Prada created an immersive VR app that transports a user to an opulent, fantastical house of mirrors. Walking through the dreamscape, users may bump into actors Mia Goth, Mia Wasikowska, Dane DeHaan or Ansel Elgort. Fragrance is an elusive category in terms of digital marketing, as the consumer has no opportunity to digitally interface with smell. Virtual and augmented reality, though, can instantly transport the customer to the coastline. Shoppers can browse through products not on a shop floor or a website, but against the sapphire seas of French beaches. 

https://www.prada.com/ww/en/pradasphere/special-projects/2020/prada-vr.html

As an important part of the fully autonomous driving technology roadmap, Tesla summoning will bring our customers a brand new driving experience. When using the call function, the car owner can remotely control the forward and backward progress of the car through the mobile phone, so that the car can directly enter or leave the narrow vertical parking space, and stop the car by itself when obstacles are found.

The look of the new Adidas X Ghosted+ football shoe was one of the key points in the development of the whole pair, as the Adidas design team believed that a speed shoe had to have a "supersprint" look to make it look fast. As a result, X Ghosted+ has a thin, winged vamp with diminishing transparency from front to back, coupled with a shoelessless vamp streamline effect and three gold stripes inspired by the gradual appearance of peregrine falcons' wings, giving the perfect visual blurring of 'Ghosted'.

5.More simple, affordable, reliable, and safe car design.

possible disadvantages:
Inadequate supply of lithium resulted in inadequate production and reduced interest.

2.online audio --zoom
zoom is a platform that supports online meetings and online learning. It provides innovations in remotely connected meetings.
stakeholders:The stakeholders of zoom can be students, and students can go online to study courses without spending time on the journey. Another example is the occurrence of some places where classes cannot be taken offline. The new coronavirus is a good example. Students cannot study offline. Students can use zoom to study. Stakeholders can also be office workers, and they can conduct meetings and discussions online, which is extremely convenient.
helped the company: At the same time, it has its creator. The number of times people download this software can generate more money for the creator.
The benefits of zoom are
1. Facilitate communication and save time. 2. It can continue to work efficiently in some unexpected situations without reducing the progress of the society.
Possible disadvantages of zoom: 1.Zoom Security Concerns
2.Delayed Customer Service

During the limited feature package debut. 

On 10.20, 2020, Nissin Hongkong launched the newest commodity. With special sauce and taste of seafood processing, to bring consumers a unique new sense of food.

the customer——Brand new products can give consumers more choices

the shareholders—— As the whole profit increase, the profit which the shareholders can get will increase to.

the competitors—— Competitors will also find new products to learn from.

Helped the company: A whole new line of products was opened because of this product, paving the way for other products to be launched later.

Possible benefits ——increase the sales volume and create new customer.

Disadvantages : The price is too high and the consumer is too small.

https://www.dior.com/en_us/news-savoir-faire/folder-news-and-events/savoir-faire-lady-d-lite-velvet

The stakeholders: 

the shareholders—— As the whole profit increase, the profit which the shareholders can get will increase to.

the competitors—— Competitors will also find new products to learn from.

the supplies—— they may take more raw material and their profit will increase.

On the basis of increasing the number of product choices, it will increase the consumption experience for customers.

Possible benefit: Increase brand reputation

Disadvantages: pay more taxes

Netflix business model is subscription-based. It is a streaming platform, which offers on-demand video. Netflix makes money with three plans, in fixed fees, which vary by country: basic, standard and premium. Its initial hook is a free month offer, for a trial period.

Amazon almost bought Netflix in 1998— and it inspired Netflix to drop the only profitable part of its business model.

Netflix cofounder and original CEO—Marc Randolph. He and current Netflix CEO Reed Hastings, and Amazon CEO Jeff Bezos, who was interested in Netflix, and Amazon even offered to buy Netflix for $15 million had a meeting about how to manage Netflix. 

Randolph and Hastings decided to focus on the rentals side of their business, eventually leading to their subscription model.

Meeting with Amazon inspired Randolph to propose getting rid of DVD sales altogether, which was the only profitable part of Netflix. Thus, Netflix solved one of people’s long-time huge problems: watching TVs without DVDs which occupied lot’s of spaces. Netflix provide this kind of service—people just need to subscribe their app and they can watch the TV programs and films at home.

