Anthropologie by Millie

Anthropologie by Millie https://padlet.com/40093677/l5t1dvim17mtmgg5 en-us 2021-03-23 09:27:35 UTC 2025-10-22 04:28:53 UTC hello@padlet.com 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359922377 The company doesn't take out ads in print publications or run commercials on radio or TV—and it never has. Instead, it relies on its website, apps, email campaigns, social media, blogs, and its storefronts and displays to reach its customers

By understanding their use of advertising and how it’s effective when reaching their target customer, means I can look at these options for my App homepage and social media post.]]> 2021-03-27 14:51:56 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359922377 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359923587 The company briefly sold Men's clothes but they were unsuccessful in doing so.

This information is helpful as to what the brand has attempted and been unsuccessful in. This implies it's a market not to expand into and to explore other ways to create brand growth.]]> 2021-03-27 14:52:49 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359923587 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359927220 Anthropologie leases rather than buys its spaces, and often chooses interesting and historic buildings over Shopping centres, using each space’s quirks in the design of the store.

Each area tells a story for the customer to explore and discover, and following the movements of going through a home-like layout

This tells me they use architecture within their store designs. Therefore, in my store I would like to highlight the natural brick and keep the walls creating different walkways and areas for the customers.]]> 2021-03-27 14:55:34 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359927220 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359929863 In 2015, Anthropologie customers spent an average of 75 minutes shopping in stores.

This shows that customers spend a long time browsing each area in the store. Suggesting shoppers don't aim to just walk in and out, they browse and explore meaning I need to ensure an easy, spacious store layout.]]> 2021-03-27 14:57:38 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1359929863 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371307130 Their customer is a creative-minded woman, who wants to look like herself, not the masses.

She has a sense of adventure about what she wears, and fashion is important to her.

She is too busy enjoying life to be governed by the latest trends.

About half of their shoppers are 30–49 years old, although they cater to all ages – you’ll often see generations of women shopping together in their stores.

Most customers are educated and professionally active.

They care deeply about their families, passions, hobbies, and causes.

They’re enchanted by travel and are up for every adventure.

An average income of £200,000 a year.

Having research on the target customer helps me to create a successful project plan that will be profitable.]]> 2021-03-31 10:52:11 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371307130 Unique selling point 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371308800 Shopping at Anthropologie is an undeniably unique retail experience. The mood lighting, dreamy music, and handcrafted art pieces give the space an overwhelmingly homey feel—and that's very much on purpose.

Everything about Anthropologie's stores is meticulously calculated.

In an age where companies are closing brick-and-mortar stores and spending money on perfecting the e-commerce experience, Anthropologie has its eyes focused on its retail settings and the sensory components that attract their dedicated shoppers.

Anthropologie spends time on ensuring customers have a pleasant store experience. With this I should explore scents, decorative pieces and art for inside the store.]]> 2021-03-31 10:53:11 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371308800 In store VM 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371309904 Anthropologie's tactics different is that they're based on comfort and inclusivity.

Scented candles are stocked by the hundreds and sales associates even burn incense inside the stores before the doors open.

The brand's merchandise is displayed not just on racks, but also on tables and quirky shelves, where items are stacked playfully.

Anthropologie is also incredibly strategic about its store blueprint; furniture and racks must align at 35-to-40-degree angles to create satisfying symmetry for its shoppers.

All floor and window displays are handmade by employees and local artists.

Leaning about how Anthropologie go about attracting customers in and around their store, helps me gather ideas for my planograms. In response I will create a table display and ensure the displays are well balanced.

]]> 2021-03-31 10:53:51 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371309904 Statistics 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371322212

29 stores worldwide

13 stores in Europe

11 stores in the UK (six of which are in London)

Smallest Anthropologie store in the UK, located in Tunbridge Wells.

Largest Anthropologie store in the UK, located in Regent Street, London

Largest Anthropologie store outside the UK, is located in Bedford Square, Westport in Connecticut.

Outsourced brands make up 10% of store offer, the rest is own brand.

Fashion makes up 50% of store offering, the is rest split equally between gifting and homeware.

Online currently makes up 30% of sales.

