location of the Cotswold I had the idea of using the same digital screen however playing videos of the brands heritage and the repairing of products to introduce the brand to new audiences. 

Both windows would have a correlation ]]> 2021-05-11 10:10:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512711331 "In the pursuit of dreams" - SS19 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512796050 Welcome to the rural dream of an urban dweller.
This is a world where nature meets fantasy, the shape of a lake resembles a horse, a barn transforms into a wicker bag; a world where humans and animals cross their paths.
The window displays are filled with familiar signs of rural life, such as folk patterns, headscarves, ceramic milk jugs and sheaves.
Felt it was important to touch upon sustainable development and celebrate handicraft, almost every element of the window displays was woven by hand from natural materials.
]]> 2021-05-11 11:00:52 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512796050 "The Fox's Den" - 2014 Windows Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512799589 This window see's a Fox Den made entirely of paper, with the fox made of leather to highlight the brands craftsmanship.
The window shows contrasting colours of the classic Hermès orange with strong blue print. 
This window also showcases Hermès products and the windows is essentially a background for them.]]> 2021-05-11 11:02:23 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512799589 Inspiration for reusing of props Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512803614 2021-05-11 11:04:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512803614 Hermès Vintage Wallpaper Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512850929 Inspiration for window background]]> 2021-05-11 11:30:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512850929 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512862909 2021-05-11 11:36:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512862909 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512864400 2021-05-11 11:36:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512864400 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512864879 2021-05-11 11:37:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512864879 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512867248 2021-05-11 11:38:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512867248 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512869427 2021-05-11 11:39:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512869427 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512871707 2021-05-11 11:40:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512871707 Hermès backdrop from previous window design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512881666 Use of this background within the windows/inpsiration. ]]> 2021-05-11 11:44:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1512881666 Window Design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513156025 Key Points:
* Instant Information - Customers should get a good idea of what your store is about
* Attracting Customers - Eye catching window displays that should catch customers attention
* Building a positive image - An effective window display should provide a positive impression of your brand and products
* Increase in brand awareness - A unique and individual display can help your store stand out from the rest
* Promotion of sales and special offers - A window display is an effective way to highlight promotional offers

Atmospherics
* Music - relevant to the brand
* Lighting - bright light to see colours, spotlights to highlight key products
* Planting  - Adds a relaxing atmosphere to the window]]> 2021-05-11 13:07:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513156025 Visual Effects Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513184885 - Backdrops
- Sets/props 
- Movement
- Mannequins
- Vinyls/decals
- Graphics
- Plinths
- Lightboxes
- Digital Screens
- Lighting]]> 2021-05-11 13:13:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513184885 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513231861 Hermès' in-store VM is very minimal. They tend to stick to neutral, warm tones with wooden fixtures.
Layout is either an exhibition or flexible layout allowing for plenty of space and movement of fixtures.
You can tell from the images that it is a luxury retailer due to the way products are displayed. 
One unit out of product. Clothing on rails has between 4-7 items. 
Each product displayed isn't cluttered and is well spaced from the next giving a luxurious feel.
From the images, Hermès uses mannequins but very rarely. If they do its usually between 1-3 around the whole store. 
Amongst all the images, Hermès uses a monogram carpet/rug to show branding and they keep it consistent across all stores. ]]> 2021-05-11 13:23:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513231861 Prop Companies Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513255397 Harlequin
So Visulalise
Millington Associates
Display Logic
IDW Display

