Title: Consumer Behaviour_MKF2111_2nd2017 by Bustutor Monash https://padlet.com/sima_sedighadeli/2vOmZT3 Workshop 10_Monday 13:30 en-us 2017-07-23 23:45:03 UTC 2025-09-28 10:10:10 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Dartstarget.png sima_sedighadeli https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179732231 2017-07-31 01:57:53 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179732231 Week 2 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742350
  • The target market is photographers
  • For photographers who want to go above and beyond
  • Esteem - improve quality of photography 
  • Self actualisation - creativity, thinking outside the box
    • ]]>     2017-07-31 04:12:28 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742350     Week 2 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742628 2017-07-31 04:18:27 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742628 Week 2 Group 1 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742707 Target market: photographers
    Need: esteem ]]>     2017-07-31 04:19:55 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742707     https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742766 2017-07-31 04:20:43 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742766 Week 2 Group 6 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742778 2017-07-31 04:20:53 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742778 Week 2 Group 3 Task 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742954 ‘Change your point of view’
    Our advertisement is aimed at photographers. This can either be professional photographers or individuals who enjoy capturing memories or scenery as a hobby. A drone is able to capture footage a normal camera or phone cannot, and hence would give an individual an edge and dominance over standard photography. We focused on the higher level needs of esteem and self-actualisation. Our advertisement hopes to encourage individuals to desire to achieve dominance in their field, and gain respect from others, seek self-fulfilment and personal growth in their photography abilities.]]>     2017-07-31 04:23:06 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/179742954     Week 3 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236181
    • Left ad is more effective in capturing consumers' attention due to colour and relevance to the product
    • Left ad is more eye catching, clearly shows what the product is, more vibrant and stands out.
    • Right ad can be miscomprehended if they don’t know what Pringles are, seems like a sports related ad, and blue has no relevance to Pringles packaging. 

    ]]>     2017-08-07 04:16:42 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236181     Week 3 Group 1 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236355 The advertisement on the left hand side is far easier to understand, as the right hand side provides no indication of what the advertisement is promoting. In terms of capturing attention of the consumer the left hand side is also more successful than the right due to the more eye catching use of colours. ]]> 2017-08-07 04:18:48 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236355 Week 3 Group 3 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236377 Left ad: Recognisable, bright colours pop out at you, instantly know what is being advertised.

    Right ad: Blue background is cold and blends into the blue table tennis table. Don't recognise it as a Pringles ad instantly, and hence can be misinterpreted if only having a quick glance at it.]]>     2017-08-07 04:19:05 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236377     Week 3 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236689
  • First ad is eye catching and easy for consumers to understand what is being sold
  • Second ad is only relevant to people who are sporty and play table tennis
  • Improvements: increase logo size, more vibrant colours, change table to a Pringle chip, change table tennis ball to Pringle man 
    • ]]>     2017-08-07 04:22:24 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236689     Week 3 Group 4 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236699 The first advertisement is more prominent for three main reasons: 
    1) It clear portrays the product and brand 
    2) The colour scheme used in the second advertisement (blue on blue) does not allow the product (which is vaguely shown) to stand out. 
    3) Without an explanation it is unclear that the second AD even has anything to do with Pringles.  ]]>     2017-08-07 04:22:32 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236699     Week 3 Group 6 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236739 - Consumers would notice both ads because of their color. 
    - The second ad being more eye-catching but confusing at the same time. It is most likely to grab consumer’s attentions first in comparison to the first ad. 
     
    -       The second ad is mis-comphrended. The ad is contradicting itself by showing a type of sport and then trying to advertise the “unhealthy” chips 
    -       The first ad is the most effective for the message Pringles is trying to share 

    ]]>     2017-08-07 04:23:04 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180236739     Week 3 group 4 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239012 2017-08-07 04:52:37 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239012 Week 3 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239014 2017-08-07 04:52:41 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239014 Week 3 Group 5 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239199 2017-08-07 04:55:44 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239199 Week 3 Group 3 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239238 50% reduced plastic, no plastic wrapper, printed straight onto bottle. More environmentally friendly]]> 2017-08-07 04:56:16 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239238 Week 3 Group 1 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239416 Embossed labelling]]> 2017-08-07 04:58:40 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239416 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239483 2017-08-07 04:59:27 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180239483 GROUP 3 WEEK 4 activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872405 ADD 1 - sophistication, creative, innovative 
    ADD 2 - Sincerity, real, honest
    ADD 3 - Excitement, imaginative, cool 
    ADD 4 - Ruggedness, tough, outdoorsy
    ADD 5 -  ]]>     2017-08-14 03:48:39 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872405     GROUP 4 WEEK 4 Activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872584 Ad 1 - Apple
    * Contemporary, sophisticated, modern, simple, universal, creative

