Research Project by LOW HUI PING

Research project slides

23033343_2 — 2025-05-25 15:04:50 UTC

Proposal

23033343_2 — 2025-06-19 06:37:21 UTC

Hiphop ref - 1

23033343_2 — 2025-06-19 06:37:34 UTC

The music begins to build from 0:22, where the vocal delivery aligns rhythmically with the beat, creating a steady and cohesive groove. At 0:38, a piano line is introduced, adding a more melodic and ear-catching layer that enhances the musical texture. Throughout the segment, electronic elements and ambient crowd cheers are intermittently added and removed, creating dynamic shifts in energy and space. Additional sound design elements—such as risers, impacts, and spatial FX—are subtly woven in, contributing to a layered and immersive soundscape. These techniques will be referenced in my own composition to explore how sonic textures can shape emotional intensity and audience engagement.

KERAMOS - The Art of Ceramics | Cinematic Video

23033343_2 — 2025-06-19 06:38:49 UTC

Core narrative: Pottery is a visually rich, narrative film that chronicles the metamorphosis of clay into timeless ceramic art. The film’s lens on artisanal craftsmanship, traditional techniques and the quiet poetry of creation make it an ideal canvas to be emotionally reinterpreted through different types of sound and music.

Sound design ref - 1

23033343_2 — 2025-06-20 04:14:48 UTC

This piece was highlighted by Sir Sel as a strong reference for my sound design. Notably, the sound of opening a soda bottle is creatively used to signify tension and transition. The slicing of characters is cleverly represented with fizzy, bubbling sound effects, offering a unique and stylized auditory metaphor. Additionally, as water is shown flowing into the characters’ bodies, the moment is intensified by the sudden introduction of an alarm-like sound, enhancing the urgency and impact of the visual shift. These elements work cohesively to reflect the bold and refreshing identity of the Sprite advertisement, making it an effective and imaginative example of audio-visual synergy.

Top 10 Most Used Classical Pieces in TV Ads

23033343_2 — 2025-06-20 04:15:55 UTC

Classical ref - 1

23033343_2 — 2025-06-20 04:19:40 UTC

Classical music is often used in commercials that incorporate humorous or whimsical elements. A great example is this Shell advertisement, which cleverly uses the rhythmic "hit points" of the classical piece to cut to flame-throwing scenes. This precise synchronization between music and visuals sparks curiosity and adds a layer of comedic surprise, effectively capturing the audience’s attention.

Classical ref - 2

23033343_2 — 2025-06-20 04:20:47 UTC

This Nike commercial also utilizes a classical music piece to enhance its humor and use of slow-motion effects. The combination of elegant classical music with exaggerated, comedic visuals creates a strong contrast that captures the viewer's attention. The humorous elements make the ad more entertaining and may increase audience engagement, as viewers are often more inclined to continue watching something that makes them smile.

Classical Developments are Surprisingly Simple (How They're Structured)

23033343_2 — 2025-07-05 08:25:03 UTC

Composition Techniques Learned from the Video:

1. Core Section

Motif Transfer Technique: The core section typically begins with a main melody line played by Violin 1.
Layered Progression: In bar 2, the same melody is transferred to Violin 2, then to Viola in bar 3, and finally to the Cello.
Purpose: This staggered layering creates a sense of flow and development as the melody moves through different timbres, maintaining continuity while building dynamics.

2. Pre-Core Section

Common Approach: This section is usually built on the Opening Theme.
Variation Technique: It often features key modulation to create contrast, such as shifting from A Major to C Major.
Purpose: The modulation adds tonal variety, prepares the listener for the main theme, and enriches the harmonic landscape.

3. Dominant Chord Section

Melodic Relay: When one instrument is halfway through a phrase, another instrument picks up and continues the idea with its own variation. This creates a conversational and evolving texture.
Common Usage: The Cello often plays repeated dominant notes (e.g., E E E E) to build tension.
With Modulation: This technique is frequently used during key changes between instruments, helping to smooth transitions and intensify emotional buildup.

How I Got Mozart as My Private Teacher

23033343_2 — 2025-07-05 08:28:10 UTC

Hiphop

23033343_2 — 2025-07-06 10:59:13 UTC

For the hip-hop version, the current instrumentation includes bass, guitar, melodic strings, drums, and claps. Additional sound design elements will be incorporated later to enhance the depth and texture of the advertisement. More instruments may also be added to further enrich the overall composition.

Hiphop WAV (Musescore)

23033343_2 — 2025-07-06 11:02:24 UTC

Coca-cola masterpiece

23033343_2 — 2025-07-14 06:15:36 UTC

Classical

23033343_2 — 2025-07-14 11:21:37 UTC

As for the classical piece, only the opening melody has been composed so far. The existing instruments include strings, piano, clarinet, and flute. In the next stages, more orchestral elements such as flute, oboe, clarinet, bassoon, and horn will be added to complete and strengthen the composition.

Feedbacks

23033343_2 — 2025-07-14 14:04:09 UTC

for sound design can consider - Drake and hp touchsmart commercial -

for music scoring can take the Nike Basket ball commercial - that will be good

Classical WAV (Musescore)

23033343_2 — 2025-07-14 14:16:48 UTC

Report

23033343_2 — 2025-10-14 09:16:03 UTC

Google Form

23033343_2 — 2025-10-14 09:16:25 UTC

23033343_2 — 2025-10-14 09:17:13 UTC

23033343_2 — 2025-10-14 09:17:19 UTC