Also, Netflix aren’t only a content rental company they are also a content production company. Now they are actively looking to challenge the main Hollywood distributors and Studios, both Netflix and Amazon Prime are in a race for the first On Demand Oscar.

The graph above shows the increase tendency of Netflix subscribers after they did the innovation. So the innovation saved the dying Netflix company and also bring a huge profit.  

Also, this graph shows that Netflix had built their reputation in the market since the cinema’s selling largely decreased during the period Netflix were having their innovation.

The brand-new appearance flavor yoghurt ice cream Yoga, it has the magic light taste and the fantasy yoghurt outer layer crispy skin, displays the healthy fashion new idea, is favored by the healthy food talented person;

The new series of "colorful clouds chasing the moon" combines the popular traditional oriental cuisine with the western dessert ice cream. It selects different flavors of imported ice cream, wrapped in fragrant and delicious potato ice skin, with silky ice cream. Every mouthful is as sweet as love, deeply loved by every girl.

For young people who do not take the old way to bring new moon cake festival rules, in order to attract more young people to participate in traditional Chinese festivals, and inherit the custom of giving gifts on the Mid-Autumn Festival, Haagen-Dazs and the "most important" Tmall Super Brand Day for the third time, launched a series of high-value ice cream moon cakes ——" colorful moon cakes ", It cleverly applies Haagen-Dazs highly advanced colors to ice cream design, providing both visual and taste enjoyment for young people who pursue freshness!

Tesla's first car product, the Roadster, was launched in 2008 as a two-door sports car.In 2012, Tesla unveiled its second car, the Model S, a four-door all-electric luxury coupe.The third vehicle, the Model X, a luxury all-electric SUV, began delivery in September 2015.Tesla's next car is the Model 3, which was first unveiled in March 2016 and began to be delivered at the end of 2017.

Tesla CEO Elon Musk said tesla strives to provide every average consumer with a pure electric vehicle within their means.Tesla's vision is to "accelerate the global shift to sustainable energy". 

On July 12, 2018, Ren Yuxiang, global vice President of Tesla, introduced in an interview at tesla's Headquarters in China that the Tesla (Beijing) Science and Technology Innovation Center, which is located in Beijing, mainly covers research and development of electric vehicles and spare parts, batteries, energy storage equipment and information technology. The world's first mass-produced electric roadster is produced by Tesla Motors, based in Silicon Valley, California.In February 2008, Tesla Co-founder Elon Musk bought the first Tesla Roadster.It is the first electric car that can travel more than 320 kilometers per charge using lithium-ion battery technology.The world record (50km) was also set by Roadster at the Global Green Challenge, held in Australia on 27 October 2009.It starts at $109,000 in the US, £86,950 in the UK and £84,000 in continental Europe.As an electric car, Roadster is also eligible for government subsidies in Europe.

The first Roadster developed by Tesla was based on Lotus's Elise Roadster.The three most important technologies for electric cars are batteries, motors and transmission systems.Tesla owes much of its Propulsion technology to AC Propulsion, a firm that pioneered much of today's technology.Its batteries were sourced from 18650 batteries made by Panasonic;Its motor, purchased from Taiwan Futian motor.The origins of the AC motor can be traced back more than 150 years to the brilliant inventor Nikola Tesla, whose company was named after him.

The look of the new Adidas X Ghosted+ football shoe was one of the key points in the development of the whole pair, as the Adidas design team believed that a speed shoe had to have a "supersprint" look to make it look fast. As a result, X Ghosted+ has a thin, winged vamp with diminishing transparency from front to back, coupled with a shoelessless vamp streamline effect and three gold stripes inspired by the gradual appearance of peregrine falcons' wings, giving the perfect visual blurring of 'Ghosted'.

The future of MAC ,Welcome to you
The The latest Macbook comes with a brand new M1 chip, which boosts CPU performance up to 2.8 times, graphics processing speed up to 5 times, and machine learning speed up to 11 times with the super advanced neural network engine. And with a maximum battery life of 20 hours, it's the best of all Macs. Our classic Pro laptop is now entering a new era.

The milk tea brand has become extremely popular among Chinese youths due to its numerous product design collaborations with top brands.