Fashion retail prices range from £10 for a hair clip to £425 for a jacket

Educating myself on Anthropologie's store locations begins to get me thinking on where I want my concept displayed. Also by knowing what percentage of products Anthropologie sells, it helps me when thinking of my planograms and what products to display.

]]> 2021-03-31 11:00:47 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371322212 Strengths 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371332111 Loyal customer base

Quality goods

Loyal Customer Base: Anthropologie has a large amount of repeat customers. Having customers that are devoted Anthropologie shoppers is a great strength of Anthropologie.com.

Hard Goods and Soft Goods: Unlike Anthropologies competitors, Anthropologie sells both hard and soft goods successfully.

Anthropologie has significant creditability, they are part of Urban Outfitters Inc. which all of their brands (Urban Outfitters, Free People) have high creditability as well.

Weaknesses
Limited target audience
limited advertising and marketing
limited sizes
Limited Target Audience: Anthropologie only offers merchandise to women. This limits the growth in other markets like men's or children's clothes.

Opportunities
Rewards for customers
Entering into other markets
Anthropologie has the opportunity to create an even better online experience by having a live online chat for any questions

Threats
The economic downturn which has affected disposable income
competitors
The economic downturn which has affected the disposal income that consumers have to spend on hard and soft goods.

Competitors with similar items and lower prices.

A SWOT analysis will help understand the brand and looking for areas I can improve on or highlight their key strengths.

]]> 2021-03-31 11:06:39 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371332111 Use of recycled materials in a shop window 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371338511 Looking into recycled materials so I can gather inspiration for material that can be used in my sustainable shop window.]]> 2021-03-31 11:10:20 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371338511 Anthropologies use of recycled materials 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371340038 Anthropologie transforming the 'ordinary into extraordinary' in this video. They create sea elements using lightbulbs and bottle caps and coral made from cardboard.

Discovering how Anthropologie have handcrafted previous shop windows and how they involve recycled materials has given me inspiration for designing my shop window.]]> 2021-03-31 11:11:13 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371340038 Use of recycled materials 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371341172 Exploring images of how Anthropologie uses recycled materials, helps me get inspired for how to incorporate this is my shop window design.]]> 2021-03-31 11:11:54 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371341172 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371343959 2021-03-31 11:13:31 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1371343959 Visual Merchandising 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1428584492 Within its walls teams of artists work harmoniously. Combined, they’ll spend 100-plus hours a week using everything from power tools to paint brushes in order to handcraft every element of our in-store displays and window installations. It’s an approach that’s extremely rare in retail.

Shop windows are an important part of their store with many hours spent constructing it therefore I need to create a successful shop window concept making it worthwhile for the team creating it by the profits generated.]]> 2021-04-17 18:04:39 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1428584492 Advertising 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1428607889 Their advertising campaigns and online catalogues also contradict Anthropologie's purported ideal demographic. A flip through any of their monthly online catalogues reveals models who look like they are in their early 20s and enjoying a young vibrant life rather than a settled one.

This is part of Anthropologie's branding genius: They make the older women feel young and cool, while designing stuff that appeals to the aesthetic sensibilities of twenty somethings who aspire to make enough money to shop at Anthropologie more or less regularly.

This is a clever way of attracting their customers on social media, I can use this within my social media post in order to advertise their products.]]> 2021-04-17 18:22:24 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1428607889 Initial feedback from peer 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1436935080 'Range of people' be more specific.
Very clear concept
'Effective clothes' Be more specific.
Mention costing sheet and keeping to a low budget.
Check certain words and see if they are relevant.
Great approach and concept.
Mention Lockdown ending for launch of the collection.
Turn bold lines into normal.

By getting feedback I can develop and improve my project plan. Providing a clear view of my concept and intentions.]]> 2021-04-20 08:49:15 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1436935080 Marc Cain Shop Window 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1436999746 Fully biodegradable and made from coconut fibres.

Exploring Brands that have successfully used sustainable materials in their shop windows, inspires me to consider a range of materials that can be used when I design my own.]]> 2021-04-20 09:09:43 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1436999746 Customer profile 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1437251419 This is the first draft of my customer profile board. I collected images relating to the research I found.

