Team Envy (now OpTic Gaming) – Founded by Mike Rufail

The team's name, "Fuel," is inspired by Texas' energy industry and symbolizes power, intensity, and resilience in competition.

Envy Gaming 

GameStop

Corsair 

Republic of Gamers (ROG) 

They often release limited-edition gear and collaborations with brands like Champion and Overwatch League official merch.

Uses livestreams, highlight reels, and behind-the-scenes content to connect with their audience.

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

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7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

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7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

• Innovation – Always pushing boundaries in gaming, content, and apparel.

• Community – Fans and creators come first.

• Excellence – Competing at the highest level.

• Style & Identity – Esports meets streetwear.

Whether competing in League of Legends, Valorant, or Call of Duty, or dropping fire merch, 100 Thieves stays ahead of the curve.

• Red Bull – A long-term partner providing player performance support.

• BMW – A luxury automotive sponsor for Cloud9’s teams.

• Puma – Official apparel and merchandise partner.

• Microsoft – Providing AI and data analytics to optimize gameplay.

• Secretlab – Exclusive gaming chair provider.

With a strong presence on Twitter, YouTube, Twitch, and TikTok, Cloud9 keeps millions of fans engaged worldwide.

• Gucci – Luxury fashion collaboration

• Lexus – Official automotive partner

• Cash App – Naming rights to their content house

• AT&T – Connectivity sponsor

• Heinz – Even ketchup sponsored somehow.

Their merch drops often sell out, showing their strong brand loyalty.

100 Thieves isn’t just about gaming—it’s also a fashion powerhouse. Their limited-edition drops sell out in minutes, featuring:

• Hoodies, jerseys, and tees with high-end designs

• Exclusive collaborations (like with Gucci & Attack on Titan)

• Athleisure and lifestyle pieces for everyday wear

100 Thieves revolutionized esports apparel, making it just as important as their gameplay.

FaZe Clan, or simply FaZe, is a professional esports and entertainment brand. Founded on May 30, 2010, as FaZe Sniping.

• YouTube & Twitch – Vlogs, challenges, and pro gameplay

• Twitter & Instagram – Memes, hype reels, and brand updates

• TikTok – Viral gaming & lifestyle clips

• Engagement with fans – Through Discord and live events

• Integrity

• Humility

• Pursuing Excellence

• Curiosity

• Authenticity

• Inclusivity

• J!NX

• NeedforSeat

• HyperX

• Razer

• HTC

• Quest Nutrition

• Instant eSports

• Alienware

• Twitch

• Nissan

• Official team jerseys and hoodies

• Collaborations with Marvel, Star Wars, and Naruto

• Pro kit joggers

• Cargo pants

• Lightweight terry shorts

Their online store offers a wide range of apparel and accessories for fans.

• Twitch: Known for its large following and engagement.

• Twitter: A significant number of followers across both players and the team.

• Facebook: A strong fan base.

• Instagram: Active engagement with fans.

• YouTube: Produces high-quality content through its in-house studio.

Team Liquid also engages in various marketing initiatives, including video production through their in-house 1UP Studios and the launch of Liquid+, a fan engagement platform.

Faze means to frighten or cause hesitation to someone. Faze may also refer to: Faze Action. Faze (band) 1990s. FaZe Clan, a professional eSports organization.

• Jerseys

• T-shirts & Hoodies

• Caps & Beanies

• Limited Edition Gear: Special drops, often tied to major events like The International or team milestones.

Fans of Team Vitality are called "The Hive." This name symbolizes the strong, supportive, and united community behind the team, much like a beehive where every member plays an important part in the organization’s success and growth. The culture at Team Vitality is one of dedication, team spirit, and a focus on continual improvement—both as individuals and as a collective unit.

• Twitter: @NRGgg with 1 million followers

• YouTube: Official NRG channel

• Instagram: Official NRG account

• TikTok: Official NRG account

  
  

  Marketing Strategies

  1. Partnerships: NRG has secured partnerships with major brands like Spectrum, Ford, Kia, and Carvana, leveraging both casual and competitive gaming inventory.

  2. NRG Spectrum Castle: A gaming hub in Los Angeles, featuring a 20-foot custom Spectrum mural and the Spectrum 1V1 Octagon for competitions and content creation.

  3. Gaming Tour of America: A nationwide initiative led by Full Squad Gaming, NRG's casual gaming brand, featuring live activations, local influencer partnerships, and viral content creation.

• G FUEL

  In September 2024, FaZe Clan and G FUEL announced a multi-year sponsorship and licensing deal. The deal includes an equity stake for FaZe Media in G FUEL. 