Vintage Props
Markets]]> 2021-05-11 13:28:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513255397 Luxury Campaign Trends S/S 21 - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513300158 Dreamscapes
Due to Covid19, brands have looked more towards creating "dreamland" concepts to take you away from reality and into a different world. ]]> 2021-05-11 13:37:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513300158 Luxury Campaign Trends S/S 21 - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513301609 Old Master's Masterpieces
New references towards art sees campaigns having classical approaches with the additions of dark, mood lighting with a focus on the architecture. ]]> 2021-05-11 13:37:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513301609 Luxury Campaign Trends S/S 21 - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513303075 Wallpaper Dressing
Brands are using their own designs to create campaigns that echoed their patterns or motifs from past collections. ]]> 2021-05-11 13:38:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513303075 Luxury Campaign Trends S/S 21 - WGSN Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513304563 Building Brand Community
Campaigns become part of ongoing brand projects. This in tern, builds a long term narrative.]]> 2021-05-11 13:38:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513304563 Window Sketch 1 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513477945 My first window sketch involved the idea of the digital screen. I knew I wanted to include it and touched upon the fact there would be vintage wallpaper as the background. For this sketch I wanted to draw it up to see what the visual in my head would look like before expanding upon it.]]> 2021-05-11 14:13:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513477945 Window Sketch 2 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513480842 Sketch 2 see's me play with which props would be included alongside the digital screen in the window. The use of Hermès packaging will highlight the brand to new customers but also be eye catching. I wanted to make sure that the packaging was an odd number to make it more visually appealing to the eye. Again, I stuck with the idea of the vintage wallpaper however wasn't certain on what would be used. I knew I wanted to take inspiration from the Fox's Den Hermès windows in making the window contrasting and striking. ]]> 2021-05-11 14:14:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513480842 Window Sketch 3 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513482005 Sketch 3 shows me playing with background ideas. From here I had the idea of using past Hermès display props so played with the idea of having dried wheat grass as the background. I feel this will show the sustainability element I want to portray whilst having that impact of contrast. ]]> 2021-05-11 14:14:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513482005 Window Sketch 4 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513482949 Sketch 4 see's me use the past horse prop within the window. I think this would tie in well with the use of grass in the other window whilst introducing a story to Hermès history. ]]> 2021-05-11 14:14:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513482949 2015 Store Concept Horse Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513549486 Woven horse to be used within the windows. ]]> 2021-05-11 14:27:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513549486 Email Design 4 - Final Design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513746685 This is my final email design with the improvements from the previous design.
I am happy with how this has come out. I changed the bottom half of the email to imagery instead of products in order to not confuse the customer. 
The title of the email is clear and to the point. 
The bright orange draws the attention of the customer whilst instantly being recognisable. Little pops of the colour are within the second imagery to keep it cohesive. 
The copy is to the point whilst still remaining with Hermès' tone of voice. 
There is a CTA at the bottom of the page which would be a click through link to plan their journey to these new locations. 
Then finishing with social links and contact information for customers to find Hermès online. ]]> 2021-05-11 15:07:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513746685 Hermès Spring Fever Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513887788 This email surprised me yet delighted me when I saw it. It is very different for Hermès by the use of colour however I think it is very impactful. The title is "Spring Fever" which corresponds to the colour being a light lavender.
The email then leads in with a rolling gif of products which starts fast but gradually reduces speed. This adds movement and interest to the email. 
This is followed by a CTA for customers to easily shop the collection.
All of the recommended products are within the purple/pink colour wheel which ties in nicely with the overall colour of the email.
Again, there are CTA's under each item making them easy to shop.
This email is very cleverly done and shows innovation by experimenting with colour which Hermès is very good at doing. Although there is colour, the email still follows the same theme as all previous emails, sticking to Hermès branding.]]> 2021-05-11 15:33:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513887788 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513888794 2021-05-11 15:34:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513888794 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513889507 2021-05-11 15:34:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1513889507 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517700588 I like how minimal this design is. It uses the colour well throughout the layout, carrying it within each page.
I like how there is a lot of imagery within the plan, this makes it visually stimulating and not making you loose interest. ]]> 2021-05-12 14:38:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517700588 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517718342 I like how there is a constant colour theme running through the plan. This makes it cohesive and structured as apposed to using random colours throughout. 
I like how there is different scales of images, adding interest to the plan. 
There is amounts of white space throughout which breaks up the colour and keeps it clean.
The way the font has been displayed and the text size adds emphasis to key words. Words that they want to be of interest to whoever is reading it.
I would like to stick to Hermès' colours within my plan which is similar to these tones. The colours are rich and feel classy, giving the branding of Hermès.]]> 2021-05-12 14:42:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517718342 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517928105 Different layouts for store fixtures include;
* Flexible - Fixtures not fixed down. Create room and walkways to fit with product.
Increase space flexibility.
Encourages browsing.
* Grid - Rows created with walkways.
Not usually as creative or exciting.
* Island - Small sales floor.
Central area with focal points.
Two walkways and perimeter walls showcasing product.
* Loop - Walkways to follow.
Make the customer walk around the store, reaching as many concessions as possible.
* Exhibition - Luxury fashion brands. Product is work of art.
Plenty of empty middle space.
Perimeter is main bulk of product.

Hermès uses mainly an exhibition style layout due to being a luxury retailer. This means they have product on the perimeter of store with few fixtures containing products within the centre. This gives lots of empty space to add to the luxurious feel and to give customers plenty of room to browse around. ]]> 2021-05-12 15:27:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517928105 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517933975 UPT - Units per transaction (same as IPC)]]> 2021-05-12 15:28:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517933975 Sensory Retail Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517934375 The 5 senses are sight, touch, sound, scent and taste.

From reading this article I found out interesting information.
Shoppers engage through all 5 sense. They are more likely to spend more time and make more purchases if a store was to create a sensory experience.
Customers go off memories so by creating this experience it will allow customers that brand and connect it to a positive experience.
Due to the current climate, it gives retailers an advantage over online retailers as its something online can't provide.

Visual
Design, colour, style and lighting.
It is important that there isn't too Manu products on show as it distracts rather than enhancing the experience.
Products displayed too close together get overlooked.

Touch
50% of customers are turned off by online shopping due to the fact they can't touch or feel a product.
"Endowment effect"
This is when people value things more that they own and by touching a product in store tends to make them feel that ownership
Touching can also active other senses.

Smell
Scent has a direct line to long term memories.
Fragrance allows brands to create a branded experience.
It also gives the customer a scent they can connect to a brand.

Sound
Music also influences memories.
Brands should take the time to create a symphony of sound that captures the heart of the brand rather than putting together a bunch if random songs together.
The music should also resinate with your target audience and what they would like to listen to whilst shopping.

Orchestrating multi sensory cues will differentiate form competitors making it hard for them to compete with.
Digital doesn't address emotional needs.]]> 2021-05-12 15:28:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517934375 Hollister - Sensory Retailing - Primary Research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517934998 What I found out from this video was that Hollister subconsciously transport their customers to this beach experience. They do this by using all the senses to create a memorable experience.
The use of props such as the surf boards adds to the experience. If you was in the store and looking out, you would get the feeling that you was in this beach cabin with the wooden fixtures and windows with wooden slats in them. 
The lighting used in the shop is dark/dim however the spotlights are on the clothing.
They have used campaign imagery of models at the beach.
Their clothing represents the beach experience with the use of colour, prints and textures.
Although you can tell the scent through the video, if you've been into a Hollister store before you know straight away what they scent would be. This fresh, floral scent which you was able to buy in store.
I also noticed how the staff were also dressed accordingly in beach attire by having shorts on and wearing flip flops. This also adds to the experience of you being at the beach surrounded by these "cool" people. ]]> 2021-05-12 15:28:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517934998 Product Placement Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517935956 Product placement can occur through 7, 8 or 11 bay walls. This can include front facing outfits and side facing outfits. Products on shelvings or underneath outfits. 

When placing products you should think about key outfits, the colour ways these products come in and also what accessories you can wear these products with to create that whole outfit. 