The stakeholders：
Customer — HEYTEA have many products connect with other brands.They give customers more new innovation on the products such as pattern,color and different characters.These company are also very fashion in the social which can make customers have more interesting on buy the product of HEYTEA.

Shareholders — HEYTEA also produce their own branded accessories, such as bags, mugs, mobile phone covers, and brooches. It will increase the income and the profit will also raise.

Helped the company
The innovation of HEYTEA is the products and elements connect to other fashion brands.It is a good way for customers to buy them.So the innovation is helped the company to grow and increase revenue.

— Attract more new customers
— Have stabilize customers
— Have more opportunities to produce products with other famous brands.

Disadvantages
— The price a bit higher for products.

Reference
https://daoinsights.com/works/heytea-a-stylish-tea-milk-and-master-of-co-branding/

IKEA opened its first virtual store on Tmall in March, marking an important milestone for its “Digital Future” strategy in China. The online store offers Chinese consumers access to around 3800 IKEA products, including its bestselling styles, such as HEMNES and NORDVIKEN. 

However, owning a Tmall store does not equate to an immediate increase in sales – it is also necessary to understand how online retail differs from offline and use a variety of strategies to attract consumers and develop brand recognition online.

IKEA focussed on 3 key means to achieve this:

The Stakeholders：
Customers — It is very convenient to buy furnitures online.And also have account for customers buy things online.

Shareholders — During the COVID-19 also can have much income.But also have some loss that the profit have some decrease.

Helped the company
The innovation is put the furnitures online to sale,it is help the company can have income form online such as Taobao.And also have some new products for customers.It is help the company to grow an increase revenue.

Benefits
— Attract more new customers
— Have stabilize customers
— More convenient to buy products online
— More cheaper

Disadvantages
— Can’t see the real things.

Reference
https://daoinsights.com/works/ikea-adapts-to-digitalisation-with-tmall-store/

A breakthrough lacing system that electronically adjusts to the shape of your foot. Get the right fit, every game, every step. Powered by the Nike Adapt App Instantly adjust your Nike Adapt shoes, check battery levels and more using just your smartphone. Five customizable voice commands work with Siri Shortcuts—or Google Voice, for Android users.

Stakeholder: 

The customer: most of the young people and some fans of the Nike.

The stakeholder: more people buy the new product, the stakeholder will get more profits.

The competitor: they will feel stressful because they maybe loose their customer.

Benefits: Increase the value and reputation of your company, and have high sales.

Disadvantage：1. Quality problems are not guaranteed, and accidents are prone to occur.

2.The price is a bit expensive.

Stakeholder: A stakeholder is a party that has an interest in a company and can either affect or be affected by the business. 

Impact: After the development of 3D printing technology, it will affect many stakeholders. It can do the most efficient things with the least money. It is being integrated into our clothes, our medicines and even our family. There is already a 3D printed house. If this technology is continuously developed, the remaining real estate companies will be replaced, and most people will choose a cost-effective and practical way.

The new product can attract more customer, and more easy to sail. Most people would like to follow some innovative product and they want to have a try on some new products. 3D printing technology is a brand new term for the general public. This name will attract many people, help the company have more customers, cause sales to skyrocket and help the company develop better.

Benefits: new products are attracting to most of the people so it will easy to sell, its company would also have an increase on a lot of aspects.

Disadvantage: 3D printing technology may not be guaranteed in terms of quality, and it will be a controversial issue. There will definitely be many people who think that there are still problems with its quality and use, because the product itself is not cheap and the operation is not so easy. There will be a lot of arguments.

Every business decision has moral implications to some extent as this will impact different stakeholder groups in different ways. The consequences of business decisions can be significant for internal and external stakeholders and society as a whole.

Unethics：
1. Toyota Ignored Safety
In 2010, Toyota ignored information about safety and delayed investigating possible recalls. In 2009, they learned about sticking pedals and faulty brakes; instead of addressing the issue, they added side airbags. In some cases, Toyota faced accusations of hiding evidence for hundreds of cases involving death and rollovers, putting their drivers and passengers at risk.
2. Apple Uses Slave Labor

Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors. The conditions at the manufacturing plant Foxconn are bad enough that they had to install "anti-suicide nets." The workers live in horrible conditions and experience unreasonable workloads and humiliating discipline. Apple has reduced some of their work with Foxconn, but they still rely primarily on them. Apple also used Irish tax loopholes to avoid some taxes.
3. Monsanto Relies on Toxic Chemicals

Monsanto created Agent Orange, a chemical weapon used in Vietnam that still affects the population today. Until now, the company works in GMO foods and own the vast majority of seed patents (more than 95 percent). They sue small farmers aggressively and work to discredit dissenters by using fake online profiles.

