Group epiphany 1 by Markus Kräkin https://padlet.com/markuskrakin/l5tbd41b3edt Post your group work results. Answer to 4 questions: 1. What is customer's problem? 2. How the problem is solved? 3. Why would the customer buy from the company? 4. How could you apply findings in your own company/work? en-us 2017-10-06 06:57:11 UTC 2025-11-09 23:46:54 UTC hello@padlet.com Description https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196711566 offers different advice services on complex matters ie. insurance, taxes, authoratives. Companies can buy this service and offer it to their employees as benefit . One product is virtual helper ALEX, who helps employees understand their benefit options and feel good about their choises ie. health insurance options]]> 2017-10-13 07:39:43 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196711566 Zappos sylvia_oneto https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196711817

]]> 2017-10-13 07:40:44 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196711817 Company offering https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712199 Provide business conference aiming at building leaders who change the world and create networking for businesses.]]> 2017-10-13 07:42:45 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712199 WHAT: Save money, easier access to information from complex setups "peace of mind" https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712200 2017-10-13 07:42:45 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712200 HOW: Virtual services, chat etc with different proffessionals ie. teachers, brokers https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712449 2017-10-13 07:44:09 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712449 1. Customer problems https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712564 - needing more energy
- wanting to be cool
2. How it is solved?
- Red Bull Energy Drink's special formula contains "high quality ingredients".
- taking part in cool events that are associated with energetic sports for example, people see me drinking it just like others
3. Why buy?
- because they have build such a strong brand (all cool brands), not so much what is actually in it
4. You can sell ice to eskimos if you have build good enough brand

]]> 2017-10-13 07:44:54 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712564 WHY: as employee benefit it increases motivation ie. by reducing financial stress, it offers easy access private advice, reduces workload on HR, helps onboarding new employees https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712667 2017-10-13 07:45:25 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196712667 What is the customer's problems? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713362 People don't get service in online stores or don't find what they are looking for. They don't dare to buy because they are afraid thsoe aren't suitable.


]]> 2017-10-13 07:49:02 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713362 Solution https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713392 To gather business leaders around the world to share ideas and build business connections.]]> 2017-10-13 07:49:09 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713392 1. What is the customer's problem? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713560 - it is a specialized shop: customer can unique clothing
- for those volunteering for army, they can buy related products
- for hobby or hunters]]> 2017-10-13 07:50:03 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713560 Solutions https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713576 Strategy of the compnay: To be the company that provides the absolute best service and selection online -- not just in shoes, but in any category. 365 days free return.]]> 2017-10-13 07:50:10 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713576 1. Customer Problem: https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713668 Managing social media and online reputation, visibility increase through social media, traffic increase to needed channels, social advertising, software tools to manage and analyse and track  social media.

2. How is the problem solved? DIY software tools, creating custom content, building brand trust.  Managing targeted campaigns on Facebook, Twitter, Instagram, Pinterest, YouTube and more to drive increased traffic to your website and generate more leads.  Increasing visibility by increasing traffic.

3. Why would the customer buy?
Friendemic focuses only on social media, they claim to do only one thing and do it very well.

4.  How could I apply this?
social media is important and companies need a strategy for it. often companies have marketing departments, but they are not focusing or experts in social media. this expertise is provided by Friendemic.]]> 2017-10-13 07:50:35 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713668 Why they buy from them? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713769 From online because they don't have time and from Zappos because they get service, big selection and 365 days free return for the products]]> 2017-10-13 07:51:12 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713769 Customer problem https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713980 * Nordic People lacking information about business from the rest of the world.
* Nordic business people lack international business connections]]> 2017-10-13 07:52:24 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196713980 How to use that in your work? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196714207 Not really easy because products are too specified.]]> 2017-10-13 07:53:54 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196714207 How's the problem is solved https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196714295 - online shopping
-physical locations]]> 2017-10-13 07:54:29 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196714295 why? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196714604 - not so much competition
- easy to find
- the webpage is clear and easy to follow

]]> 2017-10-13 07:56:19 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196714604 Reason why customer buy from the company https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715055 1. To learn about contemporary business topics.
2. Make new business connection.
3. Find you new jobs.
4. Get inspired by the business topics.]]> 2017-10-13 07:58:26 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715055 https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715307 1. Customers problem. 
- Beauty care products
- Odorless home
-
- Nutrition]]> 2017-10-13 07:59:52 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715307 Could work in Finland for different setups.. maybe.. ie. saving for retirement https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715448 2017-10-13 08:00:51 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715448 How could you apply this in business or work https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715474 - paying attention to SEO marketing
- keep the business segment clear]]> 2017-10-13 08:01:01 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715474 2. How it's solved https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715577 -Offering quality products ]]> 2017-10-13 08:01:54 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715577 3. Why should customer buy from the company https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715694

- High quality products 
- Solution for the problem
- Variety of all lifestyle, wellness, beauty products from one stop shop
]]> 2017-10-13 08:02:56 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715694 How can we apply it to our own company / work? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715758 1. Creating new potential projects for the university through the connection made in the forum.
2. Meeting with company leaders to discuss partnership possibilities. ]]> 2017-10-13 08:03:29 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196715758 How would you apply finding in your own company? https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196716021

- Implement direct selling experience through distributors
]]> 2017-10-13 08:05:38 UTC https://padlet.com/markuskrakin/l5tbd41b3edt/wish/196716021