Collaborative Challenge - Ranna Mehr by Ranna Mehr https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw en-us 2021-11-08 13:50:06 UTC 2026-02-08 07:52:21 UTC hello@padlet.com https://padlet.net/icons/png/1f45a.png Consultancy #2 Presentation rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895125622 2021-11-16 20:21:43 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895125622 Highlighting the 4 Silhouettes in Social Media rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895332200 The brand has a unique approach to sizing – rather than using traditional numbers, GFW uses 'body types'. Each body type has different characteristics, recognizing that 'one size fits all' is an unrealistic approach, allowing the brand to celebrate diversity. 

As a marketing strategy, I thought it would be a good idea to highlight the uniqueness of the sizing system while also enhancing the organizations social media. Each body type will be given a 'personality' and profile as a form of story telling.

Rough idea:

Alex:
- wider hips or bigger bottoms
- 'pear shape'
- Alex is a musician 
- Plays open mics, writes their own songs and poetry 

Billie:
- Larger bust and smaller waist
- An avid photographer
- Likes to go on camping trips and nature walks
- Always seeking to learn more about the environment around them 

Charlie:
- Loose cut, loose fit
- Charlie is a theatre enthusiast 
- Works in theatre production and set design 

Drew:
- Traditional 'mens' shirt cut 
-  Long body, broad shoulders 
- Drew has a particular interest in history and documentaries 
- Creates films in their free time with the hopes of directing their own documentary ]]> 2021-11-16 22:55:29 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895332200 Brand Book Mood Board rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895395646 Highlighting the Colours, Fonts and Social Media Design ]]> 2021-11-16 23:50:43 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895395646 Silhouette Profiles rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895397646 2021-11-16 23:52:21 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1895397646 Group Padlet rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1906441505 https://artslondon.padlet.org/zzhang0120205/4f7gt3vdphjx66dp]]> 2021-11-22 15:52:07 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1906441505 Keywords to use in Brandbook rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1908495491
  • Unique
  • Androgynous
  • Neutral
  • Equality
  • Sustainable
  • Quality

    • ]]>     2021-11-23 14:09:54 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1908495491     Charlie Mind Map rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1908517886 2021-11-23 14:18:31 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1908517886 Consumer page for brand book rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1909213033 2021-11-23 20:04:57 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1909213033 Logo page for brand book rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1909213903 Information for the logo was given by Lisa.]]> 2021-11-23 20:05:26 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1909213903 Brand Positioning Map Research rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1910949244 Template to base brand positioning map on ]]> 2021-11-24 16:19:55 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1910949244 Brand Positioning rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1931862094 2021-12-06 18:30:03 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1931862094 Manufacturing Research (initial brainstorm) rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1933665356 https://www.ukft.org/about/

    https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2022.pdf?int_campaign=sof22_02122021%E2%88%ABcontent=cta_1%E2%88%ABmedium=article_embed_asset%E2%88%ABsource=onsite_marketing


    UKFT --> great organisation as a potential partnership for GFW

    BoF State of Fashion 2022 --> highlights the move to local supply chains and how the fashion landscape is changing ]]>     2021-12-07 14:31:28 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1933665356     Marketing report (final) rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1934215312 2021-12-07 18:06:55 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1934215312 Manufacturing Report (final) rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1934291232 2021-12-07 18:42:36 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1934291232 MyCAF Attributes rmehr05202111 https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1988247514 2022-01-12 13:53:33 UTC https://padlet.com/rmehr05202111/lg4pkomnm3mpekdw/wish/1988247514