Parallel || MaryRuth's - July Update by Max Evans https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk en-us 2024-07-08 19:15:24 UTC 2025-03-10 22:57:19 UTC hello@padlet.com Looking forward: we can meet $5 CPM maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048104719 Impressions will continue to increase. We fully expect these numbers to continue to reach the desired $5 CPM.


$5 CPM through Parallel = 130,000 average daily impressions


We are confident this can be achieved in short order

]]> 2024-07-08 19:24:08 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048104719 Outcome: Views are steadily increasing maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048105493 2024-07-08 19:26:18 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048105493 Shoppable and Streamable accounts maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048110507 We've tested a variety of different strategies to increase follower counts as quickly and as efficiently as possible.


Outcome: We've found a method for getting accounts shoppable and currently have one shoppable account ready to begin producing content.

]]> 2024-07-08 19:31:21 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048110507 Our goal: Produce content that performs well and promotes Mary Ruth's maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048115886 Maximize reach through organic content while maintaining strong CTAs

]]> 2024-07-08 19:45:15 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048115886 Why slideshows? maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048132692

  • TikTok is promoting the format

  • Strong performance at scale

  • Slideshows outperformed split screen repurposed videos in testing

    • ]]>     2024-07-08 20:36:02 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048132692     Paths forward maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048143485

  • Maximize views

    • Next 30 days: $5 average CPMs + 5 shoppable accounts

  • Focus on shoppable accounts/videos

    • Next 30 days: 20+ shoppable accounts

    • Moving forward: 25+ shoppable accounts per month

  • Split focus on impressions and shoppable accounts

    • Next 60 days: $5 average CPMs

    • Next 30 days: 10+ shoppable accounts

    • ]]>     2024-07-08 21:15:23 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048143485     What we'll discuss today: maxevans1386 https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048148049

  • Summary of work

  • Questions we have

  • Options on how to proceed

    • ]]>     2024-07-08 21:32:22 UTC https://padlet.com/maxevans1386/l3mjfpy9g8bmh0zk/wish/3048148049