    Ad 2 - Parents
    * Dark, Eerie, Familiar

    Ad 3 - Football
    * Common or relatable, excitement, fun, cool

    Ad 4 - Phone
    * Relatable, tough, spirited

    Ad 5 - Lux
    * Fun, simple, upper class]]>     2017-08-14 03:50:31 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872584     Week 4 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872604 Ad 1: Apple
    - Sophisticated
    -Competence
    Ad 2: Driving TAC
    - Competence
    Ad 3: Nike
    - Excitement
    Ad 4: Phone
    -Toughness/Ruggedness
    Ad 5: Hoyts Lux
    -Excitement
    -Sincerity (Family orientated)]]>     2017-08-14 03:50:50 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872604     Week 4 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872819 1: Sophisticated, intelligent, smooth
    2: Sincerity, serious, honest, 
    3: Ruggedness, ambitious, excitement,  outdoorsy
    4: Ruggedness, hardworking, reliable, tough, masculine 
    5: Excitement, fun, cool
    ]]>     2017-08-14 03:55:15 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872819     Week 4 Group 2 Act 1 Video 1Apple-Intelligent-Up-to-date-Imaginative Video 2 Parents driving role models-Honest-Relatable -Down-to-earth Video 3 Nike football Ronaldo, Neymar-Outdoorsy -Exciting -Imaginative Video 4 Sonim smartphone -Outdoorsy-Tough-Reliable Video 5 Hoyts lux-Exciting -Spirited-Upper class https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872820 2017-08-14 03:55:15 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872820 Week 4 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872847 Apple - sophisticated, creative

    Vic driving - sincerity, honesty, family orientation

    Nike - excitement, ambitious

    Phone - rugged, masculine, tough, reliable,

    Hoyts - competence, sophistication, reliability ]]>     2017-08-14 03:55:41 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180872847     week 4 group 3 activity 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874693 2017-08-14 04:22:52 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874693 Week 4 group 4 schema https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874721 2017-08-14 04:23:20 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874721 Week 4 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874823 2017-08-14 04:24:40 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874823 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874988 Week 4 Group 1 Act 2]]> 2017-08-14 04:27:13 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180874988 Week 4 Group 5 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180875017 2017-08-14 04:27:39 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180875017 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180875141 2017-08-14 04:29:31 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180875141 Week 4 group 3 activity https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180875825 Melbourne university
    lower fees
    more diverse range of subjects/degrees
    changing pre requisite standards to allow for more entry of students
    more campuses, especially for more regional areas
    expanding the Melbourne university image as being the premier university in victoria/australia     
    expanding on campus facilities (shops, restaurants convenience)
    reputation - already has high education standards, could expand this beyond education and focus more on being more sustainable, environmentally friendly, supportive of issues such as mental health

    ]]>     2017-08-14 04:39:29 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180875825     week 4 group 5 act 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180876145 The competitor is The North Face. It is an international brand- created in US, while the Kathmandu is a NZ brand just know in NZ and Australia. The associations are similiar. While winter sports is not the main focus of the Kathmandu, TNF is the main facus of sells. TNF has many styles of clothes, there is street, city, camp style. ]]> 2017-08-14 04:44:38 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180876145 Week 4 Group 1 Activity 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180876154 Weaknesses: 
    - has not yet expanded into the American market
    - competitors of high end chocolate producers being Lindt & Ferrero Rocher


    Strengths:
    - very few competitors  in Australia, ]]>     2017-08-14 04:44:44 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180876154     Week 4 Group 2 Act 3KFCWeakness: short opening hours, no breakfast menu-Maccas 24 hour stores, breakfast menus Weakness: doesn't really cater to children-Maccas Happy Meal with toy, children friendly, playground Weakness: lack of hygiene-Maccas has appropriate and thorough OH&S training https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180876320 2017-08-14 04:47:11 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/180876320 Week 5 Group 6 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181809576 First Ad:
    Why is it Effective? How does it make you feel?
    -- Showing of Age: people tend to be more sympathetic for younger people in accidents.
    -- This is a negative message: Acting as a process whereby a the negative emotion ensures a positive attitude change in those who see that ad.
    --The Fear Of Appeal: stresses negative consequences. Statement on the bottom is meant to communicate "what could happen" and the consequences of "what would happen"
    How it could be better?
    -- Showing faces- makes it seem more personal and less of just another statistic or number. ]]>     2017-08-21 04:04:45 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181809576     Week 5 group 3 activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181809852 We believe that both adds feature affective responses. Both generate feelings and would influence attitudes about the risks of drink driving 

    The humorous statement in the right image we feel might be inappropriate and takes away from the serious issue at hand. 