By doing an initial draft it means that I can decide on images that are relevant to my research and then later develop this ensuring I clearly inform the viewer on the customer I'm targeting.]]> 2021-04-20 10:53:23 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1437251419 Changes to be aware of in shopping habits 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1437741445 Increased competitors.

Closing stores.

Financial crisis.

Online shopping increasing.

45% will still be shopping online
utilising store staff digitally.

13.9% increase in shopping .

higher number of purchases made in May (When restrictions were lifted).

66% will avoid crowds.

athletic and lounge wear purchases will increase.

less formal wear sales as people work from home.

desperation for 'normality' meaning more people clothes shopping.

Restriction being lifted means going out wear sales as people meeting friends and return to pubs/restaurants.

Learning about how COVID will impact the fashion industry is important to keep in mind when creating my project. Including aspects like creating a spacious store layouts and focusing on social media and the brand's website.

]]> 2021-04-20 13:17:34 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1437741445 Market research 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441635899 A look into a 30-40 year old Women's shopping habits:

The purchase clothes six to eight times annually at the beginning of each season.

Older women believe 'too fashionable' clothes are for younger people.

Good fit and quality are the most important aspects when it comes to clothing.

Care labels and seams are checked to assess the quality of the material and garments that need dry cleaning are avoided.

Preference of more expensive clothes that will last longer.

Having an insight into the market I'm targeting helps me to create an effective project plan that will appeal to these customers.]]> 2021-04-21 08:34:06 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441635899 Final shop window design 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441926285 This shop window is based on sustainability, with the focus of ocean pollution. A hot topic during current times, it would be a relevant social message to put out.

The turtle in the centre will be attached to nylon thread on the ceiling and it will be made fro recycled materials including glass bottles, plastic pieces, buttons, bottle tops, netting and cardboard. There will be a spotlight on the turtle

Behind will be a wave in a grey colour with plastic pieces and fishing nets.

At the front will be 3 blue platforms in different heights. On these platforms will sustainable products including a bag, water bottles and beauty products.

By showing my final drawing of my shop window

]]> 2021-04-21 10:28:02 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441926285 Initial shop window design 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441926921 By exploring different initial shop window designs, it ensures the one chosen is the most relevant and beneficial for the brand.]]> 2021-04-21 10:28:20 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441926921 Initial shop window design 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441927486 By exploring different initial shop window designs, it ensures the one chosen is the most relevant and beneficial for the brand.]]> 2021-04-21 10:28:34 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441927486 Brand mind map 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441930022 This is to form ideas for concepts and for shop window creations and materials. By doing a mind map I can ensure I've explored ideas and will create a profitable concept for the brand.]]> 2021-04-21 10:29:21 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441930022 Market mind map 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441934555 This is a mind map exploring the customer I need to target, by doing this I can create ideas based on the likes and interest of this customer base.]]> 2021-04-21 10:31:35 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441934555 & Other Stories 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441958577 The brand’s designs are ageless and inclusive.

Previous campaigns have included Transgender women and over 70 years old.

They sell everything from soap to shoes and sweatshirts.

It’s reasonably priced.

It’s the brands unique, conceptual approach to design that sets it apart.

Exploring competition helps me to develop my brand by looking for gaps in the market and new opportunities for growth.]]> 2021-04-21 10:42:49 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441958577 & Other Stories SWOT analysis 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441989946 Strengths
Meeting customers styles and taste
Strong brand image and consistent online presence
Quality products at accessible prices
Trend influenced products with a touch of feminity
Range of styles
Consistently themed and visually appealing VM
Unique VM styles create emotive shopping and creates the idea of a product journey.
In store recycling program

Weaknesses
Only 6 brick and mortar stores nationwide
Target market demographic may be too wide, not specific enough

Opportunity
Advertise in store recycling program better
Resale and up-cycling program is growing due to value conscious consumers and increase awareness of waste.

