Share your thoughts on the following: by Aaron Tan https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz (1) How do TV Ratings affect the Media Buyer & Media Seller? (2) Which audience demographic is the most attractive to Media Buyers? Why? (3) As a Broadcaster, suggest one way in which our knowledge of TV Ratings & (Target) Audience can affect revenue. en-us 2020-05-03 21:47:46 UTC 2025-11-17 21:25:13 UTC hello@padlet.com anna annakwa20 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548157026 1. From the IMDA website:
- media buyer: Advertisers can reach their target audiences more effectively and achieve better ROI through strategic planning of campaigns

-Media seller: will be able to understand viewer preferences, enabling the development of ads that are tailored to the audience’s tastes

2) 25-44 years old as those who fall within this demographic are more likely to buy the advertised products or services as they will probably be working and hence have disposable income to spend 

3) Broadcasters and distributors will be able to acquire and effectively programme relevant content for their target audiences. If audiences like the content, they will be more likely to watch the programmes, increasing revenue. 

]]> 2020-05-04 05:20:36 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548157026 Titus https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548187761 1. By looking at ratings, media buyers can plan their strategy on reaching more of their target audience more effectively. 

Media sellers can use the ratings to assist the execution of advertising content on the various platforms, thus producing content that suits audience preferences.

2. Media buyers would mostly target the working age group, most likely between young adults to fresh retirees (20-60) as they have income to afford buying products.

3.  If TV ratings are positive, the advertised product will have an increase in engagement and audience, which heightens their revenue margin, thus allowing the broadcaster to earn more.]]> 2020-05-04 05:45:40 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548187761 Sheryl sherylgoh20_4 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548265109 1. Media buyers can effectively identify platforms/strategies to promote their products to suitable audiences.
Media sellers can leverage on these ratings to help sell their credibility and reliability as advertising platforms, bringing in more revenue.
Additionally, ratings serve as feedback for both parties on their performance as advertisers.

2. Target audiences are usually stereotypical groups. They are between ages 20 to 65. For example, if a media buyer was to sell skincare, the target audience would be 20 to 35 year old women who'd like to maintain their youth. Stereotypes serve as an efficient way to sell products as its meaning is easily understood in the shortest amount of time. This way, companies are able to save costs too.

3. In the media industry, choosing the right kind of advertisement and advertiser is imperative in creating an image of a product. For example, ads in TV shows with higher ratings would mean that there would be more exposure (ie. Samsung in almost every K-Drama). Furthermore, high ratings = people liking the show, so when an ad is placed in it viewers will tend to view the product in a more favourable light. This brings in more revenue for both media sellers and buyers, creating a win-win situation.]]> 2020-05-04 06:35:15 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548265109 Qistina https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548285911 1) How do TV Ratings affect the Media Buyer & Media Seller?

Media buyers and sellers have to evaluate where their message will be delivered effectively to their lists of possible audience. This is so that their ads or content can be delivered to more people as when more households are tuned in to a particular program, they will get more effective reach and potential buyers. 

2) Which audience demographic is the most attractive to Media Buyers? Why?

I think that the target audience for media buyers is for people aged 25 to 44. This is because people within that age category tend to be influenced by things they see in ads such as hair volumizing shampoo or anti-aging products. These ads appeal to people of this age category as they are often in need of life-changing products to help them ease their daily routines as they do not have as much free time as youths or teenagers do. Additionally, they are able to provide money for themselves which allows them to contribute to the ads by having purchases as much as they want. Therefore, having them as an intended audience would increase the success rate of their ads and content.

3)As a Broadcaster, suggest one way in which our knowledge of TV Ratings & (Target) Audience can affect revenue.

With a higher TV rating, the chances of having more of the target audience tuned in would be fairly high as well. Therefore, the revenue earned from these audiences would be higher as the rate of success in terms of reaching out to target audiences and potential buyers are most likely met.]]> 2020-05-04 06:46:32 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548285911 Russell https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548286519 1) TV Ratings affect the Media Buyer and Media Seller because it lets them know how and when consumers are interacting with their content. It also gives them more insight of their preferences so that they can strategise and market effectively to their audience in order to further improve their content or to find a prime time to showcase their product they want to advertise.