    Improvements in then writing on the first image could be made. larger, clearer fonts to get the message across so its clear from the outset what the image is trying to represent as apposed to having to search for it]]>     2017-08-21 04:07:37 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181809852     Week 5 group 2 activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810008 Image 1: affective (targeting feelings and emotions without requiring much cognitive effort and thought)

    Image 2: cognitive (requires greater thought to understand the written aspect and relate it to the visual)]]>     2017-08-21 04:08:50 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810008     Week 5 Group 4 Activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810199 Image 1: affective response - appealing to emotional loss of friends, which is a stronger emotion than satire (i.e. the second photo) 

    both images evoke emotional response which is to shock the consumer into realising the negative implications of drink driving. 

    ]]>     2017-08-21 04:10:38 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810199     Week 5 Group 5 Activity 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810241 Image One: Affective due to people having that emotional attachment to loss of people , along with the fact its younger people involved in the accidents, it makes you sympathise to the advertisement more

    Image Two: Cognitive since it is presenting facts through the image but requires you to link the written to the imagery. ]]>     2017-08-21 04:11:14 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810241     Week 5 Group 1 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810709 Both images illicit emotional responses as you can visualise the consequences of drinking i.e Affective Response

    Image 1 - Make it more graphic, too many statements being made
    Image 2 - The statement doesn't link as much to drink driving, does create a greater need for thought]]>     2017-08-21 04:15:44 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181810709     Week 5 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813611 2017-08-21 04:47:26 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813611 Week 5 Group 1 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813662 "Violence Against Women"
    Explanation:
    - Subjective Norms (TORA)
    - Due to social pressure = change attitudes]]>     2017-08-21 04:48:07 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813662     Week 5 Group 5 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813826 Gender Inequality At Work]]> 2017-08-21 04:49:44 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813826 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813913 Left image portraits a family affected by drug use torn appart, while the right image shows a mirror image of what your family could be if it becomes drug free through action. 
    Focus on TORA
    Focus on cognitive beliefs about the consequences of engaging drug taking behaviour and the effect it can have on families. 
    Have an informative influence ]]>     2017-08-21 04:51:21 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181813913     Week 5 group 4 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181814085 2017-08-21 04:53:36 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/181814085 Girls 2, Week 6, Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183033459 Dietary requirement: vegetarian, no seafood either
    Cooking pasta:
    - spaghetti
    - tomato based sauce
    - zucchini
    - carrot
    - capscium
    - corn
    - parmesan
    - donuts
    - ice cream
    - red wine
    We are all able to cook this dish, and we have enough space and utensils and are easily able to cater for the dietary requirements]]>     2017-08-28 03:48:09 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183033459     Boys 2, Week 6, Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183033472 Our plan is to go to one of the groups apartment for dinner. We plan to go to Coles to collect some ingredients. Only one of our group members can cook which he decides to do Malaysian food. We all agree on this but we weren't able to find all the authentic ingredients in Coles, so the solution is to visit the asian store in the supermarket. No other problem were faced and we were able to cook with all the equipment we had. ]]> 2017-08-28 03:48:28 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183033472 Boys 1, Week 6, Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183033563 2017-08-28 03:50:07 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183033563 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183034599 Girls 1, week 6, Act 1

    ]]>     2017-08-28 04:02:47 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183034599     Boys 1, Week 6, Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036566 2017-08-28 04:24:21 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036566 Girls 2 Week 6 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036750 2017-08-28 04:26:27 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036750 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036753 Girls 2, Week 6, Act 2]]> 2017-08-28 04:26:32 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036753 Boys 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036799 2017-08-28 04:26:54 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036799 Boys 2, Week 6, Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036800 2017-08-28 04:26:56 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183036800 Boys 2, Week 6, Act 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039291 2017-08-28 04:49:03 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039291 Boys 1, Week 6, Act 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039351 2017-08-28 04:49:49 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039351 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039418 2017-08-28 04:50:17 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039418 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039447 Girls 2, Week 6, Act 3]]> 2017-08-28 04:50:35 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/183039447 Week 7, Group 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184464873 2017-09-04 04:01:46 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184464873 week7 group1 act1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184464885 Front packaging: 
    - Transparent window to show the fresh berries to build trust within consumers. 
    -Australian certified organic label to demonstrate quality certified product (Quality and Control Management)
    -Aussie farmers logo to demonstrate ethical support for local farmers. 
    -Motto: healthy life, easy life to resonate with consumers about how convenient the product is. 
    -New brand name: Natural on-the-go to resonate with the consumers about how convenient and healthy the berries are. 