Threats
Rise in retail prices due to Brexit
Business flexibility is challenging high street retailers, maintaining consistent consumer experiences

By looking into the competition, I can discover their strength and weaknesses in order to give my brand a competitive advantage.]]> 2021-04-21 10:58:40 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1441989946 The white stuff SWOT Analysis 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442036711 Strengths
Filled a niche in the market
USP, brand identity and reputation
Social media presence
Wide range and product mix
Store presentation
Multichannel retailer
Collaboration with other brands
Established
Signature white items
Good online presence
Consistent packaging

Weaknesses
Too niche
Hard to expand
Seasonality
Product visibility
Expensive
Not much commercial presence

Opportunities
App’s
QR codes
Expansion
Underwear range
Travel bags

Threats
Click and collect
Seasonality
Overseas expansion
Store location
Possible recession backlash
Competitiors

By looking into the competition, I can discover their strength and weaknesses in order to give my brand a competitive advantage.]]> 2021-04-21 11:22:05 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442036711 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442896446 Throughout the store it mainly uses tables and wall displays. This gives customers the changes to feel and touch the products while also looking appealing, something I can take forward in my planograms.]]> 2021-04-21 14:51:36 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442896446 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442907465 Warming 'welcome back' sign.
Shows a relationship with customers.

Their friendly messaging to customers, I can use for my social media messaging in order to connect with them.]]> 2021-04-21 14:53:31 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442907465 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442909829 Living wall shows the brands push for sustainability.

Their use of living plants and the repetition of nature, I can involve in my concept encouraging sustainability.]]> 2021-04-21 14:53:57 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442909829 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442919697 Positive message in a shop window after COVID lockdown.

Looking at other brand's use of positive messaging, is something to keep in mind with my project. Addressing customers in an upbeat, friendly manner can attract customers.]]> 2021-04-21 14:55:52 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442919697 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442923380 They've involved use of levels in order to display their products.

Using plants in the shop window creates a natural, organic feel.

Learning how competitors create their shop window relevant to their brand. This helps me to develop my shop window ideas looking for new, innovative layouts.]]> 2021-04-21 14:56:34 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442923380 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442928947 2021-04-21 14:57:38 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1442928947 Feedback from one to one 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1463382540 -Expand on points
-Sounds more like a product launch.

Another set of feedback given from my one to one. Using this I can work back into my project plan, ensuring my concept is clearly explained.]]> 2021-04-27 08:46:42 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1463382540 PESTEL Analysis research 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1463486624 Bold key terminology

mention about the recession which is in line with her brand.

Mention about if certain parties won the election.

demographic changes

Data protection.

These are notes gathered for example work. This will help me to develop my evaluating in my PESTLE analysis.
]]> 2021-04-27 09:23:31 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1463486624 Ocean research 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1463756509 The oceans represent over 99% of the living space on earth.

12 Millon tonnes of plastic are poured into the ocean every year.

Plastic consistently makes up 80% of all marine debris studied.

10,000 marine mammals and turtles are killed by marine plastic pollution annually.

Around 20% of plastic in the ocean comes from human activities at sea.

Approx 5,000 items of marine plastic pollution have been found per mile of beaches in the uk.

Less than a third of all plastic in the uk is recycled.

As my shop window is based on the ocean pollution, I wanted to do research on the impact it is having so I can create a relevant concept.]]> 2021-04-27 11:19:21 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1463756509 Customer Profile 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1468548831 Women, Aged 30
Married
Adventurous, creative and well educated.
Settled down in their career
High disposable income.
Fashion is important to them, enjoys being experimental with clothes.
Active lifestyle
Natural curiosity for the world
urban minded
Enjoys cooking, gardening and wine

A customer profile means I can understand the audience I need to reach though my project.]]> 2021-04-28 11:32:23 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1468548831 Recycled plastic bag 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1484991918 In store they involve sustainable products using labels to emphasis this.

Showing they are already pushing to involve sustainable products. Means my sustainable concept is relevant and a step in the right direction for the brand.]]> 2021-05-03 12:59:46 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1484991918 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1484996599 Birds created from paper, this is an effective use of recycled materials.

They handcraft features and use sustainable materials inside their store, I aim to do this which will be show in my planograms.]]> 2021-05-03 13:00:52 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1484996599 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1485025299 Dwell area is used to encourage shoppers to view shopping as a 'day out' and create a lasting memory.

A dwell area would be an effective part of my store, it works with the brands friendly, comforting persona.]]> 2021-05-03 13:07:11 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1485025299 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1488597514 Similarities
The use of table displays for key outfits and homeware.

Colour coordinating

Use of plants in store

Spacious and easy to move around the store.