• Rollbit

  In August 2024, FaZe Clan and Rollbit announced a multi-year sponsorship deal. The deal focuses on FaZe Clan's Counter-Strike team. 

• SteelSeries

  FaZe Clan and SteelSeries have a multi-year partnership and have launched co-branded gaming gear. 

Other sponsors 

• RhinoShield: The FaZe Rug YouTube Channel has been sponsored by RhinoShield.

• Dragon City: The FaZe Rug YouTube Channel has been sponsored by Dragon City.

  
  

  
  

• FaZe has partnered with blue-chip brands such as Porsche, GHOST® and McDonald's, and record-breaking fashion and lifestyle collaborations featuring Nike, Takashi Murakami, Lyrical Lemonade and more - all centered around its top-tier talent collective with gaming rooted at the core.

EG always strives to be the best and tries new ways to improve their gameplay.

They use data and strategies to stay ahead and always perform at a high level.

Teamwork and Collaboration:

Working together is key for EG.

Everyone, from players to staff, communicates and supports each other to win

Role: Official gaming hardware sponsor.

Products: Alienware provides EG with high-performance gaming PCs and laptops.

2. Monster Energy

Role: Official energy drink sponsor.

Products: EG athletes use Monster Energy drinks to stay energized during long gaming sessions and tournaments.

3. JBL

Role: Official audio sponsor.

Products: EG uses JBL headphones and audio gear, which are known for their sound quality.

4. Twitch

Role: Official streaming platform.

Products: EG streams their matches, events, and behind-the-scenes content on Twitch.

5. Microsoft

Role: Official sponsor for software and technology.

Products: EG utilizes Microsoft software and platforms for productivity and collaboration.

T-shirts & Hoodies: EG offers a range of stylish t-shirts, hoodies, and sweatshirts featuring their logo, team colors, and special designs.

Jackets & Outerwear: For colder weather, EG has jackets, zip-ups, and other outerwear items that display their branding.

Caps & Beanies: Fans can also find baseball caps, beanies, and other headwear with EG’s logo or team-themed designs.

2. Accessories

Backpacks & Bags: EG offers backpacks and bags that are both functional and stylish, featuring the EG logo and esports-related designs.

Phone Cases: Fans can buy phone cases with EG’s branding, perfect for showing support while keeping your device safe.

Stickers & Pins: Small accessories like stickers, pins, and patches with the team’s logo and designs are also available for fans to personalize their gear.

3. Limited Edition Merchandise

Collaboration Items: EG often releases limited edition merchandise, which may include collaborations with designers, other brands, or special in-game-themed designs related to their esports teams.

Special Event Apparel: For big tournaments or milestones, EG might offer event-specific merchandise, such as special jerseys or commemorative items.

4. Team Jerseys

Player Jerseys: EG offers replica jerseys worn by their pro players, often with individual player names and numbers. These jerseys are a popular way for fans to show support for their favorite EG players.

FaZe Clan’s merch transcends esports, appealing to fans who want to represent a lifestyle rather than just a team.

FaZe Clan’s marketing and content creation are key to their pop culture presence, blurring the line between esports organization and lifestyle brand.

Twitter: For updates and announcements.

Instagram: Shares player photos, behind-the-scenes content, and merch.

Facebook: Posts news, updates, and events.

YouTube: Features match highlights, player interviews, and special content.

Twitch: Streams live events and gameplay.

TikTok: Shares fun and creative content, especially for a younger audience.

Marketing Strategies

EG's marketing focuses on engaging fans and promoting their brand:

Content Creation: They post videos, highlights, and team updates to keep fans excited.

Branding: Their logos and team colors are shown everywhere to keep their brand consistent.

Sponsorships: They highlight their sponsors (like Alienware, Monster Energy, etc.) in their posts.

Fan Engagement: EG interacts with fans by reposting fan content, running giveaways, and asking for opinions.

Tournaments: They create buzz around big competitions, keeping fans updated in real-time.

-1.1 million followers on instagram

-1.7 million followers on twitter

-710k subscribers on youtube

• Share training updates and behind-the-scenes content.

• Post videos of their matches and strategies.

• Promote gaming as a way for seniors to stay mentally active.

• Participate in interviews and gaming expos, growing their international presence.

by former League of Legends pro Carlos “ocelote” Rodríguez Santiago and investor Jens Hilgers.

Active on instagram,facebook,twitch.

Elite Teamwork

Innovation

Pushing themselves as hard as possible

Legacy and tradition

Inclusivity

There culture revolves around  hard work, trust, and respect