Ex. I met many friends on social platforms.

• Exchange: the act of giving or taking one thing in return for another.

  example: Several people were killed during the exchange of gunfire.

• hybridization: in biology, the process of producing a plant or animal from two different types of plants or animals.

  example: similarly, hexaploid species result from hybridization between a tetraploid and a diploid.

• Diffusion: modern communications make the diffusion of ideas extremely rapid.

Example: The government needs to promote wider diffusion of e-commerce in the economy.

• Acculturation: the process of changing so that you become more like people from a different culture.

Example: He leaves her only her acculturation to an economy of the gift.

2. Identify and Society :

• Tradition: a belief way of acting that people in a particular society and have continue to follow for a long time.

  Example: In Bali, there are tradition of cremation ceremony for burning a crop.

• Belonging: a feeling of being comfortable as part of a particular group and having a good relationship with the other members of the group.

  Example: Playing sports together makes the students' feelings of belonging and friendship.

• Norms: an accept standard a way of behaving things that the most people usually do something.

  Example: In Indonesia, the students should call the teachers use Ms/Mr not just the name because it's not polite and attitude for school.

3. Globalization and modern influence:

• Soft power: the use of country's cultural and economic influence to persuade other country to do something.

  Example: soft power in foreign policy has been defined as making others want what we want.

• Consumerism: the state of an advanced industrial society in which a lot of goods are bought and sold.

  Example: the rise of social media has intensified with influencers constantly promoting new products and trend to their followers.

• Digital tribe: online community where people with shared interests, beliefs, values, or goals connect and interact through digital platform like social media or online forums.

  Example: The ARMY BTS's global fandom, functions as a powerful digital tribe by their shared passion for the music.

4. Youth and technology:

   • Streaming: a method of receiving data over a computer network as a steady, continuous flow, and playback to start while the rest of the data is still being received.

   Example: Many people play it back to start while the rest of the data is still streaming their favorite movies on Netflix and Prime.

• Subcultural: a social group within a large society that distinguishes itself through a lot of uniqueness.

  Example: The festival became a celebrated subcultural institution for the punk rock scene.

• Viral Content: a video that spreads rapidly and widely across the internet through user sharing and engagement.

  Example: Many news sites are creating viral content for Instagram to attract more readers.

5. Economy and Politics in Culture:

• Propaganda: communication that is primarily used to influence or persuade an audience to further an agenda.

  Example: Rafael and Ivar were nothing but lies and propaganda.

• Commodification: the action or process of treating something as a mere commodity

  Example: the commodification of privacy raises concerns about corporate data exploitation.

• Market identity: the connection between a consumer's personal self-perception and the brand identity or market project.

  Example: Jay, Dean James, and Ole sell LEGO in the market identity. That is being fun, imaginative, and creative, which is reflected in their colorful and playful branding and products for all customers, especially children and teenagers.