Key outfits are the newest, on trend pieces. They are relevant outfits to your customer. These are outfits you would place in key sight lines on front facing arms.

Blocked statements are pieces that sell well across volume. These would be basics or easy pieces that come in a range of different colour ways without having to give much thought.

Co-ordinating accessories and used to complete an outfit. They should be positioned next to key outfits and be relevant with the trend.]]> 2021-05-12 15:28:52 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517935956 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517936934 This looks to be an 8 bay wall.
This is very effective. It is a clear way of outfitting and displaying their product.
You have a mixture of front facing and side facing garments highlighting their key products through the front facing garments. 
There is blocked statements by the use of side facing the same outfit in multiply colours. ]]> 2021-05-12 15:29:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517936934 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517937408 This is a fixture in which they have tried to do a blocked statement however this is very ineffective. There are too many units of one product out creating a messy looking fixture and also making it difficult to shop. The amount go star hand bags on top aren't well thought out. They look as if they were put there to fill a space and get stock out. ]]> 2021-05-12 15:29:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517937408 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517937894 This looks to be a 8 bay wall.
From this  you can clearly see the red dress/jacket is the key outfit here. All the other products are side facing compared to this one product which is front facing. 
You can see they have outfitted along the side facing products putting a blouse with a jacket or a trouser with a top. There is only 2 of the same item out making it easier to shop and feel more luxury. 
On the other hand they haven't displayed any coordinating accessories to go with these outfits.
I think this is effective and makes a key sightline as to what product you should have in your wardrobe. I think it is easy to shop and easy to see outfits along the rail. The outfits themselves are bold, bight colours or patterns meaning I don't think it necessarily needs accessories as they could get lost within but I do think it would help to sell the overall outfit.]]> 2021-05-12 15:29:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517937894 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517938388 This looks to be an 8 bay wall.
I think this is both effective and ineffective.
It is effective by straight away blocked statements. It is telling you that these are our new jeans and look how many colours they come in. It is bright and eye catching. They have also used blocked statements in the side facing products too. They are showing one product in all the colours and prints that it comes in.
It is ineffective by the use of the tops underneath the bottoms. It doesn't look visually appealing. When you look at an outfit you instantly think of top to bottom where this is making it more difficult/out of comfort for the customer. ]]> 2021-05-12 15:29:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517938388 Window Costing Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517942224 My concept is about resale of vintage items. I wanted to replicate that through the windows and reuse props from past Hermès window and store displays.
I wanted to make sure I gave an omni-channel approach so there would be a cohesive concept for customers to follow. 
Within my pop-up store, I wanted to include digital approaches to make customers shopping experiences safer and easier post covid. 

Once completing my cost sheet, the total costings came to nearly 20% of my budget. This isn't to Hermès' usual budget however my windows are based on resale and therefore taking a more sustainable approach which is a new take for Hermès. ]]> 2021-05-12 15:30:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1517942224 Dried Wheatgrass Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1518011098 I was inspired by previous Hermès window design where they used dried wheatgrass as the main product for their windows. Due to it being a botanical, it is likely to deteriorate and therefore not last until when I would like to reuse it. Therefore I looked into botanical wholesalers to get pricing on dried wheatgrass. 
Average pricing of dried wheat grass is around £200. This particular product comes with 6 packs of the dried wheat grass shown meaning if I was to purchase two, I would have enough for 6 packs in each window.]]> 2021-05-12 15:45:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1518011098 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1518015749 article about cut backs of window budgets 