The same flower shop window theme.

Floor markings and hand sanitisers.

Clothes correlate with the colours of the displays

Differences
Seen in the Tunbridge Wells store, Recycled materials used on the walls including leather and rustic wood.

Different themes in the sections of the store, In London there was a butterfly theme where as in Tunbridge wells it was parrots.

Mannequins- full body vs half body

Learning about the similarities and differences between two store locations means I can understand what the brand involves across their stores and what works effectively for their brand image.]]> 2021-05-04 07:44:36 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1488597514 The white stuff 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1488647907 The white stuff keep their shop windows neutral and is thoughtfully laid out, adding in accessories and furniture items.

Learning how competitors create their shop window relevant to the brands. This helps me to develop my shop window ideas looking for new, innovative layouts.]]> 2021-05-04 08:04:12 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1488647907 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1488648837 They've involved both homeware and clothing.

The use of white around the products makes them stand out.

Learning how competitors create their shop window relevant to the brands. This helps me to develop my shop window ideas looking for new, innovative layouts.]]> 2021-05-04 08:04:31 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1488648837 Plastic pollution 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1490065183 8 million metric tonnes of plastic

Breaks down into small pieces of plastic

Rethink plastic production, so plastic never becomes waste.

Watching this video has helped me understand the extent of the plastic problem. The large amount of plastic will be shown in my shop window informing customers of the environmental damage this is having.

]]> 2021-05-04 15:09:49 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1490065183 Wall planogram 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1512735920 This is the finish result, I have done fading colours as Anthropologie use this approach throughout their stores to display products.

]]> 2021-05-11 10:25:33 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1512735920 Creating a planogram 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1512738541 First steps to creating a floor fixture, I found a wall design made from recycled wood and the table made from melted down plastic. Keeping in line with my sustainable approach.

]]> 2021-05-11 10:27:07 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1512738541 Creating a planogram 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1512738798 This is the beginning of my wall planogram, I have used a recycled wood wall as the background. On Photoshop I have begun placing tops, I have been altering compositions looking at what displays the product in the best way for customers to view.

]]> 2021-05-11 10:27:16 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1512738798 Clothing tag development 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513186858 2021-05-11 13:13:49 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513186858 Social media post 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513407260 This is the Social media post I decided on.

'Bring back life to our ocean' is a clear message about what this new concept is about.

I mentioned World Ocean Day as I want to raise awareness for it as well as informing customers about why this concept is launching.

The model image I chose is positive and shows the product in its best light. By using a white background it makes the colours stand out.

Also from research into the brand's current social media, this was in line with their current social media designs.

]]> 2021-05-11 13:59:30 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513407260 App homepage 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513760852 This will be featured as the website and App homepage.

I used clear product images which when the mouse moves over will flip to its product description including the size and price.

I added social media icons which when clicked will take you to that social media page, making it easily accessible for customers.

I included the message of World ocean day again to reiterate the message to customers and mentioned our aim to donate to The Marine Conservation Society.

]]> 2021-05-11 15:09:56 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513760852 Clothing label development 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513857085 Moving my sketch into photoshop, I started putting together each aspect of the label. ]]> 2021-05-11 15:27:44 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513857085 Concept board development 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513874576 I began placing images together in Photoshop in line with the Shop window sketch I created.]]> 2021-05-11 15:31:18 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1513874576 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1534841989 2021-05-18 09:08:48 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1534841989 Cost sheet 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1535592974 This is my costing sheet for my shop window.

I aimed to keep to a low budget and source sustainably.

Mosaic tiles I found on Etsy which are made from recycled glass.

The plastic litter, which will make up a large proportion of my shop window, will be sourced by attending beach clean-ups.

]]> 2021-05-18 13:43:09 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1535592974 Digital concept board 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1539666618 This is my shop window concept board.

I will be sticking to an orange and blue colour scheme. The blues linking with the ocean and orange referring to the last of the coral reef's vibrant colours. Also thinking about summer trends and the bright, colourful clothes seen in the summer.

The wave will be filled with recycled materials found on the beach including plastic bottles, lids and fishing equipment.

