TEMPLATE Mind Map by Donnie Baje

Main Question

donniebaje — 2022-04-26 15:12:58 UTC

What are the guidelines for ethical public relations practice in Canada?

Legal Considerations

donniebaje — 2022-04-26 15:13:17 UTC

Core Ethical Principles

donniebaje — 2022-04-26 15:13:44 UTC

Social Responsibility

donniebaje — 2022-04-26 15:14:02 UTC

Canadian Public Relations Society (CPRS) Code of Conduct

rathoreimran1795 — 2024-09-23 18:17:06 UTC

Stakeholder Engagement

rathoreimran1795 — 2024-09-23 18:17:19 UTC

Crisis Communications

rathoreimran1795 — 2024-09-23 18:23:20 UTC

Professional Integrity

rathoreimran1795 — 2024-09-23 18:27:43 UTC

To have Ethical Standard Operating procedures with respect to communication.

Example

Maintaining honesty in all promotional Materials

Respect for Diversty

rathoreimran1795 — 2024-09-23 18:29:56 UTC

To have inclusiveness and varied perspectives in the organizational System.

Example

To have messages that diverse audiences resonate with.

Confidentiality

rathoreimran1795 — 2024-09-23 18:32:19 UTC

It Keeps the trust between clients and staff members and all respective stakeholders in an organization.

Example-

Protecting critical client information from unlawful disclosure.

Transparency

rathoreimran1795 — 2024-09-23 18:36:05 UTC

It Fosters trust between Stakeholders of an Organization.

Example-

Routinely posting financial reports to all stakeholders.

Honesty

rathoreimran1795 — 2024-09-23 18:38:47 UTC

It Builds the Credibility and Reputation of an organization.

Example-

Information Regarding potential conflict of Interest within an organization.

Accountability

rathoreimran1795 — 2024-09-23 18:43:09 UTC

Responsibility for all actions performed by an organization.

Example

Establishing explicit avenues for feedback and complaints solution

Fairness

rathoreimran1795 — 2024-09-23 18:45:11 UTC

For The Organization to Have an Inclusive and Equitable Environment.

Example-

To make sure all voices are heard by Management in decision-making processes.

CASL-Canada Anti-Spam Legislation

rathoreimran1795 — 2024-09-23 18:50:02 UTC

-Following Canada’s Anti-Spam Legislation

(CASL) Consent: "requires" explicit permission prior to sending promotion emails and messages.

Identification: "mandates" → Give detailed sender information.

Unsubscribe Mechanism: "Ensures" Straightforward opt-out for recipients

Intellectual Property Rights

rathoreimran1795 — 2024-09-23 18:53:52 UTC

Guarantees ethical use

of information.

Example-

Thoroughly crediting

sources and securing

permission to use third party media.

Ethical Crises Response

rathoreimran1795 — 2024-09-23 20:06:58 UTC

Requires Transparency and honesty during

crises

Example

Addressing issues such

as product recalls in

public and with full

disclosure

Maintaining Trust During Crises

rathoreimran1795 — 2024-09-23 20:07:58 UTC

It Depends on strong

ethical underpinnings

and earlier kindness.

Example

following up with

stakeholders after a

crisis to reinforce their

commitment

Listening to Stakeholders

rathoreimran1795 — 2024-09-23 20:13:04 UTC

Its help improve the relationship between different stakeholders of the organization and helps build trust

Example

Having surveys to gather the opinions of stakeholders in major decisions

Building Trust

rathoreimran1795 — 2024-09-23 20:17:20 UTC

Essential for long-term success of an organization and promotes effective teamwork.

Example keep stakeholders informed of progress and updates on a regular basis

Environmental Sustainability

rathoreimran1795 — 2024-09-23 20:24:56 UTC

It is conducting Ethical Practice in all Organizational Operation and document it for all Stakeholders.

Example

Implementation of green initiatives in product packaging reducing waste.

Commitment to Community

rathoreimran1795 — 2024-09-23 20:25:22 UTC

Improves the public perception and the good will of the Organization.

Example

Taking Part in a local community projects and Sponsorships

Green Peace

rathoreimran1795 — 2024-09-23 20:37:35 UTC

Greenpeace Canada Connection: Demonstrates a strong commitment to social responsibility and excellent stakeholder engagement.

Summary: Highlights environmental advocacy projects that appeal to a wide range of consumers and encourage community involvement

Canadian Tire's commitment to Inclusivity

rathoreimran1795 — 2024-09-23 20:47:19 UTC

Connection: Refers to respect for diversity in marketing campaigns which is an important of the CPRS.

Summary: The Organization is ensuring that varied populations are represented and valued in advertising.

| Canadian Tire

Bell Let's Talk

rathoreimran1795 — 2024-09-23 20:49:37 UTC

Campaign.

Connection: Emphasizes

the value of

transparency and

accountability in public

relations strategies.

Summary:

Emphasizes

mental health

awareness while

remaining transparent

in its messaging and

financial practices

RBC CRBC's Community Investment Initiatives

rathoreimran1795 — 2024-09-23 20:54:19 UTC

RBC Capital Markets | RBC Community Investments (rbccm.com )

Connection:

Demonstrates social

responsibility through

community

development activities.

Summary: Invests in

community programs to

promote a favorable

business image and

local developmen

Real World Examples

rathoreimran1795 — 2024-09-23 20:55:07 UTC