History of advertising by Gloria Zingaretti https://padlet.com/zingaretti346/lig2rk4da9j8x4uo From the beginning to the 19th century en-us 2020-04-16 20:26:22 UTC 2025-10-11 08:36:18 UTC hello@padlet.com https://padlet.net/icons/png/1f913.png Ancient Egypt zingaretti346 https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/511604417 Carved messages on stone tablets along the main roads.

]]> 2020-04-16 20:31:58 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/511604417 Roman Age https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/512262220 - Outdoor displays;
- eye-catching signs painted on walls of buildings. ]]> 2020-04-17 07:48:14 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/512262220 Middle-Ages https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/512273648 Merchants used to shout the praises of their wares in the streets]]> 2020-04-17 07:55:14 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/512273648 15th century https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/514152131 -invention of PRINTING PRESS (1445)
-first known AD in English on church doors (sale of a book) 1476
-Little flyers containing symbol of the guilds' members
Alessandra]]> 2020-04-18 10:03:47 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/514152131 20th century https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515297766 Albert D. Lasker turned copywriting into a big business.(Advertaising Campaign)
He find out what people wanted by researching market areas.

Camilla]]> 2020-04-19 12:18:20 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515297766 https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515340200 17th century
-Advertisement appeared in weekly newspaper in England. 
-USA: the first known ad in the General Magazine, founded by Benjamin Franklin 
Iolanda]]> 2020-04-19 12:58:32 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515340200 18th century https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515384327 -1842 Volney B. Palmer first uttered the words "advertising agent".
-He created the first advertising agency in philadelphia]]> 2020-04-19 13:35:48 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515384327 19th Century https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515431473 -Mobile advertising
-Sandwich Boards
-Brochures
-Posters]]> 2020-04-19 14:14:04 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/515431473 Aesthetics of speed https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/538879464 A move away from ornamentation and a commitment to society. ]]> 2020-04-29 11:45:09 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/538879464 First school of photography https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539158753 In 1914 Clarence White opened a school of photography in New York encouraging his students to apple their talent to commercial photography.
Jacopo]]> 2020-04-29 13:40:47 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539158753 Stuart Davis painted Odol bottle https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539228796 In 1924 the North-American painter Stuart Davis became fascinated by Odol, a mouthwash launched in Dresden in 1892. Inspired by its packaging, Davis painted a whole series of pictures showing Odol bottle.
Jacopo]]> 2020-04-29 14:03:01 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539228796 Advertising helped mobilize enthusiasm and energy https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539314271 In the 1929, the Great Depression shook all western economis to their foundations. Then came the time of totalitarianism and the Second World War.]]> 2020-04-29 14:29:38 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539314271 War advertising Council https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539350958 Its role in stimulating patriotic fervour was especially strong in the United States. After the bombing of Pearl Harbour on 7 December 1941, advertisers came together as the War advertising Council, of which Leo Burnett was one of the very first members.
Jacopo]]> 2020-04-29 14:40:50 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539350958 Soap opera https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539452790 -A series of drama or comedies.
-Especially created by agencies to promote the brands they managed.
-Ancestors/forefather today's of the tv series
Alessandra ]]> 2020-04-29 15:11:26 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539452790 In the 1920s https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539826031 Advertisers began to use radios for advertising because of :
  • Its immediacy ;
  • It conveys the message directly to the consumer;
  • Illiterate people could understand. 
Iolanda 

]]> 2020-04-29 17:07:47 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539826031 Rosie the Riveter https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539901407 Men: Had gone to fight at the front. 
Women: Made their contributions to the war effort by keeping the economy running. 
These women were iconized by “Rosie the Riveter”.]]> 2020-04-29 17:34:36 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/539901407 Advertisement for Ide Collars https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/540009796 In 1922
- one of Outerbridge’s most iconic photographs
- His first advertising assignment
-Published in Vanity Fair.
All the elements of the photo demonstrate his stylistic commitment to the art of the time.

Giulia Peluso]]> 2020-04-29 18:14:24 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/540009796 https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/540024044 2020-04-29 18:20:16 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/540024044 First World War https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/540086028 The first world war lasted from 1914 to 1918; A new vision culture emerged from the ashes of the First World War, it combined the aesthetics of speed, a move away from ornamentation and a commitment to the society. ]]> 2020-04-29 18:44:53 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/540086028 Cinema https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/585754856 -New forms of entertainment.
-Hollywood film.
-Nouvelle vague.
-Italian cinema.
Advertising in the cinema started to to use techniques increasingly.
Alessandra, Camilla, Genny.]]> 2020-05-20 20:10:54 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/585754856 Television 1950/60 📺 https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/586945247 -birth of television in the 50s.
- sponsorship of products through television   advertisements.
- famous people have favored the promotion of products.
- 1960s evolution of television advertising
-many channels were dedicated to advertising.
AMELIA, GIULIA 

]]> 2020-05-21 13:27:36 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/586945247 Roland Barthes https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/587596080 -Roland Barthes was influenced by the writings of Ferdinand De Saussure.
-He introduce the idea of Anchorage, which provides the link beetwen the image and its context 
Jacopo]]> 2020-05-21 18:13:56 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/587596080 camillaarbizzani https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/1070301367 2021-01-09 20:49:26 UTC https://padlet.com/zingaretti346/lig2rk4da9j8x4uo/wish/1070301367