2) Media Buyers would most likely want to target a younger age group. Mainly those from the ages of 25 to 44 years old. This is because most of them are working and have the spending power and have needs which allows them to purchase whatever product the Media buyer wants to promote .

3)If the TV Ratings were positive and the target audience is of a younger demographic then broadcasters and distributors would be able to use this knowledge to continue to air the program that they enjoy and produce more content that is suited and relatable to them which in turn will increase revenue as well as audience engagement.]]> 2020-05-04 06:46:47 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548286519 Evelyn https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548290128 1)For Media buyers, knowledge on TV ratings gives them a better understanding on which TV platforms their target demographic frequently goes to, which in turn, allows them to make important decisions on which advertising spaces to invest such that they can have a higher chance of potential consumers coming into contact with their marketed product online.For media sellers, TV ratings provides them insight on which are the more popular online platforms that consumers flock to, thus enabling these media sellers to sell advertising spaces on said platforms for financial success.

2)Target demographics which appeal to media buyers are generally dependant on the product they are trying to advertise.But generally, the target audience would be from around 25 to 45.This is because this age group consists of young and single people; who are unburdened with taking care of families, and thus, are more free to browse the online web, as well as middle aged people, who by that point, would have stable, well paid jobs such that they are more likely to buy the products advertised to them because they can afford it.

3)By being aware of shows with high TV ratings, broadcasters can thus arrange for media seller or buyer's advertised products to be broadcasted before or after or even in between these shows such that the large amount of consumers of the TV show would be exposed to the product and reach a larger audience than it could have otherwise. However, if the advertisement in too long, too repetitive or too information heavy, this could cause consumers to drift away from these TV shows, resulting in the downfall in popularity and views and, inadvertently, the revenue would decrease as well.]]> 2020-05-04 06:48:38 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548290128 Joshua https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548295757 1) TV ratings help media buyers and sellers to know which audience desires which content, allowing sellers to direct buyers to place more effective ads.
2) the most attractive audience demographic is young to middle-age adults from 18 to 50. This is because this is the age that most people are at their prime in terms of working to earn money, therefore such people will be the most willing to spend on whatever product/service that is being advertised.

3) Better knowledge of TV ratings and audience help media sellers to understand the type of people who view the content, allowing them to better direct media buyers to the media, where advertisements can be the most effective, increasing the revenue of media buyer and the media seller.

]]> 2020-05-04 06:51:23 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548295757 marcus marcust20 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548304957
  • Media ratings are important because it helps media buyers and sellers understand the audience of specific content and ads. It lets them make better choices in deciding where and how they advertise. Media buyers will know what’s the best platform to advertise on for their campaigns while sellers will know which platforms to recommend to potential clients.
  • Target audiences vary from media buyer to media buyer, depending on what they’re promoting, however typically most media buyers wish to target an audience of working adults who are young and single.
  • By having knowledge about TV ratings, one can appropriately recommend the correct timeslots to media buyers and guarantee that X amount of people from X demographic will tune in based off the ratings that they have. This will in turn increase revenue.

    • ]]>     2020-05-04 06:55:54 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548304957     Cindy https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548306418 1. TV ratings give media sellers a sense of who their audience is and what they are interested in so that they can sell more relevant ad spots to media buyers to increase its efficiency in reaching more people.

    For media buyers, it helps them understand how to best allocate their advertising for products and services to reach a larger audience and to be more effective in increasing sales.

    2. The most attractive audience demographic would be working adults that are young and single, usually between 20-40, as they are not limited in any way for their purchases and they have the income to spend.

    3. It can help boost revenue as we can better understand through the ratings what our specific audience is interested in so that we can broadcast such preferrred content which increases revenue for us.]]>     2020-05-04 06:56:36 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548306418     Alicia aksy2102 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548315387 1) TV Ratings give the Media Buyer a better understanding of their target audience, and helps them adapt to the current trends to fit the interests of potential customers. TV Ratings help Media Sellers narrow down the audience that views the content, and gives them an idea of how to advise Media Buyers when they plan to advertise to their target audience.

    2) The most attractive audience demographic would be working adults as they are more likely to be able to purchase the items/programmes that Media Buyers plan on advertising.