]]> 2021-05-12 15:46:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1518015749 Bicester Village Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520465791 The concept for the Bicester Village window was to highlight the main concept of resale/vintage.
Within the window will be the reusing of past Hermès window/store displays i.e the wheat grass from their 2019 windows and the wooden horse from their in-store display.
The background for the window will be made up of the orange vintage Hermès wallpaper and a digital screen will play past Hermès runways to bring nostalgia back to the customers. Within the store will be digital aspects which I also wanted to make cohesive by adding to the window. This also shows a different innovation for Hermès compared to their prop heavy, storytelling windows. ]]> 2021-05-13 08:54:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520465791 The Cotswolds Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520466019 The concept for The Cotswolds windows was also to highlight the main concept of resale/vintage. I wanted to keep the two windows different yet relate to one another. 
This window takes inspiration from their 2014 Fox's Den Windows with the use of a blue patterned background with the mix of their classic orange colour. The same vintage Hermès wallpaper will be used however will be blue. Aspects from their 2019 windows such as the wheat grass will also be used. Within the window will be Hermès bright orange packaging to bring excitement and also branding to the window. A digital screen will also be used within the window to keep it cohesive with the store however this play videos of Hermès history and their repair programme. ]]> 2021-05-13 08:55:01 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520466019 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520478983 2021-05-13 09:08:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520478983 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520479234 2021-05-13 09:08:41 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520479234 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520479399 2021-05-13 09:08:53 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520479399 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520479671 2021-05-13 09:09:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520479671 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520480066 2021-05-13 09:09:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520480066 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520482931 2021-05-13 09:12:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520482931 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483328 2021-05-13 09:13:14 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483328 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483532 2021-05-13 09:13:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483532 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483681 2021-05-13 09:13:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483681 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483785 Hermès' homepage is very classy and minimal. Straight away you can tell you are looking online at a luxury retailer. The website is very easy to navigate which makes for an easy and enjoyable shopping experience.
The hero image is a video which is already making it engaging for the customer straight away. 
The website is mainly made up of imagery making it very visual which is what draws the attention of most customers. The imagery is of high quality and full of colour making the website fresh. The use of the classic Hermès orange is used throughout the website in subtle but clever ways.
The copy that they use is short and informative. The titles used are linked to the imagery and have a fun, creative tone of voice.
The website is cohesive with their emails in the use of colour and strong imagery making for a strong omni-channel approach.]]> 2021-05-13 09:13:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520483785 Digital Windows Development Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520512043 Whilst creating these windows I realised that something was missing from them. From looking at my inspiration of a past Hermès window, the one I created was looking a little flat. More contrast was needed against the blue to make the window vibrant.
I decided to switch around the props in the two windows and from doing that change I can instantly see a difference. ]]> 2021-05-13 09:42:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520512043 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520512304 2021-05-13 09:43:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520512304 Final Bicester Village Digital Window Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520532744 This window came out better than I thought. I really enjoy the orange Hermès wallpaper, I think it brings attention and interest to the window. The woven horse pays homage to Hermès' history which fits in well with the aesthetic of the dried wheat grass. The use of the digital screen shows innovation and the use of video brings movement to the window making a contrast to the static props.
The video playing past Hermès runways gives the customer a feel of nostalgia as many of the target audience will remember this moment in time and may have items from these collections. It represents the concept of the store being about resale which is shown through the videos as a vintage, unique piece. ]]> 2021-05-13 10:04:11 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520532744 Final The Cotswolds Digital Window Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520533016 This window I am also pleased with how it has come out. I enjoy the contrast of the vintage Hermès blue wallpaper with the bright orange Hermès packaging. I wanted to keep the windows cohesive but with a difference and I think I have achieved that. The use of the Hermès packaging makes a statement and brings both excitement for a new Hermès product and nostalgia of receiving their very first. The location is within a new location and therefore I wanted to introduce this new target audience to Hermès. I wanted them so get a feel for the history and what the brand values are through the digital screen playing videos of Hermès' repair programme and their campaign "Footsteps across the world".]]> 2021-05-13 10:04:23 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520533016 First Website Design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520556194 For the website design I wanted to keep an omni-channel approach. I kept the title and information provided consistent across all channels. 
This first design, I knew I wanted to incorporate the windows however something was missing. The overall composition of the website didn't match how Hermès consistently does it. The image was too small therefore providing a lot of white space which didn't fit to Hermès aesthetic.
The font in this design was slightly different to Hermès aesthetic and I noticed it more the longer I would compare to two. It is noticing the little details that will make it a successful piece of work.]]> 2021-05-13 10:27:20 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520556194 Hermès Instagram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520584544 Hermès' instagram page has 10.7 Million followers meaning it is a highly well known and followed brand.
They use their recognisable orange logo as their account image.
They engage with Instagram Stories, Reels and IGTV. They have several highlights making it easy for customers to find specific things.
Their posts include mainly videos but also images and animations which shows they want to make their page engaging. 
Their captions are well written and stick to their tone of voice. They use hashtags as a way of promoting themselves and also creating a way for customers to get involved by following the hashtag or using it themselves. ]]> 2021-05-13 10:55:42 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520584544 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520585013 2021-05-13 10:56:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520585013 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520585306 2021-05-13 10:56:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520585306 Hermès Facebook Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520585557 Hermès' Facebook has 3.5 Million followers and 3.4 Million likes.
They again have their orange logo as their image. Their header image is of Hermès Beauty which they recently had a new launch. 
Hermès' about page links customers to their website. 
Hermès' posts consist of mainly videos and also images. 
It seems they are less active on Facebook due to the last post being on 15th April and mainly focus their social media marketing on Instagram as this is where they have the most following. This could also be because instagram is more popular than Facebook amongst the social media platforms. ]]> 2021-05-13 10:56:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520585557 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520586074 2021-05-13 10:57:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520586074 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520586397 2021-05-13 10:57:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1520586397 Second Website Design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523873272 Following the improvements I encountered from the first website design, I applied them to the second design. By filling the page with more than one image already made an improvement. There is little white/negative space and the images span across the whole webpage making it look full and more pleasing to the eye. 
I changed the font slightly so it was in line with Hermès' which made a difference to the overall webpage.]]> 2021-05-14 06:57:33 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523873272 Haut à Courroies travel bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523954501 2021-05-14 08:05:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523954501 Carriage print silk scarf Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523959326 2021-05-14 08:09:38 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523959326 First Design - Instagram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523967330 My first design included using images of the windows of the store to correspond with the website homepage. On the other hand, I think this would be too much repetition as the customers would have already seen it before therefore being a little lack lustre.]]> 2021-05-14 08:16:13 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523967330 Second Design - Instagram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523969292 Due to my problems within the first design, I decided to try and involve more of the products that would be within the store and showcase them through socials. 
I like this upclose shot as it shows details whilst still being recognisably Hermès.  
I have kept the caption "Start your journey" consistent throughout emails, the website homepage and the socials.]]> 2021-05-14 08:17:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523969292 Third Design - Instagram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523969523 From doing the second design I knew that I preferred showcasing the vintage pieces that will be within the store as it adds another sneak peak to the opening. 
Snippets of a product is something Hermès does and I think its effective in gaining interest without giving away what the whole product looks like.
I have kept with the same title "Start your journey".]]> 2021-05-14 08:17:58 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523969523 Fourth Design - Instagram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523969812 For this design, I was trying to play with what products I could have up close shots ofd. Hermès is well known for their silk scarves so would be fitting to the brand. 
Although this is a nice image, I think the colours throughout are light and soft meaning it might not stand out amongst the rest. ]]> 2021-05-14 08:18:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523969812 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523987881 Looking through in store images of Hermès, there does not seem to be much POS around store. This could be because they are a premium luxury retailer, they rely on the service of their staff to provide all information to their customers and not rely on signage to do so. 
Due to the Hermès Archives opening in a world post Covid19, most retailers have social distancing guidelines and signage around the store to inform customers and make them more mindful of the measures in place. 
If Hermès were to use POS, I would image it would link closely to aesthetics of their website and emails with these of colour and tone of voice. ]]> 2021-05-14 08:31:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1523987881 First Design - Facebook Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524205040 Facebook is another social platform that is used by the target customer. I wanted the overall images to link however didn't want to post the same photo on every platform.
I noticed from analysing their social media platforms that Hermès tend to stick to formal descriptions when using Facebook. Instagram is where they tend to use clever captions. ]]> 2021-05-14 11:37:03 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524205040 Jige bridle strap-print clutch Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524237199 2021-05-14 11:55:50 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524237199 La Clé des Champs scarf Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524244052 2021-05-14 11:59:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524244052 Chunky knit flared sleeve cardigan Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524244988 2021-05-14 12:00:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524244988 Plume 20 tote bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524245919 2021-05-14 12:00:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524245919 Victoria Cabas 32 tote bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524248866 2021-05-14 12:02:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524248866 Lace organza shirt Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524251105 2021-05-14 12:03:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524251105 Hermes dress one piece Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524254178 2021-05-14 12:04:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524254178 The State Of Luxury Retail Today - Edited Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524264209 Key points from this article were saying that
* Streetwear is becoming increasingly popular and there is no signs of it stopping. Hoodies and trainers having the most increase in sales.
* Prices have risen significantly on luxury items over the past year to try and get back sales they lost from the previous year.]]> 2021-05-14 12:09:42 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524264209 The State Of Luxury Retail Today - Edited Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524266073 Due to covid, luxury retails had no choice but to up their omni-channel strategies in order for their presence to remain strong. Expanding their e-commerce strategies as brick and mortar was temporarily shut due to the pandemic. 
Top luxury retailers online were Cartier, Louis Vuitton, Tom Ford, Dior and Fendi. These are top competitors and which Hermès need to keep innovating in order to stay above them. ]]> 2021-05-14 12:10:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524266073 The State Of Luxury Retail Today - Edited Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524266440 Bag pricing across the UK and US has increased over the past year.