The turtle is the focus point

A concept board helped me to put together my ideas, making sure it flows before developing a shop window drawing from it.]]> 2021-05-19 14:06:57 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1539666618 Concept board development 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1539670896 I developed my previous images, deciding that these best portray my image of how the Shop window will look.]]> 2021-05-19 14:07:51 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1539670896 Floor fixture 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1539836402 This is my finished Floor fixture.

The wall is made from recycled wood planks.
In the middle is a glass box within the wall which will inside feature a handcrafted coral display made from cardboard.

This table display is focused on accessories including water bottles, soap and hand cream.

The table is made from melted plastic.

I aimed to create a sustainable display that is clear and easily visible for customers,]]> 2021-05-19 14:42:17 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1539836402 Physical concept board 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550379883 This is my physical Concept board for In-store which I created.

I used watercolour paint to show the colour palette I will use.

I used recycled fabric with plastic cups over as a feature wall within the store.

The bottle tops and buttons will also be featured on a wall.

I will use a variety of sea creatures around the store.

Fishing nets will be hanging from parts of the ceiling.

And recycled furniture will be used to display products.

This concept boards lays out how I will bring the ocean theme and sustainability into the store.]]> 2021-05-22 18:41:16 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550379883 SMART chart 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550484056 My Smart chart lays out my plans and intentions and how I will achieve them in this project.]]> 2021-05-22 20:28:54 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550484056 Previous Social media design idea 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550490193 This is an initial idea I had for my shop window which I decided not to go ahead with as it wasn’t clear what it was advertising and would of confused customers.]]> 2021-05-22 20:36:13 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550490193 Previous Social media post design idea 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550490818 This is another social media design I decided to explored, but I decided on it not being on brand with their current social media and it didn’t give off a clear message. ]]> 2021-05-22 20:37:00 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1550490818 Conclusion 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1558225504 2021-05-25 16:02:11 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1558225504 Executive sumary 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1558271864 2021-05-25 16:12:07 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1558271864 Reflective blog 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1561686428 This is my journey of reflection through this project showing how I've resolved problems along the way and my development.]]> 2021-05-26 14:53:56 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1561686428 Project plan 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1561923725 2021-05-26 15:50:21 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1561923725 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562457726 This is my initial sketch for my floor fixture.

I created this so that I can develop this on photoshop and by doing a sketch I could add to it as I though of new ideas to include.]]> 2021-05-26 18:02:14 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562457726 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562459783 This is my initial sketch of my App homepage.]]> 2021-05-26 18:02:47 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562459783 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562461848 This is the initial sketch I did for my label design, I knew the elements I needed to included and I just needed to decide on a layout that would be most clear for customers.

This design is Clear and simple and isn’t vibrant enough to take away from the product itself. I wanted to make it’s sustainably made quality clear so I mention this on the front of the clothing label.]]> 2021-05-26 18:03:20 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562461848 Bibliography 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562797484 2021-05-26 19:49:08 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562797484 Video analysis 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562802970 The use of animation creates a youthful feel.

The audio has an old audio sound which gives it a vintage theme.

It's comedic with the bedroom setup outside.

The women is happy and makes the viewer feel uplifted.

This has shown me that within their advertising they aim to make their customers feel young again. A strategy I could include in my social media post.]]> 2021-05-26 19:51:13 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562802970 Project proposal 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562806618 2021-05-26 19:52:35 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1562806618 London store visit images 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563017007 I took these photographs at the London Anthropologie store. These images have inspired me to think of unique ways of displaying products, to have the shop window flowing to inside the store and to have neat, organised displays.]]> 2021-05-26 21:27:19 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563017007 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563017962 2021-05-26 21:27:50 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563017962 Tunbridge Wells store visit images 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563044724 These are the images I took at their store in Tunbridge Wells. These images are helpful to refer back too and helped me to understand the shopping experience they are trying to provide their customers.]]> 2021-05-26 21:43:28 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563044724 Interview with a customer 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563071309 I conducted an interview with a shopper at Anthropologie, this helped me get an insight into what the shopping experience is like for others helping me to either improve it or develop the brand's existing good qualities.]]> 2021-05-26 22:00:28 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1563071309 40093677 https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1604812486 2021-06-14 10:59:30 UTC https://padlet.com/40093677/l5t1dvim17mtmgg5/wish/1604812486