GEN Y by Mimiey Shuhaimi https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554 FEM4311 SOCIAL CHANGES en-us 2020-07-01 10:38:33 UTC 2026-01-25 08:20:02 UTC hello@padlet.com https://padlet.net/icons/png/1f60e.png DEFINITION mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/644871076 2020-07-01 10:45:00 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/644871076 mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/644871103 Gen Y or Millennials were born between 1980 and 1994. They are currently between 26-40 years old.
  • Gen Y.1 = 25-29 years old (31 million people in U.S.)
  • Gen Y.2 = 29-39 (42 million people in U.S.)
]]> 2020-07-01 10:45:04 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/644871103 WHY 'MILLENNIALS' ? mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/644872182
  • The term “Millennial” is widely credited to Neil Howe, along with William Strauss. 
  • The pair coined the term in 1989 when the impending turn of the millennium began to feature heavily in the cultural consciousness.
  • The term “Millennial” has become the popular way to reference both segments of Gen Y.


    • ]]>     2020-07-01 10:47:09 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/644872182     GEN Y.1 vs. GEN Y.2 mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645670985
  • They are culturally different
  • Vastly different phases of their financial life. 
  • The younger group are financial fledglings, just flexing their buying power. 
  • The latter group has a credit history, may have their first mortgage and are raising toddlers.
    • "As we get older, we tend to homogenize and face similar life issues. The younger we are, the more dramatic each stage of life is."
    ]]>     2020-07-02 05:54:44 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645670985     mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645675530
  • Millennial Birth Years: 1980 to 1994
  • Current Age: 26 to 40
  • Other Nicknames: Gen Y, Gen Me, Gen We, Echo Boomers
  • Generation Size: 95 Million
  • Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. They typically have multiple social media accounts.
    • ]]>     2020-07-02 06:00:19 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645675530     mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645677311
  • Banking Habits: Millennials have less brand loyalty than previous generations. They prefer to shop product and features first and have little patience for inefficient or poor service. Because of this, Millennials place their trust in brands with superior product history such as Apple and Google. They seek digital tools to help manage their debt and see their banks as transactional as opposed to relational.
  • Shaping Events: The Great Recession, the technological explosion of the internet and social media, and 9/11

    • ]]>     2020-07-02 06:02:20 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645677311     BIODATA; mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645678985 2020-07-02 06:04:13 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645678985 mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645681398
  • What's next on their financial horizon: Millennials are entering the workforce with high amounts of student debt. This is delaying major purchases like weddings and homes. Because of this financial instability, Millennials prefer access over ownership which can be seen through their preference for on-demand services. They want partners that will help guide them to their big purchases.
    • ]]>     2020-07-02 06:07:13 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645681398     CHARACTERISTICS mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645687885 2020-07-02 06:14:42 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645687885 SOCIAL MEDIA BEHAVIOR mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645688357 2020-07-02 06:15:15 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645688357 BUYING BEHAVIOR mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645779656 2020-07-02 08:11:18 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645779656 mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645783153
  • Malaysia was at least five years behind the US in the early 1980s for technology.
  • The technology infrastructure was not developed until the Multimedia Super Corridor was created in 1996.
  • Malaysia underwent tremendous industrial development to capture foreign investments to manufacture high-end value-added products for exports in the 1990s.
  • From 1988 to 1996, Malaysia’s economy expanded at 8 per cent annually, the second fastest after China. Per capita income doubled in the 1990–1996 period.


    • ]]>     2020-07-02 08:16:23 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645783153     Gen Y in Malaysia (1985–2004) mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645783424 2020-07-02 08:16:48 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645783424 mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645784377
  • The Internet boomed after 1997 when the telecommunication industry opened with Maxis, Digi and U Mobile selling reasonable data packages, and with Nokia and Motorola leading the affordable mobile devices.
  • This was the time when teenage Gen Ys embraced technology with enthusiasm.
  • Similarly like the US, our Malaysian Gen Ys are highly educated and it is common to see them pursuing postgraduate studies.
  • Our culture emphasises the importance of education and Malaysian parents – especially those who did not get to reach their desirable education level due to poverty – would do their best to provide
    • ]]>     2020-07-02 08:18:09 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645784377     Comparison between generations in the US and Malaysia mimieyshuhaimi1 https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645786072 2020-07-02 08:20:37 UTC https://padlet.com/mimieyshuhaimi1/lhr6a33hfhhdb554/wish/645786072