Discover What People Want by Jacob Grice https://padlet.com/jgrice5770/lhxy55ihi7mm Made with ♥ en-us 2017-02-13 19:41:33 UTC 2017-05-17 10:44:24 UTC hello@padlet.com Understand Buyer Behavior jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153552262 Economic Market:all consumers who will purchase a product or service 
Major goals of marketing 
What did consumers want?
How much will they pay for it ?]]> 2017-02-13 19:46:53 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153552262 Consumer Spending Habits jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153553676 Price that fans will pay depends on their degree to intrest and thier perception of the benefits derived 
Benifits derived the value people believe they recieve from a product or service
Comparative advantage the capabillity to produce products or sevice more efficently and economically than the competition ]]> 2017-02-13 19:50:54 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153553676 Consumer Wants and Needs jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153555835 Abraham Maslow developed a hierarchy of needs 
Physiological food, water, sleep, and shelter 
Security,physical safety, and economic security 
Social friends, family, and love 
Esteem respect,and recognition 
Self actualization realize full potential ]]> 2017-02-13 19:57:33 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153555835 Buying Motives jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153558006 Emotional Purchase Buying with little thought during emotional highs and lows 
Rational Purchase 
buying based on needs ,wants , priorities,budget,research ,alternates, thought and reasioning 
Patronage Purchase 
Buying based on loyality to a brand or product ]]> 2017-02-13 20:04:25 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153558006 Buying Plan jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153559874 Businesses must buy merchandise that customers will buy for them
Projection winning teams and athletes is difficult 
Businesses also buy more for their own use ]]> 2017-02-13 20:10:29 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153559874 Gather Information jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153561025 Decisions making process 
Recognize a need or want and the opportunity to satisfy it 
Gather Imformation 
Evaluate Choices 
Decide what to puchase 
Evaluate the product after purchase ]]> 2017-02-13 20:14:29 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153561025 Decisions jgrice5770 https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153562007 Consumers 
Dempgraphics and shopping behaviors
Business enviorment
Economic conditions 
Amount and quality of competion 
Goverment regulations and laws 
Ethical Issues ]]> 2017-02-13 20:18:07 UTC https://padlet.com/jgrice5770/lhxy55ihi7mm/wish/153562007