    Back packaging: 
    -Listing out stats of health benefits from the berries 
    -Smoothie recipes of the berries 
    -Sponsored by nutribullet to demonstrate legitimacy of the new brand. 


    ]]>     2017-09-04 04:01:58 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184464885     Week 7 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184464990 2017-09-04 04:03:37 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184464990 Week 7 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184465000 2017-09-04 04:03:51 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184465000 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184465778 Week 7 Group 4 Act 1 ]]> 2017-09-04 04:15:14 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184465778 Week 7 Group 5 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468700 2017-09-04 04:44:00 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468700 week7 group1 act2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468701 Focusing on the positive appeals of recycling. Partnering up with Ikea for an ethical campaign (focusing on ethical consumer behaviour towards millennial demographic) where they would manufacture furniture made out of 100% recycled materials- the tables, chairs and beds are then donated to homeless shelters (targeting melbourne's homeless issue), hospitals, orphanages etc. Our motto "change starts from the home" is a play on the situation where recycling from our home will provide shelter to those in need. ]]> 2017-09-04 04:44:02 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468701 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468850 Week 7 Group 4 Act 2]]> 2017-09-04 04:45:19 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468850 Week 7, Group 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468960 2017-09-04 04:46:11 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184468960 Week 7 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184469458 2017-09-04 04:51:20 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/184469458 week 9 Group 3 act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188316135 First scenario:
    Aspirational: One of the best business schools in the world, aspire to be apart of this.

    Second scenario:
    Associative: Your friends and family have iPhones and want to be able to use iMessage with you.

    Third scenario:
    Dissociative: Don't want to be associated with criminals.]]>     2017-09-18 03:57:29 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188316135     Week 9 Group 6 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188316196 Why did you buy an Apple Laptop or iPhone? Why not Google/Blackberry/Dell etc.?

    Associated reference group
    -accessibility and compatibility
    - exclusivity: expensive perceived as 'better'
    -negative perception of samsung- samsung 8 incident

    ]]>     2017-09-18 03:57:46 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188316196     Week 9 Group 4 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188317010 First:
    Associative: teachers at school influenced our decisions, as well as wanting to meet new people in a different state

    Second:
    Aspirational: wanting to be a part of the the iPhone culture, using iMessage etc

    Third:
    Dissociative: We don't want to be a part of groups with different values to us]]>     2017-09-18 04:05:00 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188317010     Week 9 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188317011 First Scenario: One of the best universities in the world, has a very good reputation, wanted to be apart of Monash since primary school

    Second Scenario: Everyone around us has iPhones, has been around and got a very good reputation, seen as a better phone than most

    Third Scenario: Don't want to be a criminal or associated within that group. Ethical reasons and don't want to destroy any]]>     2017-09-18 04:05:01 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188317011     Week 9 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188317162  
    Came to Monash for the ranking of their business school which will go into the aspirational section 

    Associative as others in our friend’s groups acquire apple products which leads us to choosing the iPhone or their laptops 

    Dissociative as you don’t want to be part of the group as it disapproves your values, doesn’t fit your group. 

    ]]>     2017-09-18 04:06:28 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188317162     Week 9 Group 6 Act https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188319720 Door in the face
    When you decline a donation request from a salesperson for any reason (e.g. "I don't really have money to spare at the moment") they instead hand you a brochure (taking it is a "small favour") filled with their purpose and mission to potentially lead to a later donation]]>     2017-09-18 04:27:10 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188319720     Week 9 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188320432 Exercise More Campaign
    To try and reach our target market we will be using the even-a-penny-will-help technique where they are asked to do a 15 minute exercise a day and it increases by week to exercise more ]]>     2017-09-18 04:32:43 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/188320432     Week 10 Group 5 Act1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/192845277 2017-10-02 03:52:17 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/192845277 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/192845567 Week 10 - Group 6 
    KFC Brand, Vietnam Culture ]]>     2017-10-02 03:55:31 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/192845567     week10-group1 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/192845682 Chinese Lunar Year]]> 2017-10-02 03:56:21 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/192845682 week 11 group 3 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195084901 EQUITY theory: that people want fairness in exchange between individuals, and by receiving a discount. promotions and discounts can increase the perception of fairness.
    ATTRACTION effect: more likely to go where the promotion is. If there are 2 products that are the exact same, the attraction effect says that individuals that are more likely to buy the one that is advertised as being on sale.
    ANCHORING and ADJUSTMENT theory: start with a promotion, and then adjust the price based on the market.]]>     2017-10-09 03:36:08 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195084901     Group 6 - Week 11 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195085656 Sponsorship? 
    Exam Revision Question]]>     2017-10-09 03:41:45 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195085656     Group 6 - Week 11 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195085726 Price Promotion? 
    Exam Revision Question]]>     2017-10-09 03:42:25 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195085726     https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195085955 Group 4 - week 11]]> 2017-10-09 03:44:15 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195085955 Group 1 - Week 11 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195086647 - Attraction theory: 
    Same product but one is advertised as having a promotion (both products being the same price) the customer will be more attracted to the one that appears to have a discount
    - Customers want to gain more than they are actually getting]]>     2017-10-09 03:50:49 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/195086647     Group 2 -Week 12 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197205748 Objective comprehension: -accurately understand the message a singer intended to communicate. Ad showing an individual wearing ASICS sports gear in the rain, which indicates it is waterproof.

