https://padlet.com/ecapellato/likqx4x3kb6x047 Why is the 1971 advertising campaign considered to be the most stricking ever? en-us 2020-09-13 23:06:49 UTC 2026-02-19 20:31:26 UTC hello@padlet.com https://padlet.net/icons/png/1f964.png ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742301069 Watch the major video campaign]]> 2020-09-13 23:18:34 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742301069 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742303496 That was the name of the 1971 campaign]]> 2020-09-13 23:21:19 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742303496 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742305352 The campaign portrayed a message hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song.]]> 2020-09-13 23:23:35 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742305352 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742309235 2020-09-13 23:27:53 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742309235 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742311503 2020-09-13 23:30:33 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742311503 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742312564 It is one of the best-loved and most influential ads in TV history. It served as a milestone - the first time the recording industry's involvement with advertising showed its relevance. 
Coca-Cola's strategy of marrying the idea of happiness and universal love with the product illustrated by the song was tremendousy successful.]]> 2020-09-13 23:31:52 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742312564 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742318891 2020-09-13 23:38:21 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742318891 ecapellato https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742324096 2020-09-13 23:43:03 UTC https://padlet.com/ecapellato/likqx4x3kb6x047/wish/742324096