Micro-credential Personas by https://padlet.com/ninawhite76/la8iwylm9l06n4mt Mapping our target audiences and discussing how we can cater for them en-us 2021-02-18 22:22:55 UTC 2021-03-02 23:33:20 UTC hello@padlet.com Who do we want our students to be? Is there a market that we don't have, that we want? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217290773 2021-02-18 22:31:33 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217290773 What is their driver/motivator to study? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217291774 2021-02-18 22:32:04 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217291774 How much time do they have? What is their lifestyle? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217292212 2021-02-18 22:32:17 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217292212 What skills, knowledge and experience do they bring? How do we value this (course specific vs. general)? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217292643 2021-02-18 22:32:31 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217292643 What do they need/expect/want? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217293954 2021-02-18 22:33:11 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217293954 What will enable them to succeed? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217294265 2021-02-18 22:33:23 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217294265 What are people looking for? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217440242 Flexible
Online
Self-paced
On-demand
Affordable
Equitable
Innovative
Recognised
Portable]]> 2021-02-19 00:04:06 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217440242 Who might be interested? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217442861 Younger Australians and women in industries hardest hit by the pandemic.

Post-Bachelor market who wish to reskill or upskill to remain competitive.

Under-employed adults with increased capacity due to decreased employment hours.

Flexible workers with changed or changing working options.]]> 2021-02-19 00:05:56 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217442861 What do I get at the end of this? ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217514718 2021-02-19 00:49:54 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217514718 Alumni, may have an MBA. Professional and ambitious. ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217516360 2021-02-19 00:50:53 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217516360 mid-40's, parent and full-time worker. Studying around kids' sports and bedtimes and/or during transit and/or lunch times. Might be short, intensive bursts of activity. (wants to know how long each activity/bit of content is going to take) ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217516975 2021-02-19 00:51:16 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217516975 Busy professional, not necessarily sure about doing a postgraduate. Hasn't studied for awhile. ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217517126 2021-02-19 00:51:23 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217517126 Wants support - personalised and individualised experience ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217525733 2021-02-19 00:56:32 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217525733 Want a quality, credible product they can "show off". Wants to differentiate. Wants to stand out. Cutting edge stuff. Maybe blockchain-related stuff. ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217526548 2021-02-19 00:57:04 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217526548 Passionate and interested in learning. Personally highly motivated. ninawhite76 https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217528235 2021-02-19 00:58:15 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217528235 A professional with a qualification who is seeking a credential to enable them to specialise in something https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217541097 2021-02-19 01:05:49 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217541097 Teacher/Nurse looking to follow High Performing pathway (AITSL PD), fairly low-paid profession so limited PD funds and opportunities, BUT needs to do PD to maintain registration. Online suits around crazy hours and means they don't have to do it during school hours. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217543166 2021-02-19 01:07:00 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217543166 School leaver, wants to do something specific but there is no existing degree that covers their specific interests https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217549929 2021-02-19 01:11:23 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217549929 English as a second language. Might be an international student. Might have an overseas qualification and needs an Australian/English-based course/credential to position themselves in the job market. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217553743 2021-02-19 01:13:46 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217553743 Might not be sure about going to university. An MC will allow him to "dip his toe in". https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217558864 2021-02-19 01:17:10 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217558864 Might be looking to do some remote study but that might not be available for domestic school leavers. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217561341 2021-02-19 01:18:50 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217561341 Looking to make a career change/role change. Might feel stuck. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217565479 2021-02-19 01:21:35 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217565479 Asynchronous, some non-sequential, well-planned and scheduled synchronous opportunities (not mandatory to attend) with back ups (i.e. recordings). https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217571066 2021-02-19 01:25:01 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217571066 A synchronous "coaching" opportunity with the content expert (i.e. live Q&A) https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217575196 2021-02-19 01:27:44 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217575196 Synchronous "coaching" or other one-on-one support with content expert, to check their understanding/interpretation of content/concepts. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217576214 2021-02-19 01:28:19 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217576214 Synchronous networking - making connections with other students. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217577349 2021-02-19 01:29:12 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217577349 Synchronous networking - making connections with other teachers/students. May want to study with colleagues at the same time. Might want group discount. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217578726 2021-02-19 01:30:12 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217578726 Opportunity to connect with Industry. Showcase on LinkedIn. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217579218 2021-02-19 01:30:34 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217579218 Qualified Engineer with a Diploma, already working in the industry. Wants to move to defense where there is looking to be more available work. Industry 4.0 - transition and upskill / future capability. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217595140 2021-02-19 01:41:12 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217595140 Might want to do a micro-credential to test it out, differentiate himself, make himself a more attractive potential employee. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217598738 2021-02-19 01:43:31 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217598738 Looking for online, self-paced to avoid taking time away from work. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217601324 2021-02-19 01:45:22 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217601324 Arrived as a Refugee, English as a second language, fairly proficient but maybe not academically. Plagiarism may be an issue as a strategy employed to meet assessment needs. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217609312 2021-02-19 01:50:42 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217609312 May be employed in a low paid/low skilled job but now requires a qualification or certification (i.e. aged care, disability care, community services) to meet industry requirements/to maintain job. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217611977 2021-02-19 01:52:07 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217611977 Cannot afford a MC unless employer pays or has some other support. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217614393 2021-02-19 01:53:53 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217614393 Close guidance, encouragement and support. One-on-one coaching, support. Needs guided and facilitated learning. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217614869 2021-02-19 01:54:15 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217614869 Education tourist, retiree/pre-retirement, bored and looking for something interesting to do and/or wants to remain employable (i.e. Blockchain). Can afford it because they've already paid their mortgage off. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217616522 2021-02-19 01:55:27 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217616522 Somewhat proficient with technology. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217617212 2021-02-19 01:55:58 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217617212 An alumni, kids have left home. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217620599 2021-02-19 01:58:19 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217620599 Might have a collection of degrees OR might have been awhile since studying a qualification. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217622380 2021-02-19 01:59:35 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217622380 Pre-retirees have funding support to study. https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217623400 2021-02-19 02:00:14 UTC https://padlet.com/ninawhite76/la8iwylm9l06n4mt/wish/1217623400