https://padlet.com/hannahmckamie/lembk34ag2m4 en-us 2018-03-19 15:07:27 UTC 2024-06-24 03:02:46 UTC hello@padlet.com hannahmckamie https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245937703 This ad represents a strategy that brands can use for social media. On page 266 in our book it describes content seeding as offering consumer incentives to share content about a brand. The incentive does not have to be financial. It can include information, uniqueness, novelty, or anything that engages consumers and motivates them to share with others. ]]> 2018-03-26 04:12:27 UTC https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245937703 hannahmckamie https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245937990 2018-03-26 04:15:28 UTC https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245937990 hannahmckamie https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245939320 Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.]]> 2018-03-26 04:26:28 UTC https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245939320 hannahmckamie https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245939635 I believe Coca- Cola's strategy was good, because they used storytelling to create content excellence. In the beginning, the claim is made that Coca-Cola must create the world’s most compelling content. Toward the end, the comment is made that Coca-Cola can no longer rely on being 30-Second-TV-Centric. They need to focus on the main idea of content seeding, and that if offers consumers incentives. ]]> 2018-03-26 04:29:08 UTC https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245939635 hannahmckamie https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245940148 2018-03-26 04:34:11 UTC https://padlet.com/hannahmckamie/lembk34ag2m4/wish/245940148