    Social influence/opinion leaders: -a celebrity wearing ASICS clothes while running on a track. This will influence consumers to purchase these items because a well-known individual makes them instantly more appealing and desirable.]]>     2017-10-16 03:28:12 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197205748     group 3 week 12 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197206659 Availability heuristic: basing judgements on events that are easier to recall. e.g. if consumers remember the bad experience they had being soaking wet from running in the rain they would want to avoid being in that situation again.
    Social influence: if certain celebrities endorse ASICS and their new product, consumers may be more likely to purchase it (using aspirational and associative references, for example David Beckham or Katy Perry)]]>     2017-10-16 03:36:47 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197206659     Group 6 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197206723 THEORIES:

    MEMORY
    RETREIVAL
    PERCEPTION
    ATTENTION
    PROBLEM RECOGNITION
    RESISTANCE VS ADAPTATION
    SOCIAL INFLUENCES
    INNOVATION

    Drawing shows our designs and how we have created the new innovative product]]>     2017-10-16 03:37:31 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197206723     https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197207031 Group 4]]> 2017-10-16 03:40:18 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197207031 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197207048 Group 4]]> 2017-10-16 03:40:27 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/197207048 sima_sedighadeli https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562264 2017-10-30 00:55:35 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562264 Week 11 -Case 1 sima_sedighadeli https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562367 ▪Sponsorship: why do companies sponsor events, such as Coca-Cola sponsoring the Olympics? What's the benefit? Analyses can come from mental knowledge (linking Coca-Cola with Olympics), from classical conditioning, from motivation (Coca-Cola targeting sports enthusiasts), etc.]]> 2017-10-30 00:56:22 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562367 Week 11- Case sima_sedighadeli https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562437 ▪Price discounts: why do companies offer price discounts (or sales promotions)? Anchoring-and-adjustment is one possibility, motivation is another (targeting frugal consumers), as a symbol of something (perhaps signaling that the product is cheap) from week 11 on symbolism, or even targeting a different (or lower) social class.]]> 2017-10-30 00:56:55 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562437 Week 12 - Case 1 sima_sedighadeli https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562607 ▪ASICS is a Japanese multinational corporation athletic Equipment Company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. They organized a half marathon event last year in Tokyo, and more than 1500 registered. Unfortunately, they have found couple of days before the event that the weather condition has changed and it is going to be rainy. They designers from headquarter office who attended to the event to introduce their new products, have noticed that people were overdressed that was one of the most common mistakes runners make in the rain; They knew wearing more layers will not keep runners dry but wearing the right layers will.  After the events, they started to design gears for running in rain. The products are ready and they need your help to introduce these new waterproof running gears to the market. ]]> 2017-10-30 00:58:03 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562607 Week 12 - Case 2 sima_sedighadeli https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562712 ▪Crisis make tens of thousands of families seek for help shelter, food, water and medical care. The donation will help provide humanitarian support to people fleeing violence in all around the world. The Australian Red Cross is a leading humanitarian aid and community services charity in Australia and an auxiliary to government. Based on the recent crisis in Myanmar, Australian Red cross Crisis Appeal division aim to lunch a campaign appeal to help in Australia.  Please assist them to design a successful campaign.    ]]> 2017-10-30 00:58:31 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/201562712 https://padlet.com/sima_sedighadeli/2vOmZT3/wish/265632256 2018-06-05 13:15:38 UTC https://padlet.com/sima_sedighadeli/2vOmZT3/wish/265632256