In my product I have used synergy just one form which was clearly the wigs. The props were well suited to the lyrics of my music video as the song is called 'You Don't Know Me' and the lyrics suggest the idea of nobody knowing her, and for this to be more of an issue to whoever would try an identify her, would become harder as the change of wigs would cause confusion within the artists appearance. I then decided to use a photo of my artist with a black wig as the background on my advert, this was mainly because this wig was used in more of the shots that we took than the other three wigs, so it represented her picture in a dominant state. Within the website we used similar photos of her different colored wigs, such as red, blonde and purple, where they were presented on different pages of the website.
Secondly another part of synergy was the makeup that she'd present in some shots taken, these were varied between having loads on her face, to not as many. The artist herself done a makeup tutorial which she posted online for anyone to access and watch.