Reference and Plan

gaohuaize — 2024-03-07 20:07:38 UTC

Chanel lipstick

Assumptions：
Brands have a history and a story to market
https://www.chanel.com/au/about-chanel/the-history/
It is sought after by many women and fashion people
The brand's typical customer bonding is high
The brand itself has a good reputation
More brand products, more choices for customers https://www.chanel.com/au/makeup/lips/c/5x1x1x31/lipsticks/
Lipsticks are cheaper and more readily available than the brand's other luxury products
It can be seen in many TV movies
https://borntobeunicorn.com/tag/chanel-lipstick/
Customers are willing to recommend products after use
Chanel is one of the brand symbols of luxury goods, and for consumers, it is also a status symbol
Perfect information management system
Have hot sales advertising
https://youtu.be/2BD0KgznlUA?si=OeNMeay_oTGBrqhZ https://youtu.be/c7HpdDP44S4?si=gLib75-G14tSUptt

Research：
Determine the color, style
Determine the target audience for the different series
Understand customer satisfaction and overall experience with purchases
Go to the website to read customer reviews of the product
Know how often customers use the product
Measure the impact of product packaging design on purchasing
Check the sales model
Check that the area sells well
Check product quality and material safety
Check the service attitude of the shopping guide in each store
Research market preferences
Research a new series
Understand the age and lifestyle of the typical user
The packing should be uniform and exquisite
Make a brand characteristic design
Determine brand style
Analysis of the marketing environment (demographic, economic, cultural, political)

Similar Examples：
Review successful marketing campaigns for other fashion products
Learn the marketing strategy of other competitive brands (e.g. Dior, YSL)
https://thestrategystory.com/2023/05/28/dior-marketing-strategy/
Understand the products and packaging of competing brands
Find out how luxury brands advertise their products
Improve customer recognition of the product
Evaluate Chanel's marketing of other products
Evaluate whether the holiday season boosts product sales
Observation products are more appealing to people in that age group
Observe why mac offers a word-of-mouth like product at a lower price
Study customer reviews of different product lines
Review how brands tie lipsticks to other luxury items in the company
Investigate marketing strategies for cheap and more expensive lipsticks

gaohuaize — 2024-03-15 00:06:05 UTC

80 idea

gaohuaize — 2024-03-15 03:27:48 UTC

Why Lipstick

gaohuaize — 2024-03-15 22:40:53 UTC

Since ancient China, plants have been taken and mashed to make rouge to apply on the mouth. From the World War II period lipstick was packaged in the western world as a product of women's patriotic fighting spirit, which greatly contributed to the development of lipstick. Nowadays, lipstick is not only a symbol of feminism, but also a relatively inexpensive consumer product from an economic point of view, which not only promotes consumption but also brings people some bright colours.

History of Lipstick

gaohuaize — 2024-03-15 22:43:38 UTC

voice

gaohuaize — 2024-03-22 02:36:16 UTC

It was the sound of boots walking on the wooden Floor.

Photoshop

gaohuaize — 2024-03-22 04:19:54 UTC

PR video

gaohuaize — 2024-04-05 02:09:32 UTC

This document includes the materials I Used to practice Pr

gaohuaize — 2024-04-05 03:04:43 UTC

This is a video of my class practing Pr

gaohuaize — 2024-04-05 03:29:40 UTC