https://padlet.com/abbykbuss/seminarproject Made with love! en-us 2021-02-04 19:08:06 UTC 2023-03-29 23:41:13 UTC hello@padlet.com https://mir-s3-cdn-cf.behance.net/project_modules/1400/2db78097343347.5ec2f86d9fc43.jpg abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1171598630 The ElectroSpit is a product formed by Bosco Kante! The ElectroSpit is a musical insturment that "transforms your body into a speaker and enables you to sing with a supercharged electronic voice." This product is the worlds first tubeless mobile talkbox and it's lightweight and portable design gives music creators the chance to easily create their own kind of music. ]]> 2021-02-06 15:58:29 UTC https://padlet.com/abbykbuss/seminarproject/wish/1171598630 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1188835946 2021-02-10 17:58:51 UTC https://padlet.com/abbykbuss/seminarproject/wish/1188835946 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1188860694 Bosco Kante, the founder of ElectroSpit states that" You place the ElectroSpit around your neck and launch the ElectroSpit app. Next you chose a song, press play, the background music starts playing out of the ElectroSpit speaker, and the melody vibrates through your neck and out of your mouth. You form the words with your lips and then bamm… you're singing in perfect pitch. You can customize the sound and share on social media."]]> 2021-02-10 18:03:10 UTC https://padlet.com/abbykbuss/seminarproject/wish/1188860694 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1188926272 The Loan is $15,000 funded by 288 lenders. The length of the loan is 42 months with no interest and monhtly repayments. The loan will be used to purchase more parts and inventory, as well as retain diverse team members (Black, Women, LGBTQ+ Members).]]> 2021-02-10 18:14:22 UTC https://padlet.com/abbykbuss/seminarproject/wish/1188926272 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1192098588 ElectroSpit has an incredibly diverse team behind the product (As mentioned above). The company is based in Oakland, California. Oakland is ranked as the third most diverse city in the United States, with a large percenatge of African American and LGBTQ+ citizens. With the recent surge of support for black owned businesses, ElectroSpit's has potential to use their diversity as an assest to help sell the product.]]> 2021-02-11 13:24:30 UTC https://padlet.com/abbykbuss/seminarproject/wish/1192098588 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1192165688 Oakland, CA is ranked amongst the top cities in the US for sustainability. ElectroSpit has the possibility to help shape the music industry's impact on the planet. A Rolling Stones article discussed the impact that streaming music has on the enviroment, and stated that between 200 and 350 million kilograms is needed to use streaming services. Since ElectroSpit is used by streaming music, they have room to make the process more sustainable. There is little information online about the production process, but musical instruments last for a long period of time. If ElectroSpits can improve the production process of the product, they can have a better impact on the planet. ]]> 2021-02-11 13:39:08 UTC https://padlet.com/abbykbuss/seminarproject/wish/1192165688 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1192254259 The ElectroSpit sells for $750. Since it is a unique product, with celebrity edorsements, it has the potential to sell well. The KIVA website states that the company has run out of inventory. It is safe to assume the company has had high sales, and is making profit of the product. With little to no information avaliable in regards to profit or marginal costs, it is hard to determine what ways they could boost revenue. Since this device is a very niche product, it may not perform as well as others in the muscial instrument category, but I think it has potential to sell well those those interested in new musical instruments.]]> 2021-02-11 13:56:57 UTC https://padlet.com/abbykbuss/seminarproject/wish/1192254259 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1192451798 2021-02-11 14:31:48 UTC https://padlet.com/abbykbuss/seminarproject/wish/1192451798 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1192459126 2021-02-11 14:32:57 UTC https://padlet.com/abbykbuss/seminarproject/wish/1192459126 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1325427253 Diffrentiation
Cost leadership isn't an option for the ElectroSpit since it is expensive to produce and still new. There are ways costs could be cut down the road, but the product would lose some of it's qualities. Since the product is so niche and new, I would reccomend the company aim for diffrentiation.  The ElectroSpit is such a unique product, there is no product similar to the ElectroSpit and customers find value in that authenitcity. Since the product is unique, the company can charge a premium price and gain buyer loyalty. The product achieved diffrentiation due to the technology advances, innovations and special features. As the company grows, they can market their product differently, and conitnue to market on the basis that the product is so unique. ]]> 2021-03-18 13:34:18 UTC https://padlet.com/abbykbuss/seminarproject/wish/1325427253 abbykbuss https://padlet.com/abbykbuss/seminarproject/wish/1325726799 Since the ElectroSpit has a very niche audience I think it is important to focus on Inbound/Outboung logistics and service to the customers. If ElectroSpit focuses on service, cusotmers will be more likely to leave good reviews and talk to friends/family members about the product. Customer service can be enhanced in many ways. The company should follow up with their customers, offer assistance to the product's users, and help when the product is malfunctioning/ troubleshooting any problems. The quality of service provided will put customers at ease when they are choosing to purchase the ElectroSpit. Inbound and outbond logistics focus on production and delivery of the product itself. While the product is being produced, there should be quality tests and procedures in place to reduce the amount of defects. While the product is being shipped to consumers, it should be done safely to reduce any problems and there should be protocols in place for if the product does happen to malfunction. ]]> 2021-03-18 14:26:16 UTC https://padlet.com/abbykbuss/seminarproject/wish/1325726799