Objective:
Promote the nationwide AVID T-shirt design contest to increase engagement and submissions while aligning with AVID’s mission of college and career readiness.

Plan Overview

• Target Audience:
  Middle and high school AVID students, educators, and their families.

• Key Message:
  "Show Your AVID Pride! Create a T-shirt design that inspires and reflects the AVID spirit."

• Timeline:

  • Day 1-3: Announce contest

  • Day 4-6: Mid-campaign reminders

  • Day 7-10: Final push and countdown to submission deadline

Media Platforms and Strategies

1. Social Media Platforms:

   • Instagram:
     Use posts, reels, and stories to showcase previous AVID T-shirt designs and highlight key contest details.
     Example Post: "Ready to leave your mark? Enter the #AVIDDesignContest and let your creativity shine! 💡🎨 Submissions close in 10 days! [Link]"

   • Twitter/X:
     Share quick updates, design tips, and retweet posts from AVID participants using a unique hashtag (#AVIDDesignContest).

   • TikTok:
     Create engaging short videos featuring AVID students or educators explaining the contest, demonstrating design techniques, or wearing past AVID T-shirts.

   • Facebook:
     Post a detailed contest announcement and encourage educators to share within AVID groups and school communities.

2. Traditional Media (optional):

   • Email announcements to AVID schools and coordinators.

   • Flyers for campus display.

3. Influencer Strategy:
   Engage AVID alumni or educators to create a call-to-action video encouraging participation.

4. Campaign Hashtags:

   • #AVIDDesignContest

   • #ShowYourAVIDPride

   • #AVIDCreativity

Engagement Strategies

• Host a live Q&A session on Instagram or Zoom for students and educators to ask about the contest.

• Feature "Design Spotlight" posts for early entries to generate excitement and inspire others.

• Incentivize shares and likes with a small giveaway (e.g., AVID-branded stickers or notebooks).

Metrics and Tracking

• Engagement Rates:
  Monitor likes, shares, and comments on social media posts.

• Hashtag Usage:
  Track the number of posts using #AVIDDesignContest.

• Submission Rates:
  Measure the number of entries submitted over time.

Suggestions for Your Students

1. Collaborate and Assign Roles:
   Break into teams to handle different components (e.g., content creation, analytics tracking, influencer outreach).

2. Use Visuals:
   Include mock-ups of social media posts or a short promotional video in their presentation.

3. Pitch with Passion:
   Emphasize how the contest aligns with AVID’s mission and how the media plan will amplify student voices nationwide.

4. Practice the Presentation:
   Rehearse a professional pitch for the CEO, complete with a clear introduction, the media plan overview, and a compelling conclusion.

Luisa Urbani- lurbani@avid.org