4.Philip Morris Advertised To Kids

The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis. They continue to try to create the image of smokers being cool and are considered the biggest reason for young smokers.
5. Chevron Spills Toxic Waste

Chevron has attempted to avoid millions of dollars' worth of taxes plus 18 years' worth of unethical business practices. When they dumped billions of gallons worth of toxic waste into Ecuadorian rainforest, they were sued and tried to deny their involvement even though there was plenty of solid evidence. They even faked a letter from Ecuador's ambassador that claimed to dismiss the lawsuit and worked to discredit the judge, delaying the suit for two years.

Link：
https://www.enkivillage.org/unethical-business-practices.html

Ann Skeet, senior director of Leadership Ethics at the Markkula Center for Applied Ethics, has created a Practice of Ethical Leadership. They create a community, encourage ethical conduct, show disipline in one’s role, clarify culture, and design ethical system.

On June 5, 2008, BMW China and BMW Brilliance invested RMB 10 million as the initial fund to set up BMW Love Fund of China Charity Federation together with China Charity Federation.

Since its inception, BMW Love Fund has always set out at the first time to send practical assistance and care to people in need.

· From 2009 to 2010, more than 3.6 million YUAN was invested in the PROJECT of BMW Love Fund Lighting Hope Teacher Grant, which provided financial support and education training for more than 1,300 teachers in earthquake-stricken areas in Shaanxi, Gansu and Sichuan provinces and remote areas in Yunnan;

· From 2008 to 2011, BMW Love Fund lit hope student Financial Assistance Project allocated a total of 3.85 million YUAN for four consecutive years, benefiting over 2,500 person-times of students in Areas such as Shaanxi, Gansu, Sichuan and Tibet;

· From 2008 to 2011, ACCORDING to the actual needs of the earthquake-stricken areas in Sichuan, Yushu and Yingjiang, BMW Love Fund also provided a large amount of in-kind donations such as living, learning and educational supplies, totaling 3.5 million yuan;

· In May 2009, launched the "Light Up Hope" spiritual Companionship campaign, and recruited nearly 500 volunteers to form "big or small partners" with students in disaster-hit areas in Sichuan and mountainous areas in Hebei.Under the long-term and continuous care of the volunteers, the mental outlook of pairs of "big and small partners" has been significantly improved.

· In 2011, the long-term public welfare project "BMW Children's Joy Home", jointly launched by BMW Love Fund and dealers across the country, was launched in the whole country, and a total of 4.6 million yuan was donated to build 19 BMW children's Joy homes in Henan, Anhui, Guangdong, Shandong and other provinces.

1.Theft at the Workplace

2.Gifts from Vendors

3.Bending the Rules

4.Environmental Impacts and Risks

5.Wages and Working Conditions

Example：

Amazon stopped working with Hubper in the middle, and hubper had invested 4.5 million dollars at that time, which led to hubper's direct bankruptcy. Amazon not only let them go bankrupt, but also contacted huper group drivers to poach people.

Design、produce commodities for Chinese customers.

Reduce the resource input during the production improve the ability to treat with garbage.

On the basis of fully protecting employees' rights and interests and health and safety, we help employees realize their career dreams and care for their lives

1、Philip Morris Advertised To Kids

The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis. They continue to try to create the image of smokers being cool and are considered the biggest reason for young smokers.

2、Apple Uses Slave Labor

Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors. The conditions at the manufacturing plant Foxconn are bad enough that they had to install "anti-suicide nets." The workers live in horrible conditions and experience unreasonable workloads and humiliating discipline. Apple has reduced some of their work with Foxconn, but they still rely primarily on them. Apple also used Irish tax loopholes to avoid some taxes.

Netflix took active steps to improve the situation of an organization’s employees, which is, they announced that all employees would be able to take advantage of unlimited paid parental leave. This move set Netflix apart from virtually every other business in the United States and helped them secure top talent while retaining female employees and generating positive press.

