Chapter 5.2 by Jordan Peterson https://padlet.com/jpeter4784/lf01j1y3zbcq en-us 2017-03-23 14:31:00 UTC 2025-11-02 06:51:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Terminator.png planning effective advertising jpeter4784 https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162147063 Product advertising

]]> 2017-03-23 14:36:51 UTC https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162147063 brand advertising jpeter4784 https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162149671 2017-03-23 14:42:45 UTC https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162149671 Corporate advertising jpeter4784 https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162150965 2017-03-23 14:45:31 UTC https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162150965 The Advertising Agency jpeter4784 https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162152286 A company that specializes in Creating advertising.
Account executive: a business executive who manages the interests of a particular client, typically in advertising.

Account planner: work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.

Media planner: Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies.

Art director: An art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.

Copywriter: a person who writes the text of advertisements or publicity material.

Creative director: Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.

Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.

Producer: a person, company, or country that makes, grows, or supplies goods or commodities for sale.]]> 2017-03-23 14:48:48 UTC https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162152286 The Planning Process jpeter4784 https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162159453 Advertising plan
Advertising campaign
Set objectives
Determine the budget
Develop the creative strategy
Select and schedule the media
Develop the crative concept
Produce the advertising
Evaluate the plans effectiveness


]]> 2017-03-23 15:06:00 UTC https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162159453 selecting the media jpeter4784 https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162161661 Cost
Reach
Frequincy
Lead time
Creative brand and corporate fit]]> 2017-03-23 15:11:30 UTC https://padlet.com/jpeter4784/lf01j1y3zbcq/wish/162161661