There has been a reduction in bags within the price range of 500 - 1,500 and an increase within the price range of 2,000 - 3,500. 
On the other hand, there is to be expected a 4% rise in sales in 2021 due to vaccines and people wanting to spend their disposable income they have managed to save within the lockdown.]]> 2021-05-14 12:10:45 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524266440 The State Of Luxury Retail Today - Edited Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524266888 Second hand/pre-loved clothing has been a top trend over the past couple of years due to it being more sustainable.
There has been a demand to see more luxury retailers becoming more sustainable and thinking about how they can be in the future. 
My idea of Hermès Archives proves that there is a demand for this in the market and with Hermès not having a physical outlet store of their own makes it a good opportunity to increase the brands awareness to sustainability. ]]> 2021-05-14 12:10:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524266888 The State Of Luxury Retail Today - Edited Report Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524267240 This shows a graph of google searches around the world for second hand luxury. It shows consumers are thinking more about their shopping choices which in the future, luxury retail needs to cater for. ]]> 2021-05-14 12:11:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1524267240 Hermès - Harrods Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530520401 Pop-up within Harrods dedicated to Hermès women's collection. It celebrates the "depth and richness" of Hermès women's collections. 
Inspired by round and organic forms.
It is pink within the inside, giving off a feminine spirit.]]> 2021-05-17 09:20:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530520401 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530532323 2021-05-17 09:25:54 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530532323 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530534947 2021-05-17 09:27:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530534947 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530535799 2021-05-17 09:27:34 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530535799 Planogram Sketch Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530542422 From looking at Hermès' in-store VM, I noticed they used a lot of wood fixtures and wall fittings. I wanted the Hermès Archives to stay on brand and therefore wanted to keep the wood tones throughout the store. 
The first sketch is of a bag wall bay. I liked the idea of having a wooden wall fixture with shelving to display them. I wanted there to be some spacing between the bags so the wall didn't look too cluttered. I also thought about placing iPads within the empty squares to display information about the items on the wall to add interest whilst being informative.]]> 2021-05-17 09:30:57 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530542422 Planogram Sketch Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530543187 This sketch is of a clothing wall bay. I noticed that Hermès tend to display their clothes on small rails either freestanding or within the wall. I had the idea of painting the space behind the clothing orange to stick to Hermès branding and bring colour to the store. This would tie in with the bright colours of the windows. ]]> 2021-05-17 09:31:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530543187 Her Bag MM two-in-one bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530991497 2021-05-17 12:50:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1530991497 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531316544 Continuation of my to do list. The following week I had several more things to tick off and complete. I stuck to my method of highlighting items nearer the end of the week that still needed completing. This highlights to the eye important tasks. 
This also includes a list onto the following week. 
I like to also put if I have started a task next to it so I know that it is a work in progress. On the other hand this my not be an effective way due to then having half finished tasks instead of working on one and moving onto another once finished. ]]> 2021-05-17 13:59:35 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531316544 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531318536 This list is for the penultimate week before hand in. I done this check list at the start of the week so I know exactly what needs to completed so I leave myself enough time the following week to complete little tweaks that may need doing. I don't want to leave big tasks to the last days of my project as that will make me feel rushed and stressed.]]> 2021-05-17 14:00:01 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531318536 First Digital Planogram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531394900 As I was designing this planogram, I realised that I didn't want 3 rows of shelves like my sketch. I took off the bottom row and kept it at 2 rows of shelves. 
I stuck to a theme of Birkin bags along the top row next to an iPad where customers can look at the history of any of the products in store/specifically the ones on this wall. 
The bottom row has all the shelves filled with other vintage Hermès bags.]]> 2021-05-17 14:14:43 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531394900 Knitted trousers Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531622162 2021-05-17 14:59:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531622162 Constance shoulder bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531625230 2021-05-17 15:00:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531625230 Birkin 25 bag Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531628853 2021-05-17 15:01:04 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531628853 Jige bandana-print clutch Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531635541 2021-05-17 15:02:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531635541 Cropped tailored trousers Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531637570 2021-05-17 15:02:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531637570 Cropped knitted jumper Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531640269 2021-05-17 15:03:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531640269 Cashmere single-breasted coat Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531642767 2021-05-17 15:03:51 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531642767 Layered knitted jumper Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531644992 2021-05-17 15:04:17 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531644992 Hermès Boutique - Dubai Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531667774 * On the outside, the boutique cleverly utilises materials including glass to allow passersby a peek into the lush interiors.
* Inside, expect to find seven different rooms, each one filtering off the main entrance and dedicated to a specific aspect of Hermès' heritage: accessories, watches, fashion and fragrance.
*  The décor also changes from room to room.]]> 2021-05-17 15:08:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531667774 Gucci - "Gucci Pin" Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531685640 * Each pop-up event will be amplified by dedicated digital content.
* “We are therefore looking at Gucci Pin as a new map for new territories, combining an immersive digital activation to further enhance the physical experience”
* Each wave of Gucci Pin shops will go deep on one idea. The first spate is all about gifts, timed to the holiday season. The second, opening in early 2020, will celebrate the Chinese New Year and the Year of the Mouse. Later in the year, there will be a “psychedelic” theme, with products designed to reflect the dreamy concept.