    3) By understanding TV Ratings and the Target Audience better, we can craft our content to fit the interests of the target audience so that they will be interested in consuming the content we release, which will end up improving revenue in the long run.]]>     2020-05-04 07:01:13 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548315387     Priya https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548315714 1) TV Ratings affect both media buyers and sellers equally. TV ratings can either make or break the success of advertisement campaigns of advertisers and their agencies. TV ratings will determine how well received their content would be, and if it is not well received,  media buyers can ramp up their strategies accordingly. It affects media sellers too because they determine how and how much of their ''space" they should sell to buyers.
    2)the audience demographic which I think is the most attractive to Media buyers are consumers from the ages of 25-55. This age group consists of millennials and Gen X (the generations that watch the most traditional and new age media). The younger ages in this demographic are most likely to be planning to settle down at that age, so they would rely on the media for information and resources through advertisements 
    3) TV broadcasters have to be clever when it comes to knowing their TV ratings well. Though it is crucial for media buyers (advertisers especially) to have attractive and marketable campaigns, it is also on broadcasters to know when and how they should utilise/display these advertisements. For example, if a certain advertisement is bad/annoying, that certain TV network will garner lesser viewership over a period of time, which would in turn affect the revenue for that TV network. 
     ]]>     2020-05-04 07:01:23 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548315714     Rebecca https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548317618 1) TV ratings affect the media buyer and media seller as this gives them more information on what their audience prefers to watch, and how they can improve on their show. Ratings help to keep the platform or show going, be it positive or negative, and is a platform of feedback for both the seller and buyer.  This helps the seller know what kind of platforms they should advertise and invest in, and also gives buyers knowledge of what to invest their money in. 
    2) The most attractive audience demographic to media buyers, in my opinion, is around ages 18 to 40. This is the prime time for these ages to be interested in television programmes and use the various media platforms. They are more impressionable and consume more media than the older generation. Most of the younger generation would be more willing to try out new things, and most of them are independent and have the means to purchase these items that they see. This generation is more open-minded and would be interested in these platforms. 
    3)  By knowing TV ratings and target audience, we would be better equipped to create platforms that will be appealing to our target audience, of whatever age. They would thus enjoy it more and be engaged. We can then connect better with our audience and create content that greatly interest the audience, so that people would be willing to invest in and tune in more, increasing the ratings, which ultimately increases revenue.  ]]>     2020-05-04 07:02:19 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548317618     Si Yuan siyuan29 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548328542 1. TV ratings allow media sellers better insight as of their analytics which will then make it easier for them to present the data about their consumers preferences to media buyers who will then use this information to decide on where and when they want to place their advertisements to reach the widest selection of their target audience.

    2. The most attractive audience demographic would probably be working adults aged 20-45 since those people are the ones who are more willing to spend and they are more likely to have more disposable income so they'll be the ones who'd feel more inclined to spend on what they see on screen.

    3. knowledge about TV ratings and audience ]]>     2020-05-04 07:07:38 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548328542     Shale Lee shale20 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548328889 1. The higher the TV ratings of a show, the Media Sellers can sell advertising space for a higher price to Media Buyers and Media Buyers would have to buy advertising space for a higher price. Likewise, the price of advertising space will drop if the TV ratings are low.

    2. The most attractive audience demographic would be people that are single, from 25 to 44. These people are usually the ones with the most disposable income to spend on products or services that they may see on television as advertisements .

    3. Our knowledge of TV ratings and Target Audience is vital as we can now produce content that caters to the specific target audience which will hopefully increase revenue as the content was made with the target audience in mind.]]>     2020-05-04 07:07:48 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548328889     a'sya humaira https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548331400 1) TV ratings allow Media Sellers to better understand the audience that they are producing content for, which enable Media Sellers to improve the content they have created to match what would more likely attract viewers. With an audience established, Media Buyers can take advantage of this by advertising their product at a larger scale, reaching more consumers in that way.

    2) The most attractive demographic for Media Buyers would likely be those aged 18 to 24. This age group mainly consists of young adults who are familiar with using media since they grew up in an era where technology was most prevalent, but who are also still young enough that advertisements will be able to influence them to some degree.

