https://padlet.com/joesaltsmith6/ldmlja39v672zjnt Bolg 1 en-us 2023-07-21 16:20:21 UTC 2023-07-22 09:35:41 UTC hello@padlet.com joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649272251 From the month of February 2023 up until May 2023, I was working as an intern for Porscha Hill Natural Dye Studio. ]]> 2023-07-21 16:24:29 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649272251 joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649272785 The company specialises in Natural dyes for garments as well as online and in-person dye workshops. They create "natural goods using a combination of materials and botanical dyes for everyday usage".]]> 2023-07-21 16:26:34 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649272785 joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649273538 The company is managed solely by Porscha Hill who sources and sells the dyes, hand dyes garments for collections. and runs the online and in-person workshops. ]]> 2023-07-21 16:29:24 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649273538 joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649274572 My role as an intern was to create engaging posts which included instagram quiz stories, fact posts and videos and product posts. Aside from the social media marketing, I designed poster mock-ups for workshop events as well as business card mockups, detailing the expertise of the company and contact information.]]> 2023-07-21 16:32:23 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649274572 joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649277031 The Porscha Hill brand identity stems from sustainability, meaning that their core values are in making sure they are using only the highest quality products i.e. 100% natural materials from "traceable sources". This is made apparent in their use of natural and subtle colour pallets as well as repurposed garments. One main theme is the idea of reconnecting with nature and the importance of leading a slow lifestyle. This is translated in the use of photos and videos of natural settings on the instagram page and on the website, whether that be the woodlands, beaches or rising sunsets. The company is ultimately looking to connect with nature by appreciating its resources, all the while "aiming for integrity and low or no environmental impact".]]> 2023-07-21 16:40:54 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649277031 joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649280134 Through research into the natural dyeing industry and by spending time looking at how competitors operate online, I have learnt that as a whole, it is a supportive space. Like any industry, being profitable is a main priority, however a lot of value is placed on promoting the art of natural dyeing as something that is a step forward for the future of fashion and environmental gain. 

On the other hand, the industry can be untrustworthy, in that certain company intentions are not always genuine. When it comes to a macro trend like sustainability, larger competitors see an opportunity to be profitable amongst different consumer groups, however with that comes the problem of green-washing, for example "HandM loop campaign". This in-turn leaves a percentage of the market share governed by companies who have ulterior motives and a skewed view on what it means to be sustatinable.]]> 2023-07-21 16:52:49 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649280134 joesaltsmith6 https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649281555 During my time as an intern, I developed my skills on Adobe software such as Illustrator, Photoshop and Premier Pro. Alongside this, I learned how to take on board advice and follow guidelines when it came to developing a brand aesthetic, whilst providing my own artistic contributions.

Furthermore, I was taught how to converse online with potential clients and collaborators to further promote the business and exchange ideas. ]]> 2023-07-21 16:57:31 UTC https://padlet.com/joesaltsmith6/ldmlja39v672zjnt/wish/2649281555