This pop up has digital concepts to enhance the overall experience. Merging online to in-store. ]]> 2021-05-17 15:12:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1531685640 Reusing of past Hermès windows/packaging Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534769977 Orange packaging 
I will be using Hermès' packaging within one of my windows to bring back excitement and nostalgia to knowing and receiving the desired packaging. 
Due to my concept being about resale, this is also a sustainable prop within the window. Once the pop-up shop has closed, the packaging can be taken out and reused.

Within the window I will also be using a past Hermès store concept horse prop. This represents the brands heritage whilst also fitting to my concept whilst being sustainable. ]]> 2021-05-18 08:39:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534769977 Project Proposal Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534809683 2021-05-18 08:55:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534809683 Bibliography - Secondary Research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534813951 2021-05-18 08:56:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534813951 Declaration Form Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534814487 2021-05-18 08:57:03 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534814487 Reflective Blog Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534815817 2021-05-18 08:57:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534815817 Costing Sheet Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534826521 2021-05-18 09:01:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534826521 Kelly Behapi Double Tour bracelet Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534990406 2021-05-18 10:23:05 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534990406 Embroidered logo cap Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534994694 2021-05-18 10:25:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534994694 Skinny design buckled belt Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534997869 2021-05-18 10:27:29 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1534997869 Kelly 14mm Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535001824 2021-05-18 10:29:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535001824 Kelly Behapi Double Tour bracelet Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535017907 2021-05-18 10:38:25 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535017907 Final Bicester Village Concept Board Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535108919 2021-05-18 11:28:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535108919 Final The Cotswolds Concept Board Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535109361 2021-05-18 11:29:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535109361 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535305834 Hermès stores in London are located within New Bond Street and within Harrods. 
This is within the area of Westminster.]]> 2021-05-18 12:40:35 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535305834 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535324332 This graph shows the social grade for the area. The majority are grade AB which is higher and intermediate managerial, administrative or professional positions. The other majority is C1 which is supervisory, clerical and junior managerial/administrative/professional positions. 
This shows that people within these socials grades will also have a higher disposable income due to the job portion they are in. ]]> 2021-05-18 12:45:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535324332 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535334788 This graph shows the age range of people within Westminster. The majority is between 30-44 and the next between 45-59. This shows that the majority are late Millennials and Gen X which is the target consumer for Hermès.]]> 2021-05-18 12:48:02 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535334788 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535342062 The pie chart shows that 61% of people within Westminster are single and 43% are married. This means their life stage is either pre family or family. ]]> 2021-05-18 12:49:49 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535342062 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535346093 This pie chart shows the education and qualifications of people that live within Westminster. 
77% of people have a degree or professional qualification followed by 17% have a HNC, HND or 2 or more A-Levels. This shows people within this area are well educated and ]]> 2021-05-18 12:50:47 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535346093 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535384820 This pie chart shows the ethnic groups within Westminster. 89% are white,12% are mixed, 10% are Chinese and 25% are other ethnicities. 
This shows a range of ethnicities within Westminster. ]]> 2021-05-18 12:59:44 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535384820 Bicester Village Consumers Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535442612 This pie chart shows the social grade of the people that visit and shop at Bicester Village. 
40 are AB and 40 are C1 which shows the majority of people have a higher disposable income. ]]> 2021-05-18 13:12:06 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535442612 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535444272 This graph shows the average age range of people who visit Bicester Village. The majority fall between 30-44 followed by 45-59. This is the same target audience that lives within Westminster where Hermès' flagship store is based meaning the same people will shop in London as they do in Bicester Village.]]> 2021-05-18 13:12:28 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535444272 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535445323 This pie chart shows the relationship status of people who shop within Bicester Village. 102 are single and 89 are married which shows they are either pre-family or family stage of their life. ]]> 2021-05-18 13:12:41 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535445323 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535446354 Education and qualifications within people who visit Bicester Village, 104 have degrees or professional qualifications.]]> 2021-05-18 13:12:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535446354 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535447237 The main ethnic group that visits Bicester Village is White consumers. ]]> 2021-05-18 13:13:07 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1535447237 Example of Selfridges Covid19 Signage Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539009207 There is tone of voice throughout the signage making it personalised. It still remains visual making it quick and easy for customers to understand. 
They have signage around store thanking customers for their co-operation making customers feel they are being appreciated by Selfridges, that they value them.]]> 2021-05-19 10:35:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539009207 Digital Planogram Amendments Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539012992 I noticed from doing my clothing planogram that this bag wall was lacking colour. I decided to try and put orange behind one section of the wall to lift the overall aesthetics. I think this makes it tie in with the rest of the planograms and makes it pleasing to look at. ]]> 2021-05-19 10:37:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539012992 Clothing Digital Planogram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539013324 I am happy with how this has turned out. The orange behind adds colour and draws the eye of customers. Due to the clothing being neutral it doesn't take away or clash with any prints. 
The addition of the rug makes it cohesive around store.]]> 2021-05-19 10:37:40 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539013324 First Table Digital Planogram Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539013729 I am happy with how this has come out. It looks just how I visioned and is cohesive with the rest of the planograms. I decided to have 5 products so it looks pleasing to the eye and means larger products can be placed at the back. The orange ties in all 3 planograms and makes the products visually stand out.]]> 2021-05-19 10:37:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539013729 Table Planogram Amendments Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539014021 I realised once completing my first draft of the table planogram that there was no rug which looking at now, really makes a difference. I feel it ties in the whole aesthetics of the store. ]]> 2021-05-19 10:38:06 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539014021 Final POS/Covid Signage Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539134753 I wanted to bring tone of voice through the signage that would be displayed outside the store in regards to social distancing guidelines. A lot of social distancing signage is more informative than having humour however I feel people need to be reminded in an uplifting manner rather than being reminded of unhopeful memories. 
I wanted to make it visual seeing as consumers prefer looking at something visual than paragraphs of text.

