Creating compelling copy with an eye on sales, SEO and storytelling

Be a savvy writer capable of speaking confidently to target audiences, you will drive and edit copy for our multiple social media accounts

Writing engaging copy across digital platforms and transcribing and editing captions for videos

Continually checking and updating existing website copy, connecting with relevant stakeholders to ensure everything is in line with the current tone of voice, latest sustainability information and designs/materials

Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central strategy. Track post-event results and provides feedback to Central partners

Enhances Central strategy by supporting secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build customer base and commerce

Partners with the Store Leadership team in creating curated experiences to build loyalty and share among Bloomingdale's top spending "Top of the List" (TOL) clients. Maximize opportunities to delight top clients through experiences and special events. Monitor frequency of visits, engagement and spend

Liaising with internal stake holders/ regional market leads to create info including brand strategy data, market research, competitive positioning

Define customer offer

Work with Customer Insights team to deliver market research plans to support key gateways and whole life planning

Work closely with Design, Brand Communications, Product Engineering and Customer Services teams

Develop and maintain annual marketing calendar, working with founder and stakeholders to outline strategies that expand reach and build brand affinity

Working closely with the creative, marketing and sales teams to create advertising campaigns and promotions and ensure team leads are executing to drive results

Develop go-to market strategies and tactics to drive meaningful launches that deliver on key KPIs scaling to key business priorities

Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand international market presence and awareness

Developing a full strategy for newer platforms and identify opportunity

Executing relevant social first campaigns, ensuring all social output is on engaging, on-brand and aimed at our target audiences

Launching engaging, on-trend, innovative content across the social platforms to increase engagement and brand awareness (e.g. social challenges)

Plan, evaluate, monitor and be re-active to Gym/Fitness/Health trends

Working closely with the partnerships team to secure impactful social partnerships for increased brand awareness/credibility

Leading weekly trading meetings from a social media standpoint, for both paid and organic social media

Clear, prompt and concise reporting style

Excellent communication skills both written and oral

Ability to multi-task and work in a fast-paced environment, being flexible to the changing needs of the business

Positive, ‘can-do’ attitude and willingness to be involved with all nominated projects

Excellent attention to detail

Proficiency in Microsoft Word, Excel and PowerPoint is essential

Strong interest in beauty market

An ideal role for a recent graduate or someone with POS/Field experience in luxury retail

Resources from research insights and trends within the fashion industry (Vogue Business, Business of Fashion, WGSN, McKinsey)

Resources for future job opportunities (LinkedIn jobs, BoF careers, Fashion United, Milkround, Indeed)

Create a strong network of professionals and industry leads (Predominantly using LinkedIn to make new connections, build my professional profile, and find out about marketing events/webinars I can attend)