Timeline Visual by Julia Ventrice

Month 3

juliaventrice1 — 2023-11-17 18:41:43 UTC

March

Month 4

juliaventrice1 — 2023-11-17 18:42:04 UTC

April

Month 5

juliaventrice1 — 2023-11-17 18:42:55 UTC

May

Month 6

juliaventrice1 — 2023-11-17 18:43:08 UTC

June

Month 7

juliaventrice1 — 2023-11-17 18:43:27 UTC

July

Month 8

juliaventrice1 — 2023-11-17 18:43:44 UTC

August

Month 9

juliaventrice1 — 2023-11-17 18:44:10 UTC

September

Month 10

juliaventrice1 — 2023-11-17 18:44:21 UTC

October

Month 11

juliaventrice1 — 2023-11-17 18:44:44 UTC

November

Month 12

juliaventrice1 — 2023-11-17 18:44:53 UTC

December

Month 1

juliaventrice1 — 2023-11-17 18:45:07 UTC

January

Month 2

juliaventrice1 — 2023-11-17 18:45:18 UTC

February

PESO

juliaventrice1 — 2023-11-17 18:47:20 UTC

Media Strategy

PAID

juliaventrice1 — 2023-11-17 18:47:36 UTC

Traditional Ads, Digital Ads, Sponsored Content & Events

EARNED

juliaventrice1 — 2023-11-17 18:48:52 UTC

Media/Blogger Relations & SEO

SHARED

juliaventrice1 — 2023-11-17 18:49:35 UTC

Social Media Networks, User Generated Content

OWNED

juliaventrice1 — 2023-11-17 18:51:09 UTC

Website/Apps, Collateral, Multimedia

Create Tik Tok Page

juliaventrice1 — 2023-11-17 18:54:27 UTC

Obj #3: Increase tiktok following

TikTok Videos

juliaventrice1 — 2023-11-17 18:55:24 UTC

Obj #3: Increase tiktok following

Continue thru campaign --->

TikTok Boost Posts

juliaventrice1 — 2023-11-17 18:56:01 UTC

Obj #3: Increase tiktok following

OLC Hashtag

juliaventrice1 — 2023-11-17 18:56:53 UTC

Goal 3: Obj 2

Continue thru campaign --->

Facebook Nostalgia Posts

juliaventrice1 — 2023-11-17 18:59:22 UTC

Using call to actions

Obj #3: Increase Positive FB reactions

Continue thru campaign --->

Google Ads

juliaventrice1 — 2023-11-17 19:00:07 UTC

Goal 1: Obj #1

Continue thru campaign --->

Instagram

juliaventrice1 — 2023-11-17 19:00:50 UTC

OLC reposts active audience members stories, posts, and interact with comments

Goal 3: Obj #2 Continue throughout campaign---->

Boost social medias across other owned platforms

juliaventrice1 — 2023-11-17 19:01:56 UTC

Obj #2: goal 3 continue throughout campaign --->

Merch Giveaway to new donors

juliaventrice1 — 2023-11-17 19:02:44 UTC

Goal 2: Obj #1

Continue thru campaign --->

Local News Coverage Pitches

juliaventrice1 — 2023-11-17 19:03:16 UTC

Goal 1: Obj #1

CTA Instagram Post day 1,2,3 of Tortuga

juliaventrice1 — 2023-11-17 19:04:57 UTC

Goal 3: Obj #2

Merch Giveaway

juliaventrice1 — 2023-11-17 19:05:53 UTC

Obj #1: Goal 1

Continue thru campaign --->

Collab w/ Tortuga Festival

juliaventrice1 — 2023-11-17 19:06:27 UTC

Collaborative Posts with Tortuga's Instagram

juliaventrice1 — 2023-11-17 19:08:17 UTC

Instagram Collab Posts

Take a picture w/ Fabien at Tortuga

juliaventrice1 — 2023-11-17 19:09:24 UTC

Goal 1: Obj #3

Fabien Interview at Festival

juliaventrice1 — 2023-11-17 19:10:21 UTC

Strategy 1

Press Release about festival attendance

juliaventrice1 — 2023-11-17 19:11:21 UTC

Goal 1: Obj #1

Collab post w/ Tortuga recapping festival

juliaventrice1 — 2023-11-17 19:12:54 UTC

Goal 1: Obj #3

Press Release to recap attendance at Tortuga and OLC donations

juliaventrice1 — 2023-11-17 19:13:30 UTC

Goal 1: Obj #1

Collab Post w/ Tortuga on Instagram "Flashback"

juliaventrice1 — 2023-11-17 19:14:33 UTC

Goal 3: Obj #2

Local news media coverage of beach cleanup

juliaventrice1 — 2023-11-17 19:15:30 UTC

Goal 1: Obj #1 + Obj #3

Host post-season beach clean up on the NE coast.

juliaventrice1 — 2023-11-17 19:16:08 UTC

Goal 1: Obj #1

Thanksgiving Instagram about plastics and food wastes

juliaventrice1 — 2023-11-17 19:16:52 UTC

Goal 3: Obj #2

Tortuga Ticket Giveaway to Donors (via all platforms)

juliaventrice1 — 2023-11-17 19:17:23 UTC

Goal 2: Obj #3

Spirit of Giving Posts (Christmas Donations)

juliaventrice1 — 2023-11-17 19:17:58 UTC

Goal 2: Obj #2

TikTok Videos

2023-11-21 00:46:20 UTC

Goal 3: Obj #3: Increase tiktok following

Adopt a Turtle program via Instagram

meganchristensen11 — 2023-11-21 01:35:24 UTC

Goal 3: Obj #2

Community-Driven Beach clean-up

meganchristensen11 — 2023-11-21 01:36:20 UTC

Goal 1: Obj #1

Engage in Facebook groups of those met from Conservation Village (Tortuga)

meganchristensen11 — 2023-11-21 01:39:26 UTC

Goal 3: Obj #1

Post 3-4 TikTok Videos per week (throughout campaign).