The signage in store that will be positioned next to iPads remains to their tone of voice being informative and direct. I wanted there to be minimal text so it would be easy to read for the customer. ]]> 2021-05-19 11:46:36 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539134753 First POS Digital Design Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539138098 Whilst doing this design, I wasn't happy with the images. I think it looked out of place the bags being placed on their side and should stick to them being front facing. Having them front facing will fit to the overall aesthetics of the POS.]]> 2021-05-19 11:48:17 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539138098 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539321060 Due to Hermès having a strong relationship with Apple, they would be in partnership with them to supply iPads around store where you are able to learn about brand history and browse the products within store.]]> 2021-05-19 12:51:01 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539321060 Digital Screens Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539408030 I have researched into different types of digital screens that I can include into my window. These two designs are along the same path of which I want to include so they provide a rough pricing. 
Digital screens range from £2000 - £3000.]]> 2021-05-19 13:12:31 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539408030 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539412583 2021-05-19 13:13:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539412583 Luminati Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539412941 This retailer is where I gained information about different digital screens on offer and at what prices they start at.]]> 2021-05-19 13:13:37 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539412941 Budget Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539676123 Hermès turnover for 2019 was 6,883 million euros and for 2020 was 6,389 million euros. This means that budgets within the company must be substantial which would relate to why Hermès always has exceptional windows. 
For my windows I have decided that 50,000 for both windows will be a substantial budget that will fit to within Hermès' annual revenue. This will allow me to source high quality props. ]]> 2021-05-19 14:08:54 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539676123 Wallpaper Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539729107 This article shows that a celebrity bought Hermès wallpaper for their dining room. 
This indicates that the price per roll of a Hermès wallpaper costs $345. (Around £243).

For my windows I feel that 4-5 rolls is enough per window equalling in around 8-10 rolls in total. 
This would come to £1944.]]> 2021-05-19 14:19:55 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539729107 Other brand wallpaper research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539788018 To get an average pricing I looked into other luxury retailers wallpaper pricing. Gucci has their wallpaper as £365 which around the same price margin as Hermès' wallpaper. ]]> 2021-05-19 14:31:58 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539788018 Planogram Sketch - Table Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539886977 This sketch shows what I want the display tables to look like within the store. I noticed from Hermès' in-store VM that they use display cabinets which some include multiple layers. I wanted to take inspiration from this and create a display table with glass onto. The products would be sitting on orange fabric which you can see from all angles. ]]> 2021-05-19 14:52:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539886977 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539891086 This is my check list, two weeks before hand in. I feel that it is relatively manageable. I have several things already ticked off and feel confident that the rest will slowly tick off too. 
I still think the motion of highlighting and ticking things off is working for motivation and keeping organised. ]]> 2021-05-19 14:53:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539891086 Final Cost Sheet Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539986760 2021-05-19 15:13:27 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1539986760 Why some firms limit how much you can buy - BBC Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1547415760 "Taxes and currency differences make luxury goods far more expensive in China. Some analysts estimated that by mid-2015, Chinese prices were 60% higher than those in Europe" 

"The daigou agents, many of them students making extra cash to finance their overseas studies, buy up luxury products in bulk in Europe and Hong Kong and sell them on at home. It is sometimes known as parallel trading"

"Chanel raised its European prices by 20% and cut them in China"

"Ms Ahrendts (Burberry Chief Executive) wrote later in the Harvard Business Review: "In luxury, ubiquity will kill you - it means you're not really luxury anymore. And we were becoming ubiquitous."

This report shows that luxury retailers have a lot of overseas customers however there can be a downside to this. Due to prices being higher in their own country then abroad, they tend to travel overseas to purchase luxury items in bulk and then bring them home for friends and family or to sell. 
This means that brands are having to think of new ways to reduce this from happening as it could create competition between the brand and its own customers. This can also mean that the brand looses its value due to customers being able to get it essentially anywhere. 

Reducing the amount of items one customer can buy is a way of combating this. Another way would include re-thinking pricing of products across all countries to make consumers more likely to buy within their own country. ]]> 2021-05-21 12:25:10 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1547415760 First Product Adjacencies Layout Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556913439 The first layout I knew I was to lead in with my primary and secondary collections. From there I had the idea of having the cash desk on the left hand side and the accessories taking up a larger portion of the right hand side. Putting accessories next to the primary and secondary vintage collection would follow on so customers can accessories for the outfits they have just picked up.

