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      <pubDate>2022-08-23 14:24:06 UTC</pubDate>
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         <title>Independent Distribution and Film Marketing Plan - Annihilation 91-104</title>
         <author>WadeStarace</author>
         <link>https://padlet.com/WadeStarace/Independentdistributioj/wish/2268850462</link>
         <description><![CDATA[<div>1. <strong>If you were to distribute your film independently, how would you do it? </strong><br>If I were to distribute my film independently, I'd try to approach Warner Brothers for distribution. They're the biggest studios and distributors who have a great track record for putting out films that fit our genre. I'd definitely try to get a sales agent to try and grab their attention. If we couldn't obtain Warner Brothers attention, I think Syfy owned by the NBCUniversal network would be a good fit. They are a channel that broadcasts programs related to science fiction, horror, and fantasy. Our film is a big blockbuster and deserves a big screen to be seen on.<br><br>2. <strong>What is the title of your film? Do you think your title works?&nbsp; Why or why not (short and sweet, pithy, reflective of genre, aimed at target audience, etc.)?&nbsp; How could it be improved and why?&nbsp; Do you have a new title now?</strong><br>The title of our film is Annihilation 91-104. I think the title fits, it's short enough without being too generic. It gives a dystopian vibe and sets the mood just from reading it. You know you're gonna see a lot of destruction and there is some more specific reason for the numbers. It's pretty reflective of the genre and would peak people's interest. I think maybe it can be shortened a little bit though, if we do decide to do that. Films such as THX 1138 and 2001: A Space Odyssey have quirky titles like ours. They're a little more artsy but I think something different and interesting works in our case.<br><br>3.&nbsp; <strong>Create a tag line for your poster.&nbsp; Aim for familiar but fresh.&nbsp; Remember your genre, and your target audience.</strong><br>"When the sky falls, will you be ready?" I believe that this tagline is simple enough and creates a lot of questions. I think the "will you be ready" part can be used in marketing and posters.<br><br>4. <strong>&nbsp;Create a paragraph sketch of your target audience member.&nbsp; Think about who would be interested in your film and why? <br></strong>The target audience for our genre is generally young adults or middle-aged people with more of a male lean. Though, there is an ALMOST equal split between genders nowadays. They may be high income or college educated based on some of the complex themes and underlying tones that sci-fi handles, though it's not limited to those kinds of people. Usually the viewers of these films want to be taken into a new world or reality that explores these different societies. The viewer may also value the creativity and imaginative quality seen in these films from the many people involved with it. Some of the younger audience members might have an interest in gaming experiences or other technology. I think that they would browse websites like Reddit to discuss those sci-fi topics. They'd probably stream their media through Netflix, Hulu, HBO Max, Disney+ or even have physical copies of the media they enjoy. A lot of sci-fi fans might attend specific conventions to share their enjoyment of the genre. Conventions such as Star Wars Celebration and Comic Con are examples.<strong><br><br>5. Using your notes from number four above, think about how your could reach that target audience if you were self distributing your film on Youtube or Vimeo or a similar platform. <br></strong>If I were to self distribute my film on Youtube, I'd use many different strategies to spread the word. I'd use a lot of social media such as Twitter, Reddit, and Instagram to share teasers and ads in those communities. I'd also use the Youtube ad feature to target people who already watch sci-fi related content so my ads can reach the people more interested in my film. I'd really go for people who are known for being fans of the genre, such as people who host podcasts or channels about sci-fi. Furthermore, I think reaching out to Film Festivals that are targeted towards more fantastical sci-fi themes would be a good move too. Conventions about sci-fi would also be a great bet for my film. We could host panels about the film and advertise there. I think another safe bet would probably trying to find theaters that will play independent films and trying to get my film submitted there. It'd be a small audience, but any eyes on my film from the people I want is good.<br><br><strong>6. How would you ENGAGE your target audience online? <br></strong>In order to engage my target audience online, I'd use many of the following strategies. First, I'd try to get an immersive sort of experience up. Movies like the 2014 Legendary-made Godzilla film did this. They had a physical LA location where you can experience the rampage of Godzilla. Not only that, but they had an immersive monster tracking website for fans to see upcoming teasers and almost be in that universe. Another tactic I would try to use is getting other people to spread the word. Influencers known for talking about sci-fi or pop culture I'd try to reach out to. Naturally, their audience are interested in those topics too. I think a virtual Q&amp;A session or some sort of live premiere of a teaser or video would be a good idea too. It engages audiences by giving them an opportunity to interact with each other and the people behind the film. I think using exclusive merch or previews of the film would incentivize people to click or share our posts. <strong><br><br>7. How would design your movie's poster?&nbsp; How will you design it to be both familiar and fresh in regard to genre? What two or three main colors would you use? What is in the foreground and background? What iconography will be used? Type of fonts/typography?<br></strong>For our movie's poster, I'd try to use many age-old tactics. For the typography, it'd be big and bold. It would be bold, but distinct. You could easily tell that the font is OUR font rather than a default bold text font. I wouldn't want to format our poster like other movies either. Having the "big heads" design that most posters have isn't something I am interested in. Posters are supposed to stand out and grab people's attention. It makes people want to see what it's about. I believe creating a real art piece would help us immensely. Just barely showing the threat of the film in our poster or having it sillouhetted would be very helpful. Using colors such as reds, oranges, and yellows to emphasize destruction would convey themes of danger and death. In the foreground you'd have rubble and building fragments, maybe some of the main characters looking back in fear. In the background, would be a burst of red and yellow light behind the spherical-silhouetted alien ship. I think many sci fi posters are known for their classic iconography. Whether it be serious complex films or cheesy 50s sci fi movie posters, we remember them. I'd really like to take a page from the original Godzilla posters though, such as the art of Noriyoshi Ohrai and his detailed, stylistic, and bright posters.&nbsp;</div>]]></description>
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         <pubDate>2022-08-23 14:37:31 UTC</pubDate>
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