meganchristensen11 — 2023-11-21 02:01:02 UTC

Goal 3: Obj #3

Instagram posts using Tortuga's hashtags

alexislee4890 — 2023-11-21 03:00:38 UTC

Goal 3: Obj #2

Engage with non-profits met duirng conservation village on Instagram.

alexislee4890 — 2023-11-21 03:03:09 UTC

Goal 3: Obj #2 (continue throughout campaign)

Engage with non-profits met duirng conservation village on Tik Tok.

alexislee4890 — 2023-11-21 03:05:09 UTC

Goal 3: Obj #3 (continue throughout campaign)

Instagram post to promote 2nd appearance at Tortuga.

alexislee4890 — 2023-11-21 03:09:32 UTC

Goal 3: Obj #2

Participate in Rock the Ocean's beach clean up in preparation for Tortuga.

alexislee4890 — 2023-11-21 03:13:19 UTC

Goal 1: Obj #1

Create OLC Blog.

alexislee4890 — 2023-11-21 03:14:47 UTC

Posting weekly

Goal 1: Obj #2

Continue thru campaign --->

Launch OLC newsletter recapping Tortuga appearance. (continue monthly)

alexislee4890 — 2023-11-21 03:16:17 UTC

Goal 1: Obj #2

Continue thru campaign --->

Artist donation during conservation village.

alexislee4890 — 2023-11-21 03:24:10 UTC

Goal 2: Obj #1

Thanksgiving Tik Tok videos about plastics and food wastes

alexislee4890 — 2023-11-21 03:28:28 UTC

Goal 3: Obj #3

Collaborative Instagram post with Rock the Ocean about upcoming beach clean-up.

alexislee4890 — 2023-11-21 03:29:48 UTC

Goal 1: Obj #3

Paid Google ads.

alexislee4890 — 2023-11-21 03:35:01 UTC

Goal 1: Obj#1

Paid Google ads.

alexislee4890 — 2023-11-21 03:36:13 UTC

Goal 1: Obj #1

Continue thru campaign --->

"Give the gift of Tortuga" collab Instagram post.

alexislee4890 — 2023-11-21 03:37:37 UTC

Goal 1: Obj #3

Rock the Ocean Blog collab with Fabien.

alexislee4890 — 2023-11-21 03:42:02 UTC

Goal 1: Obj #2

Continued collaborations on Instagram with Tortuga and RTO.

alexislee4890 — 2023-11-21 03:44:45 UTC

Goal 1: Obj #3

Artist Instagram post with the OLC.

alexislee4890 — 2023-11-21 03:47:01 UTC

Goal 1: Obj #3

Create donor goal feature on website.

alexislee4890 — 2023-11-21 03:48:30 UTC

Goal 2: Obj #3

Post donor goal Facebook update.

alexislee4890 — 2023-11-21 03:49:01 UTC

Goal 2: Obj #3

Continue thru campaign --->

Link to donation page via Instagram.

alexislee4890 — 2023-11-21 03:50:12 UTC

Goal 2: Obj: #2

OLC logo placement in Tortuga App.

alexislee4890 — 2023-11-21 03:54:37 UTC

Goal 1: Obj #1

Educational, engaging video content on Tik Tok. (continued)

alexislee4890 — 2023-11-21 03:56:07 UTC

Goal 3: Obj #3

Continue thru campaign --->

Facebook post for National Wildlife Day.

alexislee4890 — 2023-11-21 03:57:59 UTC

Goal 3: Obj #1

Fund the tagging/tracking of ocean life for donors to follow.

alexislee4890 — 2023-11-21 04:01:11 UTC

Goal 2: Obj #3

Volunteer Instagram posts.

alexislee4890 — 2023-11-21 04:03:14 UTC

Goal 3: obj #2

Volunteer Tik Tok posts.

alexislee4890 — 2023-11-21 04:03:49 UTC

Goal 3: Obj #3

Volunteer Facebook posts.

alexislee4890 — 2023-11-21 04:04:23 UTC

Goal 3: Obj # 1

Instagram post of collab.

alexislee4890 — 2023-11-21 04:05:12 UTC

Goal 1: Obj #2

Tik Tok posts of collab.

alexislee4890 — 2023-11-21 04:05:55 UTC

Goal 3: Obj #3

Facebook post of collab.

alexislee4890 — 2023-11-21 04:06:27 UTC

Goal 3: Obj #1

Instgram content of tracking.

alexislee4890 — 2023-11-21 04:07:11 UTC

Goal 3: Obj #2

Tik Tok content of tracking.

alexislee4890 — 2023-11-21 04:07:33 UTC

Goal 3: Obj #3

Facebook content of tracking.

alexislee4890 — 2023-11-21 04:08:06 UTC

Goal 3: Obj #1

Create Facebook group of tracking.

alexislee4890 — 2023-11-21 04:08:37 UTC

Goal 3: Obj #1

Donor call to action via phone

2023-11-21 04:30:21 UTC

Goal #2 Objective 1 Continue throughout campaign --->