Towards the back I decided to have the back wall as a bag destination where the whole wall would be dedicated to bags. This would link to other accessories available and finish off to complete the outfit the customer may have. 

Having a dwell area towards the back of the store will give customers a place to stop whilst choosing the back or accessories of their choice. ]]> 2021-05-25 08:57:09 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556913439 Second Product Adjacencies Layout Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556913925 Within the second layout I decided to change around the products offered In store. I kept the primary and secondary collections towards the front of the store followed by a larger accessories area. On the back wall I changed the bags to scarves and increased the dwell time area. By doing this I realised that having the dwell area towards the back might get lost within the store. 
I decided to rethink about the sight lines within the store and what customers would see when they first walk in. What would be more visually impactful to them.]]> 2021-05-25 08:57:24 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556913925 Third Product Adjacencies Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556914378 For my third sketch I took amendment ideas from the previous sketch and applied them here. I moved the dwell area to the middle of the store, creating interest and making it a pleasant, welcoming sight line for when the customer walked in. 
I kept the primary and secondary collections towards the front of the store followed by accessories adjacent to the dwell area. 
From previous sketches I realised that the bag destination on the back wall had more impact and would be seen from when the customer walked in the store. ]]> 2021-05-25 08:57:39 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556914378 First Fixture Layout Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556914849 The first fixture layout I feel is very busy and I could see from doing placements based upon my product adjacencies that this wasn't working. 
The dwell area was definitely lost at the back of the store and didn't have the impact. 
There was also a lot of negative space within the centre of the store which I didn't think was evenly balanced to the perimeter of the store.]]> 2021-05-25 08:57:54 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556914849 Second Fixture Layout Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556915368 The second layout is a minimal version which I prefer and will fit to the luxury aesthetics Hermès currently has. 
This layout see's the dwell area to the centre of the store which I think fills the space better than the previous layout. The negative space doesn't feel so stark. ]]> 2021-05-25 08:58:12 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556915368 Third Fixture Layout Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556915831 This layout I wanted to experiment with arrangement of the clothing rails however instantly knew it wasn't going to be the final layout. I think having it towards the front of the store on both sides kept it to that area. ]]> 2021-05-25 08:58:26 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556915831 Fourth Fixture Layout - Final Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556916445 This is the final fixture layout which became clearer once I had finished the final product adjacencies layout. 
The dwell area and the bag wall are within clear sight lines. I decided to put the fitting rooms towards the back of the store that way they are discreet. ]]> 2021-05-25 08:58:42 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556916445 Fourth Product Adjacencies Layout - Final Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556916952 The final design see's all of the amendments throughout the sketches applied here. The one difference was the movement of the cash desk. I felt the cash desk on the left was prominent and didn't flow with the rest of the store. 
I decided to move it towards the front of the store so customers would have to flow around the store and come back to the front in order to purchase. ]]> 2021-05-25 08:58:56 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1556916952 Dover Street Market Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560688690 Overall Dover Street Market was an experience. You go there not only to shop but to experience the abstract designs and creativity throughout the store. Everywhere you would look would be something new and exciting. It would defer from brand to brand creating uniqueness however it still felt linked. 
Going here gave an insight to how creative you can be with store design/VM. There isn't any limits and you can add personality and character within the designs. ]]> 2021-05-26 08:24:46 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560688690 Coal Drops Yard Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560713424 Overall Coal Drops Yard was very minimal. All the stores were very similar in design and window display. This showed that all the brands within Coal Drops Yard were within the same aesthetics. Coal Drops Yard is one of the most sustainable shopping destinations in London with all the brands within being sustainable. This would be why the brand aesthetics were minimal.
There was also many restaurants within this destination making for a good place to go for the day and grab lunch/dinner. ]]> 2021-05-26 08:37:21 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560713424 Latest Trends In Shop Design - Jacob Krauel (Book) - Primary Research Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560754960 Hermès Rive Gauche - Store Design

RDAI agency designer all of Hermès' stores.
This design mixes contrasting and complimentary elements. 
First objective was to respect, conserve and reinterpret the architecture of a swimming pool. The second objective was to tell another story - contemporary. 
this is shown through the appearance of the ash huts.
Lighting was used to its advantage within the store to give the mood and feel of a swimming pool whilst also attracting customers within the store. 
The store design involved the ceiling being subtly inclines and the walls being curved inwards.
the design is infused with natural, fluid, rippling movement to represent the water within the swimming pool. ]]> 2021-05-26 08:59:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560754960 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560756806 2021-05-26 09:00:08 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560756806 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560757275 2021-05-26 09:00:22 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560757275 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560758219 2021-05-26 09:00:48 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560758219 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560759016 2021-05-26 09:01:15 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560759016 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560759482 2021-05-26 09:01:32 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560759482 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560760171 2021-05-26 09:01:59 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560760171 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560760723 2021-05-26 09:02:18 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560760723 Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560903399 From researching technology trends in retail and from the responses from my survey I have decided to include iPads around store and digital kiosks where people can make their purchases.

The iPads will provide information about the products for example, what material its made out of, where the material has come from, the dimensions of products but it can also recommend products. 

The digital kiosks will provide a safer environment when shopping post covid and from my survey 77% of people said they would prefer self checkouts in retail post Covid19.]]> 2021-05-26 10:33:19 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1560903399 Bibliography - Digital Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1561703868 2021-05-26 14:58:17 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1561703868 InDesign File Abitaylor https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1561793459 2021-05-26 15:19:52 UTC https://padlet.com/Abitaylor/lkp9x03fyi2zpoct/wish/1561793459