It’s a movie filmed by Netflix which tells the soil health and regenerative agriculture movement.

From the moment we met Ray and Gabe we knew that they had the right stuff to teach millions and hopefully billions of people about a new way to think about food, farming and ranching,” Josh Tickell said. “Their knowledge doesn’t come from textbooks, it comes from real-world experience and their ability to teach comes through on camera.”

3. MICROSOFT AND BILL GATES

Bill Gates is inextricably linked to his creation in many ways. One of those is that the company benefits a lot from the charitable actions of its founder, who’s involved in many different causes, including the Bill and Melinda Gates Foundation. In 2017 alone, Gates donated $4.6 billion in Microsoft shares, rumored to be destined for the aforementioned foundation.

Tesla has more or less built itself on the premise of environmentalism. Its most well-known products are a series of electric cars, which promise eco-friendly transportation. Elon Musk has also been involved in a variety of other society-improving causes, such as his plan for an underground hyper-loop, but to mixed success.

Google has demonstrated its commitment to the environment by investing in renewable energy sources and sustainable offices. The company’s CEO, Sundar Pichai, is also known to stand up against social issues such as discrimination.

-UNETHICAL BUSINESS BEHAVIOR

Monsanto created Agent Orange, a chemical weapon used in Vietnam that still affects the population today. They sue small farmers aggressively and work to discredit dissenters by using fake online profiles.

The oil and gas company has been criticised for a variety of environmental and human rights abuses.

The Chinese milk powder company San Lu had been producing and selling unqualified milk powder for years and caused many infant’s handicap or death. 

Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors.

The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis

Coca-Cola was born in Atlanta, Georgia, USA in 1886. Since then, it has blended with social development and inspired innovation.Now, every day, it brings a wonderful feeling of joy to people all over the world.At present, there are 1.7 billion consumers around the world drinking Coca Cola's products every day, and about 19,400 drinks are sold every second. In October 2016, Coca Cola ranked third among the world's 100 most Valuable Brands in 2016.Coca-Cola provide Chinese consumers with more than 50 kinds of drinks to choose 15 brands, its series products in China enjoy the amount of 150 million cups a day, Coca-Cola and its bottling plants in China for a long time to spare no effort to support education and public welfare undertakings, to promote environmental protection as well as to help the development of the local community, the total amount donated more than 270 million yuan, in addition, Coca-Cola is also the only one comprehensive support of special Olympics, the Olympic Games, paralympic games being held in China, the world expo, the universiade and the youth Olympic Games.

 

Innovation helps companies grow and increase revenue

In 1888, Asa Candler saw the market for Coca-Cola and bought a stake in the company, taking full control of its production and distribution.Candler began selling the liquid from which he made the drink to other pharmacies, as well as advertising it on signs in train stations and town squares.In 1901, the advertising budget was $100,000.It was two American lawyers who really put Coca-Cola to good use.Them to the Coca-Cola company's boss, Mr Campbell of deloitte's office, we propose a novel way of business cooperation, is sold to their syrup by Coca-Cola company, invest their own production company and selling point, sell syrup, water, bottle filling, and according to the requirement of the Coca-Cola company production and quality assurance.Candler sold the drink for $1 in 1899 as the first special license to assemble it.The Coca-Cola company allowed them to use the Coca-Cola trademark to advertise, a special bottling system that led to the proliferation of coke factories.

 

What are the possible advantages and disadvantages of innovation?

Benefits

In order to cater to young consumers, Coca Cola quietly launched a new package for the Chinese market in 2013. The reporter noticed that in the usual red package, the four big characters "Coca Cola" had "abdicated" and were replaced by network buzzwords such as "literary youth, Gao Fu Shuai, Bai Fu Mei and Natural Stupid".Coca-Cola lyrics bottles were launched in 2014, with lyrics printed on the packaging.The awkward truth that global beverage giants, including Coca-Cola, have to face is that the soda hegemony has been shaken by the increase in choice."The new generation of young people are not buying soda, and the generation born in the 1970s and 1980s, who are the main consumers of the first generation, are not as enthusiastic about soda."Zhu Danpeng, a researcher at the China Food Business Research Institute, told reporters that cultivating a new generation of consumers was a top priority for Coca-Cola. "It's very important to win the recognition of the younger generation," he said.