    3) As a Broadcaster, knowing my TV Ratings and Target Audience would be beneficial because my TV Ratings will allow me to see how my audience is reacting to the content I am broadcasting, while my Target Audience helps me figure out which media is more attractive to them, which allows me to keep the most attractive media on my channel. This ensures that I have a constant audience streaming in to tune in to my channel, which improves my revenue.]]>     2020-05-04 07:09:00 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548331400     Kyleen https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548343762 with g1) TV ratings allow media buyers to know which time slot/platform they should be buying in order to reach the target audience of their choice. For media sellers, they are aware of the demographics that would benefit the most from the advertisements they sell their time slot to. In this way, consumers are able to receive better quality content. 

    2.  I think it would have to be working adults who  are young and single as they have the means to purchase whatever the advertisement itself is selling. 

    3. By giving a specific time slot to a suitable show or commercial, more people who fit into the target audience of such content would be tuning in that time. Hence, with greater viewership, the ROI may heighten as well. ]]>     2020-05-04 07:14:34 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548343762     Shervon shervonthiam20 https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548348347 1. Media ratings benefit media buyers by allowing them to select the programmes and platforms whey should select in order for them to reach out to their desired target audience. This also helps media buyers understand how to cater to their target audience

    2. The most attractive demographic for media buyers would be young adults and above as they would most likely have the means and resources to invest in the advertised materials

    3. I feel that understanding how TV ratings work and especially target audience can help us as story crafters cater our story and spin it in a way that will attract our target audience and really give them stories and entertainment that they wish to see. This will allow our stories to be well received and will able to increase revenue]]>     2020-05-04 07:16:38 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548348347     Megan https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548349581 1) TV ratings help media buyers and sellers know their audience's preferences and how frequently they go online/ use the platform. This helps them to decide what kind of content to show their target audience and when to show it. This also helps media buyers to be more cost efficient as TV atings can help them to decide when is the best time to invest in ad spots.

    2) The most attractive demographic for media buyers would be working adults/ young adults. The people in this demographic consume a wide range of media daily, from news on TV to shows on digital platforms; as such the chances of them being online to catch an ad broadcast is higher. People in this demographic are also earning their own money so if a media buyer's product catches their eye, they can choose to buy it anytime they want as they are the ones in charge of their own finances.

    3) Knowledge of TV ratings and target audience can help broadcasters decide what content is popular with audiences and broadcast those, boosting the number of people watching the show. This in turn helps drive the cost of their ad spots up as more media buyers would want to use their platforms to advertise their products, thus helping broadcasters to increase their revenue.]]>     2020-05-04 07:17:12 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548349581     eleanor https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548358119 1) How do TV Ratings affect the Media Buyer & Media Seller?
    • They help the Media Buyers to determine what kind of content specific consumers like to see, so that they can create specified content according to that feedback. This will allow them to gain more profit.
    • The TV Ratings allow Media Sellers to understand what kind of audiences to distribute to, when to distribute it, and how widespread certain programmes will be in terms of viewership, so that they can market the content accordingly.

    2) Which audience demographic is the most attractive to Media Buyers? Why?
    • Audience aged 20-40, most likely working adults who have the budget to afford/purchase their own form of television network, and thus allowing the Media Buyers to possibly recruit them to analyse their data, such as playback period, reach, frequency, time spent etc

    3) As a Broadcaster, suggest one way in which our knowledge of TV Ratings & (Target) Audience can affect revenue.
    • It can help us understand which kind of content is preferred throughout various communities of people or the demographic of the country as a whole. That way, it makes it easier and more precise for us to select our target audience so that it produces the highest revenue for our benefit.
    ]]>     2020-05-04 07:20:54 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548358119     Emily https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548360417 1. TV ratings provide media buyers & sellers with data that media buyers & sellers use to evaluate what kind of content or ad will reach consumers.
    2.  The audience demographic that is the most attractive to media buyers would be working adults as these people would have an income to purchase the products they're advertising, as compared to children. 
    3.  Knowing what consumers like, broadcasters can put out content that will appeal to more people, and also know what kind of content not to put out.]]>     2020-05-04 07:21:56 UTC https://padlet.com/aaron_tan10/l8djcn0ngzrt75mz/wish/548360417