The bad

Consumer reaction to Coke's new packaging has been mixed.Some consumers said the new packaging was "cute and loving", while others said it tasted "too shanzhai" and "at first I thought it was a fake product".

According to incomplete statistics online, these labels including "girlfriends, oxygen beauty, meow star, Bai Fu beauty, natural stay, Grosvenor LTD handsome, the girl next door, big cut, pure the yes, promising youth, youth literature and art, the little girl, activists, fans, the moonlight clan" of ten kinds of network buzzwords, almost covers all network since nearly a year or two popular name.This should be the largest marketing campaign that Coca-Cola has undertaken to adapt to the local culture since its entry into China. Whether it will win the hearts of young consumers in return for a win-win situation in terms of reputation and performance remains to be seen.

1.Transparency

2.Integrity

3.Trustworthiness

4.Loyalty

5.Equality

6.Compassion

7.Respect

8.Lawfulness

9.Providing excellence

10.Responsibility

11.Upholding reputation

12.Accountability

1.Toyota Ignored Safety

2.Apple Uses Slave Labor

3.Monsanto Relies on Toxic Chemicals

4.Philip Morris Advertised To Kids

Chevron has attempted to avoid millions of dollars' worth of taxes plus 18 years' worth of unethical business practices. When they dumped billions of gallons worth of toxic waste into Ecuadorian rainforest, they were sued and tried to deny their involvement even though there was plenty of solid evidence. They even faked a letter from Ecuador's ambassador that claimed to dismiss the lawsuit and worked to discredit the judge, delaying the suit for two years.

6.DynCorp Harms Locals

7.Wal-Mart Lacks Compassion

8.Matthias Rath Alternative Treatments for HIV/AIDS Spreads Lies

9.Barrick Gold Corporation Torches Homes

10.Trafigura Harms The Planet

 | Although Unilever wasn’t formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.

1900 – 1909

 | Unilever’s founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials.

1910 – 1919

 | Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.

1920 – 1929

 | With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge – and so Unilever is created.

1930 – 1939

 | Unilever’s first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalises operations, it also continues to diversify.

1940 – 1949

 | Unilever’s operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.

1950 – 1959

 | Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe.

1960 – 1969

 | As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programme.

1970 – 1979

 | Hard economic conditions and high inflation make the 70s a tough time for everyone, but things are particularly difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles.

1980 – 1989

 | Unilever is now one of the world’s biggest companies, but takes the decision to focus its portfolio, and rationalise its businesses to focus on core products and brands.

1990 – 1999

 | The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands.

2000 – PRESENT

 | The 2000s start with the launch of Path to Growth, a five-year strategic plan, sharpened in 2004 with Unilever’s Vitality mission focusing on the needs of 21st century consumers. In 2009, Unilever announces a new corporate vision – working to create a better future every day – and enters the 2010s with a new strategy: The Compass. To support this strategy, the Unilever Sustainable Living Plan launches in 2010.”

video:

Brand:

Unilever owns more than a thousand brands.

Example: Magnum, Ben&Jerry’s, Lipton, Dove, Rexona, Sunlight, Cornetto, Heartbrand, Skip, Domestos. 

History:

Unilever is the result of the merger of United Margarine in the Netherlands and Unilever Brothers in the United Kingdom. Margarine Unie was founded in 1872 and Lever Brothers in 1885.

Video:

P&G

Brand:

P&G owns 65 brands.

Example: Pampers, Luvs, Ace, Cheer, Tide, Febreze, Microban 24, Crest, Oral-B, Olay.

History:

Founded in 1837, P&G has been around for 180 years. P&G is one of the giants of global consumer goods companies.

Video:

Lipton

Breyers

Klondike

Dove

clear

fissan baby

lifebuoy

OMO

Buleair

History：

Video：

P&G

Brands:

Downy

Draft

Bounce

Ace

Tide

Era

Gain

Ariel

Luvs

History:

For over 180 years, we’ve challenged the norm and inspired the future—from the products we put on the shelf to the people we bring on our team. Click a category to explore the events that made us who we are today.

Our brilliantly different brands - brands that have a strong purpose, but where the product itself is also contributing towards a more sustainable planet – such as Knorr, Omo, Dove and Lipton are growing 30% faster than the rest of our portfolio and delivering over half of our growth.